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PENGARUH FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE OPPO DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Pengguna Smarphone Oppo Mahasiswa manajemen FEB Unisma 2015) Moh. Abd Wahid Al jamil; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 10 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT         This research aims to find out and analyze the influence of product features on the purchasing decision of Oppo mobile phones with word of mouth as an intervening variable for students using Smartphone Oppo at FEB Malang Islamic University. The sample in this study was the FEB Management students of Malang Islamic University in the 2015 academic year who had used Oppo Smartphone, which numbered 95 people. Data collection is done by distributing questionnaires. The data analysis used in this study used validity, reliability, normality, path analysis, t test and sobel test.         The results of the research show that Product Features have a direct effect on Purchasing decisions, Product Features have a direct effect on word of mouth (WOM). word of mouth (WOM) has a direct effect on purchasing decisions, product features indirectly influence purchasing decisions through WOM. Word of mouth can mediate between Product Features and Purchase decisions. Keywords: Product Features, Purchasing Decisions, Word Of Mouth.
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, Dan Tarif Pengiriman Terhadap Kepuasan Pelanggan PT. POS INDONESIA (Studi Kasus Pada Pelanggan PT. POS INDONESIA Cabang Gempol) Shintia Juniariska; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 12 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine the effect simultaneously and partially between service quality, timeliness and shipping rates on customer satisfaction PT. Indonesian post.The population in this study are customers of PT. Pos Indonesia, which amounted to 12,000 while the sample of this study using a purposive sampling method is a customer based on the criteria of respondents PT. Pos Indonesia as many as 100 respondents, with a sampling technique using a questionnaire and the analysis used in this study is quantitative analysis, with the type of explanatory research. By using the simultaneous test (Test F), partially (Test T) which is assisted by SPSS 16 For Windows software.Overall results of multiple linear regression analysis and hypothesis testing can be concluded that simultaneously (Test F) service quality, timeliness and shipping rates have a significant effect on customer satisfaction of PT.Pos Indonesia, partially (T test) service quality, timeliness and tariff delivery has a significant effect on customer satisfaction PT. Pos Indonesia. Keywords: customer satisfaction, service quality, timeliness, shipping rates
Evaluasi Penerapan Digital Marketing Sebagai Solusi Peningkatan Penjualan Umkm “Sarijan Coffee Malang” Di Masa Pandemi Covid-19 Nafi`atuz Zahroh; N. Rachma; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzed qualitatively the evaluation of the application of digital marketing as a solution to increase sales of Sarijan Cofee Malang MSME during the covid 19 pandemic. The data collection methods used were interviews and documentation. Based on the results of research and discussion regarding the use of social media whatsApp, Instagram, facebook and tiktok as well as the shopee marketplace well. The use of Sarijan Coffee UMKM Digital Marketing such as the use of Instagram and Facebook social media makes it easier to share information, becomes an efficient promotional media, becomes a medium for interaction with consumers and can expand reaching consumers. The use of chat media makes it easier for consumers to communicate with sellers, to communicate products, promote and order products and increase loyal customers. The use of the shopee marketplace makes it easier to reach consumers, makes it easier for consumers to see products, communicate, and make it easier for consumers to get our products by ordering online and not having to leave the house. At this time, many consumers prefer to use the Shopee marketplace in their transactions. By selling digitally, it really helps increase revenue which is also automatically accompanied by an increase in sales as well. This is proof that digital marketing has a big influence in increasing sales in the Sarijan Coffee Malang MSME business. Keywords: Digital Marketing, Sales Increase, Instagram, Facebook, Tiktok, WhatsApp, Marketplace. 
Pengaruh Relationship Marketing, Keamanan Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Online Shop Monokrom Store Malang) Ainun Alifah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol.09 No. 05. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis Study aims to determine and analyze the effect of relationship marketing, security, service quality on customer loyalty and customer satisfaction as an intervening variable for customer who shop at the Monokrom Store, Malang. In this study researchers have a sample of customers who have made as many as 1,950 respondents who shop online at Malang’s Monokrom Store in April 2019 by calculating using the slovin formula that shows the results of 95 respondets. Data collection is done by distributing questionnaires to customers. The analysis used in this study is to use a validity test, reliability test, normality test, path analysis, t test and sobel test. The result of this study indicate that relationship marketing, security and service quality have an indirect effect on customer loyalty, while customer satisfaction can mediate the effect of relationship marketing, security and service quality on customer loyalty.Keywords : Relationship Marketing, Security, Service Quality, Customer Satisfaction and Loyality.
ANALISIS DAMPAK KUALITAS PELAYANAN DAN KEPUASAN SEBAGAI MODERATING VARIABEL TERHADAP LOYALITAS NASABAH BANK BRI KANTOR KAS UNISMA Mei Isnainiyah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 06 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The intense competition in the banking world allows each bank to compete to attract as many customers as possible by building close relationships with its customers by providing a quality service that is good and different from other banks, to establish customer loyalty.The research aims to examine the effect of service quality on loyalty and the interaction between service qualty on loyalty moderated by costumer satisfaction. The population of this study was all costumers of BRI Bank UNISMA cash office. The sample used in this study is accidental sampling, namely, accidental sampling techniques with 96 respondents. The type of research is explanatory research. The data collection method used questionnaires so that anyone who come to the Bank would fill in the questionnaire that had been shared by the reshearchers.  The results of this study are that there’s a significant effect between service quality on costumer loyalty with the result of 0.001< 0.05, thus it can be said that the hypothesis is acceptable. And the second hypothesis has an interaction between service quality and loyalty with satisfaction as a moderator of variable with a significant value of 0.17<0.05.in this study using a test MRA ( Moderated Reression Analysis). Kywords : service quality, satisfaction, costumer loyalty.
PENGARUH PEMILIHAN TATA LETAK PRODUK, HARGA DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA ROYAL ATK (Studi Kasus Mahasiswa FEB Angkatan 2016 Universitas Islam Malang) Yati Ambarwati; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research tests and analyzes the influence of product layout, price and product completeness to purchasing decisions on Royal ATK Mall Dinoyo City. The population in this study was a FEB student of 2016 Islamic University of Malang which is not known for certain numbers so samples used Malhotra 110 people. The method used is multiple linear regression analysis, using the t test and F test for the hypothesis. The results of this study prove that simultaneously the product layout, price and product completeness have a significant effect on decisions purchasing. While partially each price and product completeness variables have a significant effect on purchasing decisions, but the product layout variable no hassignificant effect on purchasing decisions.  Keywords: Product Layout, Price, Product Completeness, Purchase Decision. 
PENGARUH brand ambassador ANDRE TAULANY TERHADAP MINAT BELI KONSUMEN “INI KERIPIK” Jeki Setiawan Putra; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACKThis research is to describe visibility, credibility, attraction, power and interest in buying and to know the influence visibility, credibility, attraction, power and interest in buying and partial buying interest, this research method uses quantitative methods. This type of research is explanatory research.The sample of this study was buyers of souvenir products "Ini Keripik" using purposive sampling, namely as many as 538 respondents with the determination of Slovin formula. Methods of collecting data using a questionnaire. The analytical method used in this study is SPSS 14.0 for windows multiple regression analysis.The results of this study indicate that : (1) there is a positive and significant effect of visibility on consumers' buying interest "Ini Keripik". (2) there is a positive and significant effect of credibility on consumers' buying interest “Ini Keripik". (3) there is a positive and significant influence on consumers' buying interest "Ini Keripik". (4) there is a positive and significant influence on consumer buying interest “Ini Keripik”.  Keywords : Visibility, Credibility, Attraction, Power, Interest in Buying
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Tiket Masuk Taman Rekreasi Sengkaling (Studi Kasus Pada Pengunjung Taman Rekreasi Sengkaling Malang)” Moh Sholeh; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 April 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                This study aims to test and analyze the Effect of Service Marketing Mix on Entrance Ticket Purchasing  Decisions in Sengkaling Recreational Park both partially and jointly. Population and sample are all administrators totaling 80 people. Data collection through questionnaires. Data analysis in this study using SPSS version 17. The sampling technique using questionnaire distribution method and data testing techniques used in this study include validity test, reliability test, normality test, multiple linear regression analysis, and testing the research hypothesis.               The results of the analysis show that partially the Service Marketing Mix has a significant effect on the Entrance Ticket Purchase Decision of Sengkaling Recreational Park, while jointly showing that the Service Marketing Mix has a significant effect on the Entrance Ticket Purchase of Sengkaling Recreational Park                                                             Keywords: Products, Prices, Promotions , Location, People, Physical Evidence, Process, Purchasing Decision
PENGARUH PROMOSI, HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Nadwatul Haramaini; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 18 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTPurchasing decision is a consumer process when making a purchase. In this study will analyze the influence of promotion, price, brand image and quality of product to the decision of purchasing case studies on the consumer shop Donatello Jl. Kawi Malang. This method of analysis is to use a double linear regression analysis of hypothesis testing using T (partial) tests and F (simultaneous) tests.n Simultaneous hypothesis test results show that the promotion, price, brand image and product quality are simultaneously influential to the purchase decision. While the partial indicates that the price is positive and it is significant, the promotion and brand image has a positive influence but not significant but the quality of product has negative influence and insignificant.Keywords: Purchase Decision, Promotion, Price, Brand Image, Product Quality.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kober Mie Setan Soekarno-Hatta Malang Arif Baihaqi; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 01 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of product quality and service quality partially on customer satisfaction Kober Mie Setan Malang. To determine the effect of product quality and service quality simultaneously on customer satisfaction Kober Mie Setan Malang. The population of this study is Kober Mie Malang customers, amounting to 5,600 while the sample in this study amounted to 98 consumers. Data analysis uses multiple linear regression analysis.The results showed that the effect of product quality and service quality partially had a significant effect on customer satisfaction Kober Mie Setan Malang. the influence of product quality and service quality significantly influence customer satisfaction Kober Mie Setan Malang. Keywords: product quality, service quality, customer satisfaction
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah