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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) International Journal of Applied Sciences in Tourism and Events SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Journal of Classroom Action Research Jurnal Pesut : Pengabdian untuk Kesejahteraan Umat Economics and Digital Business Review El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Cakrawala: Jurnal Studi Islam Economic Reviews Journal Journal of Applied Management Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) IQTISHADequity jurnal MANAJEMEN Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi
Sri Murwanti
Universitas Muhammadiyah Surakarta
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Analisis Pengaruh Resonansi Merek Dan Kepercayaan Merek Terhadap Loyalitas Merek Pengguna Produk Sepatu Converse Putra Pradana, Bintang; Murwanti, Sri
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh resonansi merek dan kepercayaan merek terhadap loyalitas merek pengguna produk sepatu Converse pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta. Jenis penelitian pada penelitian ini adalah penelitian kuantitatif dengan tipe data primer melalui pengisian kuesioner dengan bantuan google form. Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta. Metode penentuan sampel pada penelitian ini menggunakan metode penentuan sampel non-probability sampling dengan pendekatan yang digunakan dalam penentuan sampelnya adalah purposive sampling. Sampel yang digunakan dalam penelitian ini adalah 100 responden. Analisis data dalam penelitian ini menggunakan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa resonansi merek berpengaruh positif dan signifikan terhadap loyalitas merek dan kepercayaan merek berpengaruh positif dan tidak signifikan terhadap loyalitas merek. Maka kesimpulan dalam penelitian ini adalah H1 terbukti kebenarannya dan H2 tidak terbukti kebenarannya.
Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Handphone Xiaomi di Kabupaten Wonogiri Andhika Luthfi Ramadestian; Sri Murwanti
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.127

Abstract

The purpose of this study is to investigate how trust and brand resonance affect the brand loyalty of Xiaomi mobile phone product users in Wonogiri Regency. The target audience of this research is Wonogiri Regency residents who own Xiaomi smartphones. A total of 100 respondents who live in the Wonogiri Regency area and are more than 17 years old are the sample used. Using the Partial Least Square (PLS) 3.0 analysis methodology, the research data were analyzed quantitatively. Brand loyalty of Xiaomi smartphone users in Wonogiri Regency is proven to be positively and significantly influenced by the brand resonance variable, based on the findings. Xiaomi smartphone users in Wonogiri Regency show positive and considerable brand loyalty as a result of the brand trust variable. The findings of the f2 calculation show that brand resonance and brand loyalty are adequately correlated. Variations in the brand trust and resonance factors can explain shifts in the brand loyalty variable, according to the calculation of the R2 value.
Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Kecantikan Somethinc di Surakarta Meylda Anan Maulidya; Sri Murwanti
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.129

Abstract

The purpose of this research is to investigate how trust and brand resonance affect the brand loyalty of users of somethinc beauty products in Surakarta. The target audience of this research is people in the Surakarta area who use Somethinc beauty products. A total of 100 respondents who live in the Surakarta area and are more than 17 years old are the samples used. The result showed that the brand resonance variable had a positive and significant effect on the brand loyalty of Somethinc beauty products users in Surakarta. Brand trust variables have a significant effect on the brand loyalty of Somethinc beauty product users in Surakarta. Brand trust variable has a significant effect on brand loyalty of Somethinc beauty product users in Surakarta. The findings of f2 calculation show that brand resonance and brand loyalty are adequately correlated. Based on the calculation of R2 value, changes in brand loyalty variables can be explained by changes in brand resonance and brand trust variables.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Mie Gacoan Colomadu Chasanah, Laily Lathiful; Murwanti, Sri
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i10.2920

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian pada Mie Gacoan Colomadu. Populasi dari penelitian ini adalah mahasiswa Universitas Muhammadiyah Surakarta yang berdomisili di Solo Raya. Penelitian ini menggunakan metode kuantitatif berbasis survei, sampel yang digunakan pada penelitian ini berjumlah seratus empat responden mahasiswa Universitas Muhammadiyah Surakarta dengan kriteria yang pernah telah melakukan pembelian di Mie Gacoan Colomadu. Teknik pengumpulan data dilakukan melalui kuesioner daring yang disebar melalui Google Form. Teknik pengambilan sampel pada penelitian ini menggunakan teknik non-probability sampling dengan menggunakan purposive sampling. Analisis data dilakukan menggunakan pendekatan Partial Least Square (PLS). Hasil penelitian ini mengungkapkan bahwa adanya pengaruh positif dan signifikan antara Kualitas Produk terhadap Keputusan Pembelian pada Mie Gacoan Colomadu, adanya pengaruh positif dan signifikan antara Harga terhadap Keputusan Pembelian pada Mie Gacoan Colomadu, adanya pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan Colomadu.
Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Akuisisi pada PT Solusi Bangun Indonesia Tbk Wildan Drajat Wibowo; Sri Murwanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2365

Abstract

This research aims to find out the differences in the financial performance of PT Solusi Bangun Indonesia Tbk before and after it was acquired by PT Semen Indonesia Tbk in 2019. The focus of the analysis includes the Return on Equity (ROE), Return on Assets (ROA), Current Ratio (CR) ratio, Quick Ratio (QR), Total Assets Turn Over (TATO), ang Debt to Equity Ratio (DER). Researchers used a quantitative approach through the use of secondary data based on financial reporting at PT Solusi Bangun Indonesia Tbk over a period of 5 years before (2014-2018) and 5 years after (2019-2023) it was acquired. This sampling used purposive sampling technique. The data was analyzed using the Kolmogorov-Smirnov normality test and parametric difference test (paired sample t-test) and non-parametric difference test (Wilcoxon test) using SPSS software. The analysis shows that there is no significant difference in ROA with ROE, DER and TATO before and after acquisition. However, significant differences in CR and QR were found after the acquisition, indicating an increase in the company's liquidity.
Pengaruh Konten Promosi, Online Customer Riview, Online Customer Rating Terhadap Keputusan Pembelian Produk Cosmetic Skintific di E-Commerce Shopee Putri Sadila; Murwanti, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6525

Abstract

This study aims to examine the influence of promotional content, online customer reviews, and online customer ratings on purchasing decisions for Skintific cosmetic products on the Shopee e-commerce platform in the Soloraya region. A quantitative approach with a descriptive design was used, and the sample consisted of 150 respondents selected using purposive sampling. Data were collected through an online questionnaire using the Likert scale to measure respondents' perceptions of the variables under investigation. The results indicate that promotional content has a positive but insignificant effect on purchasing decisions, while online customer reviews and online customer ratings have a positive and significant effect on purchasing decisions. The study recommends adding variables such as brand image and influencer marketing and maintaining the quality of Skintific products to sustain consumer interest.
Pengaruh Resonansi Merek, Kepercayaan Merek dan Citra Merek Terhadap Loyalitas Konsumen Pengguna Produk Handphone Samsung Fanny, Dhevan Muhammad; Murwanti, Sri
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6234

Abstract

Introduction/Main Objectives: The purpose of this study was to analyze the effect of brand resonance, brand trust, and brand image on consumer loyalty of Samsung mobile phone product users. Background Problems: The high demand for Samsung products in Sukaharjo district makes smartphone brand competition tighter, this is what affects customer loyalty in buying the Samsung smartphone brand offered. Novelty: This research is a very relevant step to understand more about Samsung smartphones, especially in the context of influencing factors such as brand resonance, brand trust, and brand image. Research Methods: This research is a study that uses a type of quantitative approach, the sampling technique in this study is non probability sampling with purposive sampling technique. The number of respondents in this study were 100 people and processed using the SMARTPLS 3.0 analysis technique. Finding/Results: Brand Resonance, Brand Trust and Brand image have a positive effect on customer loyalty. Conclusion: Brand resonance creates a deeper experience, strengthening the bond between consumers and the brand, brand trust can be the key to creating long-term consumer loyalty and the relationship between brands and consumers, Customer loyalty can be built through improving brand image, among others, through a good impression, attractive products, and have uniqueness.
ANALISIS PERBANDINGAN KINERJA KEUANGAN SEBELUM DAN SESUDAH MERGER PADA PT GLOBAL DIGITAL NIAGA TBK (BELI) Cahyani, Mutiara Suci; Murwanti, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13461

Abstract

This research examines the problem of comparing financial performance before and after the merger at the company PT Global Digital Niaga Tbk. This type of research uses descriptive comparative research using a quantitative method approach and secondary data in the form of financial reports at PT Global Digital Niaga Tbk with a period of 2 years before and after the merger. Data obtained from financial reports from the official website of PT Global Digital Niaga Tbk. This research shows that the financial performance of the company PT Global Digital Niaga Tbk is based on financial ratios, namely the ratio of rate of return on assets (ROA), rate of return on equity (ROE), current ratio (CR), and debt to equity (DER). significant does not occur before or after the merger.
Analisis Kualitas Pelayanan, Persepsi Harga dan Citra Merek Terhadap Minat Beli Pelanggan Zhafira Salwa Taqyya; Sri Murwanti
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.777

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Kualitas pelayanan, Persepsi harga dan citra merek terhadap minat beli pelanggan pada aplikasi Gojek di laweyan. Populasi dari penelitian ini adalah masyarakat yang berdomisili di wilayah Laweyan. Serta, sample yang di gunakan dalam penelitian ini berjumlah seratus delapan puluh responden. Penelitian ini mengunakan penelitian kuantitatif dengan menggunakan sumber data primer. Teknik dalam pengambilan sample penelitian ini dengan teknik non-probability sampling dengan menggunakan purposive sampling. Data di analisi menggunakan SmartPLS. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan, Persepsi harga da citra merek terhadap minat beli pelanggan pada aplikasi Gojek di laweyan.
Analysis of the Influence of Social Media Marketing and E-Wom on Purchase Intention of Somethinc Products Mediated by Brand Trust in Solo Raya Az-zhahra Ramadhani Margitarino; Sri Murwanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6160

Abstract

This study investigates the influence of Social Media Marketing and electronic Word of Mouth (e-WOM) on Purchase Intention for Somethinc products, with Brand Trust as a mediating variable in the Solo Raya region. Using a quantitative approach, data were collected via an online questionnaire from 178 individuals who had previously purchased Somethinc products, selected through purposive sampling, and analyzed using Smart PLS 4.0 software. The study acknowledges that purposive sampling may introduce bias by excluding non-customers, and future research should include broader demographics to capture a comprehensive view of consumer behavior. While the sample size was adequate, expanding it in future studies would enhance generalizability. Social Media Marketing was measured through content consistency, interactivity, and customer engagement on platforms like Instagram and TikTok, while e-WOM was assessed via online reviews, recommendations, and discussions. Results indicate that both Social Media Marketing and e-WOM significantly and positively affect Purchase Intention, directly and indirectly via Brand Trust. To enhance Purchase Intention, Somethinc should prioritize consistent, engaging content, active customer feedback responses, and environmentally sustainable marketing strategies.
Co-Authors Adelia Stevany Adi Nugraha, Yoga Prasetya Adilla Dwi Maharani Aflit Nuryulia Aflit Nuryulia Praswati Ahmad Mardalis Ahmad Shilbi Sulton Alpiana Randoni Alwathony Putri, Reine Jinan Zada Kayana Amelia Jihan Ramadhani Anak Agung Istri Sri Wiadnyani Andhika Luthfi Ramadestian Anetta Mutiara Radjiky Aryudha Ramadhan Ardyanto Asmoro Nurhadi Panindias Asyqar, Adam Azanuddin Aulia Muji Setianingrum Aysa Nur Cahyani Az-zhahra Ramadhani Margitarino Azizah Inas Pratiwi Bherta Ayuwati Brilindra Pandanwangi Brillian Nur Diansari Cahyani, Aysa Nur Cahyani, Mutiara Suci Chasanah, Laily Lathiful Christiana Riski Wira Putri Danaz Reza Marlindo Della Mafiana Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewita Puspawati Didit Purnomo Ditya Fajar Rizkizha Dwi Nopitasari Dyan Rachmawati Edy Purwo Saputro Edy Purwo Saputroi Eksa Dewi Rengganis Elrica Devi Fauziyah Erma Setiawati Fadhilaah Rizki Nur Khofifah Fanny, Dhevan Muhammad Fathan Azhar Salafi Fauziyah, Elrica Devi Firmansyah, Satria Ramdhan Hanny Hafiar Helmia Khalifah Sina Hening Laksani Henri Dwi Wahyudi Henri Dwi Wahyudi, Henri Dwi Hetika Hetika Hikma Dwi Yulia Immanuel Abimanyu Intan Mutiara Wulansari Ipung Kurniawan Yunianto Irmawati Irmawati Irmawati Irmawati Jamhari Jamhari Khofifah, Fadhilaah Rizki Nur Khoirul Umam Kirana Arya Risanti Krisna Adi Heryoga Kurniawan, Rendya Adi Kurniawan, Yogiek Indra Kusdiyanto Kusdiyanto Kusdiyanto, K L'aisya Layyun Humaira Lafifah, Chandrika Nuril Laily Lathiful Chasanah Laksani, Hening Luvia Devanya M Mabruroh M. Harun Rosyid Ridlo M. Sholahuddin Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Mabrurok Mabrurok Mafiana , Della Mafiana, Della Melly Syafika Putri Meylda Anan Maulidya Moechammad Nasir Muhammad Bagus Alfirdaus Muhammad Sholahuddin Mulyono Mulyono Mulyono Mulyono Muslihah, Isnawati Mutiara Suci Cahyani Nahara, Alden Dhafi Nauril Ni’ma Nelly Purnama Sari Nelly Purnama Sari Nia Sintiawati Nizarikhutama, Mohammad Bryan Nur Achmad Nursiam Pandanwangi, Brilindra Pingkan Viola Martiza Pradita, Adella Titis Praswati, Aflit PRATAMA, RISKY Pravitasari, Indriati Suci Prilosadoso, Basnendar Herry Probowati Setyaningrum, Dewi Purnomo, Siddiq Putra Pradana, Bintang Putri Sadila Putri, Alika Fania Putri, Christiana Riski Wira Radjiky, Anetta Mutiara Rafiq Arkana Amir Rahmadani, Ritha Ratna Susanti Reine Jinan Zada Kayana Alwathony Putri Rendya Adi Kurniawan Retno Budi Astuti Retno Budi Astuti Revanda Sabila Putri Romadhony Rini Kuswati Ririh Sri Harjanti Risanti , Kirana Arya Risma Esti Pratiwi Ritha Rahmadani Saputro, Ricki Eko Saputro, Wahyu Ragil Sari, Nelly Purnama Setyaningrum, Dewi Probowati Siddiq Purnomo Sina, Helmia Khalifah Siti Aisyah Sri Padmantyo Stevany, Adelia Sulton, Ahmad Shilbi Syafira Enggar Khoirul Nisa Syakila Eka Putrisari Sabarwo Syamaidar Danis Syamsudin Syamsudin Victoriani, Mutiara Wafiatun Mukharomah Wahyu Ragil Saputro Waluyo Wibowo, Taufik Mukhti Wildan Drajat Wibowo Wulansari, Intan Mutiara Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yoga Prasetya Adi Nugraha Zahra Titania Magenta Zhafira Salwa Taqyya Zulfa Irawati Zulfa Irawati, Zulfa Zulfikar Zulfikar