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Irawati Irawati
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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

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Shopee atau Tokopedia? Studi Perbedaan Tingkat Kepuasan Konsumen Belanja Online Pada Generasi Z di Kabupaten Majene Rahmat Ghazali; Dian Rahmayanti Rivai; Nur Ariyandani; Irawati Irawati; Futri Ayu Wulandari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6309

Abstract

This study aims to analyze the differences in online shopping satisfaction among Generation Z in Majene regency by comparing two e-commerce platforms, Shopee and Tokopedia, based on three aspects: price, service quality, and delivery service. Data were collected through questionnaires distributed to respondents. The sampling technique employed was purposive sampling, and the sample size was determined using Roscoe’s rule of thumb, resulting in a total of 60 respondents. The collected data were analyzed using descriptive analysis and a paired sample t-test. The results indicate significant differences in satisfaction levels in terms of service quality and price, while no significant difference was found in the delivery service aspect between the two platforms Shopee and Tokopedia.
Co-Authors . Zulfan Abd Samad Abdul Mujib Adnan Rajak Agussalim Ali Ainur Sakinah Alfian Mas’ud Amos Edowai Andika Adinanda Siswoyo Anwar Anwar Anwar, Aswaldi Apriyanur Rohim Aramiko Kayanie Nenden Atryana Ardi Ardi Armansyah Armansyah B. Herawan Hayadi Bana, Sahindomi Desi Heriyana Desi Wahyuni Devi Delawati Dian Rahmayanti Rivai Edi Kurniadi Eka Rahmatiah Tuwu elara resigia Erwin Erwin Fajar Noor Ramadhian Fathra Annis Nauli Fathur Rozak Fitriani Abdal Furtasan Ali Yusuf Futri Ayu Wulandari Gandri, La Harsojo Harsojo Hasgimianti Hasgimianti Heni Pujiastuti Herlan Hidayat Hilmi Nur Azizah Ika Listi Faizun Tanjung Indra Dwipa Irfan Suliansyah KRISTINA, NILLA La Ode Alwi Lanteng Bustami Lies Indriyani Lisa Rokhmani Lita Karlita M. Ikhwan Maulana Haeruddin Mardiana Mardiana Mardiana Mia Mariana Mote Muh. Amir Anas Muhammad Basri Munawir Munawir Musnar Indra Daulay Musni Mutiara Navy Putri S Mutmainnah Nabila Adenina Zidni Maulida Nailis Sa'adah Nana Mardiana Nanang Saiful Rizal Nani Mardiani Nunung Hidayaty Nur Ailan Siregar Nur Al-faida Nur Ariyandani Nurdiana Nurdiana Nurlina Nurlina Rahmat Ghazali Rahmat Sabuhari Rahmi Kamal Ramdhan Witarsa Randi Ismirat Rezi Nurrahmadani Rokiah Rokiah Roni Ekha Putera Sanna Paija Hasibuan Sari Susanti Siagian, Jenni Lilis Sri Karmila Dewi Sri Setyaningsih St. Malka Sugiarti Sugiarti sukriadi sukriadi Suryati Sufiat Susmanto Susmanto Syamsul Arifin Talakua, Febry Tengku Rika Valentina Tenri Sayu Puspitaningsih Dipoatmodjo Totok Dwi Kuryanto Vivi Fitriani Wiwik Novianawati Yaningsi Novita Yeni yanti Yuli Rahmawati Zainal Ruma