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Journal : Journal Markcount Finance

The Role of Artificial Intelligence in Talent Acquisition and Retention Setyawan, Gogor Christstmass; Zou, Guijiao; Jie, Lie; Jixiong, Cai; Widyatiningtyas, Reviandari
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1286

Abstract

Artificial intelligence (AI) is increasingly being used in various fields in the ever-growing digital era, including human resource management (HR). AI technology can solve problems such as long recruitment processes and retaining quality employees. The aim of this research is to find out how AI can improve this process. The focus of the research is how AI can be used to identify, assess and manage talent across organizations. The aim of this research is to see how AI functions in the employee acquisition and retention process. Specifically, the goal of this research is to identify how AI is used in the recruitment process to find and assess the right candidates, evaluate how effective the use of AI is in increasing employee satisfaction and engagement, and see how implementing AI impacts employee retention in the long term. Qualitative and quantitative methods were combined in a mixed approach in this research. HR managers and employees applying AI in recruitment and retention processes in various companies were thoroughly interviewed. Currently, surveys distributed to employees are used to collect quantitative data to measure employee satisfaction and engagement levels. For qualitative and quantitative data, thematic analysis and inferential techniques were used. The research results show that AI can be used in the recruitment process to reduce the time and costs required to find the right candidate. AI also helps reduce bias in candidate assessments, meaning better hiring decisions. Additionally, the use of AI in employee management increases employee satisfaction and engagement as it enables career development and work experiences tailored to them. According to survey results, employees who work with AI systems feel more valued and have better relationships with their organizations. The study found that AI significantly improves the efficiency and effectiveness of talent acquisition and retention processes. The use of AI not only speeds up and simplifies the recruitment process, but also increases employee satisfaction and their retention.
Co-Authors Adlin Adlin Agung Cahya Gumelar Agung Cahya Gumilar Agung Gumilar Ahmad Hariyadi Ahmad Hariyadi, Ahmad Al Ghazali Al Ghazali Aldi Bastiatul Fawait Fawait Alek Andika Alek Andika Ambulani, Nur Annisah Annisah Anzari, Tiara Ari Widiyanto Astuti, Nadya Bayu Aji Prayoga Bella Anantha Sritumini Desya Megawati Purnama Dewi Nurrizki Dewi Rahmawati Widyaningsih Diharjo, Nugroho Noto Dina Nurdiana Fazrin Dwipriyoko, Estiyan Elly Retnaningrum Elly Retnaningrum Eva Lisnawati Fany Septian Farid Soleh Nurdin Fathoni, Fauziah Gaidha Febrian, Wenny Desty Gandariani, Titis Gumelar, Agung Cahya Gumilar, Agung Cahya Halimatusa’diah, Ima Hersiyati Palayukan I Gede Sujana Ima Halimatusa'diah Indrayadi Indrayadi Irmawan Irmawan Irmawan Irmawan Irmawan, , Iwan Gunawan Iwan Gunawan Janes Sinaga Jie, Lie Jixiong, Cai Jolanda Dessye Parinussa Jozua Sabandar Jozua Sabandar Juita Lusiana Sinambela Lestari, Meirina Lestari, Puji Budi Lisnawati, Cucu Lisnawati, Cucu Mardikawati, Budi Mariam, Popon marthen Tapilouw Marthen Tapilouw Marzuki Maulida Cindy Magdalena Meirina Lestari Mochamad Rasyid Ridha Moh. Solehuddin Muhajir Musa Musa, Muhajir Nisa Srinita Novidawaty Tambunan Nur Patria Pujitama Sari Nurdin, Farid Soleh Nurhalizah, Siti Nurrizki, Dewi Nursyam, Aisyah Nurzaima Nurzaima Nuzul Tenriana Ory Syafari Jamel Sutiyan Prayoga, Bayu Aji Puji Budilestari Rahman, Sidiq Aulia Rahmawati, Lailia Rauza Sukma Rita Retnaningrum, Elly Retnaningrum, Elly Rika Widya Sukmana Rini Werdiningsih Rita Zahara Rita Zahara, Rita Rohartati, Sri Rohartati, Sri Rukiyanto Rukiyanto, Rukiyanto Saifullah Saifullah Sappaile , Baso Intang Sapulete, Heppy Sari, Ade Risna Sartipa, Dewi Seftiani, Winni Setyawan, Gogor Christstmass Sitepu, Ediaman Siti Anah Kunyanti Siti Nurhalizah Solehuddin, Moh. Solissa, Everhard Markiano Srinita, Nisa Sritumini, Bella Anantha Sugisman Suharni Suharni Sukmana, Rika Widya Syaban, Mumun Syafa'at Ariful Huda Tiara Anzari Umul Khasanah Utari Sumarmo Utari Sumarmo Verawati Triyani Wandy Hanggara Warlim Warlim Widarman, Agung Widi Nurul Wukupyanti Widiyanto, Ari Widyaningsih, Dewi Rahmawati Widyarahman, Shelya Regina Wiwik Rohmiyati Yaya S. Kusumah Yaya S. Kusumah Yuhanifah, Yuyun Yuyun Yuhanifah Zou, Guijiao