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Muinah Fadhilah, Muinah
Politeknik Sawunggalih Aji Puworejo
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PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KOSMETIK WARDAH (STUDI PADA MASYARAKAT KOTA YOGYAKARTA) Agustin, Lina; Fadhilah, Muinah; Kusumaningrum, Nonik
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35740

Abstract

Latar Belakang – Perilaku konsumtif adalah salah satu pengaruh dari modernisasi, perilaku ini menjadi fenomena dan digandrungi oleh kebanyakan orang dari berbagai kalangan usia. Bagi sebagian perempuan, kosmetik menjadi kebutuhan dasar yang penting. Kecantikan adalah sesuatu yang ingin dimiliki semua wanita, selain untuk mempercantik diri kosmetik juga dijadikan sarana bagi perempuan untuk mempertegas identitas dirinya di mata masyarakat. Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan brand image terhadap loyalitas konsumen melalui kepuasan pelanggan sebagai variabel intervening pad kosmetik Wardah. Desain/ Metodologi/ Pedekatan - Populasi dalam penelitian ini adalah pengguna produk kosmetik Wardah yang berdomisi di Yogyakarta dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data menggunakan penyebaran kuesioner dengan bantuan Google Form menggunakan bantuan skala Likert dengan penilaian 1 (sangat tidak setuju) sampai penilaian 5 (sangat setuju). Data penelitian diolah mengggunakan analisis regresi berganda. Hasil dan Pembahasan - Hasil dari penelitian ini menyatakan bahwa brand trust berpengaruh secara positif dan signifikan terhadap Loyalitas Konsumen pada kosmetik Wardah dengan nilai signifikan 0,001 < 0,05. Brand Image berpengaruh secara positif dan signifikan terhadap Loyalitas Konsumen pada kosmetik Wardah dengan nilai signifikan 0,003 < 0,05. Brand Trust berpengaruh secara positif dan signifikan terhadap Kepuasan Pelanggan pada kosmetik Wardah dengan nilai signifikan 0,013 < 0,05. Brand Image berpengaruh secara positif dan signifikan terhadap Kepuasan Pelanggan pada kosmetik Wardah dengan nilai signifikan 0,000 < 0,05. Kepuasan Pelanggan berpengaruh secara positif dan signifikan terhadap Loyalitas Konsumen pada kosmetik Wardah dengan nilai signifikan 0,001 < 0,05. Kesimpulan – Ekspetasi konsumen yang terpenuhi memberikan kepuasan bagi setiap pelanggan yang akan tetap berlangsung dan memberikan dampak positif yaitu terjalin hubungan antara konsumen dengan Wardah kemudian terbentuk loyalitas konsumen. Implikasi Penelitian – Dilakukannya penelitian ini akan memberikan dampak khususnya pada Wardah dimana perusahaan akan mengetahui apa saja faktor yang perlu dikembangkan supaya terjadi loyalitas konsumen terhadap produk Wardah. Batasan Penelitian – Batasan penelitian ini hanya melibatkan wilayah di sekitar Yogyakarta. Kata Kunci : Brand Trust, Brand Image, Kepuasan Pelanggan, dan Loyalitas Konsumen
The Role Of Brand Ambassador And E-WOM In Influencing Purchase Decisions: Mediating Analysis Of Purchase Intention On Scarlett Lestari, Efa Suci; Lukitaningsih, Ambar; Fadhilah, Muinah
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.8344

Abstract

This study aims to analyze the impact of Brand Ambassador, E-WOM, and Purchase Intention on Purchase Decision in buying Scarlett products. Scarlett uses Brand Ambassadors and E-WOM as a means to promote products. This research uses quantitative methods with a sample of 140 respondents who are Scarlett consumers who live in the Special Region of Yogyakarta. The sampling technique is to distribute data in the form of a questionnaire and the sample size uses Hair et all because the population is not known with certainty. The measuring instrument used is validity and reliability tests and data analysis techniques using multiple linear regression models with the help of SPSS 25. The results of this study prove that the hypotheses are not all accepted, namely, brand ambassadors have no effect on purchase decisions, while E-WOM and purchase intention affect purchase decisions. This shows that only the E-WOM and purchase intention variables have a significant effect on purchase decision. The results of this study also show that the Purchase Intention variable is able to mediate the relationship between Brand Ambassador and E-WOM on Scarlett product Purchase Decision. This study recommends that Scarlett focus on promotion through E-WOM, and companies are expected to be able to choose the right Brand Ambassador, and maintain Purchase Intention consistency to increase Purchase Decision. Keywords: Brand Ambassador, E-WOM, Purchase Intention, Purchase Decision.
PENGARUH SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CUSTOMER ENGAGEMENT DAN SIKAP KONSUMEN (STUDI KASUS PADA SUNSCREEN FACETOLOGY PLATFORM TIKTOK DI YOGYAKARTA) Dewi, Siskana; Fadhilah, Muinah; Hutami, Lusia Tria Hatmanti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.41168

Abstract

Penelitian ini bertujuan untuk menguji apakah social media influencer dapat mempengaruhi keputusan pembelian dengan dimediasi oleh customer engagement dan sikap konsumen. Penelitian ini melibatkan 130 responden pengguna sunscreen Facetology di Yogyakarta serta followers akun TikTok jiglyciouss, metode pengambilan data dilakukan dengan membagikan kuesioner secara online dengan platform yaitu Google Form. Teknik pengambilan sampel menggunakan non-propability dengan purposive sampling, sedangkan olah data menggunakan SmartPLS 4.0. Hasil penelitian menujukkan bahwa variabel social media influencer, customer engagement, dan sikap konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu pada hasil mediasi dari variabel customer engagement, dan sikap konsumen terhadap social media influencer dan keputusan pembelian juga menunjukkan hasil yang positif dan sigifikan
PENGARUH NILAI PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP KESETIAAN PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI INTERVENING KEPADA PELANGGAN MEREK AEROSTREET DI YOGYAKARTA Noraini, Jesy; Fadhilah, Muinah; Cahya, Agus Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42288

Abstract

Aerostreet merupakan salah satu merek sepatu lokal asal klaten yang berhasil menarik perhatian konsumen di Indonesia melalui strategi branding yang unik. Penelitian ini bertujuan untuk mengetahui pengaruh customer value dan customer trust terhadap customer loyalty melalui customer satisfaction sebagai intervening kepada pelanggan brand Aerostreet di yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel dalam penelitian ini berjumlah 120 responden. Teknik pengumpulan data menggunakan kuesioner dan alat uji partial least square (PLS). Hasil penelitian menunjukkan bahwa customer value tidak signifikan terhadap customer loyalty, customer trust signifikan terhadap customer loyalty, customer value berpengaruh signifikan terhadap customer satisfaction, customer trust berpengaruh signifikan terhadap customer satisfaction, customer satisfaction berpengaruh signifikan terhadap  customer loyalty, customer value berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction, customer trust berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction. Kepercayaan pelanggan lebih tinggi terhadap kepuasan pelanggan. Aerostreet dapat memperkuat interaksi dengan konsumen seperti mengajak pelanggan foto outfit bersama produk Aerostreet di media sosial dengan hastag khusus. Kata Kunci : customer value, customer trust, customer satisfaction, customer loyalty Abstrak Aerostreet is one of the local shoe brands from Klaten that has succeeded in attracting the attention of consumers in Indonesia through a unique branding strategy. This study aims to determine the effect of customer value and customer trust on customer loyalty through customer satisfaction as intervening for Aerostreet brand customers in Yogyakarta. This study uses quantitative methods, with purposive sampling, the sample in this study amounted to120 respondents. Data collection techniques using questionnaires and partial least square (PLS) test tools. The results showed that customer value is not significant to customer loyalty, customer trust is significant to customer loyalty, customer value has a significant effect on customer satisfaction, customer trust has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, customer value has a significant effect on customer loyalty through customer satisfaction, customer trust has a significant effect on customer loyalty through customer satisfaction. Customer trust is higher on customer satisfaction. Aerostreet can strengthen interactions with consumers such as inviting customers to take outfit photos with Aerostreet products on social media with special hastags.    
PENGARUH PERSEPSI KEAMANAN, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDY KASUS PADA KONSUMEN SHOPEE DI YOGYAKARTA) Susanto, Dedek; Fadhilah, Muinah; Udayana, Ida Bagus Nyoman
JURNAL ILMU MANAJEMEN Vol. 18 No. 2 (2021): DESEMBER 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.678 KB) | DOI: 10.21831/jim.v18i2.43925

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.  Keywords: Security Perception, Information Quality, Trust and Purchasing Decisions
PENGARUH PERSEPSI KEAMANAN, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDY KASUS PADA KONSUMEN SHOPEE DI YOGYAKARTA) Susanto, Dedek; Fadhilah, Muinah; Udayana, Ida Bagus Nyoman
JURNAL ILMU MANAJEMEN Vol. 18 No. 2 (2021): DESEMBER 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v18i2.43925

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.  Keywords: Security Perception, Information Quality, Trust and Purchasing Decisions
Kualitas Pengalaman Wisatawan dan Citra Destinasi Terhadap Minat Berkunjung Kembali Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Museum Kartini Rembang Cahyati, Ratih Nur; Welsa, Henny; Fadhilah, Muinah
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4045

Abstract

This study aims to determine the quality of tourist experiences and destination image on the intention to revisit through tourist satisfaction as an intervening variable. The population of this study is all tourists who have visited the Kartini Museum in Rembang, with a sample collection technique using purposive sampling. The number of samples used was 140 respondents. Data analysis was conducted using the partial least squares (PLS) SEM method based on variance, utilizing the SmartPLS software version 3.2.9. The results of the study indicate that tourist experience quality partially has a positive effect on the intention to revisit, destination image partially has a positive effect on the intention to revisit, tourist experience quality partially has a positive effect on visitor satisfaction, destination image partially has a positive effect on visitor satisfaction, and visitor satisfaction partially has a positive effect on the intention to revisit. Visitor satisfaction was found to mediate the relationship between tourist experience quality and the intention to revisit, while tourist satisfaction was found to mediate the relationship between destination image and the intention to revisit.
KEBERLANJUTAN LINGKUNGAN DAN PEMBERDAYAAN MASYARAKAT MELALUI PENGHIJAUAN DI DESA SENGONKEREP Hidayat, Riskin; Fadhilah, Muinah; Riskin Hidayat; Ningrum, Nonik Kusuma; Septyarini, Epsilandri; Hutami, Lusia Tria Hatmanti; Cahya, Agus Dwi; Setiawan, Eko Agus; Larasati, Adelia Ayu
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/7a9q6b88

Abstract

The community service program in Sengonkerep Village, Gedangsari District, Gunung Kidul Regency, aims to rehabilitate critical land and empower the community through participatory-based reforestation. The community service team, apart from the Sarjanawiyata Tamansiswa University academic community, also involved foreign campuses: Thepsatri Rajabhat University (TRU) Thailand, Emilio Aguinaldo College (EAC) Philippines and Dong Nai Technology University (DNTU) Vietnam. This activity involves the community in every stage, from preparation, counseling, training, to tree planting. A total of 1,200 trees consisting of sengon (500 trees), jackfruit (100 trees), soursop (100 trees), and munggur (500 trees) were planted in critical areas prone to erosion. This program aims to reduce erosion, improve soil quality, and increase water retention. In addition, the training provided to the community has improved their knowledge and skills in tree planting and maintenance. The evaluation results indicate a significant increase in the community's knowledge regarding reforestation techniques and environmental sustainability. This program has provided positive ecological and socio-economic impacts, with the hope of improving the environmental quality and the community's income in the long term.
Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Suci Wahyuni, Reni; Welsa, Henny; Fadhilah, Muinah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.
Exploring the Mediating Role of Brand Image in Linking Word of Mouth and Digital Marketing Decisions Nugroho, Anton; Fadhilah, Muinah; Lukitaningsih, Ambar
Economics, Business, Accounting & Society Review Vol. 4 No. 2 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i2.259

Abstract

The construction service industry in Indonesia plays a crucial role in national economic growth, contributing significantly through major infrastructure projects. However, the increasing competition among construction service companies has made it essential for businesses to adopt effective marketing and reputation-building strategies. This study aims to analyse the effect of Word of Mouth (WOM) and digital marketing on the decision to use contractor services, with brand image as a mediating variable, especially at CV. Adicitra Karya in Yogyakarta. This study used a survey of 20 consumers of CV Adicitra Karya, with data collected using a structured questionnaire with a Likert Scale. Data analysis was conducted with Partial Least Squares (PLS) to test the validity, measurement model, and structural model. The results show that WOM has a significant effect on brand image, which in turn affects service utilisation decisions. Digital marketing does not have a significant effect on service utilisation decisions, and its effect on brand image is also limited. This research is useful for businesses in the construction industry, digital marketing, and service-based industries. This research provides insights into how WOM and digital marketing influence consumer decisions, especially in service industries such as construction. This research enriches knowledge by exploring the interactive relationship between WOM, digital marketing, and brand image in the context of construction services. This research provides a unique perspective on how WOM can influence consumer decisions through brand image, especially in a sector that relies heavily on trust and reputation.
Co-Authors Abdul Rokhim Agus Dwi Cahya Agus Setiawan, Eko Agustin, Lina Al Ahmadi, Wahid Hidayat Alika, Azza Putri Ambar Lukitaningsih Amin, Ahmad Muslich Amirullah, Malik Abd Karim Andika Andika Anggrasari, Yeni Dwi Anton Nugroho Arafah, Riqif Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Ayu Larasati, Adelia Azizah, Rizka Nur Baiza, Ahmad Barus, Hendra Budianto Cahyati, Ratih Nur Cahyono, Harry Chandra Putry, Nur Anita Chasanah, Iswatun Dedek Susanto, Dedek Dewi, Siskana Dus Reis Doa, Ajita Da Silva Dwi Agus Nugroho Dyah Ari Susanti Erawati, Dian Fatmaningrum, Sakti Riana Fauzi , Fitriya Gilang Ramadhan, Oktavian Gusfi, Vira Aulia Hatmanti Hutami, Lusia Tria Henny Welsa Heru Pratama, Yhoga Himmah, Tri Siswari Faiqotul Hutami, Lusia Tri Hatmanti Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Kholifah, Laras Kirana Putri , Fuadhillah Kon, Iknasius Kurniasari, Riza Kurniawati, Melinda Kusuma Chandra Kirana, Kusuma Chandra Kusumaningrum, Nonik Lahura, Armando Larasati, Adelia Ayu Larasati, Rian Lestari, Efa Suci Lisa Rahmawati Luthfiana, Della Nanda Maharani, Bernadetta Dian Maharani, Bernadetta Dian Septi Maharani, Bernadetta Diansepti Miftakhur Rohmah, Miftakhur Nadia Nadia Nonik Kusuma Ningrum Noraini, Jesy Nur Anisa Nur Rokhman Nurgiyantoro, Edi Nurrohmah, Mutiah Oktaviani, Ayuni Permata, Aurel Priastyca Pramana, Fendy Aji Pratama, Alfian Pratama, Nico Pratiwi, Selly Anjar Priandewi, Made Maitri Pujiyani, Rohmah Purwani Sari, Putri Gesit Purwantoro, Nugroho Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Qayyum, Abdul Raditya, Adit Reni Suci Wahyuni Retno Utami, Retno Riskin Hidayat Sekartyasmara, Wulan Septyarini, Epsilandri Setiawan, Eko Agus Setiawan, Suryadi Setyawan, Didik Wahyu Supinardi, ,Bambang Susanto Susanto Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Triono, Tomi Agus Uran, Alfonsus Vianey Nara Wijaya, Sananta Malde Wulandari, Destri Wulansari, Rika