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All Journal Pythagoras: Jurnal Matematika dan Pendidikan Matematika Journal of Mathematics Education and Application (JMEA) JURNAL PENGABDIAN KEPADA MASYARAKAT INSPIRATIF JURNAL PENDIDIKAN MATEMATIKA EKSAKTA : Jurnal Penelitian dan Pembelajaran MIPA Justek : Jurnal Sains Dan Teknologi Jurnal Cendekia : Jurnal Pendidikan Matematika MALIA Journal on Education Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya JKPM (Jurnal Kajian Pendidikan Matematika) Jurnal EDUCATIO: Jurnal Pendidikan Indonesia CARTESIUS : Jurnal Pendidikan Matematika Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pendidikan dan Konseling MES: Journal of Mathematics Education and Science Jurnal Penelitian Pembelajaran Matematika Sekolah Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Fibonaci: Jurnal Pendidikan Matematika Mosharafa: Jurnal Pendidikan Matematika Devotion: Journal of Research and Community Service Griya Journal of Mathematics Education and Application Humantech : Jurnal Ilmiah Multidisiplin Indonesia Edumatika Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Multidisiplin Madani (MUDIMA) Jurnal MathEducation Nusantara Cartesius Al-Irsyad Journal of Mathematics Education Journal of Medives: Journal of Mathematics Education IKIP Veteran Semarang BIO-CONS: Jurnal Biologi dan Konservasi Science and Education Journal Indonesian Journal of Education and Development Research Philosophiamundi : Journal of Global Humanistic Studies PERSPEKTIF: Journal of Social and Library Science
Nurhasanah Siregar .
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : MALIA

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Analysis of Micro, Small, And Medium Enterprises (MSMEs) Development Strategies With An Islamic Business Approach Ethics in Increasing Business Income Siregar, Nurhasanah; Muhammad Yafiz; Nasution, Juliana
MALIA: Jurnal Ekonomi Islam Vol 16 No 2 (2025)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v16i2.6383

Abstract

Introduction: This study investigates the development strategy of Micro, Small, and Medium Enterprises (MSMEs) at RnD Snack Labuhanbatu Selatan through the perspective of Islamic business ethics. The research aims to explore how Islamic ethical values are integrated into business development to support sustainability and competitiveness. Methods: This research employs a qualitative descriptive approach by conducting in-depth interviews with business owners, employees, and three customers, as well as direct observation of operational activities. The data were analyzed using a combination of business strategy theory, Islamic business ethics principles, and the SWOT analysis framework. Results: The findings indicate that RnD Snack implements business strategies such as improving product quality, innovating menu options, enhancing customer service, promoting through social media, expanding market reach, and applying the Islamic marketing mix. All these strategies are aligned with Islamic ethical principles, including honesty, transparency, fairness, and generosity. Conclusion and suggestion: This study concludes that integrating Islamic business ethics into MSME development strategies contributes positively to sustainability and long-term performance. It is suggested that other similar businesses adopt ethical practices based on Islamic teachings to build customer trust and improve competitiveness.
Co-Authors AA Sudharmawan, AA Abdillah, Tri Asih ADE ANDRIANI Agus Priyatno, Agus Ajarah, Desi Amalia, Sisti Nadia Aqwa Naser Daulay ARNA RITONGA Atika Atika Br Ginting, Brigita Wati Br Sembiring, Saymara Arnika Cahaya Tambunan Cica Masitha Dahlan, Yulia Dara, Erna Tri Denny Haris Dewi Mekar Sari Dolly, Michael Dona Fitriawan Erlinawaty Simanjuntak, Erlinawaty Fadila, Isni Fikri Syahputra Filza Salsabila Surbakti, Putri Girsang, Dwi Octa Marcelina Harahap, Qamaruddin Fadhilah Harmeni Hasibuan, Lidar Seri Hasibuan, Adinda Muhfyana Hasibuan, Maimunah Nazmi Hasratuddin Hasratuddin Ikhwani, Mawaddah Intan Ramadhani Gultom Izwita Dewi Jaya Sidabutar, Sifra Febrika Kartika, Dinda Kiranti, Alfina Aulia Kms. Muhammad Amin Fauzi Lubis, Ilham Akbar Lubis, Sri Nikmah Tullah Lydia, Cellion Manurung, Pera Novia Marpaung, Maryana Mayasari, Ulfayani Molliq, Yulita Mu'awiyah, Indriyani Muhammad Yafiz Nasution, Hafizah Mahira Nasution, Juliana Nasution, M. Dwi Hafiz Nidia Lestari Ningsih, Faiz Ahya Niska, Debi Yandra Nurfadilah Siregar Nurhafipah Awalia Panjaitan, Aprizal Panjaitan, Maria Piolet, Ika Pranata, M. Harry Purba, Elisabeth Romauli Putri Amaliyani Damanik Putri, Amanda Azizsyah Qoyyima, Annisa Rasyidah Rasyidah Retno Enjelita Hutasoit Ritonga, Nurul Azizah Rizki Handayani, Rizki Robby Jeremia Praja Simarmata Sagala, Tiwira Sahat Saragih Sakila, Mariatul Kiftia Saragih, Rini Meilani Sianipar, Tabitha Gabriela Sianturi, Herman Anreanto Sidabutar, Sifra Febrika Jaya Sigalingging, Angelica Simamora, Ronauli Simanjuntak, Juanda Rifki Simanjutak, Josua Sinaga, Adi Siregar, Sri Utami Kholilla Mora Sitanggang, Frima Sitompul, Hasiholan Situmorang, Nova Lenta Situmorang, Rani Nuldiva Sri Lestari Manurung, Sri Lestari Sri Utami kholilla Mora Siregar Suwanto, Fevi Rahmawati Syamsiar, Syamsiar Talia, Anita Tamba, Risna Apriani Tampubolon, Polin Jeremia Tiwira Sagala Utomo, Dinda Alexa Nabila Wan Putri Tania Wardani, Agustria Winni Kharisma Br Meliala Yulita Molliq Rangkuti