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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) International Journal of Applied Sciences in Tourism and Events SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Journal of Classroom Action Research Jurnal Pesut : Pengabdian untuk Kesejahteraan Umat Economics and Digital Business Review El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Cakrawala: Jurnal Studi Islam Economic Reviews Journal Journal of Applied Management Research IQTISHADequity jurnal MANAJEMEN Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi
Sri Murwanti
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Akuisisi pada PT Solusi Bangun Indonesia Tbk Wildan Drajat Wibowo; Sri Murwanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2365

Abstract

This research aims to find out the differences in the financial performance of PT Solusi Bangun Indonesia Tbk before and after it was acquired by PT Semen Indonesia Tbk in 2019. The focus of the analysis includes the Return on Equity (ROE), Return on Assets (ROA), Current Ratio (CR) ratio, Quick Ratio (QR), Total Assets Turn Over (TATO), ang Debt to Equity Ratio (DER). Researchers used a quantitative approach through the use of secondary data based on financial reporting at PT Solusi Bangun Indonesia Tbk over a period of 5 years before (2014-2018) and 5 years after (2019-2023) it was acquired. This sampling used purposive sampling technique. The data was analyzed using the Kolmogorov-Smirnov normality test and parametric difference test (paired sample t-test) and non-parametric difference test (Wilcoxon test) using SPSS software. The analysis shows that there is no significant difference in ROA with ROE, DER and TATO before and after acquisition. However, significant differences in CR and QR were found after the acquisition, indicating an increase in the company's liquidity.
Pengaruh Konten Promosi, Online Customer Riview, Online Customer Rating Terhadap Keputusan Pembelian Produk Cosmetic Skintific di E-Commerce Shopee Putri Sadila; Murwanti, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6525

Abstract

This study aims to examine the influence of promotional content, online customer reviews, and online customer ratings on purchasing decisions for Skintific cosmetic products on the Shopee e-commerce platform in the Soloraya region. A quantitative approach with a descriptive design was used, and the sample consisted of 150 respondents selected using purposive sampling. Data were collected through an online questionnaire using the Likert scale to measure respondents' perceptions of the variables under investigation. The results indicate that promotional content has a positive but insignificant effect on purchasing decisions, while online customer reviews and online customer ratings have a positive and significant effect on purchasing decisions. The study recommends adding variables such as brand image and influencer marketing and maintaining the quality of Skintific products to sustain consumer interest.
Pengaruh Resonansi Merek, Kepercayaan Merek dan Citra Merek Terhadap Loyalitas Konsumen Pengguna Produk Handphone Samsung Fanny, Dhevan Muhammad; Murwanti, Sri
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6234

Abstract

Introduction/Main Objectives: The purpose of this study was to analyze the effect of brand resonance, brand trust, and brand image on consumer loyalty of Samsung mobile phone product users. Background Problems: The high demand for Samsung products in Sukaharjo district makes smartphone brand competition tighter, this is what affects customer loyalty in buying the Samsung smartphone brand offered. Novelty: This research is a very relevant step to understand more about Samsung smartphones, especially in the context of influencing factors such as brand resonance, brand trust, and brand image. Research Methods: This research is a study that uses a type of quantitative approach, the sampling technique in this study is non probability sampling with purposive sampling technique. The number of respondents in this study were 100 people and processed using the SMARTPLS 3.0 analysis technique. Finding/Results: Brand Resonance, Brand Trust and Brand image have a positive effect on customer loyalty. Conclusion: Brand resonance creates a deeper experience, strengthening the bond between consumers and the brand, brand trust can be the key to creating long-term consumer loyalty and the relationship between brands and consumers, Customer loyalty can be built through improving brand image, among others, through a good impression, attractive products, and have uniqueness.
ANALISIS PERBANDINGAN KINERJA KEUANGAN SEBELUM DAN SESUDAH MERGER PADA PT GLOBAL DIGITAL NIAGA TBK (BELI) Cahyani, Mutiara Suci; Murwanti, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13461

Abstract

This research examines the problem of comparing financial performance before and after the merger at the company PT Global Digital Niaga Tbk. This type of research uses descriptive comparative research using a quantitative method approach and secondary data in the form of financial reports at PT Global Digital Niaga Tbk with a period of 2 years before and after the merger. Data obtained from financial reports from the official website of PT Global Digital Niaga Tbk. This research shows that the financial performance of the company PT Global Digital Niaga Tbk is based on financial ratios, namely the ratio of rate of return on assets (ROA), rate of return on equity (ROE), current ratio (CR), and debt to equity (DER). significant does not occur before or after the merger.
Pengaruh Konten Promosi, Online Customer Riview, Online Customer Rating Terhadap Keputusan Pembelian Produk Cosmetic Skintific di E-Commerce Shopee Putri Sadila; Sri Murwanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6525

Abstract

This study aims to examine the influence of promotional content, online customer reviews, and online customer ratings on purchasing decisions for Skintific cosmetic products on the Shopee e-commerce platform in the Soloraya region. A quantitative approach with a descriptive design was used, and the sample consisted of 150 respondents selected using purposive sampling. Data were collected through an online questionnaire using the Likert scale to measure respondents' perceptions of the variables under investigation. The results indicate that promotional content has a positive but insignificant effect on purchasing decisions, while online customer reviews and online customer ratings have a positive and significant effect on purchasing decisions. The study recommends adding variables such as brand image and influencer marketing and maintaining the quality of Skintific products to sustain consumer interest.
Analisis Kualitas Pelayanan, Persepsi Harga dan Citra Merek Terhadap Minat Beli Pelanggan Zhafira Salwa Taqyya; Sri Murwanti
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.777

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Kualitas pelayanan, Persepsi harga dan citra merek terhadap minat beli pelanggan pada aplikasi Gojek di laweyan. Populasi dari penelitian ini adalah masyarakat yang berdomisili di wilayah Laweyan. Serta, sample yang di gunakan dalam penelitian ini berjumlah seratus delapan puluh responden. Penelitian ini mengunakan penelitian kuantitatif dengan menggunakan sumber data primer. Teknik dalam pengambilan sample penelitian ini dengan teknik non-probability sampling dengan menggunakan purposive sampling. Data di analisi menggunakan SmartPLS. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan, Persepsi harga da citra merek terhadap minat beli pelanggan pada aplikasi Gojek di laweyan.
Analysis of Promotion, price, and Service Quality on Customer Satisfaction at PT. Amanu Firmansyah, Satria Ramdhan; Murwanti, Sri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1568

Abstract

This study's objective is to analyze the influence of Promotion, Price, and Service Quality on Customer Satisfaction at PT Amanu in Surakarta. This study's population is the community residing in the city of Surakarta. The study's sample consisted of 100 respondents with the criterion of respondents who had used the services of PT Amanu in the city of Surakarta. This study is quantitative in nature and uses primary data collected via Google Forms distributed surveys. Purposive sampling combined with non-probability sampling is the sample strategy employed in this investigation. Smart-PLS was used to examine the data. According to the study's findings, PT Amanu's customer satisfaction and promotions have a favorable and substantial relationship. At PT Amanu, price has a favorable and noteworthy impact on customer satisfaction. Customer satisfaction at PT Amanu is positively and significantly impacted by service quality.
Pengaruh Kinerja Keuangan, Struktur Modal dan Ukuran Perusahaan Terhadap Nilai Perusahaan Alwathony Putri, Reine Jinan Zada Kayana; Murwanti, Sri
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.9971

Abstract

Penelitian ini mengeksplorasi dampak Return on Assets (ROA), Debt to Equity Ratio (DER), dan total aset terhadap Price Earning Ratio (PER) pada PT. Astra International Tbk selama periode 2016–2023. Pendekatan metodologis yang diterapkan adalah multiple linear regression, dilengkapi dengan pemeriksaan asumsi klasik untuk memastikan objektivitas dan mitigasi bias. Selanjutnya, uji hipotesis digunakan untuk menverifikasi proposisi penelitian. Data diolah menggunakan software SPSS sebagai instrumen analisis. Hasil analisis mengindikasikan bahwa secara parsial, variabel ROA, DER, dan total aset tidak menunjukkan pengaruh signifikan terhadap PER; namun, ketika dianalisis secara simultan, ketiganya memberikan kontribusi yang signifikan terhadap fluktuasi PER.
Pengaruh Affiliate Marketing Dan Influencer Markting Terhadap Keputusan Pembelian Produk Skincare: Skintific Di Platform Tiktok Shop Stevany, Adelia; Murwanti, Sri
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.9979

Abstract

Perkembangan media sosial dan e-commerce mendorong perusahaan untuk menerapkan strategi pemasaran digital yang efektif, seperti affiliate marketing dan influencer marketing, khususnya pada platform TikTok Shop. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing dan influencer marketing terhadap keputusan pembelian produk skincare Skintific di TikTok Shop. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden pengguna TikTok yang pernah membeli produk Skintific, yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa affiliate marketing dan influencer marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, serta secara simultan kedua variabel tersebut juga memiliki pengaruh yang signifikan dengan nilai koefisien determinasi sebesar 62,6%, yang berarti keputusan pembelian dipengaruhi oleh affiliate marketing dan influencer marketing, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian.
Pengaruh Leverage, Likuiditas Dan Profitabilitas Terhadap Financial Distress Pada Perusahaan Manufaktur Sub Sektor Industri Tekstil dan Garmen Yang Terdaftar Di BEI Periode 2021-2024 Cahyani, Aysa Nur; Murwanti, Sri
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10010

Abstract

Studi ini mengeksplorasi dinamika leverage, likuiditas, serta profitabilitas dalam memprediksi financial distress pada entitas manufaktur subsektor tekstil dan garmen yang tercatat di Bursa Efek Indonesia selama 2021–2024. Pendekatan yang diadopsi bersifat kuantitatif-asosiatif, berlandaskan pada analisis data sekunder bersumber dari laporan keuangan tahunan. Sampel dipilih secara purposive sebanyak 9 perusahaan dari 21 entitas yang memenuhi kriteria laporan lengkap, tidak delisting atau suspensi, dan mengalami financial distress. Studi ini mengeksplorasi pengaruh leverage (DER), likuiditas (CR), dan profitabilitas (ROA) terhadap financial distress, yang dioperasionalisasikan melalui Zmijewski Z-Score. Analisis menggunakan multiple linear regression, dilengkapi pemeriksaan classical assumptions dan evaluasi goodness-of-fit (R²). Temuan mengindikasikan leverage tidak menunjukkan signifikansi terhadap distress finansial, sedangkan likuiditas memberi kontribusi positif yang meaningful, dan profitabilitas memanifestasikan efek negatif signifikan menunjukkan kapasitas laba sebagai buffer kritis melawan risiko keuangan, meski posisi likuiditas tinggi tidak otomatis mencerminkan resilience korporasi. Insight ini menyarankan strategi manajerial pada optimasi cash position, peningkatan operational efficiency, dan pemeliharaan capital structure yang prudent
Co-Authors Adi Nugraha, Yoga Prasetya Aflit Nuryulia Aflit Nuryulia Praswati Ahmad Mardalis, Ahmad Ahmad Shilbi Sulton Alpiana Randoni Alwathony Putri, Reine Jinan Zada Kayana Amelia Jihan Ramadhani Anak Agung Istri Sri Wiadnyani Andhika Luthfi Ramadestian Aryudha Ramadhan Ardyanto Asmoro Nurhadi Panindias Asyqar, Adam Azanuddin Aulia Muji Setianingrum Azizah Inas Pratiwi Bherta Ayuwati Brilindra Pandanwangi Brillian Nur Diansari Cahyani, Aysa Nur Cahyani, Mutiara Suci Chasanah, Laily Lathiful Christiana Riski Wira Putri Della Mafiana Dewi Probowati Setyaningrum Dewita Puspawati Didit Purnomo Ditya Fajar Rizkizha Dwi Nopitasari Dyan Rachmawati Edy Purwo Saputro Edy Purwo Saputroi Eksa Dewi Rengganis Erma Setiawati Fadhilaah Rizki Nur Khofifah Fanny, Dhevan Muhammad Fathan Azhar Salafi Fauziyah, Elrica Devi Firmansyah, Satria Ramdhan Hanny Hafiar Helmia Khalifah Sina Hening Laksani Henri Dwi Wahyudi Henri Dwi Wahyudi, Henri Dwi Hetika Hetika Hikma Dwi Yulia Humaira, L'aisya Layyun Immanuel Abimanyu Ipung Kurniawan Yunianto Irmawati Irmawati Irmawati Irmawati Jamhari Jamhari Khofifah, Fadhilaah Rizki Nur Khoirul Umam Kirana Arya Risanti Krisna Adi Heryoga Kurniawan, Rendya Adi Kurniawan, Yogiek Indra Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K L'aisya Layyun Humaira Lafifah, Chandrika Nuril Laksani, Hening Luvia Devanya M Mabruroh M. Harun Rosyid Ridlo M. Sholahuddin Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Mabrurok Mabrurok Mafiana , Della Mafiana, Della Melly Syafika Putri Meylda Anan Maulidya Moechammad Nasir Muhammad Bagus Alfirdaus Muhammad Sholahuddin Mulyono Mulyono Mulyono Mulyono Muslihah, Isnawati Mutiara Suci Cahyani Nahara, Alden Dhafi Nauril Ni’ma Nelly Purnama Sari Nia Sintiawati Nisa, Syafira Enggar Khoirul Nizarikhutama, Mohammad Bryan Nur Achmad Nur Diansari, Brillian Nursiam Pandanwangi, Brilindra Pingkan Viola Martiza Pradita, Adella Titis Praswati, Aflit PRATAMA, RISKY Pravitasari, Indriati Suci Prilosadoso, Basnendar Herry Probowati Setyaningrum, Dewi Purnomo, Siddiq Purwo Saputro, Edy Putra Pradana, Bintang Putri Sadila Putri Sadila Putri, Alika Fania Putri, Christiana Riski Wira Radjiky, Anetta Mutiara Rafiq Arkana Amir Rahmadani, Ritha Ratna Susanti Rendya Adi Kurniawan Retno Budi Astuti Retno Budi Astuti Revanda Sabila Putri Romadhony Rini Kuswati Ririh Sri Harjanti Risanti , Kirana Arya Risma Esti Pratiwi Saputro, Ricki Eko Saputro, Wahyu Ragil Sari, Nelly Purnama Setyaningrum, Dewi Probowati Sina, Helmia Khalifah Siti Aisyah Sri Padmantyo Stevany, Adelia Sulton, Ahmad Shilbi Syakila Eka Putrisari Sabarwo Syamaidar Danis Syamsudin Syamsudin Victoriani, Mutiara Wafiatun Mukharomah Wahyu Ragil Saputro Waluyo Wibowo, Taufik Mukhti Wildan Drajat Wibowo Wulansari, Intan Mutiara Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yoga Prasetya Adi Nugraha Zahra Titania Magenta Zhafira Salwa Taqyya Zulfa Irawati Zulfa Irawati, Zulfa Zulfikar Zulfikar