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Financial Management Strategy of Medicall Clinic in Tegal City to Improve Profitability Noor Roziq Ghulam Perdana; Arlette Suzy Puspa Pertiwi; Mira Veranita; Purwadhi Purwadhi
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

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Abstract

This study aims to analyze the financial management strategy at the Tegal City Medicall Clinic as an effort to increase profitability. The research method used is descriptive qualitative through in-depth interview, observation, and documentation techniques, which are then analyzed with the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that the financial management of the Medicall Clinic is still running simply without the support of detailed budget formal documents, is more reactive, and relies on predictions of stable routine needs, especially from BPJS Kesehatan cooperation revenue. The main obstacles include fluctuations in income from independent BPJS participants, time-consuming manual financial recording, and incomplete data due to some of the owner's personal funds not being recorded. The strategy of increasing profitability is carried out through improving service quality, expanding patient segments through direct marketing and home care service development, operational cost efficiency, and efforts to separate personal and clinical finances
Evaluation of Non-Medical Goods Logistics Management at El Syifa Kuningan General Hospital Ihsan Haris Munandar; Arlette Suzy Puspa Pertiwi; Bambang Sukajie
Research of Service Administration Health and Sains Healthys Vol. 6 No. 2 (2025): Research of Service Administration Health and Sains Healthys (Desember)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i2.9238

Abstract

In an organization that requires a lot of work, like a hospital, non-medical logistical management is essential. Hospital services in different sections run smoothly because to logistics management. Frequent stock shortages in storage warehouses are one example of how many hospitals fall short of logistics management standards, which eventually results in hospital losses and no additional implementation evaluation. According to the study's findings, the El Syifa Kuningan public hospital's logistics management implementation is still lacking. Starting with subpar planning, budgeting, procurement that takes too long due to lengthy procedures, storage, distribution, deletion, and monitoring that needs to be reviewed on a regular basis. In order to enhance hospital services, a logistics management evaluation was conducted based on the current issues in order to improve the logistics management procedure for non-medical commodities. Improvements to the logistics management system for non-medical commodities in line with the logistics management cycle are suggested by the research's findings in order to facilitate better implementation.
Optimalisasi Branding, Pemasaran Digital, dan Hubungan Personal di RS Edelweiss Cianjur Riyan Herdiansyah; Arlette Suzy Puspa Pertiwi; Yani Restiani Widjaja
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2431

Abstract

This study aims to analyze the role of branding, digital marketing, and personal relationships in influencing new patients' decisions in choosing healthcare services at Edelweiss Cianjur Hospital. This research is motivated by the importance of marketing strategies in increasing the number of new patients amid increasingly competitive healthcare services. This study uses a qualitative approach with a descriptive method. Data were collected through in-depth interviews with new patients, medical staff, and a marketing manager selected through purposive sampling. Data analysis was conducted through transcription, coding, categorization, and thematic analysis. The results show that branding plays a role in building brand awareness and a positive image of the hospital, while digital marketing contributes to increasing patient awareness and interest through digital platforms such as websites and social media. In addition, personal relationships between medical staff and patients play an important role in building trust and patient satisfaction. The patient decision-making process consists of need recognition, information search, evaluation of alternatives, decision making, and post-service behavior. Patient satisfaction encourages loyalty and recommendations to potential new patients. This study concludes that hospital marketing strategies should be carried out in an integrated manner through strengthening branding, optimizing digital marketing, and improving the quality of personal relationships.
Optimalisasi Branding, Pemasaran Digital, dan Hubungan Personal di RS Edelweiss Cianjur Riyan Herdiansyah; Arlette Suzy Puspa Pertiwi; Yani Restiani Widjaja
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2431

Abstract

This study aims to analyze the role of branding, digital marketing, and personal relationships in influencing new patients' decisions in choosing healthcare services at Edelweiss Cianjur Hospital. This research is motivated by the importance of marketing strategies in increasing the number of new patients amid increasingly competitive healthcare services. This study uses a qualitative approach with a descriptive method. Data were collected through in-depth interviews with new patients, medical staff, and a marketing manager selected through purposive sampling. Data analysis was conducted through transcription, coding, categorization, and thematic analysis. The results show that branding plays a role in building brand awareness and a positive image of the hospital, while digital marketing contributes to increasing patient awareness and interest through digital platforms such as websites and social media. In addition, personal relationships between medical staff and patients play an important role in building trust and patient satisfaction. The patient decision-making process consists of need recognition, information search, evaluation of alternatives, decision making, and post-service behavior. Patient satisfaction encourages loyalty and recommendations to potential new patients. This study concludes that hospital marketing strategies should be carried out in an integrated manner through strengthening branding, optimizing digital marketing, and improving the quality of personal relationships.
Analisis Optimalisasi Manajemen Khitan Modern di Rumah Sunat Assyakur Bogor Candra Gumilar; Arlette Suzy Puspa Pertiwi; Yani Restiani Widjaja
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 4 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/sq135183

Abstract

This study aims to describe the modern circumcision service process at Rumah Sunat Assyakur Bogor, identify failure modes across pre-procedure, intra-procedure, and post-procedure stages, assess levels of severity, occurrence, and detection, determine risk priorities based on the Risk Priority Number (RPN), and formulate improvement recommendations to enhance service safety and quality. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews, Focus Group Discussions (FGD), observations, and document reviews involving 13 respondents, including operating physicians, circumcision assistants, administrative staff, and the clinic head. Data analysis utilized the Miles and Huberman interactive model, while the Failure Mode and Effects Analysis (FMEA) method was used to identify potential failures, assess severity, occurrence, and detection, and prioritize risks based on RPN values. The results indicate that potential failures exist at all service stages, including patient misidentification, unidentified medical history, equipment unpreparedness, anesthesia administration errors, sudden patient movement, equipment misuse, hemorrhage, wound infection, education errors, and non-compliance with post-procedure care. The risks with the highest RPN values ​​were an uncooperative or agitated child prior to the procedure, followed by sudden patient movement during the procedure, patient misidentification, and hemorrhage during the procedure. The study concludes that optimizing modern circumcision management requires strengthening pre-procedure education and communication, consistently implementing identity verification and screening, refining Standard Operating Procedures (SOPs), enhancing healthcare worker competence, and strengthening post-procedure monitoring to reduce failure risks and improve patient safety and service quality.   Keywords: Failure Mode and Effects Analysis, Modern Circumcision, Patient Safety, Risk Management, Circumcision Clinic
Co-Authors Achmad Dheni Suwardhani Adistia, Rinintha Aggiani Dewi Rahmawati Akbar, Saiful Alfiani Hidayanti Aliyya Luthfiana Andiesta, Niekla Survia Anne Agustina Suwargiani Arief Budiarto Asril, Juli Aulia Dewi Kusumawati Azzahra, Rissa Shabira bt. Syaiful Azim, Fitri Anissa Syaimima Candra Gumilar Citra Windani Mambang Sari Desy Indra Yani Dhia Thifal Malihah Dianegianty, Rine Don Prisno Dwi Budi Santoso Efi Fitriana Eka Chemiawan Elvanissa Ruslan Nur, Elvanissa Ruslan Eriska Riyanti Eusebiusyuvens Chandra Waruwu Faizah Salsabila Felicia Melati Hendriati Agustiani Henri Hartman, Henri Hetria Hayyun Namirah Hidayat, Dimas Firman hidayatullah, Hidayatullah hidayatullah Hilnia Zidnia Husyaerry, Machmud Al Ign. Wiseto P. Agung Ihsan Haris Munandar Inne Arline Diana Inne Suherna Sasmita Iwan Ahmad Jakobus Runkat, Jakobus Julian Amriwijaya Kahar Mulyani Kurnia Putri Utami Kusman Ibrahim Kusumawati, Aulia Dewi Laili Rahayuwati M Harun Achmad, M Harun Megan, Felisia Flaviana Meirina Gartika Mira Veranita Myra D. Oruga Naninda Berliana Pratidina Noer Fadilah, Rina Putri Noor Roziq Ghulam Perdana Nur Fitri Margaretna Oke Andikarya Permata, Ardita Dyna Purwadhi Purwadhi Putu Swastiantari R. Oke Andikarya Raden Nabilah Putri Fauziyyah Rafilia, Yuanne Nisrina Rasmi Rikmasari Ratna Indriyanti Ratnawati, Yeni Reiva Farah Dwiyana Ria N. Firman Risti Saptarini Primarti Risyandi Anwar Riyan Herdiansyah Rizki Adriansyah Rubini Roosje Rosita Oewen, Roosje Rosita Rosiliwati Wihardja, Rosiliwati Sativa, Liariza Simanjuntak, Debora Rotua Novita Soewondo, Willyanti Sri Hendrawati Sri Susilawati Sukajie, Bambang Sukmasari, Susi Supriatno Supriatno Suwardhani, Achmad Dheni Syaiful Azim, Fitri Anissa Syaimima Syarief Hidayat Tadeus Arufan Jasrin Taufiqi Hidayatullah Teguh Adi Partama Tika Novriyanti Unang Supratman Veranita, Mira Vira Amelia Wafa, Wade'ah Wardani, Vira Aulia Kusuma Wilda Hafny Lubis Willyanti Soewondo Wojtyla, Maria Caroline Y Yoana Yani Restiani Widjaja, Yani Restiani Yetty Herdiati Nonong Yetty Herdiyati Nonong Yetty Herdiyati, Yetty Yohanes Hutasoit Yusi Roslina Suciati