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Internal Marketing as a Basic in Building Job Satisfaction and Service Quality in Non-Star Hotel in Denpasar Rihayana, I Gede; Salain, Putu Pradiva Putra; Rismawan, Putu Agus Eka
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1146

Abstract

This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotels as one of the providers of hospitality services to also improve to face this competition by changing the system they have in order to still have an advantage over their competitors. In this study using respondents as many as 91 people with quantitative analysis and testing the research path test was carried out using the Partial Least Square (Smart PLS) 2.0 analysis tool. Based on the results of the research analysis, it was found that internal marketing had a significant positive effect on job satisfaction, job satisfaction had an insignificant positive effect on service quality, and internal marketing had a significant positive effect on service quality. The implementation of this research is to maintain and improve internal marketing by rewarding work performance, to increase job satisfaction by listening more to the suggestions given by employees, and to maintain and improve service quality by always giving personal/special attention to guests who stay and understand the special needs of staying guests. In addition, the results of this study also create a gap for further research, where the relationship between internal marketing and service quality has no significant positive effect.
Pengaruh Performance Risk Dan Time-Loss Risk Terhadap Kepercayaan Dan Repurchase Intention Pada Live Shopping Made Pradnyan Permana Usadi; I Putu Wahyu Dwinata JS; I Made Surya Prayoga; I Gede Rihayana; I Wayan Gede Antok Setiawan Jodi
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6255

Abstract

Amid the rapid growth of live shopping as a digital marketing strategy, consumer risk perception has emerged as a critical concern. Product mismatches and wasted time during live broadcasts present serious challenges that undermine consumer trust and hinder repurchase intention. This study employs the Stimulus-organism-response (S-O-R) framework to examine how performance risk and time-loss risk—representing perceived risk stimuli—affect consumer trust (organism) in live shopping, ultimately influencing repurchase intention (response). A quantitative survey was conducted with 160 respondents who had previously engaged in live shopping. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that both performance risk and time-loss risk have a significant negative impact on trust, while trust significantly and positively influences repurchase intention. These results underscore the importance of managing risk perceptions to build consumer trust and foster repurchase intention in live shopping environments.
PENGARUH STRES KERJA, KEPUASAN KERJA, DANLOYALITAS KERJA TERHADAP KINERJA KARYAWANPT. SAMUDERA GEMILANG DENPASAR I Nyoman Resa Adhika; I Gede Rihayana; Putu Pradiva Putra Salain
Jurnal Ilmiah Satyagraha Vol. 4 No. 2 (2021): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/h9qh0951

Abstract

 Penelitian ini dilakukan untuk menganalisis dan mengetahui pengaruh streskerja, kepuasan kerja dan loyalitas kerja karyawan terhadap kinerja karyawan padaPT. Samudera Gemilang Denpasar. Metode penelitian penelitian ini menggunakanmetode kuantitatif dan kualitatif dengan menggunakan sumber data primer dansekunder. Populasi dalam penelitian ini adalah seluruh karyawan PT. SamuderaGemilang Denpasar sebanyak 110 orang. Sedangkan sampel yang menjadi respondendalam penelitian ini adalah sebanyak 86 orang dari seluruh karyawan pada SamuderaGemilang Denpasar. Hasil penelitaian yang didapat adalah stres kerja berpengaruhnegatif dan signifikan terhadap kinerja karyawan pada Samudera GemilangDenpasar, sedangkan kepuasan kerja dan loyalitas kerja berpengaruh positif dansignifikan terhadap kinerja karyawan pada Samudera Gemilang Denpasar 
PENGARUHWORK LIFE BALANCE, BEBAN KERJA, DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PADA PT. INDAH PERMAI DEPO NEGARA Vipraprastha, Tiksnayana; Kusuma Putra, Bagus Nyoman; Rihayana, I Gede
Widya Amerta Vol 12, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v12i2.2604

Abstract

Penelitian ini bertujuan untuk mengetahui apakah work life balance, bebankerja, lingkungan kerja berpengaruh terhadap kepuasan kerja pada PT. Indah PermaiDepo Negara, Bali. Permasalahan utama yang dihadapi oleh perusahaan adalahmenurunya tingkat kepuasan kerja karyawan yang berdampak terhadapproduktivitas. Jenis penelitian ini adalahpenelitian kuantitatif dengan pendekatanasosiatif. Data dikumpulkan dengan cara menyebarkan kuesioner keapada 58responden dengan metode samplingyang digunakan teknik sampling jenuh. Teknikanalisis data yang digunakan dalam penelitian ini adalah analisis regresi linierberganda menggunakan program SPSS. Hasil penelitian menunjukkan bahwa: (a)variabel work life balance berpengaruh positif dan signifikan terhadap kepuasankerja dengan nilai koefisien positif sebesar 0,552 dannilai signifikansi sebesar 0,000 ,(b) variabelbeban kerja tidak berpengaruh terhadap kepuasan kerja dengan nilaikoefisien negatif sebesar -0,206 dan nilai signifikansi sebesar 0,126, dan (c)variabellingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerjadengan nilai koefisien positif sebesar 0,659 dan nilai signifikansi sebesar 0,000.
PENGARUH FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE, FINANCIAL BEHAVIOR TERHADAP PENGELOLAAN KEUANGAN PADA UMKM DI KOTA DENPASAR Dwi Cahyani, Ni Kadek Intan; Utari, Ni Luh Marta; Yeni Astiti, Ni Putu; Rihayana, I Gede; Eka Rismawan, Putu Agus
Jurnal Ilmiah Satyagraha Vol. 9 No. 1 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i1.159

Abstract

Abstrak - Pengelolaan keuangan yang baik merupakan aspek penting dalam menjaga keberlanjutan usaha. Banyak pelaku UMKM menjalankan bisnis secara konvensional, mengandalkan intuisi dalam pencatatan transaksi, pengaturan arus kas, hingga perencanaan modal. Komponen teori perilaku yang direncanakan terdiri dari sikap,  norma subjektif, dan kontrol perilaku. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif, yaitu penelitian yang bertujuan untuk mengetahui hubungan atau pengaruh antara dua atau lebih variabel. Dalam hal ini, penelitian dilakukan untuk menganalisis pengaruh Financial Knowledge, Financial Attitude, dan Financial Behavior terhadap International Decision pada UMKM di Kota Denpasar. Populasi dalam penelitian ini adalah seluruh pelaku UMKM yang melakukan kegiatan  di Kota Denpasar. Jumlah populasi tidak diketahui secara pasti sampel pada penelitian ini ditentukan dari jumlah indikator yaitu 16 indikator x 5 = 80 sampel. Financial knowledge berpengaruh positif dan signifikan terhadap pengelolaan keuangan pada pelaku UMKM  di Kota Denpasar. Financial attitude berpengaruh positif dan signifikan terhadap pengelolaan keuangan pada pelaku UMKM  di Kota Denpasar. Financial behavior berpengaruh positif dan signifikan terhadap pengelolaan keuangan pada pelaku UMKM di Kota Denpasar. Berdasarkan hasil penelitian diharapkan kedepannya pelaku UMKM perlu secara aktif mengikuti pelatihan atau seminar terkait manajemen keuangan dan pembukuan.   Kata Kunci : Financial Knowledge, Financial Attitude, Financial Behavior, Pengelolaan Keuangan, UMKM   Abstract - Good financial management is an important aspect of maintaining business sustainability. Many MSME owners run their businesses conventionally, relying on intuition for transaction recording, cash flow management, and capital planning. The components of the theory of planned behavior consist of attitudes, subjective norms, and behavioral control. This research uses a quantitative approach with an associative research type, which is research that aims to determine the relationship or influence between two or more variables. In this case, research was conducted to analyze the influence of Financial Knowledge, Financial Attitude, and Financial Behavior on International Decision-Making in MSMEs in Denpasar City. The population in this study consists of all MSME actors operating in Denpasar City. The exact population size is unknown, so the sample size for this study was determined by the number of indicators, which is 16 indicators x 5 = 80 samples. Financial knowledge has a positive and significant influence on financial management among MSME actors in Denpasar City. Financial attitude has a positive and significant influence on financial management among MSME actors in Denpasar City. Financial behavior has a positive and significant influence on financial management among MSME actors in Denpasar City. Based on the research results, it is hoped that in the future, MSME actors will need to actively participate in training or seminars related to financial management and bookkeeping.   Keywords : Financial Knowledge, Financial Attitude, Financial Behavior, Pengelolaan Keuangan, UMKM
Pengaruh Komunikasi, Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Catering Service Ny. Warti Buleleng Indrasuari, I Gusti Ayu Agung Laksmi; Rihayana, I Gede; Putra, Bagus Nyoman Kusuma
EMAS Vol. 7 No. 2 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i2.13623

Abstract

Penelitian   ini   dilakukan   berdasarkan   kesenjangan   hasil   penelitian terdahulu (research gap) dan perbedaan fokus bahasan tentang komunikasi, motivasi kerja dan lingkungan kerja terhadap kinerja karyawan. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh komunikasi, motivasi kerja dan lingkungan kerja terhadap kinerja karyawan. Penelitian ini dilakukan pada Catering Service Ny. Warti Buleleng dengan sampel penelitian yang berjumlah 66 responden yang diambil menggunakan teknik sampling jenuh. Seluruh data yang diperoleh dari distribusi kuisoner layak digunakan, selanjutnya dianalisis menggunakan regresi linier berganda, analisis koefisien korelasi, analisis koefisien determinasi, uji t. Hasil penelitian menunjukkan bahwa (1) Komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada Catering Service Ny. Warti Buleleng, sehingga semakin efektif komunikasi yang terjalin di perusahaan, maka akan semakin meningkat kinerja karyawan pada Catering Service Ny. Warti Buleleng (2) Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Catering Service Ny. Warti Buleleng, sehingga semakin meningkat motivasi kerja karyawan, maka semakin meningkat kinerja karyawan pada Catering Service Ny. Warti Buleleng (3) Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Catering Service Ny. Warti Buleleng, sehingga semakin kondusif lingkungan kerja karyawan, maka semakin meningkat kinerja karyawan pada Catering Service Ny. Warti Buleleng.   This research was conducted based on the gaps found in previous studies (research gap) and the different focuses of discussion on communication, work motivation, and work environment on employee performance. This study aims to examine and analyze the influence of communication, work motivation, and work environment on employee performance. This research was conducted at Ny. Warti Buleleng Catering Service with a sample of 66 respondents selected using saturated sampling technique. All data obtained from the questionnaire distribution were deemed suitable for use and were then analyzed using multiple linear regression, correlation coefficient analysis, coefficient of determination analysis, and t-test. The results show that (1) Communication has a positive and significant effect on employee performance at Ny. Warti Buleleng Catering Service, so that the more effective the communication within the company, the higher the employee performance at Ny. Warti Buleleng Catering Service. (2) Work motivation has a positive and significant effect on employee performance at Ny. Warti Buleleng Catering Service, so that the higher the employee work motivation, the higher the employee performance at Ny. Warti Buleleng Catering Service. (3) The work environment has a positive and significant effect on employee performance at Ny. Warti Buleleng Catering Service, so that the more conducive the employee work environment, the higher the employee performance at Ny. Warti Buleleng Catering Service.
Pengaruh Iklim Organisasi, Disiplin Kerja Dan Kerjasama Tim Terhadap Kinerja Karyawan Pada PT. Saka Agung Abadi Cabang Gianyar Gunarta, I Nengah; Suardhika, I Nengah; Rihayana, I Gede
EMAS Vol. 7 No. 2 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i2.13624

Abstract

Dalam era persaingan usaha yang semakin kompetitif, perusahaan dituntut untuk memastikan bahwa kinerja karyawannya selalu berada pada tingkat yang optimal. Upaya mempertahankan maupun meningkatkan kinerja karyawan dapat dilakukan melalui kegiatan evaluasi kinerja serta perbaikan berkelanjutan agar kualitas sumber daya manusia terus berkembang sehingga perusahaan mampu tumbuh, unggul, dan tetap bertahan dalam persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh iklim organisasi, disiplin kerja, dan kerjasama tim terhadap kinerja karyawan. Sampel penelitian adalah seluruh karyawan PT. Saka Agung Abadi Cabang Gianyar yang berjumlah 100 orang. Teknik pengambilan sampel menggunakan metode sampling jenuh, sedangkan teknik analisis data menggunakan analisis regresi. Hasil penelitian menunjukkan bahwa iklim organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kerjasama tim juga terbukti berpengaruh positif serta signifikan terhadap kinerja karyawan. In an era of increasingly competitive business, companies are required to ensure that their employees' performance is always at an optimal level. Efforts to maintain and improve employee performance can be carried out through performance evaluation and continuous improvement so that the quality of human resources continues to develop, enabling the company to grow, excel, and remain competitive. This study aims to determine the effect of organizational climate, work discipline, and teamwork on employee performance. The research sample consisted of all 100 employees of PT. Saka Agung Abadi Gianyar Branch. The sampling technique used was saturated sampling, while the data analysis technique used regression analysis. The results of the study indicate that organizational climate has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and teamwork also has a positive and significant effect on employee performance.
Unveiling the Influence of Perceived Organizational Support on Work Engagement and Organizational Citizenship Behavior Sudiyani, Ni Nyoman; Rihayana, I Gede
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p05

Abstract

The hospitality industry in Bali has shown significant recovery after the impact of COVID-19. However, the industry is experiencing substantial changes in operations and human resource management strategies, one of which is the importance of employees exhibiting extra-role behaviors. This study explores the relationship between Perceived Organizational Support (POS), work engagement (WE), and organizational citizenship behavior (OCB) in four-star accommodation in Bali, where the results of a study of 130 hotel employees showed that WE mediates the relationship between POS and OCB. POS significantly influenced OCB and WE. The research findings specifically show that POS is very important in promoting OCB. This study uses social exchange theory to emphasize that POS can increase WE and OCB. This suggests that the role of the organization is crucial in ensuring employees feel valued and cared for in terms of their assistance and welfare.
Exploring The Impact of Work-Life Balance, Organizational Commitment, And Work Discipline on Employee Productivity: A Study at PT Aeronusa Inti Raya in Denpasar Handayani, Putu Ayu Rizza Putri; Rihayana, I Gede; Permadi, I Komang Oka
EMAS Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13788

Abstract

Employee productivity is a critical component in ensuring the success and competitiveness of a company, particularly within the domain of logistics services, where promptness and effective work execution are paramount. The present study focuses on analyzing the influence of work-life balance, organizational commitment, and work discipline on employee productivity at PT Aeronusa Inti Raya in Denpasar. The research employs a quantitative approach, utilizing a survey method. The population of this study consists of 52 employees of PT Aeronusa Inti Raya in Denpasar. The sampling method employed is saturated sampling, whereby the entire population is considered the respondents. The data is collected through the implementation of a Likert scale questionnaire, while the subsequent data analysis employs the technique of multiple linear regression. The findings of the study suggest that work-life balance exerts a beneficial influence on employee productivity. Organizational commitment has been demonstrated to exert a positive and significant influence on work productivity. This suggests that employee engagement and loyalty play a substantial role in enhancing work performance. Conversely, work discipline has been demonstrated to exert a positive and significant effect on employee productivity. This suggests that adherence to established rules and punctuality can enhance work effectiveness. Concurrently, all independent variables have a substantial impact on the productivity of PT Aeronusa Inti Raya employees in Denpasar
Driving Performance in Adventure Tourism: The Impact of Transformational Leadership, Organizational Climate, And Individual Characteristics in A Leading Bali Enterprise Monika, Ni Made Rika; Suardhika, I Nengah; Rihayana, I Gede
EMAS Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13804

Abstract

Royal Bali Adventure Bongkasa is a nature-based tourism service company that serves domestic and foreign tourists. The company is required to have qualified employees in order to provide optimal service. However, employee performance has not been optimal due to the influence of transformational leadership, organizational climate, and individual characteristics that have not been fully optimized. This study used a quantitative method with saturated sampling technique, where all 36 employees were sampled. Data collection was conducted through observation, interviews, documentation, and questionnaires. Data analysis used multiple linear regression with the help of the SPSS program. The results of this study indicate that (1) transformational leadership has a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that if leadership is good, performance will also increase, (2) organizational climate has a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that the better the organizational climate, the higher the employee performance, (3) individual characteristics have a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that the better the individual characteristics of an employee, the higher the employee performance shown.
Co-Authors Adhika, Nyoman Resa Anak Agung Inten Sari Saraswati Anak Agung Sagung Ratih Astuti Apsari, Ni Nyoman Ari Putri Arsha, I Made Risma M Bagus Nyoman Kusuma Bagus Nyoman Kusuma Putra Bagus Nyoman Kusuma Putra Desak Made Febri Purnama Sari Dewa Ayu Putu Ratni Dewi Dewa Ayu Sasprita Prilia Dwi Cahyani, Ni Kadek Intan Gunarta, I Nengah Handayani, Putu Ayu Rizza Putri I Dewa Ayu Mas Liana Maharani I Gede Aditya Bahari I Gede Putu Kawiana I Gede Riana I Gst Ngrh Agung Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Bagus Dony Manggala S I Gusti Ngurah Eka Teja Kusuma I Kadek Ary Sedana I Kadek Kristina Adi Putra I Kadek Yayang Arta Sentana I Ketut Aris Adi Prabawa I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Komang Oka Permadi I Made Artha Putra Duwipayana I Made Astina Yoga I Made Risma M Arsha I Made Risma M Arsha I Made Risma M Arsha I Made Risma M. Arsha I Made Surya Prayoga I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Okta Parama Yoga I Nyoman Rasmen Adi I Nyoman Resa Adhika I Nyoman Resa Adhika I Putu Andika Adi Guna I Putu Eka Putra I Putu Gd. Widnyana Putra I Putu Ngurah Rizky Andika I Putu Wahyu Dwinata JS I Wayan Ananta Pramudya I Wayan Edi Arsawan I Wayan Mendra I Wayan Pegi Andika Ida Ayu Gede Sinta Krisnayanti Ida Bagus Ketut Surya Ida Bagus Putra Jaya Iluh Devi Puspa Wati Indrasuari, I Gusti Ayu Agung Laksmi Irma Puspita Devi Jimmy Harry Putu Suarthana Kadek Juniarta Kadek Noviantika Dewi Ketut Agus Wira Adnyana Komang Ayu Claudia Christina Putri Kusuma Putra, Bagus Nyoman Kusuma, I Gusti Ngurah Agung Eka Teja Luh Putu Krisma Yanti Luh Putu Petrisia Pradnya Wulandari Made Dwiky Mahendra Kusuma Made Krisna Ari Wijaya Made Pradnyan Permana Usadi Made Santana Putra Ni Putu Sri Maya Dewi Lestari Monika, Ni Made Rika Nengah Dodi Hari Wirawan Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Astuti Ni Kadek Ayu Aprilia Ni Kadek Dwi Lestari Ni Kadek Dwita Candra Ni Kadek Ita Riyanti Ni Kadek Mery Widiastuti Ni Kadek Purnama Dewi Ni Kadek Reshianawati Ni Komang Ratih Yulianita Ni Komang Sasmita Agustini Ni Luh Ellsa Mega Putri Ni Luh Gede Ayu Wertisari Ni Luh Marlina Puspita Sari Ni Made Arie Krisnayanti Ni Made Dwi Puspitawati Ni Made Puspani Ni Made Setya Cahyani Ni Nyoman Adityarini Abiyoga Vena Swara Ni Nyoman Idayutri Ni Nyoman Wida Sugiantari Ni Putu Julia Susanti Ni Putu Leoni Anggita Devi Ni Putu Megiyani Ni Putu Yeni Astiti Ni Wayan Rahayu Anjani Ni Wayan Raheni Noviantika Dewi, Kadek Pande Kadek Aprilyana Dewi Pande Ketut Ribek Pande Putu Ade Permana Putra Sugama Perdana Putra, I Made Paramahansa Yogananda Putra, Bagus Nyoman Kusuma Putu Agus Eka Rismawan Putu Agus Prayogi Putu Pradiva Putra Salain Putu Pradiva Putra Salain, Putu Pradiva Putu Wulan Ariantini Resa Adhika, I Nyoman Rismayani, Ni Putu Sri Rahayu Roy Darmawan Roy Darmawan Salain, Putu Pradiva Putra SETIAWAN JODI, I WAYAN GEDE ANTOK Sudiyani, Ni Nyoman Tiksnayana Vipraprastha Tiksnayana Vipraprastha, Tiksnayana Utari, Ni Luh Marta Wirangjani, Ida Ayu Putu