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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM
N. Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Country Of Origin Dan Word Of Mouth Terhadap Keputusan Pembelian Smartphone Samsung (Study Kasus Mahasiswa Feb Unisma) Farkhan Azis; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 02 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of Country of Origin and Word of Mouth on the decision to purchase Samsung smartphones in the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra theory is used to take samples, namely the number of items x 5 so that a total sample of 90 people is found.To solve the proble in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 25. 0 The results of this study are the Country of Origin and Word of Mouth variables influence simultaneous purchasing decisions, partially the Country of Origin and Word of Mouth variables influence the Samsung Smartphone Purchasing Decisions at the Faculty of Business Economics, a Islamic University of Malang.
ANALISIS PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN (Studi pada konsumen Smartphone Oppo di Alibaba Cell Malang) Novita Kensiwi; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analyze the effect of brand awareness and perceived quality simultaneously on purchasing decisions, analyze the effect of brand awareness on purchasing decisions, analyze the effect of perceived quality on purchasing decisions. The data collection method used a questionnaire with a sample size of 75 respondents who were taken using purposive sampling technique. Data analysis uses validity test, reliability test, normality test, classic assumption test (multicollinearity test and heteroscedasticity test, multiple linear regression and hypothesis test (F test and t test). The results showed that: brand awareness and perceived quality had a significant effect simultaneously on purchasing decisions, brand awareness had a significant effect on purchasing decisions, perceived quality had a significant effect on purchasing decisions.   Keywords: brand awareness, perceived quality, purchasing decisions
ANALISIS PENGARUH CELEBRITY ENDORSE TERHADAP BRAND IMAGE SABUN MUKA POND’S MEN ENERGY CHARGE (STUDI PADA KONSUMEN PENGGUNA SABUN MUKA POND’S MEN ENERGY CHARGE SANTRI PESANTREN MAHASISWA AL-HIKAM MALANG ANGKATAN 2015-2018) Muhammad Farid Rohmatulloh; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 18 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the influence of celebrity endorse which consists of visibility, credibility, attraction and power towards the brand image of Pond's face soap energy charge. The method used in this study is quantitative with a sample selection of 74 users of Pond's face soap energy charge. The technique used in sample selection is purposive sampling, Data collection uses a questionnaire with a Likert scale.Analysis of the data used in this study is the analysis of linear regression tests using SPSS tools. Based on this study, states that the credibility variable has a significant effect on brand image (p-value 0,000 <0,05) and attraction variable have a significant effect on brand image (p-value 0,009 <0,05) while the visibility variable has no significant effect on brand image (p-value 0.621 <0.05) and the power variable does not significantly influence the brand image (p-value 0.726 <0.05). The simultaneous variables of visibility, credibility, attraction and power have a significant effect on brand image (p-value 0,000 <0,05). The coefficient of determination (R2) with a gain of 0.584. Thus it can be concluded that the influence of independent variables is 58%. Keywords : Celebrity Endorse, Brand Image, Pond’s Men Energy Charge.
PENGARUH CELEBRITY ENDORSE, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND ELZATTA HIJAB (Studi Kasus Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2016-2018) Mar’atus Sa’diyah; N. Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted to determine the effect of Celebrity Endorse, Lifestyle and Brand Image on Purchasing Decisions on the Elzatta Hijab Brand. This research was conducted at the Faculty of Economics and Business, Islamic University of Malang, located at Jl. MT. Haryono No.193 Malang. This type of research data in the form of quantitative data, i.e. the data can be obtained through interviews, observations, discussions or observations (surveys). This research is a research that uses correlational research, and the source of the data used is primary data by distributing Likert scale cieoner to students at the Faculty of Economics and Business, Islamic University of Malang. The sample calculation in this study uses the Maholtra formula which produces 100 respondents. The results of this study are the variables Celebrity Endorse, Lifestyle and Brand Image influence simultaneously or partially on Purchasing Decisions. Keywords: celebrity endorse, lifestyle, brand image and purchasing decisions
PENGARUH KUALITAS PELAYANAN DAN EXPERIENTAL MARKETING TERHADAP WORD OF MOUTH MELALUI KEPUASAN PADA WISATA PULAU MERAH BANYUWANGI Niken Riska Indriani; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 19 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABTRACKThis study aims to analyze the effect of service quality and experiential marketing on word of mouth through satisfaction with Banyuwangi Red Island tourism. This research was held in Malang city. The sampling technique used was sampling purposive technique. Respondents in this study were Banyuwangi students who were in Malang city with a total of 90 respondents. This research is quantitative research and data analysis method using path analysis. The results of this study indicated  that partially service quality and experiential marketing variables indirectly have a non-significant effect on word of mouth, service quality and experiential marketing variables have a significant positive effect on satisfaction smaller than 0.05 or 5%.Keywords: service quality, experiental marketing, word of mouth, saticfaction
Pengaruh Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Oppo Smartphone (Studi Kasus FEB UNISMA 2017) Muhammad Muizzuddin Wahid Adly Alwi; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of brand image and lifestyle on OPPO Smartphone purchasing decisions on FEB Unisma 2017 students. The type used is Explanatory Research with a quantitative approach to 90 respondents. This study uses multiple linear regression analysis techniques.  The results of the study show that brand image has an effect on OPPO Smartphone Purchase Decisions for Students of the Faculty of Business Economics, Islamic University of Malang in the 2017 batch. Second, Lifestyle has an effect on OPPO Smartphone Purchase Decisions for Students of the Faculty of Business Economics, Islamic University of Malang in the 2017 batch. And thirdly, the influence of brand image and lifestyle together has a simultaneous effect on purchasing decisions. Keywords : Purchase Decisions, Brand Image And Lifestyle. 
PENGARUH HARGA, PROMOSI, DAN KETIDAKPUASAN TERHADAP KEPUTUSAN PERPINDAHAN MEREK KE SIMCARD TELKOMSEL (Studi Pada Mahasiswa Kos Kelurahan Dinoyo Kota Malang) Tarmizi Tarmizi; N. Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 05 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine the effect of prices, promotions, and dissatisfaction with the decision to move the brand to the Telkomsel simcard in boarding students of Dinoyo Village, Malang City. The variables used in this study are brand switching variable as the dependent variable, while the independent variables are price and promotion, and the intervening variable is dissatisfaction. Data was collected through a questionnaire method with the number of samples used as respondents as many as 94 respondents. The results of this study are prices and promotions that have a direct effect on brand movements in Telkomsel cellular card consumers. Prices and promotions have a direct effect on dissatisfaction with Telkomsel cellular card consumers. Dissatisfaction has a direct effect on brand movement on Telkomsel cellular card consumers. Prices and promotions have an indirect effect on brand transfers to Telkomsel cellular card consumers. Keywords: brand switching, price, promotion, dissatisfaction
Pengaruh E-Wom Di Sosial Media Dan Kualitass Produk Terhadap Keputusan Pembelian Di Jeen Sneakers Blitar. Sukma Ukhtina; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Global economic growth accompanied by technological advances encourages people's lifestyles. One of them is the pattern of shopping life which is now more practical, fast, and economical. The movement of modern industry that is mushrooming makes each industry to compete in order to maintain and improve the business that was founded.This study analyzes the effect of ewom on social media and product quality on purchasing decisions. The population in this study were 80 respondents. The sample in this study was 80 respondents using accidental sampling technique. Using primary, secondary and tertiary data and this research uses a questionnaire or questionnaire data collection method and interview data collection methods.The results of this study note that the results of the F test are known that the ewom variable on social media and product quality simultaneously have a significant effect on purchasing decisions. Keywords: Ewom on social media, product quality, purchasing decisions
PENGARUH KEBEBASAN DALAM BEKERJA, LINGKUNGAN KELUARGA DAN KEBERANIAN MENGAMBIL RISIKO TERHADAP MINAT BERWIRAUSAHA Alit Hidayatul Azmi; N. Rachma; Alfian Budi P
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.22 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted at University of Islam Malang which is located at Jalan Mayjen Haryono 193 Malang. The purpose of this study was to examine and analyze the influence of freedom of work, social environment and the courage to take risks on the interest in entrepreneurship of the student faculty of islam Malang.The variables  in this research is freedom of work, social environment and the courage to take risks as an independent variable and the interest in entrepreneurship as dependent variable in this research. The sample used in this research is was 95 students of economics faculty of islam malang. The study was uses explanatory research. Data collection method by shareing the questioner. The analysis used includes instrument testing, classical assumption tests, normality tests, multiple linear regression, hypothesis testing and coefficient of determination tests using multiple regression analysis using SPSS. The result of this study showed that the freedom of work and courage to take risks is significantly influence the interest of entrepreneurship while social environment did not significantly influence the interest of entrepreneurship student of economics faculty of islam malang. Keyword : freedom of work, social environment, the courage to take risks and interest in entrepreneurship
Pengaruh Electronic Word of Mouth, Harga, dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Pada Social Commerce Tik Tok Shop (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019-2020) Wahyu Sintia; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, the internet is a very important need for everyone. In the era of rapid development of information technology, e-commerce has become part of business dynamics. The difference between e-commerce and social commerce lies in business goals, relationships between consumers, and interaction systems. At present there are many social commerce that are used by people in Indonesia, one of which is the TikTok Shop. TikTok and TikTok Shop are combined into one application, in which TikTok Shop is a business platform published by TikTok to make it easy for users who want to buy or sell a product. The purpose of this study was to determine and analyze the effect of Electronic Word of Mouth, price, and ease of use simultaneously on purchasing decisions at social commerce TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019-2020 who had purchased at the TikTok Shop. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 100 respondents. The results showed that partially, price and ease of use had a significant effect on purchasing decisions, while electronic word of mouth had no significant effect on purchasing decisions. Simultaneously, electronic word of mouth, price, and ease of use have a significant effect on purchasing decisions. Keyword: Electronic Word of Mouth, Price, Ease of Use, purchasing decision
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah