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PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA HELM CARGLOSS DI KOTA YOGYAKARTA Anisa, Nur; Fadhilah, Muinah; Hutami, Lusia Tri Hatmanti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35379

Abstract

Studi ini meneliti pengaruh motivasi konsumen, persepsi kualitas dan sikap konsumen terhadap keputusan pembelian pada produk helm cargloss di Yogyakarta. Penelitian ini bersifat kuantitatif, dan data primer didapatkan dengan metode purposive sampling. Data didapatkan dari kuesioner yang diberikan meinggunakan googlei form keipada 112 reispondein pengguna helm Cargloss di Yogyakarta keimudian di olah meinggunakan SPSS 26. Alat ukur yang digunakan pada penelitian ini adalah, Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikolinearitas, Uji Heteroskedastitas, Uji F, Uji T serta Uji Koefisien Determinasi (R2)Hasil dari peineilitian ini meinunjukkan bahwa motivasi konsumein beirpeingaruh teirhadap keiputusan peimbeilian, peirseipsi kualitas beirpeingaruh teirhadap keiputusan peimbeilian dan sikap konsumein beirpeingaruh teirhadap keiputusan peimbeilian
PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KOSMETIK WARDAH (STUDI PADA MASYARAKAT KOTA YOGYAKARTA) Agustin, Lina; Fadhilah, Muinah; Kusumaningrum, Nonik
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35740

Abstract

Latar Belakang – Perilaku konsumtif adalah salah satu pengaruh dari modernisasi, perilaku ini menjadi fenomena dan digandrungi oleh kebanyakan orang dari berbagai kalangan usia. Bagi sebagian perempuan, kosmetik menjadi kebutuhan dasar yang penting. Kecantikan adalah sesuatu yang ingin dimiliki semua wanita, selain untuk mempercantik diri kosmetik juga dijadikan sarana bagi perempuan untuk mempertegas identitas dirinya di mata masyarakat. Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan brand image terhadap loyalitas konsumen melalui kepuasan pelanggan sebagai variabel intervening pad kosmetik Wardah. Desain/ Metodologi/ Pedekatan - Populasi dalam penelitian ini adalah pengguna produk kosmetik Wardah yang berdomisi di Yogyakarta dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data menggunakan penyebaran kuesioner dengan bantuan Google Form menggunakan bantuan skala Likert dengan penilaian 1 (sangat tidak setuju) sampai penilaian 5 (sangat setuju). Data penelitian diolah mengggunakan analisis regresi berganda. Hasil dan Pembahasan - Hasil dari penelitian ini menyatakan bahwa brand trust berpengaruh secara positif dan signifikan terhadap Loyalitas Konsumen pada kosmetik Wardah dengan nilai signifikan 0,001 < 0,05. Brand Image berpengaruh secara positif dan signifikan terhadap Loyalitas Konsumen pada kosmetik Wardah dengan nilai signifikan 0,003 < 0,05. Brand Trust berpengaruh secara positif dan signifikan terhadap Kepuasan Pelanggan pada kosmetik Wardah dengan nilai signifikan 0,013 < 0,05. Brand Image berpengaruh secara positif dan signifikan terhadap Kepuasan Pelanggan pada kosmetik Wardah dengan nilai signifikan 0,000 < 0,05. Kepuasan Pelanggan berpengaruh secara positif dan signifikan terhadap Loyalitas Konsumen pada kosmetik Wardah dengan nilai signifikan 0,001 < 0,05. Kesimpulan – Ekspetasi konsumen yang terpenuhi memberikan kepuasan bagi setiap pelanggan yang akan tetap berlangsung dan memberikan dampak positif yaitu terjalin hubungan antara konsumen dengan Wardah kemudian terbentuk loyalitas konsumen. Implikasi Penelitian – Dilakukannya penelitian ini akan memberikan dampak khususnya pada Wardah dimana perusahaan akan mengetahui apa saja faktor yang perlu dikembangkan supaya terjadi loyalitas konsumen terhadap produk Wardah. Batasan Penelitian – Batasan penelitian ini hanya melibatkan wilayah di sekitar Yogyakarta. Kata Kunci : Brand Trust, Brand Image, Kepuasan Pelanggan, dan Loyalitas Konsumen
The Role Of Brand Ambassador And E-WOM In Influencing Purchase Decisions: Mediating Analysis Of Purchase Intention On Scarlett Lestari, Efa Suci; Lukitaningsih, Ambar; Fadhilah, Muinah
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.8344

Abstract

This study aims to analyze the impact of Brand Ambassador, E-WOM, and Purchase Intention on Purchase Decision in buying Scarlett products. Scarlett uses Brand Ambassadors and E-WOM as a means to promote products. This research uses quantitative methods with a sample of 140 respondents who are Scarlett consumers who live in the Special Region of Yogyakarta. The sampling technique is to distribute data in the form of a questionnaire and the sample size uses Hair et all because the population is not known with certainty. The measuring instrument used is validity and reliability tests and data analysis techniques using multiple linear regression models with the help of SPSS 25. The results of this study prove that the hypotheses are not all accepted, namely, brand ambassadors have no effect on purchase decisions, while E-WOM and purchase intention affect purchase decisions. This shows that only the E-WOM and purchase intention variables have a significant effect on purchase decision. The results of this study also show that the Purchase Intention variable is able to mediate the relationship between Brand Ambassador and E-WOM on Scarlett product Purchase Decision. This study recommends that Scarlett focus on promotion through E-WOM, and companies are expected to be able to choose the right Brand Ambassador, and maintain Purchase Intention consistency to increase Purchase Decision. Keywords: Brand Ambassador, E-WOM, Purchase Intention, Purchase Decision.
The Role of Service Quality in Increasing Customer Satisfaction and Loyalty: An Analysis of BNI Mobile Banking Taqi Ardabilli, Muhammad; Fadhilah, Muinah; Lukitaningsih, Ambar
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3103

Abstract

The rapid evolution of digital business necessitates adaptation. This study examines how service quality influences customer satisfaction and loyalty among BNI Mobile Banking users. A quantitative approach was employed to analyze 125 active BNI Mobile Banking customers with at least 5 million rupiah in savings and under 60 years old from the BNI KCP Ampel branch. Path analysis using Smart PLS 4.0 software was conducted to determine the relationships between service quality dimensions (assurance, convenience, reliability, efficiency) and customer satisfaction and loyalty. Results indicate that assurance, convenience, and reliability positively impact satisfaction, which in turn positively affects loyalty. While satisfaction mediates the influence of assurance and reliability on loyalty, it does not mediate the effects of comfort, efficiency, and convenience on loyalty. Essentially, the study found that improving assurance, convenience, and reliability of BNI Mobile Banking can enhance customer satisfaction, leading to increased loyalty. However, comfort, efficiency, and convenience directly impact loyalty without being mediated by satisfaction.
PENGARUH SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CUSTOMER ENGAGEMENT DAN SIKAP KONSUMEN (STUDI KASUS PADA SUNSCREEN FACETOLOGY PLATFORM TIKTOK DI YOGYAKARTA) Dewi, Siskana; Fadhilah, Muinah; Hutami, Lusia Tria Hatmanti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.41168

Abstract

Penelitian ini bertujuan untuk menguji apakah social media influencer dapat mempengaruhi keputusan pembelian dengan dimediasi oleh customer engagement dan sikap konsumen. Penelitian ini melibatkan 130 responden pengguna sunscreen Facetology di Yogyakarta serta followers akun TikTok jiglyciouss, metode pengambilan data dilakukan dengan membagikan kuesioner secara online dengan platform yaitu Google Form. Teknik pengambilan sampel menggunakan non-propability dengan purposive sampling, sedangkan olah data menggunakan SmartPLS 4.0. Hasil penelitian menujukkan bahwa variabel social media influencer, customer engagement, dan sikap konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu pada hasil mediasi dari variabel customer engagement, dan sikap konsumen terhadap social media influencer dan keputusan pembelian juga menunjukkan hasil yang positif dan sigifikan
PENGARUH NILAI PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP KESETIAAN PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI INTERVENING KEPADA PELANGGAN MEREK AEROSTREET DI YOGYAKARTA Noraini, Jesy; Fadhilah, Muinah; Cahya, Agus Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42288

Abstract

Aerostreet merupakan salah satu merek sepatu lokal asal klaten yang berhasil menarik perhatian konsumen di Indonesia melalui strategi branding yang unik. Penelitian ini bertujuan untuk mengetahui pengaruh customer value dan customer trust terhadap customer loyalty melalui customer satisfaction sebagai intervening kepada pelanggan brand Aerostreet di yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel dalam penelitian ini berjumlah 120 responden. Teknik pengumpulan data menggunakan kuesioner dan alat uji partial least square (PLS). Hasil penelitian menunjukkan bahwa customer value tidak signifikan terhadap customer loyalty, customer trust signifikan terhadap customer loyalty, customer value berpengaruh signifikan terhadap customer satisfaction, customer trust berpengaruh signifikan terhadap customer satisfaction, customer satisfaction berpengaruh signifikan terhadap  customer loyalty, customer value berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction, customer trust berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction. Kepercayaan pelanggan lebih tinggi terhadap kepuasan pelanggan. Aerostreet dapat memperkuat interaksi dengan konsumen seperti mengajak pelanggan foto outfit bersama produk Aerostreet di media sosial dengan hastag khusus. Kata Kunci : customer value, customer trust, customer satisfaction, customer loyalty Abstrak Aerostreet is one of the local shoe brands from Klaten that has succeeded in attracting the attention of consumers in Indonesia through a unique branding strategy. This study aims to determine the effect of customer value and customer trust on customer loyalty through customer satisfaction as intervening for Aerostreet brand customers in Yogyakarta. This study uses quantitative methods, with purposive sampling, the sample in this study amounted to120 respondents. Data collection techniques using questionnaires and partial least square (PLS) test tools. The results showed that customer value is not significant to customer loyalty, customer trust is significant to customer loyalty, customer value has a significant effect on customer satisfaction, customer trust has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, customer value has a significant effect on customer loyalty through customer satisfaction, customer trust has a significant effect on customer loyalty through customer satisfaction. Customer trust is higher on customer satisfaction. Aerostreet can strengthen interactions with consumers such as inviting customers to take outfit photos with Aerostreet products on social media with special hastags.    
The Influence of Brand Ambassador and Digital Payment on Purchase Decision Through Impulsive Buying Mediation on Scarlett Whitening Nusantara, Aiza Duta Dwipa; Fadhilah, Muinah; Setiawan, Budi
Economics and Business Solutions Journal Vol. 9 No. 1 (2025): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v9i1.11822

Abstract

This study aims to examine the influence of Brand Ambassadors and Digital Payment on Purchase Decisions, with Impulsive Buying acting as a mediating variable in the context of Scarlett Whitening products. A quantitative research method was employed, utilizing a survey approach through questionnaires distributed to 157 respondents who had previously purchased Scarlett Whitening products. The results indicate that both Brand Ambassadors and Digital Payment have a positive and significant impact on Purchase Decisions, both directly and indirectly through the mediation of Impulsive Buying. The findings suggest that consumers tend to make quicker and less deliberative purchase decisions when influenced by appealing Brand Ambassadors and the convenience of Digital Payment options. Furthermore, this study highlights the crucial role of Impulsive Buying as a behavioral factor that strengthens the relationship between marketing strategies and consumer purchasing behavior. The implications of this research provide valuable insights for businesses, particularly in the beauty and skincare industry, on how to optimize their marketing strategies. Companies can enhance their brand appeal and drive higher purchase rates by strategically leveraging Brand Ambassadors and offering seamless Digital Payment methods. Ultimately, this study contributes to the growing body of knowledge on consumer behavior and digital marketing strategies in the modern retail landscape
PENGARUH PERSEPSI KEAMANAN, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDY KASUS PADA KONSUMEN SHOPEE DI YOGYAKARTA) Susanto, Dedek; Fadhilah, Muinah; Udayana, Ida Bagus Nyoman
JURNAL ILMU MANAJEMEN Vol. 18 No. 2 (2021): DESEMBER 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.678 KB) | DOI: 10.21831/jim.v18i2.43925

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.  Keywords: Security Perception, Information Quality, Trust and Purchasing Decisions
The role of brand image as an intervening variable to increase purchase decisions Yusup, Ariska Maulana; Lukitaningsih, Ambar; Fadhilah, Muinah
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.916

Abstract

Intensifying competition in Indonesia’s food & beverage industry forces brands to differentiate. This study analyses whether brand image mediates the influence of store atmosphere and celebrity endorsement on purchase decisions in coffee shops. Data from 144 customers were gathered through purposive sampling and analysed with SPSS 23, employing validity, reliability, classical assumption, and Sobel tests. Results confirm that store atmosphere and celebrity endorsement positively affect both brand image and purchase decisions. Brand image is also proven to fully mediate the relationship between store atmosphere and purchase decisions, resolving inconsistencies in previous studies and providing practical guidance for coffee‐chain marketers.
PENGARUH PERSEPSI KEAMANAN, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDY KASUS PADA KONSUMEN SHOPEE DI YOGYAKARTA) Susanto, Dedek; Fadhilah, Muinah; Udayana, Ida Bagus Nyoman
JURNAL ILMU MANAJEMEN Vol. 18 No. 2 (2021): DESEMBER 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v18i2.43925

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.  Keywords: Security Perception, Information Quality, Trust and Purchasing Decisions
Co-Authors Abdul Rokhim Agus Dwi Cahya Agus Setiawan, Eko Agustin, Lina Alika, Azza Putri Ambar Lukitaningsih Amin, Ahmad Muslich Amirullah, Malik Abd Karim Andika Andika Anggrasari, Yeni Dwi Arafah, Riqif Arief Prasetyo Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Ayu Larasati, Adelia Azizah, Rizka Nur Baiza, Ahmad Barus, Hendra Budianto Budi Setiawan Cahyati, Ratih Nur Chandra Putry, Nur Anita Chasanah, Iswatun Dedek Susanto, Dedek Dewi, Siskana Dwi Agus Nugroho Erawati, Dian Fatmaningrum, Sakti Riana Fauzi , Fitriya Gilang Ramadhan, Oktavian Hadi , Syamsul Hatmanti Hutami, Lusia Tria Henny Welsa Heru Pratama, Yhoga Himmah, Tri Siswari Faiqotul Hutami, Lusia Tri Hatmanti Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Kholifah, Laras Kirana Putri , Fuadhillah Kurniawati, Melinda Kusuma Chandra Kirana, Kusuma Chandra Kusumaningrum, Nonik Larasati, Adelia Ayu Larasati, Rian Lestari, Efa Suci Lisa Rahmawati Luthfiana, Della Nanda Maharani, Bernadetta Dian Maharani, Bernadetta Dian Septi Maharani, Bernadetta Diansepti Nadia Nadia Nonik Kusuma Ningrum Noraini, Jesy Nur Anisa Nurrohmah, Mutiah Nusantara, Aiza Duta Dwipa Oktaviani, Ayuni Pramana, Fendy Aji Pratama, Nico Pratiwi, Selly Anjar Priandewi, Made Maitri Purwani Sari, Putri Gesit Purwantoro, Nugroho Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Reni Suci Wahyuni Retno Utami, Retno Retno Wulandari Riskin Hidayat Sekartyasmara, Wulan Septyarini, Epsilandri Setiawan, Eko Agus Setyawan, Didik Wahyu Supinardi, ,Bambang Susanto Susanto Taqi Ardabilli, Muhammad Triono, Tomi Agus Uran, Alfonsus Vianey Nara Wijaya, Sananta Malde Wulandari, Destri Wulansari, Rika Yusup, Ariska Maulana Zulfiah, Evi