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Journal : JENDELA PENGETAHUAN

Business Development Strategy for the Tofu Industry (Case Study: Pak Suharno's Business in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency) Oktoyoki, Hefri; Marina, Marina; Sihasale, Daniel Anthoni; Ansiska, Paisal
JENDELA PENGETAHUAN Vol 15 No 2 (2022): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp15iss2pp116-125

Abstract

This research aims to determine the development strategy of Pak Suharno's tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency. The study was conducted from May to June 2021. The method used to determine the respondents was purposive sampling with three groups of respondents: business actors, local communities, government officials, and experts. Data analysis was performed using IFE, EFE, SWOT, and AHP matrices. The study's results indicate the presence of strengths, weaknesses, opportunities, and threats. Based on the IE (Internal-External) matrix, Pak Suharno's tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency, is in cell 5, which represents the Growth Stability or Hold and Maintain position. Alternative strategies that can be applied to Pak Suharno's tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency, are S-O (Strength-Opportunity) strategy, W-O (Weakness-Opportunities) strategy, S-T (Strength-Threat) strategy, and W-T (Weakness-Threat) strategy. Five priority hierarchies have been concluded based on the highest to lowest assessments from experts, resulting in the most attractive strategy focusing on the development of the tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency, which is to improve distribution channels (0.385). Business actors play a critical role in improving the availability of raw materials at the upstream level (0.149) and expanding distribution networks (0.047). The consideration for the SO alternative strategy (0.087) is to develop tofu products, improve marketing facilities by opening educational tourism, and collaborate with other parties to expand marketing.
Co-Authors Adela, Meutia Agung Suhendra Anafiati, Ika Arsi Ansiska, Paisal Ashfia P, Hafizh Badriah, Badriah Baiq Yuliatin Ihsani Brigita, Brigita Butarbutar, Marisi Daeng Ayub Dedi Fariadi Delfi Suganda Delia Fionica Dewi Permata Sari Dimas, Dimas Efendi Efendi Ekayanti, Ekayanti Ervianingsih, Ervianingsih Erwita Sari Etta Atteta Fitri, Aidi Ghita, Dwi Hadi Susanto Hanif Hanif Hasrat Hasrat Henny Indrawati I Nengah Suwastika Idral Amri Inrawan, Ady Jamaluddin Nasution Jawatir Pardosi Kamila, Raisya Kanom, Kanom Karin Detasari Kurniawati Kurniawati Kusnadi, Iwan La Ode Dzakir Lani Melani Lie, Gunardi Lily Purwianti Lina Wahyuni Maharani Balqis Majid, Novita Manurung, Morita Br Marbun, Rosalya Marwani, Iga Safa Marwiah, Marwiah Mevi, Alien Gustia Mona Hisya MUHAMMAD YUSUF Muji Gunarto Munira Munira, Munira Nasution, Dewi Kesuma Nathasya, Nathasya Negara, I Made Weda Satia Ni Kadek Sri Mirayani Ningsih, Kurnia Nirwana Nirwana Nur Sakinah Yearham Nurdiana Nurdiana Nurhaedar Jafar Nusbah, Syam Suryanto Oktavia , Rita Oktoyoki, Hefri Omsah, Omsah Orryani Lambui Panjaitan, Agnes Clarissa Paristha, Ni Putu Tiya Puspitasari, Mutiara Dwi Rahayu Indriasari Rahmah, Chatrine Aulia Rahmawati, Rosvi Rasji, Rasji Reza, T. Surya Rina Rahmatina Dita Rizki, Dini Ruqiah Ganda Putri Panjaitan Sahrul Sahrul Said Suhil Achmad Santoso, Yulie Novadianty Sari Wulandari Satia Negara, I Made Weda Sa’adah, Tatu Bilqis Selamet, I Wayan Agus Seriana, Seriana Setiawati, Lia Sihasale, Daniel Anthoni Sihotang, Romita Sinaga, Yunita Sari Sri Ayu Wulandari Suarman Sulaiman Helmi Sulastri, Ulung Sumardani, Rizki Sunda Ariana, Sunda Suryaningsi Suryaningsi Talantan, Vrillia Marannu Tampubolon, Lasmaria Tilawati, Rahma Vaustine, Griselda VEVI SURYENTI PUTRI, VEVI SURYENTI Warman Warman Widya Asri Septiani Yaya Padila YAYAN SOFYAN Yulisda, Desvina Zahran, Izal