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PENGARUH KUALITAS PELAYANAN, TARIF DAN KETEPATAN WAKTU TERHADAP KEPUASAN PELANGGAN (Studi Pada Penumpang Kereta Api Tawang Alun Jurusan Malang-Banyuwangi Di Stasiun Kota Malang) Niken Oktaviasari; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 05 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to analyze and describe the effect of simultaneous and partial between service quality, tariffs, and timeliness of users of railroad transportation service satisfaction of Tawang alun train customers to Malang-Banyuwangi. The population is the user of the Tawang Alun train majoring in Malang-Banyuwangi at Malang City Station.               The sample of this study was 50 users of the Tawang Alun train service in Malang-Banyuwangi Station in Malang City Station, with the sampling technique using questionnaires and the analysis used in this study was quantitative analysis, with explanatory research.               The results of this study indicate that the variables of service quality, tariff and timeliness are positive and significant to customer satisfaction. Adjusted R square of 0.882 indicates that 88.2% of variance or customer satisfaction is explained by independent variables in the regression equation. While the other 11.8% are explained by other variables not examined in this study.Keywords: Service Quality, Tariff, Timeliness, Customer Satisfaction.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Pengambilan Keputusan Pembelian Pada Online Shop Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis 2018 Universitas Islam Malang) Widiana Saskia Putri; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine how much influence price, product quality, and promotion have on purchasing decisions at shopee online shop. This type of research uses exsplanatory research with a quantitative approach. The population in this study was Unisma's Feb 2018 students, totaling approximately 950 students. The sampling technique used with the Malhotra formula used the number of indicators multiplied by 5, the target number was 115 respondents. The data analysis methods used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, T test, coefficient of determination, to analyze the data using the spss 16 application. The results of this study indicate that the variable price, product quality, and promotion have a positive and significant effect simultaneously on purchasing decisions, the results of this study also show that partially the price variable has no effect on purchasing decisions, while partially the product quality and promotion variables have a significant and positive effect. on purchasing decisions at shopee online shop. Keywords : Price, Product Quality, Promotion, Buying Decision
Pengaruh Gaya Kepemimpinan, Insentif Dan Disiplin Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada PT. Misaja Mitra Pati ) Mohamad Yonanda Alvereza; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of leadership style, incentives and work discipline on employee performance. The object of this research is PT. Misaja Mitra Pati with a sample of 88 respondents with a record of active employees and workers at the PT. The sampling technique used was purposive sampling. Data collection techniques using questionnaires and data analysis tools. Testing the data used is simultaneous hypothesis testing (F) and partial hypothesis testing (t). The results showed that simultaneously the independent variables had a significant effect on the dependent variable. Based on the partial test results, the variables of leadership style, incentives and work discipline have a significant effect on employee performance at PT. Misaja Mitra Pati.  Keywords: Leadership Style, Incentives, Work Discipline And Employee Performance
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIAEL INTERVENING Ulfa Syahria Balgis; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.08 No. 07 Agustus 2109
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to examine and analyze the direct and indirect effects of product quality, service quality and brand image on customer loyalty through customer satisfaction Matahari Departemen Store Malang Town Square.The population of this study are the consumers of Matahari Department Store Malang Town Square and the sample of this study was 94 respondents. Data collection uses questionnaires with accidental sampling technique. Analysis of this research data using SPSS version 16 help. Data testing techniques used in this study include validity test, reliability test, normality test, path analysis, and testing the research hypothesis. The results of the analysis show that product quality, service quality and brand image have a direct effect on satisfaction, product quality, service quality and brand image directly influence customer loyalty, satisfaction has a direct effect on customer loyalty and product quality, service quality and brand image indirect effect. towards customer loyalty through satisfaction as an intervening variable Keywords: Product quality, Service quality, Brand image, Satisfaction, Loyalty
Pengaruh City Branding"Bima Maja Labo Dahu"(Malu Dan Takut) Terhadap City Image Dan Keputusan Berkunjung Wisatawan Ke Kabupaten Bima" (Studi Terhadap Yang Berkunjung Di Pantai Lariti) Ayatullah khomaini; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 02 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of city branding "bima maja labo dahu" (shame and fear) on the image of the city the decision to visit tourists to the district of bima in tourists on the coast of lariti. This research was conducted using data collection with the help of questionnaires distributed through random sampling techniques with a sample of 91 people who are tourists visiting the coast of the district of Lariti Bima. Data analysis in this study uses SPSS (statistical products and service solutions) with data testing techniques used are validity, reliability, data normality, path analysis, hypothesis testing, partial test (t) and multiple tests. The showed that city branding has direct effect for city image, city branding has direct effect for visiting decisions, city image has in a direct effect for visiting decisions. City imagery does not directly influence decisions about visits through the city image as an intervention variable.Keywords: City Branding, City Image, and Decision to Visit
PENGARUH KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PELANGGAN DI TOKO DISTORTION MERCH MALANG. Ahmad Prayogi Wicaksono; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 18 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABTRACTThis study aims to find the effect of customer satisfaction on buying interest in Distortion Merch Products in Malang. The study uses primary and secondary data with seven specific reference variables for indicators that are applied to interest in repurchasing and customer satisfaction. The analysis used is simple linear analysis with 100 respondents who made twice purchases at Distortion Merch in Malang. The results of this study state that there is a significant effect between customer satisfaction and interest in repurchasing, the effect of customer satisfaction on the interest in repurchasing customers in the Distortion Merch Shop Malang is 67.7%. While 32.3% interest in repurchasing customers is influenced by other variables not included in this study. This study shows that customer satisfaction in Malang Distortion Merch affects the interest in repurchasing and customer satisfaction itself..Keywords: customer satisfaction, Repurchase Interest
Pengaruh Gaya Kepemimpinan Transformasional dan Budaya Organisasi Terhadap Kinerja Karyawan CV. Mulia Abadi Kota Pasuruan Umdatul Amiroh; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This aims of this research is to determine the effect of transformational leadership styles and organizational culture on employee performance CV. Mulia Abadi Pasuruan City. The type of analysis used is explanatory research and using quantitative methods. Collecting data using questionnaires from population with 45 employees, the sample used is as many as 45 respondents. The data analysis method used is multiple linear regression analysis.The result of the study showed that:(1) the transformational leadership style and organization culture has a simultaneous significant effect on the employee performance CV. Mulia Abadi Pasuruan City, (2) The transformational leadership style has a significant effect on employee performance CV. Mulia Abadi Pasuruan City, (3) The organization culture has a significant effect on  empoloyee performance CV. Mulia Abadi Pasuruan City. Keywords: Transformational Leadership Style, Organization Culture and  Employee Performance
PENGARUH PEMASARAN VIA ONLINE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK THREE SECOND PADA MAHASISWA FAKULTAS EKONOMI TAHUN 2013-2015 UNIVERSITAS ISLAM MALANG Khoerul Wahyudin; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 7 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was aimed to investigate the influence of online marketingand perception of the price to the decision of the purchase of "three second"products in students of the faculty the economic 2013-2015 UNISMA .Thepopulation of this research is all students of the faculty the economic 2013-2015UNISMA. Sample taken by using the method accidental sampling in order toobtain 94 of respondents who qualified in the sample .This research using theprimary data and and multiple regression analysis method.The result of this research shows that the variable of online marketing haspositive and insignificant effect to the decision of the purchase , the variableprice of perception has negative and significant effect to the decision of thepurchase .Simultaneously variable marketing online , and perception of the pricehave significant influence to the decision of the purchase .Keywords:Online Marketing, Perception Of The Price, Decision Of ThePurchase.
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING ( Studi Kasus Pada Pelanggan McDonald’s MT Haryono) Uun Nur Laila; N. Rachma; Ahmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research target is to know and analyse influence of brand image directly to satisfaction, influence brand image directly to loyalitas, influence satisfaction directly to loyalitas, influence brand image to loyalitas through satisfaction as intervening variable, influence of quality service directly to satisfaction, influence quality service directly to loyalitas, and influence quality service to loyalitas through satisfaction as intervening variable at customer of McDonald’s MT Haryono Malang.Result of research indicate that there are direct influence brand image directly to satisfaction 0,611. influence brand image directly to loyalitas 0,581, influence satisfaction directly to loyalitas 0,567, influence brand image to loyalitas through satisfaction as intervening variable 0,346, influence of quality service directly to satisfaction 0,533, influence quality service directly to loyalitas 0,524, and influence quality service to loyalitas through satisfaction as intervening variable 0,302 at customer of McDonald’s MT Haryono Malang. Keyword :brand image, quality servive, satisfaction and loyality 
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga Terhadap Kepuasan Pelanggan Lawang Agung Cabang Malang Elvi Yuli Asriski; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 04 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine and analyze the effect of service quality, product quality, and price on customer satisfaction simultaneously or partially. This study used 1000 for its population, and reduced it using the Slovin formula to 91. Data collection used a questionnaire and used SPSS version 21.0 to analyze the data. The sampling technique in this study is by census, then using data testing techniques such as validity test, reliability test, classic assumption test and multiple linear regression analysis and hypothesis testing.The results obtained in this study are that service quality and product quality affect customer satisfaction, while price does not affect customer satisfaction. And simultaneously service quality, product quality and price can affect customer satisfaction Keywords: service quality, product quality and customer satisfaction
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah