Article Per Year (5 Year)
p-Index From 2021 - 2026
3.718
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Syi'ar Iqtishadi International Journal of Supply Chain Management Jurnal Ipteks Terapan Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Vokasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Universitas Bung Hatta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SABBHATA YATRA : Jurnal Pariwisata dan Budaya pendidikan, science, teknologi, dan ekonomi Al Dzahab Asian Journal of Community Services (AJCS) Literacy : International Scientific Journals of Social, Education, Humanities Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Novatio : Journal of Management Technology and Innovation International Journal of Economics and Management Research
Reni Yuliviona, Reni
Fakultas Ekonomi Dan Bisnis Universitas Bung Hatta, Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Penguatan Ekonomi Masyarakat Melalui Program Pembinaan UMKM Berbasis Kemitraan dalam Budi Daya Ikan Lele Kolam Terpal, Teknologi Pengasapan, dan Pemasaran Inovatif Darmayanti, Yeasy; Syandri, Hafrijal; Azrita, Azrita; Suryadimal, Suryadimal; Yuliviona, Reni; Amelia, Riska; Bukhari, Bukhari
Jurnal Vokasi Vol 8, No 2 (2024): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v8i2.4776

Abstract

Pemberdayaan UMKM sebagai strategi penguatan ekonomi masyarakat telah menjadi fokus utama pemerintah dalam meningkatkan kesejahteraan rakyat. Dengan menerapkan konsep green economy, terutama melalui ketahanan pangan, pemerintah berupaya meningkatkan kualitas hidup masyarakat dengan mempromosikan konsumsi ikan, salah satunya ikan lele. Ikan lele asap (salai limbek) menjadi salah satu sumber protein berkualitas tinggi, namun sayangnya merupakan makanan kelas premium karena harganya yang relatif mahal. Hal ini disebabkan oleh kendala seperti keterbatasan bahan baku ikan lele segar, lama proses pengasapan, dan produksi terbatas akibat jangkauan pemasaran yang masih terbatas. Hal tersebut dirasakan oleh UMKM Salai Limbek Nita, produsen ikan lele asap di Nagari Sungai Puar, Kabupaten Agam, Sumatera Barat. Untuk mengatasi permasalahan ini, tim pengabdi berdedikasi untuk membantu UMKM dengan kegiatan pelatihan dan pendampingan budidaya pembesaran ikan lele, pembuatan oven untuk meningkatkan kualitas proses pengasapan, desain kemasan dan labeling, serta membangun sistem e-commerce guna memperluas jangkauan penjualan. Pelatihan yang diikuti oleh 35 peserta dari unsur masyarakat, UMKM, perangkat nagari, tokoh masyarakat, dan petugas penyuluh kabupaten. Hasil kegiatan pengabdian mampu meningkatkan pemahaman dan kepuasan peserta pelatihan. Sementara bagi mahasiswa yang dilibatkan (program MBKM) terjadi peningkatan softskill dan hardskill melalui partisipasi dalam kegiatan PKM tersebut. Secara umum kegiatan ini diharapkan akan berdampak pada lingkup yang lebih luas yaitu terjadinya peningkatan ekonomi lokal dan kesejahteraan masyarakat secara keseluruhan
Machine Learning Applications in Marketing Innovation: A Narrative Review of Global Trends and Challenges Lestari, Anggia Ayu; Yuliviona, Reni; Zulfikri, Agung
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i3.1026

Abstract

Machine learning (ML) is increasingly recognized as a transformative force in marketing innovation, reshaping organizational strategies and consumer engagement across multiple industries. This study reviews the literature on ML applications in marketing, with the objective of synthesizing evidence on predictive analytics, consumer segmentation, personalization, sentiment analysis, and automation. A systematic search was conducted across Scopus, Web of Science, and Google Scholar using targeted keywords such as “machine learning,” “marketing innovation,” “predictive analytics,” and “consumer behavior.” Inclusion criteria focused on peer-reviewed articles published between 2018 and 2025 that explicitly examined ML applications in marketing contexts. The review highlights that algorithms such as Long Short-Term Memory networks, Random Forest, and k-means clustering improve predictive accuracy and segmentation, while generative models and natural language processing enhance personalization, dynamic pricing, and content generation. Findings reveal significant differences between developed and developing countries, where advanced infrastructures support rapid adoption, while resource constraints and digital literacy barriers impede implementation. The discussion further identifies systemic implications, including shifts in organizational processes, policy challenges related to privacy and regulation, and workforce skill gaps. Limitations in current research include insufficient focus on local contexts, cultural factors, and long-term impacts of ML adoption. The study concludes by recommending targeted policies, ethical frameworks, and future research agendas that prioritize inclusivity, equity, and sustainability in ML-driven marketing practices. These strategies are critical for ensuring that ML contributes not only to marketing efficiency but also to broader economic and social progress.
PENGARUH DAYA TARIK WISATA, PERCEIVE VALUE DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI OBJEK WISATA RAWA BENTO JERNIH JAYA KABUPATEN KERINCI Ayu Lestari, Anggia; Yuliviona, Reni; Liantifa, Melifia
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 4 No 2 (2023): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v4i2.1059

Abstract

This research aims to determine the influence of tourist attractions, location and reference groups partially and simultaneously on tourists' visiting decisions at the Rawa Bento Jernih Jaya tourist attraction, Kerinci district. The sample in this study was 80 tourists from Rawa Bento Jernih Jaya, Kerinci Regency, using the Accidental Sampling method. The data analysis tool used is multiple linear regression analysis at an alpha level of 0.05. The population used in this research were tourists at the Rawa Bento tourist attraction, Kerinci Regency. This research method uses a non-probability sampling technique with an accidental sampling technique. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression analysis via SPSS software. The results of the research show that there is a significant and positive influence between tourist attraction on the decision to visit the Rawa Bento tourist attraction, Kerinci Regency. There is a significant and positive influence between Perceive Value on the decision to visit the Rawa Bento tourist attraction, Kerinci Regency. There is a significant influence between the groups. Reference to the decision to revisit the Rawa Bento tourist attraction, Kerinci Regency and there is a significant and positive influence between Tourist Attraction, Perceive Value and Reference Group on the Decision to Revisit the Rawa Bento Tourist Attraction, Kerinci Regency.
The Role of Employee Engagement as a Mediation of The Relationship Between Psychological Empowerment and Human Resource Practices on Job Satisfaction Haryanto, Bayu; Sri Mulatsih, Listiana; Yuliviona, Reni
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24079

Abstract

This research aims to analyze the relationship between psychological empowerment and human resource practice with job satisfaction mediated by employee engagement. The respondents in this study were all educational staff at a private university in Padang City, Indonesia, which numbered as many as 130 employees using census techniques. Data collection method using a questionnaire with measurement of research variables using a survey questionnary based on the Likert-5 scale. The data analysis model in this study was tested using SmartPLS software version 4.0.9.5. Research findings show that psychological empowerment affects employee engagement, psychological empowerment affects job satisfaction, and human resource practice affects job satisfaction. Human resource practices have no influence on employee engagement. Employee engagement have no influence on job satisfaction. Employee engagement does not mediate the relationship between psychological empowerment and job satisfaction. Employee engagement does not mediate the relationship between human resource practice and job satisfaction.
The Effect of Tourist Attractions and Facilities on Tourist’ Revisit Intention in Kerinci Regency, with Visitor Satisfaction as a Mediating Variable Pratama, Agis; Zaitul, Zaitul; Yuliviona, Reni
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.27096

Abstract

Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata dan fasilitas wisata terhadap minat berkunjung kembali wisatawan, dan menguji peran variabel kepuasan pengunjung sebagai mediasi. Penelitian ini didukung oleh Teori Diskonfirmasi Harapan. Penelitian ini menggunakan strategi kuantitatif untuk mengumpulkan data primer dengan menyebarkan kuesioner kepada 95 responden yang merupakan wisatawan di tempat wisata Kabupaten Kerinci tahun 2024. Kuesioner diisi oleh semua responden, dengan persentase respons 100%. Perangkat lunak statistik Smart-Partial Least Square (PLS) 3.0 digunakan untuk menganalisis data dengan menggunakan model Measurent Model Assessment (MMA). Evaluasi model pengukuran dan penilaian model struktural menghasilkan hasil dengan daya prediksi dan relevansi yang tinggi. Pengujian hipotesis menunjukkan empat pengaruh langsung yang signifikan: (i) daya tarik wisata dan minat berkunjung kembali; (ii) daya tarik wisata dan kepuasan pengunjung wisata; (iii) fasilitas wisata dan kepuasan pengunjung wisata; (iv) kepuasan pengunjung dan minat berkunjung kembali. Namun, ada satu pengaruh langsung yang tidak signifikan, yaitu fasilitas wisata dan minat berkunjung kembali. Selain itu, pengujian hipotesis menunjukkan bahwa kepuasan pengunjung memediasi hubungan antara daya tarik wisata dengan niat wisatawan untuk berkunjung kembali dengan tipe mediasi komplementer, dan kepuasan pengunjung memediasi hubungan antara fasilitas wisata dengan niat wisatawan untuk berkunjung kembali dengan tipe mediasi tidak langsung saja.
THE EFFECT OF JOB SATISFACTION AND TRANSFORMATIONAL LEADERSHIP ON KNOWLEDGE SHARING WITH LEARNING ORIENTATION AS A MEDIATION VARIABLE Putri, Olsi; Sefnedi, Sefnedi; Yuliviona, Reni
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.630

Abstract

The objective of this study For analyze and prove empirically is learning orientation mediates the connection between transformational leadership with shared knowledge at SMAN in District IV Jurai Regency South Coast. Which type of study used is a causal study with a quantitative approach? Population And sample study This is all ASN teachers a total of 115 people on year lessons 2022/2023 that work on all public high schools in District IV Jurai Regency South Coast. The instrument study uses a questionnaire. Technique analysis in study This use analysis Smart Partial Least Square (Smart-PLS) statistics were used For test validity, test reliability, test RSquare, and test hypothesis. The results of this study prove that job satisfaction and learning orientation are not influential to share knowledge, meanwhile, leadership transformational is influential and positive to share knowledge. Learning Orientation mediated connection between Work satisfaction And knowledge sharing (not supported). Learning Orientation mediated connection between transformational leadership and knowledge sharing (not supported).
Promoting Food Tourism through Leading Local Products in Padang, Indonesia Wati, Linda; Safnedi, Sefnedi; Yuliviona, Reni; Rosha, Zhesasina; Azliyanti, Elfitra; Dores, Dedi; Almauli, Rizki; Flora, Anisa Septa Dwi
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.9963

Abstract

Food tourism, or culinary tourism, has become an important driver in maintaining regional identity, affirming community values, and contributing significantly to regional development. Potato dodol is a traditional food product that has been an important part of the local culinary wealth in various regions of Indonesia. This research aims to identify and overcome the problems faced by the local potato dod dol industry, as well as develop innovative strategies to make potato dool a typical souvenir that is sought after by tourists. With a focus on authentic experiences, innovation in culinary events, and the use of social media, culinary tourism can continue to grow and provide sustainable benefits for local communities. Through a holistic and sustainable approach, food tourism not only provides an immersive experience for tourists but also brings sustainable benefits to the community.
The Influence of Service Quality and Trust on Customer Loyalty with Customer Satisfaction as a Mediator: (Case Study at Mandiri Link UD Naimah, Mandailing Natal Regency, North Sumatra) Indah Nasution; Reni Yuliviona; Rika Desiyanti; Zeshasina Rosha
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.536

Abstract

Agent-based financial services have become an important strategy to expand financial inclusion in rural areas, including Mandailing Natal Regency, North Sumatra. This study aims to analyze the effect of service quality and trust on customer loyalty with customer satisfaction as a mediating variable at Mandiri Link Agent UD. Naimah. This research employs a quantitative approach with a census sampling technique involving 127 active customers. Data were collected using a closed-ended Likert scale questionnaire and analyzed through descriptive statistics and hypothesis testing. The results show that service quality, trust, and customer satisfaction have a positive and significant effect on customer loyalty. The average service quality score is 32.74 (TCR 84.67%), trust is 24.54 (TCR 82.6%), and customer satisfaction is 20.76 (TCR 82.6%), while customer loyalty averages 19.50 (TCR 76%). Other findings indicate that customer satisfaction mediates the relationship between trust and customer loyalty. In conclusion, continuous improvement of service quality and strengthening customer trust are necessary to enhance customer satisfaction and loyalty. The practical implication of this study is expected to provide input for Mandiri Link Agent UD. Naimah’s management in formulating service strategies that emphasize reliability, speed, security, and transaction convenience to maintain customer loyalty amid increasingly tight digital competition.
Pengaruh dimensi religiusitas muslim milenial terhadap niat berperilaku menggunakan syar'i Reni Yuliviona; Kevin Aprilio; Elfitra Azliyanti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243002

Abstract

Perkembangan dunia perbankan dalam beberapa tahun terakhir sangatlah pesat dan dinamis, persaingan yang tinggi untuk mendapatkan tempat dihati nasabah menjadi fenomena yang terjadi dalam persaingan dunia perbankan pada saat ini. Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh dimensi religiousitas terhadap behavioral intention nasabah menggunakan jasa bank syariah di Kota Padang. Sampel yang digunakan adalah 250 milenial di Kota Padang yang dipilih secara random. Pengumpulan data dilakukan dengan observasi lapangan, melalui penyebaran kuesioner secara langsung kepada nasabah yang menjadi target sampel. Metde analisis yang digunakan adalah regresi linear berganda (OLS) dan pengujian t-statistik. Berdasarkan hasil pengujian hipotesis ditemukan religious consequence dan religious enrichment berpengaruh signifikan terhadap behavioral intention menggunakan bank syariah pada milenial di Kota Padang, sedangkan religious tolerance tidak berpengaruh signifikan terhadap behavioral intention nasabah menggunakan jasa bank syariah din Kota Padang.
Culinary Experience and Destination Choice: Examining the Influence of Tourist Lifestyle and Local Food Authenticity in Kerinci Haryono, Gampo; Yuliviona, Reni; Karimi, Kasman
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.6119

Abstract

Purpose: This study examines the influence of tourist lifestyle and local food authenticity on destination choice in Kerinci Regency. It also explores the role of culinary experience in shaping tourists’ decisions when selecting travel destinations. The study offers novelty by integrating tourist lifestyle and authentic local food within the context of culinary experience in an emerging culinary tourism destination. Design/Methodology/Approach: This research employs a quantitative approach using a survey method involving domestic tourists visiting Kerinci Regency. Respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings: The results show that tourist lifestyle plays an important role in influencing destination choice. Local food authenticity also contributes positively to tourists’ decisions in selecting Kerinci as a travel destination. In addition, both tourist lifestyle and local food authenticity significantly influence culinary experience. Culinary experience positively affects destination choice and serves as a mediating variable, strengthening the relationship between tourists' lifestyle, local food authenticity, and destination choice. Research Implications: The findings highlight the importance of developing authentic culinary tourism that aligns with tourists’ lifestyles to enhance destination attractiveness. Tourism stakeholders and local governments are encouraged to promote local culinary identity and create memorable dining experiences to strengthen Kerinci Regency’s position as a competitive tourism destination.
Co-Authors Abda Abda Abdul Murad Bin Ahmad Afrizal Afrizal AL Lya Razaq Almauli, Rizki Antoni Antoni Antoni Antoni Aprilio, Kevin Ayu Esteka Sari Ayu Lestari, Anggia Azliyanti, Elfitra Azrita, Azrita Bambang Sugino Bukhari Bukhari Darmayanti, Yeasy Dedi Dores Fitrina Afrianti Fivi Anggraini Flora, Anisa Septa Dwi Gampo Haryono Hafrijal Syandri Haryanto, Bayu Husna, Radiatul Ice Kamela Idham Khalil Idris Idris Indah Nasution Irda Irda Irda Irda Irwan Muslim Jadmiko, Purbo Kamela, Ice kamener, dahliana Kamener, Dahliana Karimi, Kasman Kemal, Surya Djorgi Kevin Aprilio Lestari, Anggia Ayu Liantifa, Melifia Listiana Sri Mulatsih Muhammad Luthfi Muslim, Irwan Nugroho, Satriyo Agung Nusrat Jahan Pertiwi Mulyani Pratama, Agis Putri, Olsi Ridzuan Masri Rika Desiyanti Riska Amelia Rizki Nofriadi Rosha, Zhesasina Safnedi, Sefnedi Siswadhi, Ferry Sri Mulatsih, Listiana Surya Dharma Surya Djorgi Kemal Suryadimal, Suryadimal Titin Sugiarti Utari, Riesa Diana Yurizal Yurizal Zaitul Zaitul Zaitul, Zaitul Zeshasina Rosha Zeshasina Rosha Zulfikri, Agung