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All Journal Jurnal Keuangan dan Perbankan Jurnal Media Wahana Ekonomika Management and Economics Journal (MEC-J) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmiah Ekonomi Global Masa Kini MBIA Jurnal Mantik Jurnal Abdimas Mandiri Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Aspirasi : Jurnal Masalah-masalah Sosial Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Journal of Sustainable Tourism and Entrepreneurship ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Media Ekonomi Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Jurnal Abdimas Ekonomi dan Bisnis Bima Journal : Business, Management and Accounting Journal AKM: Aksi Kepada Masyarakat Jurnal Riset Akuntansi Tridinanti (Jurnal Ratri) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Annals of Human Resource Management Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS) Economic Education Analysis Journal Journal of Economic and Economic Education
Tien Yustini, Tien
Universitas Indo Global Mandiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis of consumer preferences towards digital marketing and its implications on the competitive advantage of SMEs in Banyuasin Regency Hadiwijaya, Hendra; Yustini, Tien
Annals of Human Resource Management Research Vol. 3 No. 2 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v3i2.1838

Abstract

Purpose: The purpose of this research is to analyze consumer preferences towards digital marketing and its implications for the competitive advantage of Small and Medium Enterprises (SMEs) in Banyuasin Regency. Research Methodology: The population of this study consists of consumers of SMEs residing in the Banyuasin Regency. Random sampling was used to select respondents, with a sample size of 150 respondents. The data analysis technique used in this research was Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. Results: Consumer preferences have a positive and significant influence on the competitive advantage of SMEs in Banyuasin Regency. Digital marketing acts as an intermediary factor between consumer preferences and competitive advantage. SMEs can expand their market share and achieve success in the digital market by understanding consumer preferences and implementing effective digital marketing strategies. Limitations: Each region has unique characteristics and local context. Factors such as culture, customs, local preferences, and technological infrastructure can influence consumer preferences and the competitive advantage. Contribution: This research provides valuable insights to SMEs in the Banyuasin Regency regarding consumer preferences for digital marketing. By understanding consumer preferences, SMEs can develop more effective marketing strategies and optimize the use of digital platforms to enhance their competitive advantage. Novelty: The novelty of this research lies in emphasizing the implications of digital marketing on the competitive advantage. This research identifies factors that can enhance the competitive advantage of SMEs through the implementation of appropriate digital marketing strategies. It provides practical contributions to SMEs facing an increasingly competitive market.
Pemberdayaan UMKM Kain Tenun Songket dan Kain Jumputan Binaan LPP-PEKKA Yayasan Masjid Agung Palembang untuk Meningkatkan Skala Produksi dan Pewarna Alami S.Si., M.Kom, Dr. Shinta Puspasari,; Setiawan, Herri; Viatra, Aji Windu; Yustini, Tien; Dhamayanti; Heriansyah, Rudi; Alie, Marzuki
Jurnal Abdimas Mandiri Vol. 7 No. 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v7i3.3477

Abstract

Program Pembinaan Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Kemitraan ini memiliki tujuan pembinaan, pemberdayaan, dan pemanfaatan bahan alami pewarna bahan kain di LPP-PEKKA Yayasan Masjid Agung Palembang. Program yang dirancang meliputi pelatihan Digital Marketing, Pelatihan Branding dan Packaging Produk, Pelatihan Manajemen Keuangan, dan Pelatihan Ketrampilan Produksi Pewarna Alami yang diikuti oleh 50 peserta UMKM LPP-PEKKA yang merupakan para pengerajin kain jumputan dan kain tenun songket Palembang. Metode pelatihan berupa penyampaian materi oleh narasumber, praktek langsung oleh para peserta, dan evaluasi kegiatan dengan pengisian kuesioner oleh peserta pelatihan. Hasil kegiatan menunjukkan adanya peningkatan pemberdayaan mitra yang mengalami peningkatan pengetahuan terkait materi pelatihan yang diberikan. Skor rata-rata peningkatan pengetahuan peserta sebesar 10%. Capaian luaran kegiatan PkM juga diukur dari peningkatan penerapan Iptek yang mendukung mitra UMKM LPP-PEKKA untuk memasarkan produk secara digital. Program ini diharapkan dapat meningkatkan skala produksi dan pewarna alami kain tenun songket dan kain Jumputan sebagai produk budaya tradisional Palembang sekaligus sebagai usaha untuk pelestarian budaya daerah. Dengan peningkatan pengelolaan keuangan dan peluang pasar produk hasil UMKM melalui pemasaran digital yang mampu menjangkau pasar global diharapkan dapat berdampak pada peningkatan perekonomian anggota UMKM LPP-PEKKA serta kelestarian lingkungan dengan pemanfataan pewarna alami yang ramah lingkungan dan aman bagi masyarakat
PENGARUH MOTIVASI, REWARD, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT. CITRA BUMI SUMATERA KOTA PALEMBANG Febrianti, Yeni; Yustini, Tien
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14915

Abstract

This research was conducted to obtain empirical evidence regarding the influence of motivation, rewards and work environment on employee performance. This research uses quantitative methods and primary data in the form of questionnaires and analyzed by SPSS statistical tools by testing classical assumptions followed by hypothesis testing. This research was conducted at PT Citra Bumi Sumatra in 2023-2024. The results of this research show that motivation has a negative effect on employee performance. This result is due to the lack of optimal leadership at PT Citra Bumi Sumatra in providing motivation to their subordinates. Rewards do not have an influence on employee performance at PT Citra Bumi Sumatra, this is because the reward regulations are not in accordance with employee wishes. The work environment has a positive effect on employee performance at PT Citra Bumi Sumatra. This result is caused by the fact that the work environment, both physical and non-physical in the office, supports employees to be productive and improves employee performance at PT Citra Bumi Sumatra. Motivation, Reward and Work Environment together have a significant effect on employee performance. These results show that these three variables are related, and are in accordance with theory and previous research.
Pengaruh Service Quality, Information Quality, Sistem Quality Terhadap Net Benefit Mediasi User Satisfaction Dan Intention Use Nugraha, Aprian; Yustini, Tien
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14991

Abstract

The purpose of this study was to determine the effect of Service Quality, Information Quality, System Quality on Net Benefit Mediation Customer Trust and Intention Use (Case Study on Mobile BNI Banking Prabumulih Branch). This research method uses a descriptive survey and verification, field data collection using questionnaire techniques, interviews and documentation. This research is associative research, where in this study there are variables that are related and can affect other variables. affect other variables. The population of this research is Bank BNI Branch customers Prabumulih. With incidental method sample method with a sample size of 111 respondents. Data processing using Smart analysis tool PLS v 3 The results of the study concluded that 1). Information Quality does not positive and insignificant effect on Net Benefit 2). Information Quality has no positive and insignificant effect to Use 3).Information Quality has no positive and insignificant effect on User Satisfaction 4). Service Quality has a positive and significant to Net Benefit 5) Service Quality has a positive and significant effect on Use 6).significant on Use 6). Service Quality has a positive and significant on User Satisfaction 7). System Quality has no positive and insignificant effect to Net Benefit 8). System Quality has no positive and insignificant effect to Use. 9) System Quality has no positive and insignificant effect on User System Quality has no positive and insignificant effect on User Satisfaction 11). User Satisfaction has a positive and significant effect on Net Benefit.
Pengaruh Kompetensi, Disiplin dan Pemberian Tambahan Penghasilan Pegawai terhadap Kinerja Pegawai pada Dinas Kesehatan Kabupaten Banyuasin Santi, Juhana; Yustini, Tien
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15136

Abstract

The research used in this research is a quantitative research method. The population in this study were employees of the Banyuasin District Health Service with a total of 136 ASN people. The sampling in this research was a saturated sample, with 136 respondents. Data collection techniques were carried out through questionnaires using a Likert scale. The results of this research show that from the F test results the F value is 147.542 with a significance of 0.000. Because Fcount > Ftable (2.673) and sig < 0.05, it can be concluded that simultaneously there is a significant influence of Competency, Discipline and TPP on the performance of Banyuasin District Health Service employees. From the results of the t test, it is known that competence, discipline, and TPP each partially have a positive effect on the performance of Banyuasin District Health Service employees. The Coefficient of Determination (R2) is 76.5%. Performance is influenced by Competency, Discipline and TPP, while the remaining 23.5% is the influence of other factors not studied, including motivation, E-performance system and career development. keywords: Competence, Discipline, Additional Employee Income, Employee Performance
Stabilisasi Kelembagaan Koperasi Desa Melalui Implementasi Sistem Akuntansi Digital Terintegrasi Sesuai Permenkop UKM No. 2 Tahun 2024 Pebriani, Reny Aziatul; Yustini, Tien; Frastuti, Melia; Merdekawati, Eka
Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS) Vol 7 No 2 (2025): Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat, Politeknik Kesehatatan Kemenkes Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36086/abdikemas.v7i2.3684

Abstract

Village cooperatives are a vital pillar in strengthening community economics, but many cooperatives still face management challenges, particularly in administrative and accounting aspects. This activity is carried out to provide solutions for the weakness of cooperative institutionalization through the implementation of an integrated digital accounting system that refers to Permenkop UKM No. 2 of 2024 on Cooperative Accounting Standards. The activity's partner is Village Cooperative Limau, which has not yet implemented modern financial recording. The activity will be implemented in Limau Village in August 2025 with 20 participants consisting of cooperative managers, village apparatus, and community members. The activity methods include cooperative regulation awareness campaigns, training on digital accounting-based applications, workshops on cooperative financial report preparation, and system implementation support. The activity results show an 78% increase in participants' understanding of cooperative accounting, an 85% improvement in practical digital recording skills, and the formation of financial recording SOPs compliant with Permenkop No. 2 of 2024. Additionally, the cooperative now has a digital transaction database and a simple financial report format. This activity proves that the implementation of a digital accounting system can strengthen village cooperative institutionalization and improve transparency, accountability, and the cooperative's readiness for digitalization.
Effect of destination image, amenities on revisit intention with visitor satisfaction Hadiwijaya, Hendra; Yustini, Tien; Annisa, Mutiara Lusiana
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2173

Abstract

Purpose: This study aims to analyze the influence of Destination Image and Amenities on Revisit Intention with Visitor Satisfaction as an intervening variable at Balaputra Dewa Museum. The research seeks to understand how these factors contribute to improving the visitor experience and encouraging return visits. Research Methodology: The research employs a quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected through questionnaires distributed to 150 visitors of the Balaputra Dewa Museum, measured using a Likert scale. The model tested direct and indirect relationships between Destination Image, Amenities, Visitor Satisfaction, and Revisit Intention. Results: The findings indicate that Destination Image and Amenities significantly impact Revisit Intention. Visitor Satisfaction mediates the relationship between Destination Image and Revisit Intention, as well as between Amenities and Revisit Intention. Destination Image was shown to have a stronger influence on revisit intention compared to amenities. Indirect effects underscore the importance of visitor satisfaction in maximizing the impact of destination attributes. Conclusion: This study shows that Visitor Satisfaction helps explain how Destination Image and Amenities influence Revisit Intention at the Balaputra Dewa Museum, adding to knowledge in tourism and destination management. Limitations: The study is limited to one museum, which may reduce its applicability to other cultural or tourism sites. The cross-sectional data does not reflect long-term changes in visitor perceptions. Contributions: This research contributes to tourism management literature by emphasizing the role of destination image and amenities in fostering visitor satisfaction and revisit intention, providing insights for museum managers and policymakers. Novelty: The study introduces Visitor Satisfaction as an intervening variable, offering a deeper understanding of how satisfaction bridges the relationship between Destination Image and Amenities with Revisit Intention.
Pengaruh Implementasi Teknologi Informasi dan Business Management terhadap Kinerja SDM Vendor dalam Pelayanan Pelanggan di PT PLN (Persero) UP3 Lubuklinggau Warisman, Muhammad Fadjar; Yustini, Tien
Jurnal Disrupsi Bisnis Vol. 9 No. 1 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i1.56224

Abstract

Penelitian ini menganalisis pengaruh implementasi teknologi informasi dan business management terhadap kinerja SDM vendor dalam pelayanan pelanggan di PT PLN (Persero) UP3 Lubuklinggau. Transformasi digital di sektor kelistrikan menuntut pemanfaatan teknologi dan pengelolaan manajemen bisnis yang efektif untuk meningkatkan efisiensi, kualitas layanan, dan kepuasan pelanggan. SDM vendor sebagai ujung tombak pelayanan memiliki peran penting dalam keberhasilan kedua faktor tersebut. Penelitian menggunakan metode kuantitatif dengan survei terhadap 120 responden (pegawai dan vendor PLN) di wilayah kerja UP3 Lubuklinggau. Sampel diambil secara purposive, dengan kriteria responden terlibat langsung dalam pelayanan pelanggan. Analisis data dilakukan melalui regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa implementasi teknologi informasi dan business management berpengaruh positif signifikan, baik secara parsial maupun simultan, terhadap kinerja SDM vendor. Pemanfaatan sistem informasi, aplikasi digital, dan manajemen yang terstruktur meningkatkan produktivitas, ketepatan layanan, dan motivasi kerja. Penelitian merekomendasikan penguatan infrastruktur TI, peningkatan kapasitas SDM vendor melalui pelatihan, dan pengelolaan bisnis yang terintegrasi untuk mendukung pelayanan pelanggan yang unggul. Secara teoretis, temuan ini memperkuat kajian Resource-Based View (RBV) dalam konteks transformasi digital sektor publik.
Optimasi media sosial dan desain kemasan produk sebagai pendorong pertumbuhan usaha di Desa Kemang Reny Aziatul Pebriani; Tien Yustini; Lili Syafitri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23005

Abstract

AbstrakDesa Kemang dipilih sebagai lokasi pengabdian karena potensi bisnis lokalnya dan potensi untuk mengembangkan infrastruktur digital yang dirasakan masih sangat kurang bahkan para pemilik usaha belum mengetahui cara penjualan dengan memanfaatkan media sosial dan membuat desain kemasan produk yang menarik. Mengatasi permasalahan tersebut maka pengabdian ini bertujuan untuk meningkatkan pemahaman dan penerapan media sosial serta mendesain kemasan produk sebagai faktor pendorong pertumbuhan usaha di Desa Kemang. Pengabdian dilakukan melalui serangkaian kegiatan, termasuk workshop, pelatihan, dan konsultasi individu dengan pemilik usaha lokal yang meliputi survei terhadap pemilik usaha di Desa Kemang. Metode pelaksanaan meliputi penyampaian materi yang disampaikan mencakup strategi media sosial, desain kemasan produk, dan praktik terbaik dalam pemasaran digital. Evaluasi dilakukan melalui survei dan wawancara dengan peserta untuk mengukur peningkatan pemahaman dan keterampilan mereka. Hasil pengabdian menunjukkan peningkatan signifikan dalam pemahaman dan penerapan media sosial serta desain kemasan produk yang telah dipelajari oleh para pelaku usaha.Top of Form Kata kunci: media sosial; desain kemasan; pertumbuhan; usaha. AbstractKemang Village was chosen as the service location because of its local business potential to develop digital infrastructure which is still very lacking and business owners don't even know how to sell by utilizing social media and creating attractive product packaging designs. To overcome these problems, this service aims to increase the understanding and application of social media and design product packaging as a driving factor for business growth in Kemang Village. The service is carried out through a series of activities. The implementation method includes the delivery of material that includes social media strategy, product packaging design, and best practices in digital marketing. Evaluation is carried out through surveys and interviews. The results of the service show a significant increase in the understanding and application of social media and product packaging design that has been studied by business actors. Keywords: social media; packaging design; growth; business.
Pelatihan mengolah minyak jelanta menjadi lilin aromaterapi sebagai strategi peningkatan pendapatan warga desa di era ekonomi kreatif Apriyanti Apriyanti; Sepia Nurismi S.; Sahar Hidayat; Eric Razan Rajata; Tien Yustini; Reny Aziatul Pebriani
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33807

Abstract

Abstrak Minyak jelantah merupakan limbah rumah tangga yang sering dibuang sembarangan dan menimbulkan pencemaran lingkungan. Di sisi lain, era ekonomi kreatif mendorong masyarakat desa untuk menciptakan inovasi produk bernilai jual. Kegiatan pengabdian ini dilakukan melalui pelatihan pembuatan lilin aromaterapi dari minyak jelantah pada 30 peserta, mayoritas ibu rumah tangga di Desa Limau, Kabupaten Banyuasin. Metode yang digunakan meliputi survei awal, persiapan bahan dan alat, pelatihan praktik langsung, serta evaluasi keterampilan peserta. Hasil kegiatan menunjukkan sekitar 80% peserta mampu mengolah minyak jelantah menjadi lilin aromaterapi secara mandiri. Produk yang dihasilkan tidak hanya berfungsi sebagai penerangan, tetapi juga memiliki nilai estetika dan potensi pasar. Selain itu, masyarakat mulai menyadari pentingnya pengelolaan limbah ramah lingkungan.Temuan ini sejalan dengan penelitian terdahulu yang menekankan pemanfaatan minyak jelantah sebagai produk bernilai ekonomis, namun menambahkan aspek peningkatan kesadaran lingkungan dan kebutuhan pendampingan pemasaran. Kata kunci: minyak jelantah; lilin aromaterapi; ekonomi kreatif; pemberdayaan masyarakat. AbstractUsed cooking oil is a common household waste that is often discarded carelessly, causing environmental pollution. Meanwhile, the creative economy era encourages rural communities to develop innovative products with commercial value. This community service activity was conducted through a training program on producing aromatherapy candles from used cooking oil. The training involved 30 participants, mostly housewives in Limau Village, Banyuasin Regency. The method included initial surveys, preparation of materials and tools, hands-on training, and evaluation of participants’ skills. The results showed that about 80% of participants were able to independently process used cooking oil into aromatherapy candles. The products served not only as lighting but also as decorative and fragrant items with market potential. Moreover, participants gained awareness of environmentally friendly waste management. These findings align with previous studies emphasizing the economic value of used cooking oil, while highlighting increased environmental awareness and the need for marketing support. Keywords: used cooking oil; aromatherapy candles; creative economy; community empowerment.
Co-Authors Aji Windu Viatra Aji Windu Wiatra Alfinaumi, Audi Alie, Marzuki Ambiyah, Fajri Abi Aminarti, Nyanyu Dini Andi Irawan Anjelita, Dedek Annisa, Mutiara Lusiana Apriyanti Apriyanti Arieo, Muhammad Dhani Asmawati Astuti, Kartini Herma Avicenna, Avicenna Aziatul Pebriani, Reny Danu Septyanto Ahmad Danuarta, Rahmad Darminto, Yogi Dhamayanti Dwi Utami, Della Efelyn, Ravena Endah Dewi Purnamasari Eric Razan Rajata Fakhry Zamzam Febriani, Reny Azaitul Febrianti, Yeni Fellyanus Habaora Fellyanus Habaora Fenilom Muday Firmansyah, Medi Fitriatin, Fitriatin Frastuti, Melia Habaora, Fellyanus Halin, Hamid Hanani , Atidira Dwi Hanani, Atidira Dwi Hendra Hadiwijaya Hermiati, Novi Fitria Herri Setiawan Herri Setiawan Intan Sari Isnurhadi Isnurhadi Iswar, Diana Sari Jauhari Jauhari, Jauhari Jefirstson Richset Riwukore Johannis Silvester Ottemoesoe Juhaini Alie Juhaini, Juhaini Khodijah Khodijah Lestari, Dinda Lestari, Yeyen Lili Syafitri Manafe, Hilda Manafe, Yoshilda Marisa Markus Tada Marnisah, Luis Marzuki Alie Meliasari, Dina Merdekawati, Eka Mutaqin, Zenal Nabila, Poppy Saisha Natasya, Putri Nugraha, Aprian Nur Aini NUR ARIFAH Nur Kholis Ojahan, Samuel Omar Hendro Pebriani, Reny Aziatul Putri Rahma Inne Rafika Sari Rahmanda, Rendra Dio Reny Aziatul Pebriani Reny Aziatul Pebriani Riwu Kore, Firda R Riwu Kore, Jefirstson R Riwukore, Jefirstson Richset Roselawaty, Yeni Rudi Heriansyah, Rudi S.Si., M.Kom, Dr. Shinta Puspasari, Sahar Hidayat Santi, Juhana Sepia Nurismi S. Simarmata, Jasman Siti Khodijah Susanto, Yohanes Taqiuddin, Ahmad Wadud, Muhammad Warisman, Muhammad Fadjar Yanto, Rusli Yeni Febrianti Yolanda Yuniarti Hutajulu