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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM
N. Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PEMASARAN VIRAL, SELEBRITI ENDORSER DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LAZADA (Studi Kasus Pada Mahasiswa Universitas Islam Malang Fakultas Ekonomi Dan Bisnis) Andre A khriza Pradana; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to examine and analyze the effect of viral marketing, celebrity endorsers, and brand awareness simultaneously and partially on purchasing decisions. The variables used in this research are Viral Marketing (X1), Endorse Celebrity (X2), Brand Awareness (X3) on Purchasing Decisions (Y). Viral Marketing (X1) on Referral Decisions, Celebrity Endorsers (X2) on Referral Decisions (Y), Brand Awareness (X3) on Referral Decisions (Y). The population in this study were students of the Islamic University of Malang, Faculty of Economics and Business, whose exact number was not known, so the sample used Malhotra, so the sample in this study was taken by purposive sampling method, namely the sampling technique based on certain considerations, which are considered suitable with the characteristics of the sample. which is determined so that will be the sample in this study is 100 samples (20 item questions x 5) data collection methods data collection is done by questionnaire. By preparing instruments in the form of written questions, in order to make the research easier, closed questions were used in this study, namely each question that had been provided with an answer that the respondent could choose from. The data analysis technique used in this study is multiple linear regression, the results of the study state that partially viral marketing has an effect on purchasing decisions. Celebrity Endorser influences Purchasing Decisions. Brand Awareness affects Purchasing Decisions. And simultaneously Viral Marketing, Celebrity Endorsers, and Brand Awareness influence Purchasing Decisions. Keywords: Viral Marketing, Celebrity Endorsers, Brand Awareness and Purchasing Decisions
Pengaruh Product Quality Dan Product Innovation Terhadap Purchase Decisions (Studi Kasus Pada Pelanggan Starbucks Kec. Klojen, Kota Malang) Nanda Rifky V. A; N. Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of product quality and product innovation on purchase decisions through partial or simultaneous. This research is a type of explanatory research. The population of this research is the customers from Starbucks located in Kec. Klojen, Malang City. The sampling technique used in this research was purposive sampling technique consisting of 75 respondents with predetermined criteria. This study uses quantitative methods, data collection uses a questionnaire method with a Likert scale as a measuring tool for respondents answers. Data analysis used multiple linear regression analysis. The results of this study indicate that product quality and product innovation has a positive and significant effect on purchase decisions. Keywords: Product Quality, Product Innovation, Purchase Decisions
PENGARUH VISUAL MERCHANDISING DAN BRAND PERSONALITY TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION (STUDI PADA KONSUMEN MATAHARI DEPARTMENT STORE MALANG TOWN SQUARE) Intan Mutiara Putri; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this study is to determine the relationship between visual merchandising and brand personality on impulse buying which mediated by positive emotion. The data used is primary data by distributing questionnaires to consumers at Matahari Department Store Malang Town Square. The population taken in the study was 309 respondents and calculated using the Slovin formulaso that a sample of 76 respondents was obtained. Data analysis techniques in this study using validity tes, reliability test, normality test path analysis, t test and sobel test. Data obtained from questionnaire deployment is measured using a likert scale. Where the results of the analysis depend on the scores obtained from the respondents. The results of the study are (1) visual merchandising and brand personality directly influence impulse buying (2) visual merchandising and brand personality have a direct effect on positive emotion (3) positive emotion has a direct effect on impulse buying (4) visual merchandising and brand personality influence indirect to impulse buying through positive emotion as an intervening variable. Keywords : Visual merchandising, brand personality, impulse buying, positive emotion
Pengaruh Harga Dan Promosi Media Sosial Terhadap Keputusan Pembelian Msglow Di Arjowilangun Kalipare Malang Jawa Timur (Studi Pada Pengguna Ms Glow Di Arjowilangun Kalipare Malang Jawa Timur) Devia Nicken Wulandari; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of price and promotion on the purchasing decision of Ms Glow in Arjowilangun Kalipare, Malang, East Java, simultaneously or partially. The population in this study were all consumers of Ms Glow in Arjowilangun Kalipare, Malang, East Java. Samples were taken using the Slovin formula, in order to obtain 85 respondents who met the requirements as samples. The type of data used is primary data. Data was collected by distributing questionnaires to respondents. The technique used to analyze multiple linear regression. The results of this study indicate that (1) there is a simultaneous influence between price and promotion variables on purchasing decisions of Ms Glow consumers in Arjowilangun Kalipare Malang, East Java (2) Price variables affect purchasing decisions on consumers of Ms Glow in Arjowilangun Kalipare Malang, East Java ( 3) Promotional variables affect purchasing decisions on consumers of Ms Glow in Arjowilangun Kalipare, Malang, East Java. Keywords: Price, Promotion, Purchase Decision.
PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA PELANGGAN SUPER GEPREK Chairani Aulia; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 09 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research aims to analyze and understand the influence of Brand Image on Brand Loyalty with Brand Trust as an intervening variable for Super Geprek customers in Malang. The population in this study were customers who had purchased Super Geprek products more than three times at Super Geprek Jalan MT Haryono No.192 Dinoyo-Malang. This research is a type of descriptive research using a quantitative approach and also uses questionnaire research instruments. The research method used is path analysis. The sample in this study was taken using the Slovin formula with accidental sampling technique which is a sampling technique based on chance. A sample of 100 respondents in a population of 3600 consumers was obtained. The results showed that brand image (X1) can influence brand loyalty (Y1) with a value (Sig 0.00), brand loyalty (Y2) can affect brand trust (Y2) with a value (Sig 0,000), brand image (X) has an effect towards brand trust (Y2) with a value (Sig 0.00).Keyword: Brand Image, Brand Loyalty, Brand Trust, Path test, Sobel test.
Pengaruh Service Quality Dan Price Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Bengkel Honda AHASS Sukma Motor II (Studi Pada Pelanggan Mahasiswa Universitas Islam Malang) Olive Ryan Wibowo; N. Rachma; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine the effect of Service Quality, Price on Repurchase Intention through Customer Satisfaction at the Honda AHASS Sukma Motor II Workshop Malang (Study on customers of Malang Islamic University students). This type of research is explanatory research using a quantitative approach. The sampling technique used in this study is non-probability sampling with a purposive sampling approach. The data collection method in this study was carried out by distributing online questionnaires with a Likert scale given to respondents who had made repeat purchases at the Honda AHASS Sukma Motor II workshop. The sample used in this study were 75 respondents. Research data were analyzed using IBM SPSS Software. The results of this study found that service quality and price directly affect repurchase intention. Service quality and price have a direct effect on customer satisfaction. Repurchase intention has a direct effect on customer satisfaction. Service quality and price have a direct effect on customer satisfaction as an Intervening Variable. Keywords: service quality, price, repurchase intention, customer satisfaction
Pengaruh Shopping Lifestyle, Discount Dan Fashion Involvement Terhadap Impulse Buying Pada Online Shop Lazada.Co.Id ( Studi Kasus Pada Mahasiswa Feb Unisma ) Andik Dewantoro; N. Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted to determine the effect of Shopping Lifestyle, Discounts, Fashion Involvement on Impulse Buying at Lazada.co.id Online Shop at the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra's theory is used to take samples, that is the number of items x 5 so that a total sample of 110 people is found.To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 16 The results of this study are the Shopping Lifestyle, Discount, Fashion Involvement variables affect Impulse Buying simultaneously, partially the Shopping Lifestyle, Discount, Fashion Involvement variables affect the Impulse Buying at Lazada.co online shop. en at the Faculty of Business Economics, Islamic University of Malang. Keywords : Shopping Lifestyle, Discount, Fashion Involvement, Impulse Buying
Pengaruh Harga, Kualitas Pelayanan dan Suasana Cafe Terhadap Kepuasan Konsumen (Studi pada konsumen Cafe Apung Rowo Kalmpok) Revin Dea Lorensa; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study examines the effect of price, service quality and cafe atmosphere on consumer satisfaction at the Floating Cafe Rowo Klampok in Senggreng Village, Krajan Hamlet, Sumber Pucung District, Malang Regency. The type of research used is explanatory research. The sample used in this study were 100 respondents who were consumers of the Floating Cafe Rowo Klampok. Data collection techniques using a questionnaire. The analysis technique uses multiple linear regression analysis. The results showed that price, service quality and cafe atmosphere had a significant simultaneous and partial effect on customer satisfaction. Keywords: Price, Service Quality, Cafe Atmosphere, Consumer Satisfaction
PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MODERATING TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH WARDAH Devi Ilsanti; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study discusses product attributes and halal labels as moderating variables. The sample in this study was wardah facial cleansing consumers. To collect data by asking questions to customers who visit House Of Beauty Malang, to analyze data using validity test, reliability test, normality test, moderated regression analysis (MRA) and t test statistics, in the trial use SPSS Version 16.0. The results of the research product attributes significance to purchasing decisions, and halal labels proved as moderating variables the effect of attributes on purchasing decisionsKeywords: halal labels; product attributes; buying decision
Pengaruh Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Mahasiswa Fakultas Kedokteran Universitas Islam Malang) M. Muzammil; N. Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to determine the effect of Brand awareness, Brand Association, Perceived quality, Brand loyalty on purchasing decisions for Iphone smartphones in medical students of the Islamic University of Malang. This study uses quantitative research, namely by using a questionnaire to 100 respondents. The data analysis technique used in this study is multiple linear regression. It was found that Brand awareness had a positive effect on purchasing decisions. Brand Association has a positive effect on purchasing decisions. Perceived quality has a positive effect on purchasing decisions. Lastly, Brand loyalty has a positive effect on purchasing decisions. Keywords: Brand awareness, Brand Association, Perceived quality, Brand loyalty, Purchasing Decisions
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah