Article Per Year (5 Year)
p-Index From 2021 - 2026
4.222
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Syi'ar Iqtishadi International Journal of Supply Chain Management Jurnal Ipteks Terapan Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Hilirisasi IPTEKS (JHI) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Vokasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Universitas Bung Hatta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SABBHATA YATRA : Jurnal Pariwisata dan Budaya pendidikan, science, teknologi, dan ekonomi Al Dzahab Asian Journal of Community Services (AJCS) Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Novatio : Journal of Management Technology and Innovation International Journal of Economics and Management Research
Reni Yuliviona
Universitas Bung Hatta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Veterinary Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
The Effect of Company Image and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable : (Case Study on CV. Sahabat Bumi in Merangin Regency, Jambi Province) Pertiwi Mulyani; Reni Yuliviona; Rika Desiyanti; Zeshasina Rosha
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2924

Abstract

This study is motivated by the fluctuating number of customers of CV. Sahabat Bumi, which operates in the palm oil trading sector in Merangin Regency, Jambi Province. The declining trend of customer loyalty highlights the need to examine the factors that influence it. The aim of this research is to analyze the effect of corporate image and service quality on customer loyalty with customer satisfaction as a mediating variable. This quantitative research involved 141 active customers who had made at least two transactions. Data were collected using a Likert-scale questionnaire and analyzed using structural equation modeling. The results show that corporate image has a positive effect on both customer loyalty and satisfaction, whereas service quality does not have a positive effect on either loyalty or satisfaction. Customer satisfaction is proven to mediate the relationship between corporate image and customer loyalty but does not mediate the relationship between service quality and loyalty. These findings indicate that customer loyalty at CV. Sahabat Bumi remains low, implying the need for the company to focus on improving service consistency, response speed, transparent communication, and corporate reputation to retain and enhance customer satisfaction and loyalty in the future. This research is expected to provide insights for management in formulating effective marketing strategies. Future research should consider adding other variables such as promotional mix or customer trust to produce more comprehensive results.
THE INFLUENCE OF SERVICE QUALITY AND DESTINATION IMAGE ON INTEREST IN REVISITING VISITOR SATISFACTION AS A MEDIATION VARIABLE Revan Alfaredo; Reni Yuliviona; Zeshasina Rosha; Dahliana Kamener; Yuhelmi Yuhelmi
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.834

Abstract

This research aims to prove the influence of service quality and destination image on interest in revisiting visitor satisfaction as a mediating variable in a case study at the Gandoriah Pariaman Beach tourist attraction. This research uses a quantitative approach. The population in this study is all people who have visited the Gandoriah Pariaman Beach tourist attraction with a sample size of 100 respondents. Samples were taken using a purposive sampling technique. The results of this research were assisted by SPSS 26 and Smart-PLS 3. The results of this research can be concluded that the variables of service quality and visitor satisfaction have a positive effect on interest in revisiting, service quality has a positive impact on visitor satisfaction, and the destination image variable has no effect on interest in returning to visit. and visitor satisfaction. Another result is that the visitor satisfaction variable mediates the relationship between service quality and interest in revisiting and visitor satisfaction does not mediate the relationship between destination image and interest in reviewing.Keywords: Service Quality, Destination Image, Visitor Satisfaction, Intention to Revisit
AN EXPLORATION OF THE IMPACT OF POSITIVE EMOTIONS AND HAPPINESS ON MENTAL HEALTH USING THE CONCEPT OF PSYCHOLOGICAL CAPITAL Elfitra Azliyanti; Purbo Jadmiko; Reni Yuliviona; Titin Sugiarti
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.922

Abstract

The study aim to examine the correlation between positive emotions and happiness in the context of mental health, with psychological capital serving as a mediating factor. The subject of this study is a student enrolled at Universitas  Bung Hatta Padang. Within the realm of student life, positive emotions and happiness are frequently recognized as significant elements that impact their psychological capital. Nevertheless, there is limited research that has investigated the mechanisms underlying this link, namely the mediating role of psychological capital. This study employs a quantitative research design utilizing a survey methodology, which includes a diverse group of students from different faculties at Universitas Bung Hatta Padang. Information is gathered by using a modified questionnaire based on previously approved tools. Research hypotheses are tested by employing multiple regression analysis techniques. The findings indicate that experiencing positive emotions and happiness has a beneficial impact on the mental health of students. Furthermore, research has demonstrated that psychological capital plays a crucial intermediary role in the connection between positive emotions, happiness, and mental health. The practical ramifications of this research indicate that colleges should establish a campus atmosphere that fosters positive emotions, and allocate resources towards initiatives that seek to enhance psychological capital.Keywords : positive emotions; psychological capital; happiness; mental health
THE INFLUENCE OF PERCEIVED VALUE ON PASSENGER LOYALTY WITH PASSENGER SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY: LION AIR PASSENGERS IN PADANG CITY) Bambang Sugino; Sefnedi Sefnedi; Reni Yuliviona
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.948

Abstract

Customer loyalty has received considerable attention from both academics and practitioners. However, the various factors that can explain customer loyalty have not yet been clearly defined. This study examines the role of passenger satisfaction as a mediator between perceived value and loyalty. The population in this study is all passengers using Lion Air in 2024 at Minangkabau International Airport, West Sumatra Province, Indonesia. The total research sample was 150 people. Respondents were obtained by using a sampling technique or purposive sampling. The data analysis used was Structural Equation Model (SEM) using Smart-PLS version 3.2.9. The results showed that perceived value had a positive effect on both passenger satisfaction and passenger loyalty. Passenger satisfaction also has a positive effect on passenger loyalty. Furthermore, passenger satisfaction mediates the relationship between perceived value and passenger loyalty. Keywords : Perceived value, Passenger satisfaction, Customer loyalty
AMBIGUITAS DAN KONFLIK PERAN : DAMPAKNYA TERHADAP PRESTASI KERJA MELALUI KEPUASAN KERJA PADA PEGAWAI BANK NAGARI CABANG SOLOK Rika Oktavia; Reni Yuliviona; Irwan Muslim
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7263

Abstract

Penelitian ini dilatarbelakangi oleh fenomena prestasi kerja pegawai Bank Nagari Cabang Solok yang masih berada pada kategori sedang. Kondisi tersebut diduga dipengaruhi oleh faktor ambiguitas peran dan konflik peran yang dapat menurunkan kepuasan kerja serta berdampak pada prestasi kerja. Tujuan penelitian ini adalah untuk menganalisis pengaruh ambiguitas peran dan konflik peran terhadap prestasi kerja dengan kepuasan kerja sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik total sampling, melibatkan seluruh 133 pegawai Bank Nagari Cabang Solok sebagai responden. Pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis dengan teknik Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa ambiguitas peran tidak berpengaruh signifikan terhadap kepuasan kerja maupun prestasi kerja. Sebaliknya, konflik peran berpengaruh negatif signifikan terhadap kepuasan kerja dan prestasi kerja. Selain itu, kepuasan kerja terbukti berpengaruh positif signifikan terhadap prestasi kerja. Analisis mediasi menemukan bahwa kepuasan kerja tidak memediasi hubungan ambiguitas peran dengan prestasi kerja, namun memediasi secara signifikan hubungan konflik peran terhadap prestasi kerja. Kesimpulan penelitian ini menegaskan bahwa konflik peran merupakan faktor dominan yang menurunkan kepuasan dan prestasi kerja, baik secara langsung maupun tidak langsung, sedangkan ambiguitas peran tidak memberikan kontribusi berarti terhadap pencapaian kinerja pegawai.
Culinary Experience and Destination Choice: Examining the Influence of Tourist Lifestyle and Local Food Authenticity in Kerinci Gampo Haryono; Reni Yuliviona; Kasman Karimi
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.6119

Abstract

Purpose: This study examines the influence of tourist lifestyle and local food authenticity on destination choice in Kerinci Regency. It also explores the role of culinary experience in shaping tourists’ decisions when selecting travel destinations. The study offers novelty by integrating tourist lifestyle and authentic local food within the context of culinary experience in an emerging culinary tourism destination. Design/Methodology/Approach: This research employs a quantitative approach using a survey method involving domestic tourists visiting Kerinci Regency. Respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings: The results show that tourist lifestyle plays an important role in influencing destination choice. Local food authenticity also contributes positively to tourists’ decisions in selecting Kerinci as a travel destination. In addition, both tourist lifestyle and local food authenticity significantly influence culinary experience. Culinary experience positively affects destination choice and serves as a mediating variable, strengthening the relationship between tourists' lifestyle, local food authenticity, and destination choice. Research Implications: The findings highlight the importance of developing authentic culinary tourism that aligns with tourists’ lifestyles to enhance destination attractiveness. Tourism stakeholders and local governments are encouraged to promote local culinary identity and create memorable dining experiences to strengthen Kerinci Regency’s position as a competitive tourism destination.
Optimalisasi Branding Produk Rendang Biyan di Kota Payakumbuh melalui Strategi Komunikasi Pemasaran Digital dalam Rangka Meningkatkan Komersialisasi Lita, Ratni Prima; Verinita, Verinita; Syukri, Daimon; Yuliviona, Reni; Mardiah, Fatma Poni; Khatimah, Husnul; Putri, Natasya; Dini, Kartika Cahya; Gema, Vendiro Mailevan; Safira, Alya Arsya
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.921

Abstract

Payakumbuh is a city in West Sumatra province, famous for its rendang. Rendang Biyan is a small business in Payakumbuh city that produces rendang with a distinctive, authentic taste. To market its products, Rendang Biyan uses Instagram as an effort to increase sales in the digital era. However, digital content management via Instagram has not strengthened branding and has not yielded maximum results, with a limited number of followers of around 336. Rendang Biyan also does not regularly update its products on Instagram. Given the problems faced by Rendang Biyan, it is necessary to conduct community service activities there. The method used is socialization and mentoring, focusing on optimizing Rendang Biyan's Instagram content to strengthen its branding in consumers' minds. The results of the mentoring show an increase in Instagram followers and strengthened branding through additional activities and interactions with visitors and followers. Members of the Rendang Biyan group enthusiastically attended this community service activity. Following this community service activity, the number of followers increased significantly from 336 to 393 in a relatively short period. While initial results show a positive increase, there are still efforts to improve the use of user-generated content, such as photos or videos uploaded by consumers while using the product. This will be maximized in the future to enhance Rendang Biyan's performance and enable it to compete in the national market.
The Role of Consumer Trust in Mediating Green Marketing and Word of Mouth Effects on Purchase Decision: The Moderating of Environmental Knowledge Zahara Yulia; Sefnedi Sefnedi; Reni Yuliviona
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.29370

Abstract

This study aims to analyze the effect of green marketing and word of mouth on purchase decision, with consumer trust as a mediating variable and environmental knowledge as a moderating variable, in the context of electric car consumers in West Sumatra Province. This study used a quantitative approach with primary data obtained through questionnaires from 134 respondents selected using cluster random sampling. Data analysis used Structural Equation Modeling (SEM) using Smart-PLS version 4. The results showed that green marketing and word of mouth did not have a significant influence on purchase decision. However, green marketing and word of mouth had a positive and significant influence on consumer trust. Furthermore, consumer trust and environmental knowledge had a positive and significant influence on purchase decision, and environmental knowledge had a positive and significant influence on consumer trust. In addition, the results of the study indicate that consumer trust mediates the relationship between green marketing and word of mouth on purchase decision. Meanwhile, environmental knowledge does not moderate the relationship between green marketing and consumer trust and does not moderate the relationship between consumer trust and purchase decision
Co-Authors Abda Abda Abdul Murad Bin Ahmad Afrizal Afrizal AL Lya Razaq Almauli, Rizki Antoni Antoni Antoni Antoni Aprilio, Kevin Ayu Esteka Sari Ayu Lestari, Anggia Azliyanti, Elfitra Azrita, Azrita Bambang Sugino Bukhari Bukhari Dahliana Kamener Daimon Syukri Darmayanti, Yeasy Dedi Dores Dini, Kartika Cahya Fitrina Afrianti Fivi Anggraini Flora, Anisa Septa Dwi Gampo Haryono Gema, Vendiro Mailevan Hafrijal Syandri Haryanto, Bayu Husna, Radiatul Husnul Khatimah Ice Kamela Idham Khalil Idris Idris Indah Nasution Irda Irda Irda Irda Irwan Muslim Jadmiko, Purbo Kamela, Ice kamener, dahliana Kamener, Dahliana Kasman Karimi Kemal, Surya Djorgi Kevin Aprilio Lestari, Anggia Ayu Liantifa, Melifia Listiana Sri Mulatsih Muhammad Luthfi Muslim, Irwan Nusrat Jahan Pertiwi Mulyani Pratama, Agis putri, natasya Putri, Olsi Rangkuti, Sri Wahyuni Ratni Prima Lita Revan Alfaredo Ridzuan Masri Rika Desiyanti Rika Oktavia Riska Amelia Rizki Nofriadi Rosha, Zhesasina Safira, Alya Arsya Safnedi, Sefnedi Siswadhi, Ferry Sri Mulatsih, Listiana Surya Dharma Surya Djorgi Kemal Suryadimal, Suryadimal Titin Sugiarti Utari, Riesa Diana Verinita, Verinita Yuhelmi Yuhelmi Yurizal Yurizal Zahara Yulia Zaitul Zaitul Zaitul, Zaitul Zeshasina Rosha Zeshasina Rosha Zeshasina Rosha Zulfikri, Agung