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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) Jurnal Kewirausahaan dan Bisnis International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Journal of Management and Entrepreneurship Research Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium International Journal of Science and Environment PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Kussudyarsana
Universitas Muhammadyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengaruh Brand Love, Brand Engagement, dan Brand Equity terhadap Repurchase Intention: Studi pada Pengguna Smartphone Samsung di Indonesia Sita Ningrum Sastri Dewi; Kussudyarsana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1786

Abstract

Samsung is an electronics brand that is ranked first in 2018 – 2023 as the top brand index category, however, Samsung smartphone products tend to experience a decline from year to year. This shows that the repurchase intention of Samsung smartphone users is not optimal. Therefore, research was used regarding "The Influence of Brand Love, Brand Engagement, and Brand Equity on Repurchase Intention (Study of Samsung Smartphone Users in Indonesia)”. This research was conducted quantitatively descriptively with a sample size of 155 people. The analysis of primary data obtained through surveys involved the utilization of multiple linear regression tests. The research findings indicate that Brand Love, Brand Engagement, and Brand Equity positively influence Repurchase Intention. In addition, there is a strong and meaningful correlation between brand engagement and brand equity in relation to repurchase intention. Furthermore, there is a positive but not statistically significant correlation between the variable of brand love and repurchase intention
Pemanfaatan Digital Marketing Pada Pondok Pesantren Tahfidz Al-Qur’an Ath-Thohiriyah Muhammadiyah Maimun, Muhammad Halim; Kussudyarsana; Huda Kurnia Maulana; Ahmada Auliya Rahman; Ihsan Cahyo Utomo
Abdi Psikonomi Vol 3, No 1 (2022): Juni 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v3i1.738

Abstract

Abstrak Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) merupakan Amal Usaha Muhammadiyah (AUM) yang fokus dalam pembelajaran menghafal Al-Qur’an. Permasalahan utama yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah adalah sulitnya mencari santri. Untuk meningkatkan jumlah santri PPTA Ath-Thohiriyah Muhammadiyah merencanakan mengganti model pemasaran konvensional menjadi pemasaran digital. Permasalahan yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah untuk penyelenggaraan pemasaran digital yaitu: (1) Pemasaran dilakukan PPTA Ath-Thohiriyah Muhammadiyah masih konvensional, (2) Media branding dan pemasaran online dimiliki oleh PPTA Ath-Thohiriyah Muhammadiyah belum dikelola dengan baik (3) Lemahnya pengetahuan dan ketrampilan pengurus PPTA Ath-Thohiriyah Muhammadiyah dalam produksi konten digital dalam pemasaran digital. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam bentuk pelatihan dan pendampingan kepada pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah. Proses kegiatan yang dilakukan, antara lain: (1) sosialisasi dan persiapan pengabdian (2) pelatihan dan pendapingan digital marketing, branding , konten digital dan sosial media. Abstract Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) is a Muhammadiyah Business Charity (AUM) focusing on memorizing the Qur'an. The main problem faced by PPTA Ath-Thohiriyah Muhammadiyah was the difficulty of finding students. To increase the number of students, PPTA Ath-Thohiriyah Muhammadiyah planned to on digital marketing, in place of the current conventional marketing model focus. The problems faced by PPTA Ath-Thohiriyah Muhammadiyah for implementating digital marketing were: (1) Marketing carried out by PPTA Ath-Thohiriyah Muhammadiyah was still conventional, (2) Media branding and online marketing owned by PPTA Ath-Thohiriyah Muhammadiyah was not managed properly (3) Lack of knowledge and skills of PPTA Ath-Thohiriyah Muhammadiyah administrators in digital content production and digital marketing. This community service activity was carried out in the form of training and mentoring for the management of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School. The process of activities carried out included: (1) socialization and preparation for service (2) training and assistance for digital marketing, branding, digital content and social media. Kata Kunci : pesantren, digital marketing, branding, konten, sosial media
Pengembangan Cultural Tourism pada Kampung Wisata Melalui Branding dan Pemasaran digital Kussudyarsana, K; Widi Utami, Dyah; Halim
Abdi Psikonomi Vol 4, No 3 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.3170

Abstract

Pengabdian Masyarakat ini bertujuan untuk mengembangkan wisata budaya (cultural tourism) di Kampung Kemlayan, Kecamatan Serengan, Kotamadya Surakarta. Kemlayan selama ini dikenal sebagai tempat banyak maestro budaya lahir, namun mengalami degradasi sebagai dampak dari aktivitas ekonomi yang terjadi di daerah tersebut. Kegiatan pengabdian masyarakat diharapkan dapat mengembalikan lagi citra Kemlayan sebagai Kampung Budaya. Terdapat empat strategi utama utama yang diterapkan dalam PKM pengembangan wisata budaya Kampung Kemlayan. Pertama, ditetapkanlah jalur wisata Kampung Kemlayan dengan empat tema utama: sejarah, budaya, maestro, dan kuliner. Kedua, dilakukan kegiatan branding melalui pembuatan logo, maskot, dan simbol. Aspek ketiga mencakup pembuatan strategi pemasaran digital wisata Kampung Kemlayan melalui platform sosial media seperti TikTok, YouTube, dan Instagram. Keempat, dilakukan pelatihan pengelolaan media sosial kepada masyarakat setempat. Hasil dari kegiatan ini telah di rasakan manfaatnya oleh masyarakat sekitar, khususnya mitra PKM yaitu LPMK Kemlayan yang tercermin pada kepuasan mereka atas kegiatan pengabdian masyarakat ini yang angkanya di atas 80%.
The Effect of Product Reviews and Store Ratings on Consumer Buying Interest Through Trust in the Marketplace Dewi Prasetya Rahayu; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.358

Abstract

This study investigates the influence of product reviews and store ratings on consumer purchase intention through trust in the marketplace, using a quantitative approach with data from 160 respondents and Structural Equation Modeling (SEM) based on SmartPLS. The results show that product reviews significantly and positively influence purchase intention both directly and through trust, while store ratings also positively impact purchase intention but not through trust. This suggests that product reviews play a more crucial role in building consumer trust than store ratings. However, the study does not explore why product reviews are more influential, nor does it consider moderating factors such as review length, authenticity, or the visual presentation of store profiles. Additionally, the generalizability of the findings is limited, as the study does not specify the marketplace or demographic details of the sample. Future research should incorporate these factors and consider stratified sampling to enhance the understanding of how different consumer groups respond to trust-related signals online.
The Role Of Halal Labeling, Brand Image, And Brand Trust On Repurchase Decisions On Mixue Products In Surakarta Nais Irawati; Kussudyarsana
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.92

Abstract

The aim of this research is to investigate how mixue product repurchase decisions in Surakarta are influenced by brand trust, brand image, and halal labeling. This research used a quantitative approach. The population under consideration was the residents of Surakarta. In this study, purposeful sampling was used, and 151 respondents in total fulfilled the predetermined criteria. The study's primary data source was primary data, which was gathered using a questionnaire. The results of this study's analysis demonstrate that halal labeling, brand image, and brand trust all have a favorable and significant impact on consumers' decisions to repurchase.
PENGARUH KUALITAS PRODUK, DESAIN KEMASAN, PERSEPSI HARGA, CITRA MEREK TERHADAP LEMINERALE Erza Ramadhan, Demas; Kussudyarsana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8398

Abstract

This study aims to investigate the factors that influence consumer repurchase intentions on the Le Minerale mineral water brand in Greater Solo. In response to the significant growth of the food and beverage industry, drinking water companies are vying to expand their market share, creating intense competition. The main focus of companies, including Le Minerale, is to maximize marketing strategies through product quality, competitive pricing, attractive packaging design, and building a positive brand image. This research focuses on students of Universitas Muhammadiyah Surakarta as the study population, identifies repurchase intention as the dependent variable, and analyzes independent factors such as product quality, packaging design, price perception, and brand image. This study contributes by expanding the understanding of repurchase intention among university students, taking these factors into account to guide water companies in developing more effective marketing strategies. By involving these new variables, this research is expected to provide valuable insights for marketing practitioners and management science.
The Role of Brand Attachment Brand Perceived Quality and Consumer Satisfaction On Herborist Consumer Loyalty Mangestuti, Ratna Mai; Kussudyarsana, Kussudyarsana
VISA: Journal of Vision and Ideas Vol. 4 No. 1 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.1934

Abstract

Examining the impact of customer happiness, Brand Attachment, and Brand Perceived Quality on customer loyalty is the main objective of this research. The demographics and sample for this study consist of people who live in Surakarta who have made purchases at Herborist. This quantitative research used a purposive sampling technique to obtain primary data from 150 participants who filled out questionnaires. To test the hypothesis, this research uses SPSS. Brand Attachment, Brand Perceived Quality, and Consumer Satisfaction are elements that are strongly correlated with customer loyalty, as shown in research. Respondents in this study can only choose from a limited set of alternatives specified in the questionnaire. Research findings regarding the influence of brand attachment, Brand Perceived Quality, and customer satisfaction on Herborist customer loyalty produce the following conclusions: Consumer Loyalty (Y) is positively and significantly influenced by Brand Attachment (X1). The relationship between consumer loyalty (Y) and brand perceived brand quality (X2) is positive and statistically significant. Customer loyalty (Y) and customer satisfaction (X3) have a positive and statistically significant link. Meanwhile, there is a positive and statistically significant relationship between consumer loyalty (Y), Brand Attachment (X1), and Brand Perceived Quality (X2).
Pengaruh Customer Experience dan Service Quality Terhadap Word of Mouth pada Hotel Bobobox dengan Customer Satisfaction sebagai Variabel Intervening Syahputra, Firnanda Dwi; Kussudyarsana, Kussudyarsana
Jurnal Akuntansi dan Pajak Vol. 24 No. 2 (2024): JAP : Vol. 24, No. 2, Agustus 2023 - Januari 2024
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine whether customer experience and service quality can affect word of mouth mediated by customer satisfaction at Bobobox hotel. The method used in this research is quantitative research with the sampling technique used, namely non probability sampling, with purposive sampling method. The results in this research indicate that customer experience has no effect on word of mouth, but service quality affects word of mouth, customer experience affects customer satisfaction, service quality affects customer satisfaction, customer satisfaction affects word of mouth, customer satisfaction can mediate the relationship between customer experience and word of mouth, customer satisfaction can mediate the relationship between service quality and word of mouth. Keywords: Customer Experience, Service Quality, Word of Mouth, Customer Satisfaction
ANALISIS EFEKTIVITAS KAMPANYE PEMASARAN STORYTELLING PADA PLATFORM AZARINE COSMETIC UNTUK MENINGKATKAN BRAND IMAGE DAN BRAND TRUST SEBAGAI MEDIASI TERHADAP NIAT PEMBELIAN KONSUMEN Utami, Ruruh Ayu; Kussudyarsana, Kussudyarsana
Jurnal Akuntansi dan Pajak Vol. 24 No. 2 (2024): JAP : Vol. 24, No. 2, Agustus 2023 - Januari 2024
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research combines concepts related to marketing, communication, and consumer psychology to test hypotheses about the effectiveness of storytelling marketing campaigns on social media platforms focused on the Azarine brand, which is a local brand in Indonesia with a variety of products that have been recognized by the public. The research design used in this study is included in the type of quantitative research. This research uses the Partial Least Square (PLS) method. The results of the effectiveness of the storytelling marketing campaign on the Azarine cosmetics platform to improve brand image and brand trust as mediation on consumer purchase intentions, it is found the storytelling marketing campaign has a positive and significant effect on consumer purchase intentions, the first hypothesis is supported, the storytelling marketing campaign has a positive and significant effect on brand image, so the second hypothesis is supported, the storytelling marketing campaign has a positive and significant effect on brand trust, so the third hypothesis is supported, Brand trust has no positive and significant effect on consumer purchase intentions, so the fourth hypothesis is rejected and the last brand image has a positive and significant effect on consumer purchase intentions, so the fifth hypothesis is supported. Keywords : Marketing, Storytelling, Brand Image, Brand Image, Consumer
Exploring the Connection between Entrepreneurship and Family Business in Indonesian Family SMEs Kussudyarsana, K; Maimun, Muhammad Halim
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1415

Abstract

Family business is an important business entity that contribute to the world economy, including Indonesia. This study explored the linkages between family business and entrepreneurship in Indonesia. Several business aspects where investigated in this study included financial and human capital, and business governance. Purposive sampling will be used as a sampling design of this research. The Samples of this research are the entrepreneurs who start the business. This research will use mixed method, combine between qualitative and quantitative research. In here, qualitative method is conducted through interview and focuses group discussion, while quantitative method with questionnaire. Some question about the activities and resources during business start up were asked to them. During the process interview, the explanations were recorded and some critical information was outlined, and rewrites in paper work.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Aflit Nuryulia Praswati Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alfito Akbar Wibisono Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumsari, Septiana Lisa Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edy Purwo Saputro Eling Widiatmoko Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nindya Putri Maharani Niti Sabda, Laila Fatma Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa