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Rudy Handoko

Universitas 17 Agustus 1945, Surabaya

Author-ID : 5287746

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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STEREOTIP ETNIS TIONGHOA TERHADAP ETNIS MADURA DI KOTA SURABAYA: STUDI KOMUNIKASI LINTAS BUDAYA Fariyanti, Riza; Handoko, Rudy; Wibowo, Judhi Hari
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Surabaya city has a population of diverse ethnicities and cultures. Cross-cultural communicationis what makes interesting, because the convergence of a culture with other cultures, although there is adifference but still be able to live together. Stereotypes against ethnic, religious and ethnic particular anobstacle in building an effective intercultural communication. The study aims to determine thestereotypical view in cross-cultural communication in the Maduranese ethnic Chinese. To achieve thisgoal, this study uses descriptive qualitative research method with direct observation in the field as well asconducting interviews with respondents of the city of Surabaya native Chinese descent, determinedthrough purposive sampling which determines intentionally respondents using criteria established by theresearchers. The results showed that there is a stereotype in the Maduranese. Stigma Coarse own way,brave fight is still attached to the Maduranese. But there is another stigma that is hardworking, loyaltyand great togetherness.Keywords : Stereotypes, Chinese, Maduranese

BENTUK KOMUNIKASI PEMASARAN PADA BISNIS RETAIL: STUDI DESKRIPTIF KOMPARATIF PADA INDOMARET DAN ALFAMART DI SURABAYA Aini, Yuli Nur; Handoko, Rudy; Tjahjono, Endro
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Traders are dealers who have climbed down distribution market share, this is what makes Indonesiahas very much at all merchants, one Indomaret and Alfamart, see the closeness of those who are sointense, the forms of communication that they use, is one way to maintain their existence. Starting fromPromo Price, Discount, marchendise, until the message across, Indomaret and Alfamart do. Seeing thisphenomenon the authors wanted to find out what forms of marketing communication used by Alfamartand Indomaret and what the impact of proximity between Indomaret and Alfamart. This research usesdescriptive qualitative comparative study, where this research aimed to determine the forms of marketingcommunication used by Alfamart and Indomaret and to determine the impact of proximity betweenIndomaret and Alfamart.Keywords: forms of marketing communication, Alfamart and Indomaret.

PENGARUH ONLINE SHOP JEJARING SOSIAL TERHADAP PERILAKU KONSUMTIF PADA IBU RUMAH TANGGA KABUPATEN MOJOKERTO (STUDI KASUS IBU RUMAH TANGGA DI DESA MOJOTAMPING, KECAMATAN BANGSAL, KABUPATEN MOJOKERTO) Sari, Dian Eka; Handoko, Rudy; Rochim, Achludhin Ibnu
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Globalization makes many changes and developments in information technology. Informationand communication technology which is currently widely used is the internet. Through the internetpeople can communicate and exchange information easily without the constraints of time and place.Nowadays that are in demand by the public is to shop online, there are many sites to shop online oneof which is social networking. Currently among housewives are actively participating in onlineshopping. If someone buys the goods based on selfish desires without the uses and benefits of aproduct will make people behave consumptive. This study uses a quantitative approach to thepopulation, namely housewives who never shop online. Samples are taken by 30 respondentsdetermined by purposive sampling technique. Data were collected by questionnaires. Analysis of datausing correlation analysis, determination analysis, parsial test. With IBM SPSS 22. The resultsshowed a significant influence between onlineshop social networks on consumer behavior with theregression equation at 0.528, correlation of 0.333 means that the relationship is low but definite,Determination of 0.111 means that effect by 11%, and t test of 1,870, which means onlineshop socialnetworks significantly influence consumer behavior.Keywords: Online Shopping, Social Networking, Consumer Behavior

STRATEGI ELECTRONIC PUBLIC RELATIONS P.T. ISM BOGASARI FLOUR MILLS DALAM MENINGKATKAN BRAND AWARENESS Ramadhan, Handharu Laksa; Handoko, Rudy; Wibowo, Judhi Hari
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v2i01.1458

Technological developments in the aspect of communication and increasing competition,demand public relations to creatively invent and devise a strategy to communicate its brand throughthe internet. The existence and growth of PT. ISM Bogasari which is the largest wheat flour producerin Indonesia with a market share of 57% amid the development of communication technology andincreasing competition. Encourage interest in the author's research on public relations strategy PT.ISM Bogasari flour mills in meninggkatkan brand awareness. The theory used in this research ispublic relations management process Scot M Cutlip and Brand Awareness.Metode analysis used isMiles and models. Huberman. Based on the results of research conducted by the author, it can beconcluded that: lack of relationships with customers in and challenges of competitors becomes thebasis of the formation of the strategy. Through the medium of websites, twiter, facebook, you tube. PT.ISM Bogasari flour mills, assuring the market share on the product quality, by forming the productinformation into four major cyber media content, ie the content of recipes, tips content, content, SMEtestimony, and testimony BBC. Besides Markowitz such content, interactive (two-way communication)performed on twiter and facebook social media with the aim that the formation of relationships in thetarget market. Efforts mengeleloh social media and website in order to appear on the first page ofgoogle or yahoo search or a search feature on social media also carried out by third parties, so thatthe message continues to be seen by the target audience.Keywords: Strategi, Electronic Public Relations, Brand Awareness

MOTIF KHALAYAK RW 007 GUNUNG GEDANGAN, MOJOKERTO MELIHAT TAYANGAN MAHABARATA Novika, Iga; Handoko, Rudy; Rochim, Achludhin Ibnu
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Television is one of the mass media which serves to provide information and entertainment to thepublic at large. In the development of a lot of programs that have been given by the mass media oftelevision as a public spectacle. Increasing number of events presented by television stations making thecommunity to choose a program that will show they consume. Institutions not only television stationserving domestic production alone event in obtaining public interest, but several television programs buymovie production abroad to be used as reference in the attention of audiences. One television stationprograms favored by our society today is a drama series Mahabharata. colossal drama series producedby the Indian state is able to attract the attention of television viewers. Formulation of the problem in thisresearch is "What is the motive audiences to viewing Mahabharata?". This study uses descriptivequalitative method by conducting interviews and observations. Informants in this study is the RW 007Gunung Gedangan Mojokerto. From this study, the authors would like to explain that the motives thatdrive audiences in viewing Mahabharata.Key Word : motif, film, mahabarata, public

Co-Authors Abdul Hadi Abdul Muhith Achluddin Ibnu Rochim Achluddin Ibnu Rochim Achluddin Ibnu Rochim Achluddin Ibnu Rochim, Achluddin Ibnu Adi Susiantoro Agung Subagyo Agus Surya Dharma Aguswan Aini, Yuli Nur Alamsyah - Ali, Alavi Arif Darmawan Arif Darmawan Arif Darmawan Arif Darmawan Arif Dharmawan Arif Dharmawan Arini, Yeny Yustia Ariska, Widyan Ahmad Assyari, Assyari avinda, avinda Ayun Maduwinarti Ayun Maduwinarti Azmi Abdul Rohman Bambang Kusbandrijo Bambang Kusbandrijo Basyar, Muhammad Roisul Bayu Satrio Nugroho Bernardinus Realino Yudianto Brilliant Charisma Fadila Afif Dewantari, Lila Karina Dewantari Dewi, Nyoman Diah Utari Dian Eka Sari Difa Sabila Aska Din Fahmi Kamil Dwi Hardaningtyas Eddy Wahyudi Edy Suprayitno Eliot Simangunsong Endang Indartuti Endang Indartuti Fahmi, Lukman Fanila Kasmita Kusuma Fariyanti, Riza Feby Aulianda Pratiwi Fitrianto, Alif Bagus Fredy Utama Gede Wirata Ghulam Maulana Ilman Gusmao, Cristino Hartadi Hartadi Hartutik, Dwi Hary Wahyudi Hasanah, Abida hayat, Nur Hermansyah Hermansyah Ibnu, Achluddin Indrayana, Cokorda Putra Irmayanti, Eka Wahyu Toriq Istijanto Istijanto Ivan Budi Susetyo Izdihar, Alif Maulana Jamhari Jamhari Jamhari, Jamhari Joko Widodo Kodrat Kodrat Kurniasari, Miranda Kurniawan, Wahyu Puji Lilis Wahyuni, Lilis Lusiana Septi M Hartadi Mamik Mamik Mangara Christanuel Aprilino Pakpahan Marchelia, Andria Maruta, Anom Marvel, Dustin Maryono, Bambang Edy Moch. Shofwan Moch. Shofwan Muhammad Ilham Arizal Muhammad Rendy Yoga Pradana Muhammad Roisul Basyar Mujahidin Mujahidin Nabila Aulia Ayu Rahmatika Natasya Gunawan Nauval, Moh Nauval Fadhlillah Nazaretti, Giovannio Nekky Rahmiyati Novalia, Intan Novaria, Rachmawati Novika, Iga Nugraha Kusbianto Nuryana, Amiatun Ofelia Agustin, Fanny Onga, Fiko Pajala, Samuel Permatasari, Ayu Widyatama Pravita, Vina Dini Priyo Utomo Priyo Utomo Prof Dr. Arif Darmawan, SU Qorimah, Fenty Nur Rachmatika, Anisa Rachmawati Novaria Rachmawati Novaria Rachmawati Novaria Ramadhan, Handharu Laksa Raza, Muzammil Rendy Fadila Ajiputra Rivai Ahmad Rochim, Achludhin Ibnu Sadono, Teguh Priyo Saleh, Rachmad Sandyawati, Novi Sri Sarah Dianti Saskia Nisa Setiaatmitha Setiawan, Abdul Yani Setya Yuwana Shania Devina Limantoro Shofa Qatrunnada Siswantoro, Tri Yudi Sofyan, Edwin SU, Arif Darmawan Sucahyono, Mochammad SUDALHAR SUDALHAR Sudaryanto, Edy sukristyanto, Agus Supriyono Supriyono Susanti, Nopa Lilik Tjahjono, Endro Trismeilinda Prabawati, Herlina Tutut Putri Ramadani Ute Chairuz M. Nasution V. Rudy Handoko Wahyudi, Eddy Wibowo, Judhi Hari Wibowo, Judhi Hari Widiyanto, Kendry Windi Nopriyanto Yusuf Hariyoko Yuwana, Setya Zakariya Zakariya

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