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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Syi'ar Iqtishadi International Journal of Supply Chain Management Jurnal Ipteks Terapan Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Vokasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Universitas Bung Hatta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SABBHATA YATRA : Jurnal Pariwisata dan Budaya pendidikan, science, teknologi, dan ekonomi Al Dzahab Asian Journal of Community Services (AJCS) Literacy : International Scientific Journals of Social, Education, Humanities Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Novatio : Journal of Management Technology and Innovation International Journal of Economics and Management Research
Reni Yuliviona, Reni
Fakultas Ekonomi Dan Bisnis Universitas Bung Hatta, Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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The Effect of Company Image and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable : (Case Study on CV. Sahabat Bumi in Merangin Regency, Jambi Province) Pertiwi Mulyani; Reni Yuliviona; Rika Desiyanti; Zeshasina Rosha
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2924

Abstract

This study is motivated by the fluctuating number of customers of CV. Sahabat Bumi, which operates in the palm oil trading sector in Merangin Regency, Jambi Province. The declining trend of customer loyalty highlights the need to examine the factors that influence it. The aim of this research is to analyze the effect of corporate image and service quality on customer loyalty with customer satisfaction as a mediating variable. This quantitative research involved 141 active customers who had made at least two transactions. Data were collected using a Likert-scale questionnaire and analyzed using structural equation modeling. The results show that corporate image has a positive effect on both customer loyalty and satisfaction, whereas service quality does not have a positive effect on either loyalty or satisfaction. Customer satisfaction is proven to mediate the relationship between corporate image and customer loyalty but does not mediate the relationship between service quality and loyalty. These findings indicate that customer loyalty at CV. Sahabat Bumi remains low, implying the need for the company to focus on improving service consistency, response speed, transparent communication, and corporate reputation to retain and enhance customer satisfaction and loyalty in the future. This research is expected to provide insights for management in formulating effective marketing strategies. Future research should consider adding other variables such as promotional mix or customer trust to produce more comprehensive results.
How Corporate Social Responsibility and Brand Image Shape Partner Satisfaction: The Mediating Role of Brand Equity Nugroho, Satriyo Agung; Sefnedi, Sefnedi; Yuliviona, Reni
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3808

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) and brand image on partner satisfaction, both directly and indirectly through brand equity as a mediating variable. The research was conducted at PT Pelabuhan Indonesia (Persero) Regional 2 Teluk Bayur by involving all active partners totaling 125 companies using a census method. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results show that CSR, brand image, and brand equity have a positive and significant effect on partner satisfaction. CSR also has a positive and significant influence on brand image and brand equity. Furthermore, brand equity is proven to mediate the relationship between CSR and brand image on partner satisfaction. The results of the Importance–Performance Map Analysis (IPMA) indicate that CSR is the variable with the highest level of importance in improving partner satisfaction compared to brand image and brand equity. The findings imply that integrating CSR into business strategy, along with consistently strengthening brand image and brand equity, is essential to support the sustainability of partnership relationships in the port sector.
AN EXPLORATION OF THE IMPACT OF POSITIVE EMOTIONS AND HAPPINESS ON MENTAL HEALTH USING THE CONCEPT OF PSYCHOLOGICAL CAPITAL Elfitra Azliyanti; Purbo Jadmiko; Reni Yuliviona; Titin Sugiarti
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.922

Abstract

The study aim to examine the correlation between positive emotions and happiness in the context of mental health, with psychological capital serving as a mediating factor. The subject of this study is a student enrolled at Universitas  Bung Hatta Padang. Within the realm of student life, positive emotions and happiness are frequently recognized as significant elements that impact their psychological capital. Nevertheless, there is limited research that has investigated the mechanisms underlying this link, namely the mediating role of psychological capital. This study employs a quantitative research design utilizing a survey methodology, which includes a diverse group of students from different faculties at Universitas Bung Hatta Padang. Information is gathered by using a modified questionnaire based on previously approved tools. Research hypotheses are tested by employing multiple regression analysis techniques. The findings indicate that experiencing positive emotions and happiness has a beneficial impact on the mental health of students. Furthermore, research has demonstrated that psychological capital plays a crucial intermediary role in the connection between positive emotions, happiness, and mental health. The practical ramifications of this research indicate that colleges should establish a campus atmosphere that fosters positive emotions, and allocate resources towards initiatives that seek to enhance psychological capital.Keywords : positive emotions; psychological capital; happiness; mental health
THE INFLUENCE OF PERCEIVED VALUE ON PASSENGER LOYALTY WITH PASSENGER SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY: LION AIR PASSENGERS IN PADANG CITY) Bambang Sugino; Sefnedi Sefnedi; Reni Yuliviona
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.948

Abstract

Customer loyalty has received considerable attention from both academics and practitioners. However, the various factors that can explain customer loyalty have not yet been clearly defined. This study examines the role of passenger satisfaction as a mediator between perceived value and loyalty. The population in this study is all passengers using Lion Air in 2024 at Minangkabau International Airport, West Sumatra Province, Indonesia. The total research sample was 150 people. Respondents were obtained by using a sampling technique or purposive sampling. The data analysis used was Structural Equation Model (SEM) using Smart-PLS version 3.2.9. The results showed that perceived value had a positive effect on both passenger satisfaction and passenger loyalty. Passenger satisfaction also has a positive effect on passenger loyalty. Furthermore, passenger satisfaction mediates the relationship between perceived value and passenger loyalty. Keywords : Perceived value, Passenger satisfaction, Customer loyalty
Co-Authors Abda Abda Abdul Murad Bin Ahmad Afrizal Afrizal AL Lya Razaq Almauli, Rizki Antoni Antoni Antoni Antoni Aprilio, Kevin Ayu Esteka Sari Ayu Lestari, Anggia Azliyanti, Elfitra Azrita, Azrita Bambang Sugino Bukhari Bukhari Darmayanti, Yeasy Dedi Dores Fitrina Afrianti Fivi Anggraini Flora, Anisa Septa Dwi Gampo Haryono Hafrijal Syandri Haryanto, Bayu Husna, Radiatul Ice Kamela Idham Khalil Idris Idris Indah Nasution Irda Irda Irda Irda Irwan Muslim Jadmiko, Purbo Kamela, Ice kamener, dahliana Kamener, Dahliana Karimi, Kasman Kemal, Surya Djorgi Kevin Aprilio Lestari, Anggia Ayu Liantifa, Melifia Listiana Sri Mulatsih Muhammad Luthfi Muslim, Irwan Nugroho, Satriyo Agung Nusrat Jahan Pertiwi Mulyani Pratama, Agis Putri, Olsi Ridzuan Masri Rika Desiyanti Riska Amelia Rizki Nofriadi Rosha, Zhesasina Safnedi, Sefnedi Siswadhi, Ferry Sri Mulatsih, Listiana Surya Dharma Surya Djorgi Kemal Suryadimal, Suryadimal Titin Sugiarti Utari, Riesa Diana Yurizal Yurizal Zaitul Zaitul Zaitul, Zaitul Zeshasina Rosha Zeshasina Rosha Zulfikri, Agung