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Promoting Food Tourism through Leading Local Products in Padang, Indonesia Wati, Linda; Safnedi, Sefnedi; Yuliviona, Reni; Rosha, Zhesasina; Azliyanti, Elfitra; Dores, Dedi; Almauli, Rizki; Flora, Anisa Septa Dwi
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.9963

Abstract

Food tourism, or culinary tourism, has become an important driver in maintaining regional identity, affirming community values, and contributing significantly to regional development. Potato dodol is a traditional food product that has been an important part of the local culinary wealth in various regions of Indonesia. This research aims to identify and overcome the problems faced by the local potato dod dol industry, as well as develop innovative strategies to make potato dool a typical souvenir that is sought after by tourists. With a focus on authentic experiences, innovation in culinary events, and the use of social media, culinary tourism can continue to grow and provide sustainable benefits for local communities. Through a holistic and sustainable approach, food tourism not only provides an immersive experience for tourists but also brings sustainable benefits to the community.
The Influence of Service Quality and Trust on Customer Loyalty with Customer Satisfaction as a Mediator: (Case Study at Mandiri Link UD Naimah, Mandailing Natal Regency, North Sumatra) Indah Nasution; Reni Yuliviona; Rika Desiyanti; Zeshasina Rosha
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.536

Abstract

Agent-based financial services have become an important strategy to expand financial inclusion in rural areas, including Mandailing Natal Regency, North Sumatra. This study aims to analyze the effect of service quality and trust on customer loyalty with customer satisfaction as a mediating variable at Mandiri Link Agent UD. Naimah. This research employs a quantitative approach with a census sampling technique involving 127 active customers. Data were collected using a closed-ended Likert scale questionnaire and analyzed through descriptive statistics and hypothesis testing. The results show that service quality, trust, and customer satisfaction have a positive and significant effect on customer loyalty. The average service quality score is 32.74 (TCR 84.67%), trust is 24.54 (TCR 82.6%), and customer satisfaction is 20.76 (TCR 82.6%), while customer loyalty averages 19.50 (TCR 76%). Other findings indicate that customer satisfaction mediates the relationship between trust and customer loyalty. In conclusion, continuous improvement of service quality and strengthening customer trust are necessary to enhance customer satisfaction and loyalty. The practical implication of this study is expected to provide input for Mandiri Link Agent UD. Naimah’s management in formulating service strategies that emphasize reliability, speed, security, and transaction convenience to maintain customer loyalty amid increasingly tight digital competition.
Pengaruh dimensi religiusitas muslim milenial terhadap niat berperilaku menggunakan syar'i Yuliviona, Reni; Aprilio, Kevin; Azliyanti, Elfitra
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243002

Abstract

Perkembangan dunia perbankan dalam beberapa tahun terakhir sangatlah pesat dan dinamis, persaingan yang tinggi untuk mendapatkan tempat dihati nasabah menjadi fenomena yang terjadi dalam persaingan dunia perbankan pada saat ini. Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh dimensi religiousitas terhadap behavioral intention nasabah menggunakan jasa bank syariah di Kota Padang. Sampel yang digunakan adalah 250 milenial di Kota Padang yang dipilih secara random. Pengumpulan data dilakukan dengan observasi lapangan, melalui penyebaran kuesioner secara langsung kepada nasabah yang menjadi target sampel. Metde analisis yang digunakan adalah regresi linear berganda (OLS) dan pengujian t-statistik. Berdasarkan hasil pengujian hipotesis ditemukan religious consequence dan religious enrichment berpengaruh signifikan terhadap behavioral intention menggunakan bank syariah pada milenial di Kota Padang, sedangkan religious tolerance tidak berpengaruh signifikan terhadap behavioral intention nasabah menggunakan jasa bank syariah din Kota Padang.