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All Journal Indonesian Journal of Economics, Social, and Humanities Jurnal Ilmiah Hijau Cendekia Musamus Journal of Agribusiness Manajemen Agribisnis: Jurnal Agribisnis JURNAL ILMIAH AGRINECA Jurnal Triton GANESHA: Jurnal Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Agroindustrial Journal Jurnal Sylva Lestari AGRIEKSTENSIA Jurnal Pengabdian Inovasi Masyarakat Indonesia Journal of Community Capacity Empowerment AGRARIS: Journal of Agribusiness and Rural Development Research Journal of Rural and Urban Community Studies Jurnal Ekonomi Bisnis dan Kewirausahaan Biosaintifika: Journal of Biology & Biology Education Jurnal Agroindustri Halal DEAL: International Journal of Economics and Business
Norbertus Citra Irawan
Tunas Pembangunan University, Surakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Veterinary Other

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Effectiveness Study Of The Direct-To-Consumer (D2C) System In Melon Agrotourism In Ketitang Village Fadhil, Abyan; Mahananto; Irawan, Norbertus Citra; Aulia Juvitasari, Deana
Journal of Rural and Urban Community Studies Vol 4 No 2 (2026): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i2.7174

Abstract

This article evaluates how well a Direct-to-Consumer (D2C) marketing scheme performs at “The Blues,” a melon-picking agrotourism site run by BUMDes Maju Makmur in Ketitang Village, Klaten Regency, using the four elements of the marketing mix — Product, Price, Place, and Promotion — as the analytical lens. Specifically, it examines whether consumers’ perceptions of each element line up with how effective they judge the D2C approach to be, and which element carries the most weight. Using a descriptive quantitative design, questionnaires were completed by 34 respondents recruited through snowball sampling; responses were summarized descriptively and tested for association using Spearman’s rank correlation. On the descriptive side, Product, Place, and Promotion were all rated effective, Price came out fairly effective, and overall D2C performance was rated effective, with Product scoring highest. The correlation results tell a different story: only Promotion showed a significant positive link to D2C effectiveness (? = 0.424, p = 0.013), whereas Product (? = 0.288, p = 0.099), Price (? = 0.067, p = 0.706), and Place (? = 0.291, p = 0.095) did not reach significance. In short, what appears to move the needle for D2C success here is not product quality, pricing, or location, but how well promotion is handled.Keywords: Direct-to-Consumer, 4P marketing mix, melon agrotourism, Spearman rank correlation
Inventory of Diseases in Red Shallot Plants (Allium ascalonicum) Haryuni Haryuni; Ardhanesdian Rizqi Setyadi; Endang Suprapti; Tyas Soemarah Kurnia Dewi; Norbertus Citra Irawan; Azhar Aditya Rahman
Biosaintifika: Journal of Biology & Biology Education Vol. 16 No. 3 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/biosaintifika.v16i3.16546

Abstract

Shallots (Allium ascalonicum) are a popular spice vegetable cultivated in Indonesia, ranging from lowlands to highlands. Their demand continues to grow as they are an essential kitchen commodity, although their prices often fluctuate. This research aimed to examine the disease symptoms in shallot plants caused by pathogenic fungi and to identify the types of pathogenic fungi present on agricultural land in Bangsalan Village, Boyolali Regency. The study consisted of three blocks, each containing 12 plots, and each plot comprising 15 plants. From each plot, five plants were randomly selected as samples. This qualitative research utilized observational and descriptive methods, where symptoms observed in the field were described and identified based on macroscopic and microscopic characteristics. Macroscopic identification revealed symptoms such as wilting, rot, and spots on both leaves and tubers. Microscopic identification confirmed infections by the fungi Colletotrichum sp. (causing anthracnose), Fusarium spp., and Aspergillus sp. on shallots. The findings from this study provide valuable recommendations for managing shallot diseases in subsequent planting seasons if similar symptoms are observed.
Co-Authors Adhisty Puri Damayanti Adhisty Puri Damayanti Agung Prasetyo Agung Prasetyo Agung Prasetyo Agung Prasetyo Agus Budiyono Agus Supriyoko Agus susilo Agustina Tri Suryaningsih Agustina Tri Suryaningsih ANDIKA Any Suryantini Aprilia Yuanita Anwaristi Arbianti Ardhanesdian Rizqi Setyadi Atik Lusia Aulia Juvitasari, Deana Azhar Aditya Rahman Budi Santosa , Nuruddin Priya Damayanti, Adhisty Puri Daryanti David Bagas Riyanto Dewi Rahmawati Intan Permatasari Dewi Rahmawati Intan Permatasari Dwanita Widodo, Zandra Endang Suprapti Endang Suprapti Eny Kusumawati Eny Kusumawati Eny Kusumawati9 Ermareta Hanasya Rachman Fadhil, Abyan Fatkhul Imron Hanifah, Salma Alya HARTOYO, EKO Haryadi, Rahmat Catur Haryuni Haryuni Haryuni Haryuni Indra Setiawan Irene Kartika Eka Wijayanti Irham, Irham Jalu Ariowibowo Jangkung Handoyo Mulyo Jayawarsa, A.A. Ketut Kurniawati Darmaningrum Kusriani Prasetyowati Kusriani Prasetyowati Kusriani Prasetyowati Kusuma, Havit Aryan Mahananto Muhammad Faiz Hardiansyah Muqqorobin, Bagus Mustika Ali Mustaqim Mutiarra Ridyo Arum Nadian Nur Aulia Nadian Nur Aulia Natalia Deswita Fitriyani Nuruddin Priya Budi Santosa Nuruddin Priya Budi Santosa Oki, Nurahman Permana, Ilham Aji Pratama, Ilham Gusni Putranto, Reza Ridho R Soelistijono Rakasiwi, Alifah Addin Raniasari Bimanti Esthi Retnoning Ambarwati Reza Ridho Putranto Sakti, Achmad Tunjung Prabowo Salma Alya Hanifah Sapto Priyadi Saputri, Diana Sari, Erlina Novita Susilaningtyas Budiana Kurniawati Susilaningtyas Budiana Kurniawati Suswadi Suswadi Suyanti Syahriar Abdullah Tamalia Azzahra Wahyuningtyas Teguh Santosa Teguh Supriyadi Teguh Supriyadi Tyas Soemarah K.D Tyas SOEMARAH KURNIA DEWI Tyas Soemarah Kurnia Dewi Utami, Rosita Tri Vynysha Maretha Enjellhyna Slamet Riyadi Wahyu Hidayat Wahyu Widayat Wahyuni, Nurul Sri Wibowo, Damar Aji Susilo Wiyono Yuniastuti, Faustina Zainal Mustofa Zandra Dwanita Widodo Zandra Dwanita Widodo