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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Syi'ar Iqtishadi International Journal of Supply Chain Management Jurnal Ipteks Terapan Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Vokasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Universitas Bung Hatta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SABBHATA YATRA : Jurnal Pariwisata dan Budaya pendidikan, science, teknologi, dan ekonomi Asian Journal of Community Services (AJCS) Literacy : International Scientific Journals of Social, Education, Humanities e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Novatio : Journal of Management Technology and Innovation International Journal of Economics and Management Research
Reni Yuliviona, Reni
Fakultas Ekonomi Dan Bisnis Universitas Bung Hatta, Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh dimensi religiusitas muslim milenial terhadap niat berperilaku menggunakan syar'i Yuliviona, Reni; Aprilio, Kevin; Azliyanti, Elfitra
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243002

Abstract

Perkembangan dunia perbankan dalam beberapa tahun terakhir sangatlah pesat dan dinamis, persaingan yang tinggi untuk mendapatkan tempat dihati nasabah menjadi fenomena yang terjadi dalam persaingan dunia perbankan pada saat ini. Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh dimensi religiousitas terhadap behavioral intention nasabah menggunakan jasa bank syariah di Kota Padang. Sampel yang digunakan adalah 250 milenial di Kota Padang yang dipilih secara random. Pengumpulan data dilakukan dengan observasi lapangan, melalui penyebaran kuesioner secara langsung kepada nasabah yang menjadi target sampel. Metde analisis yang digunakan adalah regresi linear berganda (OLS) dan pengujian t-statistik. Berdasarkan hasil pengujian hipotesis ditemukan religious consequence dan religious enrichment berpengaruh signifikan terhadap behavioral intention menggunakan bank syariah pada milenial di Kota Padang, sedangkan religious tolerance tidak berpengaruh signifikan terhadap behavioral intention nasabah menggunakan jasa bank syariah din Kota Padang.
AN EXPLORATION OF THE IMPACT OF POSITIVE EMOTIONS AND HAPPINESS ON MENTAL HEALTH USING THE CONCEPT OF PSYCHOLOGICAL CAPITAL Azliyanti, Elfitra; Jadmiko, Purbo; Yuliviona, Reni; Sugiarti, Titin
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.922

Abstract

The study aim to examine the correlation between positive emotions and happiness in the context of mental health, with psychological capital serving as a mediating factor. The subject of this study is a student enrolled at Universitas  Bung Hatta Padang. Within the realm of student life, positive emotions and happiness are frequently recognized as significant elements that impact their psychological capital. Nevertheless, there is limited research that has investigated the mechanisms underlying this link, namely the mediating role of psychological capital. This study employs a quantitative research design utilizing a survey methodology, which includes a diverse group of students from different faculties at Universitas Bung Hatta Padang. Information is gathered by using a modified questionnaire based on previously approved tools. Research hypotheses are tested by employing multiple regression analysis techniques. The findings indicate that experiencing positive emotions and happiness has a beneficial impact on the mental health of students. Furthermore, research has demonstrated that psychological capital plays a crucial intermediary role in the connection between positive emotions, happiness, and mental health. The practical ramifications of this research indicate that colleges should establish a campus atmosphere that fosters positive emotions, and allocate resources towards initiatives that seek to enhance psychological capital.Keywords : positive emotions; psychological capital; happiness; mental health
Penguatan Ekonomi Masyarakat Melalui Program Pembinaan UMKM Berbasis Kemitraan dalam Budi Daya Ikan Lele Kolam Terpal, Teknologi Pengasapan, dan Pemasaran Inovatif Darmayanti, Yeasy; Syandri, Hafrijal; Azrita, Azrita; Suryadimal, Suryadimal; Yuliviona, Reni; Amelia, Riska; Bukhari, Bukhari
Jurnal Vokasi Vol 8, No 2 (2024): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v8i2.4776

Abstract

Pemberdayaan UMKM sebagai strategi penguatan ekonomi masyarakat telah menjadi fokus utama pemerintah dalam meningkatkan kesejahteraan rakyat. Dengan menerapkan konsep green economy, terutama melalui ketahanan pangan, pemerintah berupaya meningkatkan kualitas hidup masyarakat dengan mempromosikan konsumsi ikan, salah satunya ikan lele. Ikan lele asap (salai limbek) menjadi salah satu sumber protein berkualitas tinggi, namun sayangnya merupakan makanan kelas premium karena harganya yang relatif mahal. Hal ini disebabkan oleh kendala seperti keterbatasan bahan baku ikan lele segar, lama proses pengasapan, dan produksi terbatas akibat jangkauan pemasaran yang masih terbatas. Hal tersebut dirasakan oleh UMKM Salai Limbek Nita, produsen ikan lele asap di Nagari Sungai Puar, Kabupaten Agam, Sumatera Barat. Untuk mengatasi permasalahan ini, tim pengabdi berdedikasi untuk membantu UMKM dengan kegiatan pelatihan dan pendampingan budidaya pembesaran ikan lele, pembuatan oven untuk meningkatkan kualitas proses pengasapan, desain kemasan dan labeling, serta membangun sistem e-commerce guna memperluas jangkauan penjualan. Pelatihan yang diikuti oleh 35 peserta dari unsur masyarakat, UMKM, perangkat nagari, tokoh masyarakat, dan petugas penyuluh kabupaten. Hasil kegiatan pengabdian mampu meningkatkan pemahaman dan kepuasan peserta pelatihan. Sementara bagi mahasiswa yang dilibatkan (program MBKM) terjadi peningkatan softskill dan hardskill melalui partisipasi dalam kegiatan PKM tersebut. Secara umum kegiatan ini diharapkan akan berdampak pada lingkup yang lebih luas yaitu terjadinya peningkatan ekonomi lokal dan kesejahteraan masyarakat secara keseluruhan
THE INFLUENCE OF PERCEIVED VALUE ON PASSENGER LOYALTY WITH PASSENGER SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY: LION AIR PASSENGERS IN PADANG CITY) Sugino, Bambang; Sefnedi, Sefnedi; Yuliviona, Reni
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v%vi%i.948

Abstract

Customer loyalty has received considerable attention from both academics and practitioners. However, the various factors that can explain customer loyalty have not yet been clearly defined. This study examines the role of passenger satisfaction as a mediator between perceived value and loyalty. The population in this study is all passengers using Lion Air in 2024 at Minangkabau International Airport, West Sumatra Province, Indonesia. The total research sample was 150 people. Respondents were obtained by using a sampling technique or purposive sampling. The data analysis used was Structural Equation Model (SEM) using Smart-PLS version 3.2.9. The results showed that perceived value had a positive effect on both passenger satisfaction and passenger loyalty. Passenger satisfaction also has a positive effect on passenger loyalty. Furthermore, passenger satisfaction mediates the relationship between perceived value and passenger loyalty. Keywords : Perceived value, Passenger satisfaction, Customer loyalty
The Effect of Company Image and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable : (Case Study on CV. Sahabat Bumi in Merangin Regency, Jambi Province) Pertiwi Mulyani; Reni Yuliviona; Rika Desiyanti; Zeshasina Rosha
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2924

Abstract

This study is motivated by the fluctuating number of customers of CV. Sahabat Bumi, which operates in the palm oil trading sector in Merangin Regency, Jambi Province. The declining trend of customer loyalty highlights the need to examine the factors that influence it. The aim of this research is to analyze the effect of corporate image and service quality on customer loyalty with customer satisfaction as a mediating variable. This quantitative research involved 141 active customers who had made at least two transactions. Data were collected using a Likert-scale questionnaire and analyzed using structural equation modeling. The results show that corporate image has a positive effect on both customer loyalty and satisfaction, whereas service quality does not have a positive effect on either loyalty or satisfaction. Customer satisfaction is proven to mediate the relationship between corporate image and customer loyalty but does not mediate the relationship between service quality and loyalty. These findings indicate that customer loyalty at CV. Sahabat Bumi remains low, implying the need for the company to focus on improving service consistency, response speed, transparent communication, and corporate reputation to retain and enhance customer satisfaction and loyalty in the future. This research is expected to provide insights for management in formulating effective marketing strategies. Future research should consider adding other variables such as promotional mix or customer trust to produce more comprehensive results.
Machine Learning Applications in Marketing Innovation: A Narrative Review of Global Trends and Challenges Lestari, Anggia Ayu; Yuliviona, Reni; Zulfikri, Agung
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i3.1026

Abstract

Machine learning (ML) is increasingly recognized as a transformative force in marketing innovation, reshaping organizational strategies and consumer engagement across multiple industries. This study reviews the literature on ML applications in marketing, with the objective of synthesizing evidence on predictive analytics, consumer segmentation, personalization, sentiment analysis, and automation. A systematic search was conducted across Scopus, Web of Science, and Google Scholar using targeted keywords such as “machine learning,” “marketing innovation,” “predictive analytics,” and “consumer behavior.” Inclusion criteria focused on peer-reviewed articles published between 2018 and 2025 that explicitly examined ML applications in marketing contexts. The review highlights that algorithms such as Long Short-Term Memory networks, Random Forest, and k-means clustering improve predictive accuracy and segmentation, while generative models and natural language processing enhance personalization, dynamic pricing, and content generation. Findings reveal significant differences between developed and developing countries, where advanced infrastructures support rapid adoption, while resource constraints and digital literacy barriers impede implementation. The discussion further identifies systemic implications, including shifts in organizational processes, policy challenges related to privacy and regulation, and workforce skill gaps. Limitations in current research include insufficient focus on local contexts, cultural factors, and long-term impacts of ML adoption. The study concludes by recommending targeted policies, ethical frameworks, and future research agendas that prioritize inclusivity, equity, and sustainability in ML-driven marketing practices. These strategies are critical for ensuring that ML contributes not only to marketing efficiency but also to broader economic and social progress.
PENGARUH DAYA TARIK WISATA, PERCEIVE VALUE DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI OBJEK WISATA RAWA BENTO JERNIH JAYA KABUPATEN KERINCI Ayu Lestari, Anggia; Yuliviona, Reni; Liantifa, Melifia
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 4 No 2 (2023): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v4i2.1059

Abstract

This research aims to determine the influence of tourist attractions, location and reference groups partially and simultaneously on tourists' visiting decisions at the Rawa Bento Jernih Jaya tourist attraction, Kerinci district. The sample in this study was 80 tourists from Rawa Bento Jernih Jaya, Kerinci Regency, using the Accidental Sampling method. The data analysis tool used is multiple linear regression analysis at an alpha level of 0.05. The population used in this research were tourists at the Rawa Bento tourist attraction, Kerinci Regency. This research method uses a non-probability sampling technique with an accidental sampling technique. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression analysis via SPSS software. The results of the research show that there is a significant and positive influence between tourist attraction on the decision to visit the Rawa Bento tourist attraction, Kerinci Regency. There is a significant and positive influence between Perceive Value on the decision to visit the Rawa Bento tourist attraction, Kerinci Regency. There is a significant influence between the groups. Reference to the decision to revisit the Rawa Bento tourist attraction, Kerinci Regency and there is a significant and positive influence between Tourist Attraction, Perceive Value and Reference Group on the Decision to Revisit the Rawa Bento Tourist Attraction, Kerinci Regency.
The Role of Employee Engagement as a Mediation of The Relationship Between Psychological Empowerment and Human Resource Practices on Job Satisfaction Haryanto, Bayu; Sri Mulatsih, Listiana; Yuliviona, Reni
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24079

Abstract

This research aims to analyze the relationship between psychological empowerment and human resource practice with job satisfaction mediated by employee engagement. The respondents in this study were all educational staff at a private university in Padang City, Indonesia, which numbered as many as 130 employees using census techniques. Data collection method using a questionnaire with measurement of research variables using a survey questionnary based on the Likert-5 scale. The data analysis model in this study was tested using SmartPLS software version 4.0.9.5. Research findings show that psychological empowerment affects employee engagement, psychological empowerment affects job satisfaction, and human resource practice affects job satisfaction. Human resource practices have no influence on employee engagement. Employee engagement have no influence on job satisfaction. Employee engagement does not mediate the relationship between psychological empowerment and job satisfaction. Employee engagement does not mediate the relationship between human resource practice and job satisfaction.
The Effect of Tourist Attractions and Facilities on Tourist’ Revisit Intention in Kerinci Regency, with Visitor Satisfaction as a Mediating Variable Pratama, Agis; Zaitul, Zaitul; Yuliviona, Reni
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.27096

Abstract

Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata dan fasilitas wisata terhadap minat berkunjung kembali wisatawan, dan menguji peran variabel kepuasan pengunjung sebagai mediasi. Penelitian ini didukung oleh Teori Diskonfirmasi Harapan. Penelitian ini menggunakan strategi kuantitatif untuk mengumpulkan data primer dengan menyebarkan kuesioner kepada 95 responden yang merupakan wisatawan di tempat wisata Kabupaten Kerinci tahun 2024. Kuesioner diisi oleh semua responden, dengan persentase respons 100%. Perangkat lunak statistik Smart-Partial Least Square (PLS) 3.0 digunakan untuk menganalisis data dengan menggunakan model Measurent Model Assessment (MMA). Evaluasi model pengukuran dan penilaian model struktural menghasilkan hasil dengan daya prediksi dan relevansi yang tinggi. Pengujian hipotesis menunjukkan empat pengaruh langsung yang signifikan: (i) daya tarik wisata dan minat berkunjung kembali; (ii) daya tarik wisata dan kepuasan pengunjung wisata; (iii) fasilitas wisata dan kepuasan pengunjung wisata; (iv) kepuasan pengunjung dan minat berkunjung kembali. Namun, ada satu pengaruh langsung yang tidak signifikan, yaitu fasilitas wisata dan minat berkunjung kembali. Selain itu, pengujian hipotesis menunjukkan bahwa kepuasan pengunjung memediasi hubungan antara daya tarik wisata dengan niat wisatawan untuk berkunjung kembali dengan tipe mediasi komplementer, dan kepuasan pengunjung memediasi hubungan antara fasilitas wisata dengan niat wisatawan untuk berkunjung kembali dengan tipe mediasi tidak langsung saja.
THE EFFECT OF JOB SATISFACTION AND TRANSFORMATIONAL LEADERSHIP ON KNOWLEDGE SHARING WITH LEARNING ORIENTATION AS A MEDIATION VARIABLE Putri, Olsi; Sefnedi, Sefnedi; Yuliviona, Reni
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.630

Abstract

The objective of this study For analyze and prove empirically is learning orientation mediates the connection between transformational leadership with shared knowledge at SMAN in District IV Jurai Regency South Coast. Which type of study used is a causal study with a quantitative approach? Population And sample study This is all ASN teachers a total of 115 people on year lessons 2022/2023 that work on all public high schools in District IV Jurai Regency South Coast. The instrument study uses a questionnaire. Technique analysis in study This use analysis Smart Partial Least Square (Smart-PLS) statistics were used For test validity, test reliability, test RSquare, and test hypothesis. The results of this study prove that job satisfaction and learning orientation are not influential to share knowledge, meanwhile, leadership transformational is influential and positive to share knowledge. Learning Orientation mediated connection between Work satisfaction And knowledge sharing (not supported). Learning Orientation mediated connection between transformational leadership and knowledge sharing (not supported).
Co-Authors Abdul Murad Bin Ahmad Afrizal Afrizal AL Lya Razaq Alfaredo, Revan Almauli, Rizki Antoni Antoni Antoni Antoni Aprilio, Kevin Ayu Esteka Sari Ayu Lestari, Anggia Azliyanti, Elfitra Azrita, Azrita Bukhari Bukhari Darmayanti, Yeasy Dores, Dedi Fitrina Afrianti Fivi Anggraini Flora, Anisa Septa Dwi Gampo Haryono Hafrijal Syandri Haryanto, Bayu Husna, Radiatul Ice Kamela Idham Khalil Idris Idris Indah Nasution Irda Irda Irda Irda Irwan Muslim Jadmiko, Purbo Kamela, Ice kamener, dahliana Kamener, Dahliana Kemal, Surya Djorgi Kevin Aprilio Lestari, Anggia Ayu Liantifa, Melifia Linda Wati Listiana Sri Mulatsih Muhammad Luthfi Muslim, Irwan Nusrat Jahan Pertiwi Mulyani Pratama, Agis Putri, Olsi Ridzuan Masri Rika Desiyanti Riska Amelia Rizki Nofriadi Rosha, Zeshasina Rosha, Zhesasina Safnedi, Sefnedi Siswadhi, Ferry Sri Mulatsih, Listiana Sugiarti, Titin Sugino, Bambang Surya Dharma Surya Djorgi Kemal Suryadimal, Suryadimal Utari, Riesa Diana Yuhelmi Yuhelmi Yurizal Yurizal Zaitul Zaitul Zaitul, Zaitul Zeshasina Rosha Zulfikri, Agung