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Herri Fariadi, Herri
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Journal : Multidisciplinary Journals

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Factor Analysis Of Purchasing Decisions Kopi Janji Jiwa In Bengkulu City (Factor Analysis of the Purchase Decision of Janji Jiwa Coffee in Bengkulu City) Surya, Muhammad Hadi; Andriani, Evi; Fariadi, Herri
Multidisciplinary Journals Vol. 1 No. 4 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i4.612

Abstract

Kopi Janji Jiwa, located in Bengkulu City, has become part of the coffee-loving community, with various menu variants offered, making more and more consumers come, the menu offered at Kopi Janji Jiwa is very diverse, starting from menus containing coffee, without coffee, earl gray series, soeram series, berry series, pandan series and the newest series, namely the milk tea series. The decision to purchase a product is the final action in the process of purchasing a product. Producers must understand what consumers actually expect from a product, so they can carry out appropriate marketing strategies to achieve sales goals. Several factors that influence consumers in making purchasing decisions include price, product, consumer tastes, location and promotion. This research aims to analyze purchasing decisions at Kopi Janji Jiwa, Bengkulu City and to analyze factors related to purchasing decisions for Kopi Janji Jiwa, Bengkulu City. Determining the research location was carried out purposively, using primary data and secondary data. The data analysis method used in this research is descriptive analysis which aims to answer the first objective of this research, namely the decision to purchase Janji Jiwa Coffee in Bengkulu City. To analyze factors related to purchasing decisions, non-parametric statistical analysis methods are used, namely the Spearman Rank correlation test. To find out whether there is a relationship between variable X and variable Y, a non-parametric statistical analysis tool is used, namely the Spearman Rank correlation test (Rs). The results of this research, namely answering the first problem formulation with the Purchase Decision Assessment, have a final score of 4.04, which means it is included in the good category. Factors related to the decision to purchase Janji Jiwa Coffee are product, price, place and promotion with the decision to purchase Janji Jiwa Coffee having a very significant relationship with a strong relationship with the decision to purchase Janji Jiwa Coffee in Bengkulu City.
Co-Authors Afifudin, Rahmat Afriani, Ririn Agnesia, Dinda Dwi Agusmin, Wengki Abta Akbar, Anjas Siratul Al-Hakim, Muhammad Farid Aldzikri, M. Iqbal Alfajri , Feriawan Alisah, Siti Anandanaz, Tria Andes, Muhammad Evriandes Andini, Nanda Andwini Prasetya, Andwini Anggraini, Sentri Anggun Pironika Anjaly, Ana Anjarwati, Meilinda Dwi Anugrah, Shuzan Anwar , Monica Ardhika, Bagus Dwiky Ardiansah, Defri Arif, Hilda Meisya Aristina, Selvin Asnawati Asnawati Az-Zahra, Putri Azhari , Diah Bentara, Julian Delpana, Adrian Diah Azhari DICKY IRAWAN Dwi Yulihartika, Rika Edi, Syahrial Eko Sumartono, Eko Erbakan, Muhammad Ichsan Evi Adriani, Evi Evi andriani, Evi Fadilla, Rohayu Faizer, Maychel Fajri, Bintang Fikri, Naufal Aziz Al Fringky, Fringky Geri, Geri Hamid , Hayyu Ghani Haq, Muhammad Daffaul Harni, Suli Hartika, Rika Yuli Dwi Hastuti, Dea Silviana Herlin, Herlin Hidayat, Rio Arisman Huriyah, Hiwayati Illahi, Dellan Illahi Indarti , Okta Joko Saputra Joko Saputra, Joko Jusmadi, Evryeni Khairil Khairil Laksono, Aji lIlahi, Muhammad Dandi Lina Widawati Linse, Yeni Yulia Liza Yulianti Manik, Frans Valentino Mansur, Irfan Manu, Dolly Madya Parton Marasatrio, Habib Martiani Martiani, Martiani Maryaningsih, Maryaningsih Maryanti, Joko Saputra Maryeta , Delta Mawalif , Ihzar Meisya, Hilda Meldi putra, Edo Methatias Ayu Moulina, Methatias Ayu Muhammad Akbar Mujiono , Mujiono Mujiono Mujiono Munandar, Riki Nasution , Muhammad Fajar Novalina, Lusi Nuraini, Hesti Nurmalia, Ana Nurram, Gion Gioneri Nur’aini, Hesti Nutari, Puspita Oktaviani, Dinda Oktrada, Darty Olivia , Dini Ota , Muhammad Pardosi, Ivan Agustinus Pasaribu, Ayu Maya Sari Perata, Lusita Dian Pratama, Dandy Anugrah Prima, Distora Prima Purnawan, Indah Puspita, Triana Putra, Giri Asvian Putra, Satria Yosa Rahma Yunita, Rahma Rahmandani, Lutviana Rika Dwi Yulihartika, Rika Dwi Rozzi, Yoli Andi Rulyanti, Merry Safitri, Lindia Sagala, Ruficha Sahputra, Ikwan Sahputra, Royi Salsahbillah, Wulan Saputra, Aditia Saputra, Alwi Saputra, Indra Lesmana saputra, Median Saputra, Peni Saputra, Pio Rahmat Saputra, Zony Hendra Saputra, Zozi Sari, Yosita Tri Purnama Sasmita, Erika Nanda Septiawan, Agus Sihite, Devi monika Sintiya Sipayung, Ronaldi Sri Narti, Sri Sucipto , Dovi Adi Surya, Muhammad Hadi Susanti, Apriani Syalom Sihite, Sylvain Syaputra, Kevin Tentara, Brend Ulandari, Shelli Utama, Agustian Wahyu Utami, Wahyu Wahyudi Wahyudi Wati, Kurnia Rahma Wiraguna, Depri Yadi, Supri Yossie Yumiati Yuliansyah Yuliansyah Yusdayanti, Nirta Pera Zahran, Muhammad Zukhruf, Muhammad Firmansyah