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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM
N. Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERSEPSI HARGA, PERSEPSI MEREK, TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Bidadari Salon dan Spa Malang) Dinda Ayuniar; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTBidadari Salon and Spa is one of beauty and hair care service company inMalang City. Many service offered by Bidadari Salon is an affordable price, roomfor beauty care that is clean and comfortable. This study aims to determine theinfluence of price perceptions, brand perceptions, to re-buy interest with theperception of value as an intervening variable (case study on Bidadari Salon andSpa). Data were collected trough questionnaires and data were analyzed usingSPSS 16.0. Based on the result of the research can be seen that the perception ofprice affect the perception of value with significance of 0,498 (positive), andbrand perception does effect the perception of value with significance of 0,280(positive). Price perception has effect on repurchase interest with significantequal to 0,473, brand perception have an effect on to re-buy interest withsignificant equal to 0,280, perception of value does an effect to re-buy interestwith value significance that is equal to 0,990 . The perception of value is able tomediate the relationship between price perceptions of repurchase interest, and theperception of value is unable to mediate the relationship between brand’sperception of repeat interest.Keywords: Bidadari Salon and Spa, perception, significance, interveningvariable
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN LAPIS TUGU MALANG ) M. Bahrul Ulum; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of price, product quality and location on purchasing decisions of Lapis Tugu Malang. The sample and population in this study were 80 respondents who were consumers who had bought Lapis Tugu Malang.The method used is descriptive data analysis, namely by using the tests of validity, reliability, normality, multicollinearity test, heterocedasticity test and hypothesis test t. The results of this study indicate that the variable price, product quality and location have a significant effect on purchasing decisions.Keywords: Price, Product Quality, Location and Purchasing Decision
PENGARUH KUALITAS WEBSITE TERHADAP LOYALITAS PELANGGAN ONLINE SHOP MELALUI KEPERCAYAAN (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Prodi Manajemen Angkatan 2015 - 2018) Miftakhul Ilham Fauzi; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.08 No. 07 Agustus 2109
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analyze the direct influence and indirect influence of the three variables, namely Website Quality, Trust and Loyalty to Online Shop Customers. This type of research is a type of Explanatory Research using a quantitative approach. This research was conducted by distributing questionnaires to Students of the Faculty of Economics and Business UNISMA Management Study Program Force 2015 - 2018 with a total of 93 respondents. The analysis technique used in this study is path analysis. The results of this study indicate that: (1) the quality of the website has a significant effect on trust of 0.868, (2) the quality of the website has a significant effect on loyalty of 0.856, (3) trust has a significant effect on loyalty of 0.858 and (4)  the quality of the website towards loyalty through trust by 0,745. Keyword: Website Quality, Trust, Loyalty
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN KARUNIA KASIH ABADI FURNITURE) Vonita Anggun Dewi Kumala; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The high competition in the business world specifically in the world of Furniture business, business people are required to provide satisfaction to consumers. After consumers are satisfied, they will get a positive level of loyalty. Customers will no doubt return and make profitable repeat and automatic purchases for entrepreneurs. For this reason, it is necessary to think about what factors influence customer satisfaction so that entrepreneurs can meet customer satisfaction. This study aimed to determine the differences in Product Quality, Location and Satisfaction with Customer Loyalty in the Karunia kasih Abadi Furniture. The population is consumers of the Karunia Kasih Abadi Furniture. The sample used was 86 people. Data collection is done by collecting questionnaires with purposive sampling techniques. The data analysis used path analysis. Where Product Quality as X1, Location X2, Y Satisfaction and Z Loyalty. The results in this study showed a positive and significant relationship between Product Quality and Location to Purchasing Loyalty through Satisfaction as an Intervening variable.   Keywords : Product Quality, Location, Customer Loyalty and Satisfaction
Pengaruh Hedonic Shopping Motivation Dan Utilitarian Value Terhadap Impulse Buying Dengan Shopping Lifestyle Sebagai Variabel Mediasi Pada Pembeli Di Sardo Swalayan Dwi Alfi Rahmi; N. Rachma; M. Rizal
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 06 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research was conducted to determine the effect of Hedonic Shopping Motivation and Utilitarian Value on Impulse Buying with Shopping Lifestyle as a mediating variable for buyers in Sardo Swalayan. The location for conducting this research is located at Jalan Gajayana No.500, Dinoyo, Lowokwaru District, Malang City, East Java. 6514, in this study using explanatory research method which aims to explain the position of each variable and its effect between one variable with other variables, and the source of the data used is primary data by distributing linkert scale questionnaires to buyers at Sardo Swalayan. The sample calculation in this study uses the Slovin formula which produces 99 respondents. The results of this study are the variable hedonic shopping motivation and utilitarian value directly influence shopping lifestyle, next hedonic shopping motivation and utilitarian value directly affect impulse buying, and shopping lifestyle directly affect impulse buying, and hedonic shopping lifestyle and utilitarian value have an indirect effect on impulse buying through shopping lifestyle as a mediating variable Keyword: Hedonic shopping  motivation, utilitarian value, impulse buying, shopping lifestyle.
Pengaruh Persepsi Harga, Kualitas Produk dan Promosi Terhadap Tingkat Kepuasan Konsumen Hp Xiaomi (Studi Kasus Pada Toko MI Shop di Kota Probolinggo) Harvanto Harvanto; N. Rachma; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of price perception, product quality and promotion on the level of consumer satisfaction of Xiaomi mobile phones. This research was conducted in Probolinggo City, Mi Shop Shop Jl. Dr, Sutomo No.175, Mangunharjo, Kec, Mayangan, Probolinggo City, East Java. This type of research data is in the form of quantitative data, namely the data can be obtained through the distribution of questionnaires, interviews, observations, discussions or observations (surveys). This research is a research (explanatory research), and uses primary data sources, namely by distributing linkert-class questionnaires to consumers of the Probolinggo City Mi Shop Shop. The sample calculation in this study used the maholtra formula which resulted in 96 respondents. The results of this study are the variables of Price Perception, Product Quality, and Promotion have a simultaneous or partial effect on the Level of Consumer Satisfaction. Keywords: Price Perception, Product Quality, Promotion and Consumer Satisfaction 
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Sepatu Ventela (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2018) Dicky Bagus Prastyo; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The phenomenon in today's era makes it a challenge for business people. In running a business, business people need to continue to observe and track changing trends. This is because changes in trends that are always changing along with the times have a significant impact on the profits of consumer purchases. This has an influence on their behavior in choosing the shoes they will buy or which they consider the most appropriate and can actually meet their needs and desires. Quality shoes at competitive prices are the main way to win the marketing competition. In this case, Ventela shoes will apply the method by understanding the consumer decision-making process. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t-test there is a partial influence between product quality, price, and promotion variables on the decision to purchase Ventela shoes. The technique used in sampling is purposive sampling technique so that the data obtained by the researcher is directly by distributing questionnaires to respondents who have been determined with certain criteria, namely VENTELA Store consumers. The conclusion of this study aims to determine whether the variables of Product Quality, Price and Promotion affect the Decision to Purchase Ventela Shoes at the Sport Station Dinoyo Store. Keywords : Influence, Product Quality, Price, Promotion, Shoes. 
Pengaruh Daya Tarik, Kepercayaan, dan Keahlian Terhadap Keputusan Pembelian Akhmad Azhar Khurri; N. Rachma; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractBy using the brand ambassador Cristiano Ronaldo aims to influence the interests, attitudes,and emotions of consumers. By cooperating with Cristiano Ronaldo as a brand ambassador,he is expected to be able to change the interests of his fans to shop at online shopee shops.This study aims to determine and analyze the influence of attractiveness, trust and expertiseon purchasing decisions.In this study the method of collecting data using the questionnaire method (questionnaire).The type of data used in this study is primary data. The analytical method used in this study ismultiple linear regression. This study uses the results of the questionnaire data distributed tostudents of Unisma who live in the Merjosari area and the samples were taken usingpurposive sampling. The number of samples taken was 70 respondents.The results of this study are that attractiveness and trust do not affect purchasing decisionswhile expertise influences purchasing decisions.Keywords: Attractiveness, Trust, Expertise, purchasing decisions
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Smartphone Samsung di Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Ubaidillah Ubaidillah; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 05 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine and analyze the influence of brand image and brand trust on purchasing decisions among students of the Faculty of Economic Islamic University of Malang. The population and samples were taken from 96 Faculty of Economics student. Data collection can be through questionnaires and direct interviews with respondents. Analysis of thi data using SPSS version 16. Sampling using purposive sampling method and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis and testing the research hypothesis.The results of the analysis show that there is a partial effect of brand image and brand trust and simultaneously on the decision to purchase Samsung smartphones in the student Faculty of Economic & Business, Malang Islamic University.Keywords : brand image, brand trust, and buying decision. 
Pengaruh Kualitas Produk, Saluran Distribusi Dan Harga Terhadap Keputusan Pembelian (Studi Kasus pada Konsumen Bandung Super Model Jalan Raya Sengkaling Malang) Ridha Luthfi Setiawan; N. Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 16 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract                                              The development of free markets in the world has made entrepreneurs to always update every product they produce. Starting from the quality, distribution to the price of the product. This study aims to determine the effect of product quality, distribution channels, and price on consumer purchasing decisions in Bandung Super Model Malang simultaneously and partially, and look for dominant variables. The type of research used is explanatory research. This research was conducted on Consumers Bandung Super Model Jalan Raya Sengkaling Malang. The time of the research was carried out in October 2020 - January 2021. The population in this study was the consumers of the Bandung Super Model Malang with a total of 500 people. While the sample size in this study was 96 respondents. Based on the results of the study, it is known that the variables of product quality, distribution channels, and marketing strategies simultaneously influence purchasing decisions. Partially or individually the variables of product quality, distribution channels, and price affect consumer purchasing decisions in Bandung Super Model Malang. Keywords: Product Quality, Distribution Channels, price, Purchase Decision
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah