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Verawaty Verawaty
Universitas Bina Darma
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Journal : Jurnal Mirai Management

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The Influence of Packaging Design Elements of Cosmetic and Brand Ambassadors on Purchasing Decisions Suharto, Imam; Verawaty, Verawaty; Irawan, Haris
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5904

Abstract

The research was used to determine The influence of Package Design Elements of Cosmetic Brand Ambassadors on Purchases Decision. This study uses a quantitative method descriptive approach, data obtained using a questionnaire via google form. The research population is cosmetic consumers including brand warda, mustika ratu, Ms Glow, Skintific, Hanasui, Azzura, Implora, Hanasui, Maybelline, in several major cities, the islands of Sulawesi, Kalimantan and Jabodetabek, to examine the influence of package design on consumer purchase decisions and the sample search was carried out by purposive sampling, which was successfully answered and could be used as many as 100 sempel. Research measurement with a 5-point Likert scale Total respondents who participated in answering the questionnaire consisting of housewives, workers, and students were 100 usable questionnaires. Data analysis using Smart PLS 4.0 (Hair et al., 2019) for hypothesis testing. using research instruments X1: Package design elements (CP), X2: Brand Ambassadors (SP) and Y: Purchase decision (PD). Result Element Package design has a positive effect on purchase decision and Brand Ambassador has a positive effect on purchase decision.
Co-Authors A. We Tenri Fatimah Singkeruang Abas, Sofyan Abdul Wahab Abin Suarsa Abjan, Wirawati Ade Kemala Jaya Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala Adithya Puspita Sari Agustin, Utria Leoni Akbar, Hidayani Akmal Abdullah Alsri, Adelita Putri Ambarita, Desi Ratnasari Anantadjaya, Samuel PD Andi Makkulawu Panyiwi Kessi Anggraeni, Neng Hany Anshar, Muh. Ashary Aschel, Permata AYU LESTARI Azis, Murwinda Baharuddin, Megawaty Ceskakusumadewi Bayu Hardiono Benedicta Djarwati Muljani Ceskakusumadewi Ceskakusumadewi, Ceskakusumadewi Citra Indah Merina Dabur, Feliks Daniati Hi Arsyad Dhita Adriani Rangkuti Diawati, Prety Eko Ariawan Elisati, Elisati Elvi Zai, Fransiska Enjelita, Santa Erlin Dolphina Fidyah, Feny Francka Sakti Lee Frisca, Sanny Gafar, Masrin Geasela, Yemima Monica Guarto, Muji H.M, Rahmayati Hamdat, Aminuddin Hendrawan, Henky Hendy Tannady Ibrahim, Ukas Intan Puspanita Irawan, Haris Irdawati Irdawati Irene Puspa Dewi, Irene Puspa Irra Kurniawati Irra Kurniawati, Irra Irwan, Devi Damayanti Izzati, Izzati Johanes Fernandes Andry Karina Karina Karo, Mestiana Br. Kausar, Al KEZIA, KEZIA Klemens Mere Laksmitawati, Diah Ratih Lasri, Nopa M. Fahrul Husni Makduani, Rivai Makmur, Syarif Manoppo, Fiska Andini Manurung, Tumpal Margareta Margareta, Margareta Maria, Anna Marlindawati Marlindawati Mattarima Mattarima Megawati Megawati Megawati Megawati Meidiawati, Christine Miftahorrozi, Miftahorrozi Mohammad Sawir Muchsiddin, Murdin Muchsidin, Feronica Fungky Muchsidin, Murdin Muh. Ashary Anshar Muhammad Ibrahim Fikri MUHAMMAD RIZAL Muhammad Salindra Mujahid Mujahid, Mujahid Muji Guarto Muji Gunarto Mulwaningsari, Etty Musdalifah Musdalifah Nawangwulan, Irma M Nespy, Reza Ningsih, Suryana Nisa, Wa Ode Khairun Noviardy, Andrian Novitarum, Lilis Nuraeni Saeni Nur’aini, Andi Nurdiani, Tanti Widia Nurhidayah Nurhidayah Nursifa, Nursifa Nuryana, Arief Patanda, Alberthin Pawennei, Mulyati Perbawa, Prayudha Tegar Pratiwi AR, Dhita Puspa Dewi, Irene Puspita Sari Raharti, Rini Rahmawati, Sistya Ramdani, M. Ihsan Razak, Askari Restu Pratiwi Richa Rahmawati Rifai, Mesrawati Rita Zulbetti Rosnaini Daga Ruby Thohary Salam, Karta Negara Salim, Reny Santi Agustianti Sari, Ade Risna Selonni, Fita Septiani Fransisca Setri Ayu Lastari Sinabutar, Pola Paulina Siti Salwa Siti Soleha Srimiyati Sugeng Santoso Sugihyanto, Toto Sugiyanto - Suharto, Imam Supiani Supiani, Supiani Suzanna, Siti Talawa, Musdalifa Terzaghi, Muhammad Titan Thohary, Ruby Tita Mendala, Tita Tuty Taslim Widyanti, Yeni Yolanda Widiati Yolantri, Afriza Yuliastuti, Hilda