Article Per Year (5 Year)
p-Index From 2020 - 2025
6.098
P-Index
This Author published in this journals
All Journal Jurnal Dinamika Hukum Jurnal Kebidanan Midwiferia The 2nd Proceeding Indonesia Clean of Corruption in 2020" Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Dinamika Sosial Budaya Humani (Hukum dan Masyarakat Madani) EDUTEC : Journal of Education And Technology JURNAL USM LAW REVIEW KADARKUM: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Semarang Law Review Perigel: Jurnal Penyuluhan Masyarakat Indonesia Indonesian Journal Economic Review (IJER) Jurnal Kewirausahaan Bukit Pengharapan Tematik Journal Accounting International Mount Hope Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal Healthcare Education Jurnal Pengabdian Kepada Masyarakat Journal Juridisch
Endah Pujiastuti
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

 1 
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk di Larissa Aesthetic Center Pasific Mall Tegal Kusumaningati, Iip Dyah; Pujiastuti, Endah; Zahira Kirana
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i2.34

Abstract

Currently, the beauty industry is growing rapidly. This result in more competitors and product choices for consumers. Sales transaction data for Larissa Aesthetic Center Pasific Mall Tegal products in 2022 experienced fluctuations. The purpose of this study was to determine the effect of marketing mix on product purchasing decisions at Larissa Aesthetic Center Pasific Mall Tegal. This type of research is quantitative. The data collection method was carried out by distributing questionnaires, interviews and documentation. The population in this study were 1.938 people who were the average monthly consumers who bought products and the sample in this study were 96 respondents. The data analysis technique was carried out by multiple linear regression. The result showed that: (1) product has a significant effect on product purchasing decisions with a significant value of 0,000<0,05; (2) price has a significant effect on product purchasing decisions with a significant value of 0,010<0,05; (3) place has no significant effect on product purchasing decisions with a significant value of 0,391>0,05; (4) promotion has a significant effect on product purchasing decisions with a significant value of 0,000<0,05; and (5) product, price, place and promotion simultaneously has a significant effect on product purchasing decisions with a significant value of 0,000<005. The magnitude of the influence of marketing mix on purchasing decisions is indicated by the R Square value of 71,7%.
Co-Authors A. Heru Nuswanto Abib, Agus Saiful Abib, Agus Saiful Agung Prasetyo, Raden Soeko Aisyah Nurhaliza Aisyah Nurhalizah Akbar, Ahmad Faiz Albertus Heru Nuswanto Alif Utama, Daffa Ani Triwati Annisa, Qiki Arif, Deni Bustanul B. Rini Heryanti Baitipur, Mardiana Nisa Balla Wahyu Budiarto Dewi Tuti Muryati Dewi Tuti Muryati, Dewi Tuti Dewi, Reny Puspita Dharu Triasih Dharu Triasih Dharu Triasih Dhian Indah Astanti, Dhian Indah Donny Dharmawan Efi Yulistyowati Elizabeth Faisal, Muhmmad Mahfudz Firman Dera Fitriana Noor Khayati HARIYANTO, MASHUDI Iip Dyah Kusumaningati Kadi Sukarna Karyadi, Sugeng Kespandiar, Tengku Khaidar Alifika El Ula Kukuh Sudarmanto Kusumaningati, Iip Dyah M.I.S, Ardhia Regita Mahendra Hakim Misrofingah Muhammad Iftar Aryaputra, Muhammad Iftar Muhammad Junaidi Mukharom Mukharom Mukharom Mukharom Musran Munizu Nilaiana, Nilaiana Nugraha, Rizky Cahya Nuswanto, A Heru Nuswanto, A Heru P. Karo-karo, Alex Pandiangan, Saut Maruli Tua Panggabean, Ester Romauli Perkasa, Ronald Arya Bayu Prasetyo, Puji Hendro Praviesta, Melati Surya PT, Bramastyo Wisnu Purwadhi Purwadhi Putri Seprina Rahma Kusuma Wardani Riana, Rati Rinaldo, Ridho Rinaldo Roy Setiawan RR. Ella Evrita Hestiandari Saiful Abib, Agus Sani Pratiwi, Alya Saputra, Syafiq Aryanta Manggala Saut Maruli Tua Pandiangan Septiandani, Dian SILVIA EKASARI Siti Annisa Wahdiniawati, Siti Annisa Sonhaji Sonhaji Sri Rejeki Subaidah Ratna Juita Suhartoyo Suhartoyo, Suhartoyo Sukimin Supriyadi Supriyadi Susilo Utomo Suwandi, Dedy Tamba, Tumanda Tri Mukyani Tri Mulyani Tri Mulyani Triasih, Dharu Usmia, Sitti Yani Restiani Widjaja, Yani Restiani Yulistyowati, Efi Yulistyowati, Evi Zaenal Arifin Zaenal Arifin Zahira Kirana Zalogo, Erasma Fitilai