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Muinah Fadhilah, Muinah
Politeknik Sawunggalih Aji Puworejo
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KEBERLANJUTAN LINGKUNGAN DAN PEMBERDAYAAN MASYARAKAT MELALUI PENGHIJAUAN DI DESA SENGONKEREP Hidayat, Riskin; Fadhilah, Muinah; Riskin Hidayat; Ningrum, Nonik Kusuma; Septyarini, Epsilandri; Hutami, Lusia Tria Hatmanti; Cahya, Agus Dwi; Setiawan, Eko Agus; Larasati, Adelia Ayu
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/7a9q6b88

Abstract

The community service program in Sengonkerep Village, Gedangsari District, Gunung Kidul Regency, aims to rehabilitate critical land and empower the community through participatory-based reforestation. The community service team, apart from the Sarjanawiyata Tamansiswa University academic community, also involved foreign campuses: Thepsatri Rajabhat University (TRU) Thailand, Emilio Aguinaldo College (EAC) Philippines and Dong Nai Technology University (DNTU) Vietnam. This activity involves the community in every stage, from preparation, counseling, training, to tree planting. A total of 1,200 trees consisting of sengon (500 trees), jackfruit (100 trees), soursop (100 trees), and munggur (500 trees) were planted in critical areas prone to erosion. This program aims to reduce erosion, improve soil quality, and increase water retention. In addition, the training provided to the community has improved their knowledge and skills in tree planting and maintenance. The evaluation results indicate a significant increase in the community's knowledge regarding reforestation techniques and environmental sustainability. This program has provided positive ecological and socio-economic impacts, with the hope of improving the environmental quality and the community's income in the long term.
Improve Online Purchasing Decisions Through Lifestyle, Risk Perception, and Consumer Trust in Shopee International Indonesia Wulandari, Retno; Fadhilah, Muinah; Cahya, Agus Dwi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.949

Abstract

This study examines the influence of lifestyle, risk perception, and consumer trust on online purchase decisions at Shopee International Indonesia. The rapid development of internet technology and e-commerce has transformed consumer behavior, making it essential to understand the factors driving online purchasing decisions. This research aims to determine the influence of lifestyle, risk perception, and consumer confidence on online purchase decisions at Shopee International Indonesia. The research method employed is quantitative descriptive, with the sample consisting of customers who have purchased products through the Shopee online shop. The sampling technique used is purposive sampling, with a total of 100 questionnaires processed. Data were analyzed using SPSS version 25. The results show that the lifestyle variable has a positive and significant effect on online purchase decisions at Shopee International Indonesia. The risk perception variable has a negative and significant effect on online purchase decisions at Shopee International Indonesia. The consumer trust variable has a positive and significant effect on online purchase decisions at Shopee International Indonesia. Simultaneously, lifestyle, risk perception, and trust variables have a positive and significant effect on online purchase decisions at Shopee International Indonesia, with a contribution of 90.40%.
Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Suci Wahyuni, Reni; Welsa, Henny; Fadhilah, Muinah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.
Exploring the Mediating Role of Brand Image in Linking Word of Mouth and Digital Marketing Decisions Nugroho, Anton; Fadhilah, Muinah; Lukitaningsih, Ambar
Economics, Business, Accounting & Society Review Vol. 4 No. 2 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i2.259

Abstract

The construction service industry in Indonesia plays a crucial role in national economic growth, contributing significantly through major infrastructure projects. However, the increasing competition among construction service companies has made it essential for businesses to adopt effective marketing and reputation-building strategies. This study aims to analyse the effect of Word of Mouth (WOM) and digital marketing on the decision to use contractor services, with brand image as a mediating variable, especially at CV. Adicitra Karya in Yogyakarta. This study used a survey of 20 consumers of CV Adicitra Karya, with data collected using a structured questionnaire with a Likert Scale. Data analysis was conducted with Partial Least Squares (PLS) to test the validity, measurement model, and structural model. The results show that WOM has a significant effect on brand image, which in turn affects service utilisation decisions. Digital marketing does not have a significant effect on service utilisation decisions, and its effect on brand image is also limited. This research is useful for businesses in the construction industry, digital marketing, and service-based industries. This research provides insights into how WOM and digital marketing influence consumer decisions, especially in service industries such as construction. This research enriches knowledge by exploring the interactive relationship between WOM, digital marketing, and brand image in the context of construction services. This research provides a unique perspective on how WOM can influence consumer decisions through brand image, especially in a sector that relies heavily on trust and reputation.
LITERACY OF THE APPLICATION OF THE TRIKON STRATEGY (CONTINUOUS, CONVERGENT AND CONCENTRIC) IN THE INNOVATION OF CHOCOLATE PRODUCT VARIANTS OF FARMER GROUPS IN GUNUNGKIDUL Fadhilah, Muinah; Hadi, Syamsul; Susanti, Dyah Ari; Rokhman, Nur; Permata, Aurel Priastyca; Rohmah, Miftakhur; Nurgiyantoro, Edi; Qayyum, Abdul
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.171

Abstract

Situation analysis The chocolate farmer group is located in Nglegi Hamlet RT 09 RW 03 Nglegi Patuk, Gunungkidul Regency, Yogyakarta Special Region 55561. This group has natural potential and chocolate agricultural products are quite good in Gunungkidul. The products of this chocolate farmer group are processed from the basic ingredients of chocolate, because one village is almost 50% planted with chocolate trees which are the specialty of this village. The processed products produced include coffee powder, chocolate rengginang, and chocolate bananas. The main obstacle felt by the chocolate farmer group is how to make new products that are competitive and weak graphic design so that product visualization becomes an obstacle in imagining the shape of new products and the right packaging. Solutions are needed literacy in the application of the TRIKON strategy so that formalization, intervention, and value integration in product and business development continue to run continuously because this is the hope of all members of the Chocolate Farmers Group. This service program runs according to plan and has a significant impact on understanding the literacy of packaging innovation based on 3 N (niteni, nirokke, nambahi) and visualizing the type of packaging that has local wisdom value. In addition, the main obstacle of how to determine new competitive products can be overcome by understanding the TRIKON strategy well. Literacy The application of the TRIKON Strategy (continuous, convergent and concentric) in the innovation of Farmers Group chocolate product variants is expected to be able to be applied in the face of a constantly evolving environment of volatility, uncertainty, complexity, and ambiguity.
PENGARUH SOCIAL MEDIA MARKETING, INSTAGRAM INFLUENCER DAN GREEN PRODUCT TERHADAP PURCHASE DECISION Al Ahmadi, Wahid Hidayat; Fadhilah, Muinah; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4436

Abstract

Dalam perkembangan transformasi digital yang sangat pesat saat ini membuat peran pemasaran bagi kelangsungan usaha bisnis menjadi sangat penting, strategi pemasaran yang dilakukan oleh pengusaha diharapkan mampu memunculkan rasa percaya pada konsumen yang dapat dibangun melalui media sosial, dengan menyediakan produk dan layanan yang inovatif yang memberikan rasa dan nilai sehingga menciptakan kepercayaan kepada pelanggan yang dapat mendorong keputusan pembelian (purchase decision). Pada penelitian ini penulis mencoba menganalisis pengaruh social media marketing, instagram influencer, dan green product terhadap purchase desicion studi kasus pada akun instagram laode.mci8. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh masing-masing variabel yaitu social media marketing (X1), instagram influencer (X2), dan green product (X3) terhadap purchase decision (Y). Dalam penelitian ini data dikumpulkan melalui metode kuesioner berjumlah 100 orang responden menggunakan metode purposive sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Kemudian analisis terhadap data yang diperoleh berupa analisis kuantitatif yang meliputi uji validitas, dan reliabilitas, uji asumsi klasik, uji hipotesis, dan uji analisis koefisien determinasi (R2). Teknik analisis data yang digunakan adalah regresi linier berganda yang berfungsi untuk membuktikan hipotesis penelitian itu. Hasil analisis menunjukan bahwa variabel social media marketing, instagram influencer, dan green product mempunyai pengaruh positif dan signifikan terhadap purchase decision. Uji hipotesis dengan menggunakan uji t juga menunjukan bahwa ketiga variabel independen yang diteliti terbukti berpengaruh signifikan terhadap variabel dependen. Kemudian melalui uji F bisa terlihat bahwa variabel social media marketing, instagram influencer, dan green product berpengaruh simultan terhadap purchase decision. Angka kuadrat Adjusted R sebesar 0,485 menunjukan bahwa 48,5% variasi purchase decision dapat dijelaskan oleh tiga variabel independen yang digunakan dalam persamaan regresi. Sedangkan sisanya 51,5 % dijelaskan oleh variabel lain diluar ketiga variabel yang digunakan dalam penelitian ini.
Food and Beverage Promotion Strategy to Increase Sales, at PT. Reska Multi Business Suparna, Suparna; Fadhilah, Muinah
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.82

Abstract

Technological developments are very fast like today. Making companies have to be able to face competition and be able to win the market. There is a lot of competition for food and beverage service and sales made.  PT. Reska Multi Usaha is a challenge. For this reason, PT Reska Multi Usaha always innovates so that it can. Serve consumers, as well as keep abreast of technological developments and services that move dynamically. For example, providing discounts, making Indonesian food, holding events, and making sales applications to offer products to the public. The purpose of this research is to determine the level of achievement of service, sales, and promotion through sales and promotion mix in service improvement and sales achievement by using the lokomart.id application and promotions through advertising, price discounts, individual sales, direct sales, and sales with application theory. This research method is a quantitative method with a descriptive approach, through in-depth interviews and documents relevant to the research. the subjects of this study were area 6 Yogyakarta managers, junior sales managers, senior sales supervisors, and sales staff.  PT. Reska multi Usaha formed a forum for sales communication and promotion of food and beverage products through 1. Advertising, with railroad television, raw food, kai access, and the official lokomard.id.website. 2. Sales promotion using discounted prices, vouchers, to users, or purchases through kai access and lokomard.id.3.sales promotion by holding events at the station, educational tours, and public relations. 4. face-to-face individual sales to get feedback, 5. Marketing and direct sales and. 6. Digital marketing to find out direct responses from consumers.
Meningkatkan keputusan pembelian melalui kemudahan penggunaan, kepercayaan dan reputasi pada e-commerce Fadhilah, Muinah; Cahyani, Putri Dwi; Pujiyani, Rohmah
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12332

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara kemudahan penggunaan, kepercayaan dan reputasi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah pengguna aplikasi shopee di Indonesia, dengan menggunakan teknik pengambilan sampel yang digunakan yaitu purposive sampling. Uji instrument yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabelitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji asusmsi klasik, uji normalitas, uji multikolineritas, uji heteroskedasitas. Uji analisis yang digunakan yaitu regresi linear, uji hipotesis yang digunakan dalam penelitian ini adalah uji t dan uji F. hasil penelitian ini menunjukkan bahwa: 1) kemudahan penggunaan berpengaruh secara signifikan terhadap keputusan pembelian pada e-commerce shopee, 2) kepercayaan berpengaruh secara signifikan terhadap keputusan pembelian pada e-commerce shopee. 3) reputasi berpengaruh secara signifikan terhadap keputusan pembelian pada e-commerce shopee, 4) Kemudahan Penggunaan, kepercayaan dan reputasi berpengaruh secara simultan terhadap keputusan pembelian pada e-commerce shopee.
Pengaruh Kualitas Produk, Desain Produk, dan Promosi terhadap Keputusan Pembelian Produk di e-Commerce Lazada: (Studi Kasus pada Mahasiswa Yogyakarta) Priandewi, Made Maitri; Fadhilah, Muinah; Maharani, Bernadetta Dian Septi
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.116

Abstract

In the past, offline stores were in great demand by consumers. As technology develops, many companies develop and facilitate small online stores with the creation of E-Commerce. One of them is Lazada. This research was conducted to see the effect of product quality, product design, and promotion on purchasing decisions in Lazada E-Commerce, either simultaneously or partially. This research is descriptive with quantitative data. The data used are primary data obtained from questionnaires. The results of this study indicate that only partial testing of product quality (X1) and promotion (X3) variables has a significant effect on purchasing decisions (Y). Meanwhile, the product design variable (X2) has no significant effect on purchasing decisions (Y). Meanwhile, simultaneous testing of product quality (X1), product design (X2), and promotion (X3) has a joint effect on purchasing decisions (Y). Suggestions needed in further research are adding other variables that influence purchasing decisions, trust, features and so on.
Pengaruh Konten Pemasaran Instagram terhadap Minat Beli Pelanggan (Studi Kasus di Jordan Corner di Yogyakarta) Kurniasari, Riza; Dus Reis Doa, Ajita Da Silva; Cahyono, Harry; Kon, Iknasius; Fadhilah, Muinah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4686

Abstract

This research aims to study the influence of marketing content on Instagram stories @jordancorner on customer buying interest. This research uses the Stimulus-Response (SR) theory. The method used is a quantitative method. To obtain data using a questionnaire distributed to respondents. The population in this study were all 97,700 followers of the Instagram account @jordancorner. This research uses random sampling techniques and simple linear regression. Processing questionnaire test data uses statistics products and service solutions (SPSS) software. The research results reveal that there is an influence of marketing content on Instagram stories @jordancorner on customer buying interest of 37.3% but in the weak category.
Co-Authors Abdul Rokhim Agus Dwi Cahya Agus Setiawan, Eko Agustin, Lina Al Ahmadi, Wahid Hidayat Alika, Azza Putri Ambar Lukitaningsih Amin, Ahmad Muslich Amirullah, Malik Abd Karim Andika Andika Anggrasari, Yeni Dwi Anton Nugroho Arafah, Riqif Arief Prasetyo Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Ayu Larasati, Adelia Azizah, Rizka Nur Baiza, Ahmad Barus, Hendra Budianto Budi Setiawan Cahyati, Ratih Nur Cahyono, Harry Chandra Putry, Nur Anita Chasanah, Iswatun Dedek Susanto, Dedek Dewi, Siskana Dus Reis Doa, Ajita Da Silva Dwi Agus Nugroho Dyah Ari Susanti Erawati, Dian Fatmaningrum, Sakti Riana Fauzi , Fitriya Gilang Ramadhan, Oktavian Hadi , Syamsul Hatmanti Hutami, Lusia Tria Henny Welsa Heru Pratama, Yhoga Himmah, Tri Siswari Faiqotul Hutami, Lusia Tri Hatmanti Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Kholifah, Laras Kirana Putri , Fuadhillah Kon, Iknasius Kurniasari, Riza Kurniawati, Melinda Kusuma Chandra Kirana, Kusuma Chandra Kusumaningrum, Nonik Larasati, Adelia Ayu Larasati, Rian Lestari, Efa Suci Lisa Rahmawati Luthfiana, Della Nanda Maharani, Bernadetta Dian Maharani, Bernadetta Dian Septi Maharani, Bernadetta Diansepti Miftakhur Rohmah, Miftakhur Nadia Nadia Nonik Kusuma Ningrum Noraini, Jesy Nur Anisa Nur Rokhman Nurgiyantoro, Edi Nurrohmah, Mutiah Nusantara, Aiza Duta Dwipa Oktaviani, Ayuni Permata, Aurel Priastyca Pramana, Fendy Aji Pratama, Alfian Pratama, Nico Pratiwi, Selly Anjar Priandewi, Made Maitri Pujiyani, Rohmah Purwani Sari, Putri Gesit Purwantoro, Nugroho Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Qayyum, Abdul Raditya, Adit Reni Suci Wahyuni Retno Utami, Retno Retno Wulandari Riskin Hidayat Sekartyasmara, Wulan Septyarini, Epsilandri Setiawan, Eko Agus Setiawan, Suryadi Setyawan, Didik Wahyu Suparna, Suparna Supinardi, ,Bambang Susanto Susanto Syamsul Hadi Taqi Ardabilli, Muhammad Triono, Tomi Agus Uran, Alfonsus Vianey Nara Wijaya, Sananta Malde Wulandari, Destri Wulansari, Rika Yusup, Ariska Maulana Zulfiah, Evi