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All Journal Jurnal Dinamika Hukum Jurnal Kebidanan Midwiferia The 2nd Proceeding Indonesia Clean of Corruption in 2020" Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Dinamika Sosial Budaya Humani (Hukum dan Masyarakat Madani) EDUTEC : Journal of Education And Technology JURNAL USM LAW REVIEW KADARKUM: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Semarang Law Review Perigel: Jurnal Penyuluhan Masyarakat Indonesia Indonesian Journal Economic Review (IJER) Jurnal Kewirausahaan Bukit Pengharapan Tematik Journal Accounting International Mount Hope Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal Healthcare Education Jurnal Pengabdian Kepada Masyarakat Journal Juridisch
Endah Pujiastuti
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Kewirausahaan Bukit Pengharapan

 1 
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM PADA TOKO AZIZ PUTRA MANGUNSAREN Pujiastuti, Endah; Kusumaningati, Iip Dyah; Faisal, Muhmmad Mahfudz
Jurnal Kewirausahaan Bukit Pengharapan Vol. 3 No. 2 (2023): Periode November
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juwira.v3i2.253

Abstract

This study aims to determine the effect of brand image on decision to buy Gudang Garam cigarettes at Aziz Putra Mangunsaren Store. The research method used in this study is the research method quantitatively by using a sample of 100 consumers of Toko Aziz Putra Mangunsaren. Sampling using judgmental sampling. Method data analysis used in this research is descriptive analysis method and simple linear regression analysis. Data processing is done by using computer software program SPSS 25. The results of this study shows that brand image has a positive and significant effect on decision to buy Gudang Garam cigarettes at Aziz Putra Mangunsaren Stor
Co-Authors A. Heru Nuswanto Abib, Agus Saiful Abib, Agus Saiful Agung Prasetyo, Raden Soeko Aisyah Nurhaliza Aisyah Nurhalizah Akbar, Ahmad Faiz Albertus Heru Nuswanto Alif Utama, Daffa Ani Triwati Annisa, Qiki Arif, Deni Bustanul B. Rini Heryanti Baitipur, Mardiana Nisa Balla Wahyu Budiarto Dewi Tuti Muryati Dewi Tuti Muryati, Dewi Tuti Dewi, Reny Puspita Dharu Triasih Dharu Triasih Dharu Triasih Dhian Indah Astanti, Dhian Indah Donny Dharmawan Efi Yulistyowati Elizabeth Faisal, Muhmmad Mahfudz Firman Dera Fitriana Noor Khayati HARIYANTO, MASHUDI Iip Dyah Kusumaningati Kadi Sukarna Karyadi, Sugeng Kespandiar, Tengku Khaidar Alifika El Ula Kukuh Sudarmanto Kusumaningati, Iip Dyah M.I.S, Ardhia Regita Mahendra Hakim Misrofingah Muhammad Iftar Aryaputra, Muhammad Iftar Muhammad Junaidi Mukharom Mukharom Mukharom Mukharom Musran Munizu Nilaiana, Nilaiana Nugraha, Rizky Cahya Nuswanto, A Heru Nuswanto, A Heru P. Karo-karo, Alex Panggabean, Ester Romauli Perkasa, Ronald Arya Bayu Prasetyo, Puji Hendro Praviesta, Melati Surya PT, Bramastyo Wisnu Purwadhi Purwadhi Putri Seprina Rahma Kusuma Wardani Riana, Rati Rinaldo, Ridho Rinaldo Roy Setiawan RR. Ella Evrita Hestiandari Saiful Abib, Agus Sani Pratiwi, Alya Saputra, Syafiq Aryanta Manggala Saut Maruli Tua Pandiangan Septiandani, Dian SILVIA EKASARI Siti Annisa Wahdiniawati, Siti Annisa Sonhaji Sonhaji Sri Rejeki Subaidah Ratna Juita Suhartoyo Suhartoyo, Suhartoyo Sukimin Supriyadi Supriyadi Susilo Utomo Suwandi, Dedy Tamba, Tumanda Tri Mukyani Tri Mulyani Tri Mulyani Triasih, Dharu Usmia, Sitti Yani Restiani Widjaja, Yani Restiani Yulistyowati, Efi Yulistyowati, Evi Zaenal Arifin Zaenal Arifin Zahira Kirana Zalogo, Erasma Fitilai