Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

1.066

P-Index

This Author published in this journals

All Journal Journal of Innovation and Applied Technology JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Representamen INTERNATIONAL JOURNAL OF NURSING AND MIDWIFERY SCIENCE (IJNMS) Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes ABDI MASSA: Jurnal Pengabdian Nasional Kajian Branding Indonesia International Journal of Multidisciplinary Research and Literature (IJOMRAL)

Rudy Handoko

Universitas 17 Agustus 1945, Surabaya

Author-ID : 5287746

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document

Claim Missing Document

Articles

Title

BENTUK KOMUNIKASI PEMASARAN PADA BISNIS RETAIL: STUDI DESKRIPTIF KOMPARATIF PADA INDOMARET DAN ALFAMART DI SURABAYA Aini, Yuli Nur; Handoko, Rudy; Tjahjono, Endro
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Traders are dealers who have climbed down distribution market share, this is what makes Indonesiahas very much at all merchants, one Indomaret and Alfamart, see the closeness of those who are sointense, the forms of communication that they use, is one way to maintain their existence. Starting fromPromo Price, Discount, marchendise, until the message across, Indomaret and Alfamart do. Seeing thisphenomenon the authors wanted to find out what forms of marketing communication used by Alfamartand Indomaret and what the impact of proximity between Indomaret and Alfamart. This research usesdescriptive qualitative comparative study, where this research aimed to determine the forms of marketingcommunication used by Alfamart and Indomaret and to determine the impact of proximity betweenIndomaret and Alfamart.Keywords: forms of marketing communication, Alfamart and Indomaret.

PENGARUH ONLINE SHOP JEJARING SOSIAL TERHADAP PERILAKU KONSUMTIF PADA IBU RUMAH TANGGA KABUPATEN MOJOKERTO (STUDI KASUS IBU RUMAH TANGGA DI DESA MOJOTAMPING, KECAMATAN BANGSAL, KABUPATEN MOJOKERTO) Sari, Dian Eka; Handoko, Rudy; Rochim, Achludhin Ibnu
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Globalization makes many changes and developments in information technology. Informationand communication technology which is currently widely used is the internet. Through the internetpeople can communicate and exchange information easily without the constraints of time and place.Nowadays that are in demand by the public is to shop online, there are many sites to shop online oneof which is social networking. Currently among housewives are actively participating in onlineshopping. If someone buys the goods based on selfish desires without the uses and benefits of aproduct will make people behave consumptive. This study uses a quantitative approach to thepopulation, namely housewives who never shop online. Samples are taken by 30 respondentsdetermined by purposive sampling technique. Data were collected by questionnaires. Analysis of datausing correlation analysis, determination analysis, parsial test. With IBM SPSS 22. The resultsshowed a significant influence between onlineshop social networks on consumer behavior with theregression equation at 0.528, correlation of 0.333 means that the relationship is low but definite,Determination of 0.111 means that effect by 11%, and t test of 1,870, which means onlineshop socialnetworks significantly influence consumer behavior.Keywords: Online Shopping, Social Networking, Consumer Behavior

STRATEGI ELECTRONIC PUBLIC RELATIONS P.T. ISM BOGASARI FLOUR MILLS DALAM MENINGKATKAN BRAND AWARENESS Ramadhan, Handharu Laksa; Handoko, Rudy; Wibowo, Judhi Hari
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v2i01.1458

Technological developments in the aspect of communication and increasing competition,demand public relations to creatively invent and devise a strategy to communicate its brand throughthe internet. The existence and growth of PT. ISM Bogasari which is the largest wheat flour producerin Indonesia with a market share of 57% amid the development of communication technology andincreasing competition. Encourage interest in the author's research on public relations strategy PT.ISM Bogasari flour mills in meninggkatkan brand awareness. The theory used in this research ispublic relations management process Scot M Cutlip and Brand Awareness.Metode analysis used isMiles and models. Huberman. Based on the results of research conducted by the author, it can beconcluded that: lack of relationships with customers in and challenges of competitors becomes thebasis of the formation of the strategy. Through the medium of websites, twiter, facebook, you tube. PT.ISM Bogasari flour mills, assuring the market share on the product quality, by forming the productinformation into four major cyber media content, ie the content of recipes, tips content, content, SMEtestimony, and testimony BBC. Besides Markowitz such content, interactive (two-way communication)performed on twiter and facebook social media with the aim that the formation of relationships in thetarget market. Efforts mengeleloh social media and website in order to appear on the first page ofgoogle or yahoo search or a search feature on social media also carried out by third parties, so thatthe message continues to be seen by the target audience.Keywords: Strategi, Electronic Public Relations, Brand Awareness

MOTIF KHALAYAK RW 007 GUNUNG GEDANGAN, MOJOKERTO MELIHAT TAYANGAN MAHABARATA Novika, Iga; Handoko, Rudy; Rochim, Achludhin Ibnu
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Television is one of the mass media which serves to provide information and entertainment to thepublic at large. In the development of a lot of programs that have been given by the mass media oftelevision as a public spectacle. Increasing number of events presented by television stations making thecommunity to choose a program that will show they consume. Institutions not only television stationserving domestic production alone event in obtaining public interest, but several television programs buymovie production abroad to be used as reference in the attention of audiences. One television stationprograms favored by our society today is a drama series Mahabharata. colossal drama series producedby the Indian state is able to attract the attention of television viewers. Formulation of the problem in thisresearch is "What is the motive audiences to viewing Mahabharata?". This study uses descriptivequalitative method by conducting interviews and observations. Informants in this study is the RW 007Gunung Gedangan Mojokerto. From this study, the authors would like to explain that the motives thatdrive audiences in viewing Mahabharata.Key Word : motif, film, mahabarata, public

Co-Authors Abdul Muhith Adi Susiantoro Agung Subagyo Aini, Yuli Nur Arif Dharmawan avinda, avinda Bernardinus Realino Yudianto Dewi, Nyoman Diah Utari Dian Eka Sari Difa Sabila Aska Eliot Simangunsong Fredy Utama Hary Wahyudi Istijanto Istijanto Jamhari Jamhari Kodrat Kodrat M Hartadi Mamik Mamik Marchelia, Andria Natasya Gunawan Novaria, Rachmawati Novika, Iga Priyo Utomo Ramadhan, Handharu Laksa Rochim, Achludhin Ibnu Sandyawati, Novi Sri Sarah Dianti Shania Devina Limantoro SU, Arif Darmawan Susanti, Nopa Lilik Tjahjono, Endro V. Rudy Handoko Wibowo, Judhi Hari Widiyanto, Kendry Zakariya Zakariya

Title Search

Found 4 Documents Search Journal : Jurnal Representamen

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search
Journal : Jurnal Representamen