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All Journal Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review The Spirit of Society Journal : International Journal of Society Development and Engagement JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Social Sciences, Humanities and Education Journal (SHE Journal) Devotion: Journal of Research and Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Journal of Social Science ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Dinamika Manajemen eJEBA Journal of Social Sciences and Technology for Community Service
Syarifah Hudayah
Mulawarman University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analisa sensitivitas respon konsumen, persepsi kualitas produk terhadap ekstensifikasi merek (brand extansion) Istiqomah Istiqomah; Syarifah Hudayah; Saida Zainurossalamia ZA
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 1 (2023): Februari
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.12839

Abstract

Penelitian ini bertujuan untuk mengetahui Analisa Sensitivitas Respon Konsumen, Persepsi Kualitas Produk Terhadap Ekstensifikasi merek (Brand Extansion) Motor Honda Jenis Matic di Samarinda. Penarikan sampel dalam penelitian ini menggunakan metode non probability sampling, dengan menggunakan teknik sampling insidental. Sampel yang digunakan adalah Pengguna Motor Honda jenis Matick di Samarinda. Jumlah sampel yang digunakan adalah 100 responden. Metode Penelitian yang digunakan adalah metode kuantitatif deskriptif, metode statistik yaitu uji validitas dan reliabilitas dengan bantuan smart PLS. Hasil penelitian ini menunjukkan bahwa variabel Analisa Sensitivitas Respon Konsumen, Persepsi Kualitas Produk secara parsial dan simultan berpengaruh positif signifikan terhadap Ekstensifikasi (Brand Extansion) Motor Merk Honda Jenis Matick di Samarinda.
The Effect of Service Innovation and Affective Services on The Accessibility of Information and Decisions To Visit of The Tour Boat Service Users in Pesut Etam, Samarinda Noris Marten Polanco; Syarifah Hudayah; Herning Indriastuti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7218

Abstract

This study aims to examine the effect of service innovation and Affective Services on the decision to visit with the accessibility of information as a mediating variable in the tourist boat service users in Pesut Etam, Samarinda. The approach used in this study is the quantitative approach. The sample used in this study were visitors of Pesut Etam, Samarinda with a total of 170 respondents. The research Data were obtained from the questionnaire and analyzed using SEM PLS analysis techniques with the help of the SmartPLS program. The results of this study indicate that service innovation directly or indirectly through the accessibility of information has a positive and significant effect on the decision to visit, the better the service innovation in tourist boat services in Pesut Etam tourism object, the better the accessibility of information and decisions of tourists using the services of the tourist boat, and vice versa the lack of service innovation will inhibit the accessibility of information which will further reduce the decision of tourists using the services of the tourist boat. The results of the second analysis in this study is that Affective Services can not directly affect the decision to visit but, are mediated by the accessibility of information, Affective Services can affect the decision to visit. This means that just good affective service is not enough to improve the decision to visit. Affective Services that exist can improve visiting decisions if the service can support the accessibility of information about the tourist ship services.
Anteseden brand trust dan implikasinya terhadap brand loyalty pada pengguna kartu pascabayar Veronika Veronika; Syarifah Hudayah; Irwan Gani
KINERJA Vol 20, No 1 (2023): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i1.12871

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Anteceden Brand trust dan implikasinya terhadap Brand Loyalty . Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang dioleh dengan software SPSS statistik versi 22.0 dan Structural Equation Modelling (SEM) atau IBM SPSS amos 23 . Sampel yang diambil dalam penelitian ini adalah 144 responden yang tersebar  di Kota Samarinda, mereka adalah Pelanggan pasca bayar kartu halo  dikota samarinda, pengukuran menggunakan skala likert dengan skor 1-5. Dalam penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya dilakukan uji estimasi dan uji struktural model fit.  Berdasarkan model structural kami menemukan, Brand Awareness dan Brand Image Berpengaruh positive signifikan terhadap Brand Trust dan Brand Loyalty
Bibliometric: Social Media Marketing and Adoption in Indonesia Kezia Arum Sary; Syarifah Hudayah; Zainal Abidin; Yohanes Kuleh
Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.897 KB) | DOI: 10.46799/jss.v3i5.416

Abstract

This study conducts a bibliometric analysis of social media marketing and adoption in tourism development by reviewing previous studies in the world and Indonesia published in the Scopus database. The data obtained were analyzed using a quantitative approach to provide a representative picture in line with the practicality of bibliometric analysis in assessing the output, organization, authorship, and characteristics of topics. The focus was placed on the articles published between 2012 and 2021 and the findings showed an increasing interest in the studies related to social media marketing and social media adoption as well as an evolution of related academic research.
Analisis faktor-faktor yang mempengaruhi disiplin kerja dan dampaknya terhadap kinerja karyawan Seviana F Seviana F; Syarifah Hudayah; Ardi Paminto
KINERJA Vol 20, No 3 (2023): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i3.13925

Abstract

Sumber daya manusia merupakan bagian dan faktor pengendali perusahaan. Berhasil atau tidaknya suatu perusahaan sangat bergantung pada manajemen sumber daya manusia yang efektif dan efisien. Penelitian ini dilaksanakan pada PT. Delta Utama Resources, Desa Tanjung Isuy (Kabupaten Kutai Barat) dengan tujuan untuk menganalisis pengaruh Kepemimpinan, Insentif, Pengawasan, dan Motivasi terhadap Disiplin Kerja dan Kinerja Karyawan secara langsung dan secara tidak langsung. Sumber data primer berupa hasil rekapitulasi kuesioner yang digunakan dalam penelitian ini dengan sampel sebanyak 42 responden. Setelah itu, data diolah dengan model Path Analysis melalui program IBM SPSS 24. Temuan empiris membuktikan bahwa Kepemimpinan memiliki pengaruh negatif dan tidak signifikan, sedangkan Insentif dan Pengawasan sama-sama berpengaruh positif dan tidak signifikan, serta Motivasi telah berpengaruh positif dan signifikan terhadap Disiplin Kerja. Pada struktur ke-2, menyatakan jika Kepemimpinan berpengaruh positif dan signifikan, sementara Insentif, Motivasi, maupun Disiplin Kerja memiliki pengaruh positif dan tidak signifikan, serta Pengawasan justru berpengaruh negatif dan tidak signifikan terhadap Kinerja Karyawan. Disatu sisi, terhadap Kinerja Karyawan melalui peran Disiplin Kerja, Kepemimpinan berpengaruh negatif namun signifikan, sedangkan Insentif dan Motivasi sama-sama memiliki pengaruh positif dan tidak signifikan, serta hanya Pengawasan yang berpengaruh positif dan signifikan.
Pengaruh potongan harga dan iklan serta store atmosphere terhadap keputusan pembelian Hariyadi Hariyadi; Syarifah Hudayah
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 8, No 1 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i1.10273

Abstract

Penelitian ini berjutuan untuk mengetahui pengaruh potongan harga, iklan, dan store atmosphere terhadap keputusan pembelian di Warunk Upnormal Kota Samarinda. Populasi dalam penelitian ini adalah konsumen Warunk Upnormal di Kota Samarinda dengan sampel ditentukan sebanyak 115 respondent. Pengumpulan data dilakukan dengan memberikan daftar pertanyaan kepada responden. Penelitian ini menggunakan alat analisis regresi linier berganda. Hipotesis diuji dengan t test dan F test. Hasil penelitian menemukan bahwa: (1) potongan harga tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian di Warunk Upnormal Kota Samarinda. (2) iklan berpengaruh positif dan signifikan terhadap keputusan pembelian di Warunk Upnormal Kota Samarinda. (3) store atmosphere tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian di Warunk Upnormal Kota Samarinda.
INFLUENCE ANALYSIS OF REWARDS & MOTIVATION, COMMUNICATION, DEVELOPMENT, SUPPORT SYSTEM, EMPLOYEE SELECTION, EMPLOYEE RECRUITMENT, AND HEALTHY WORK ENVIRONMENT ON INTERNAL MARKETING (CASE STUDY AT PORT DIVISION BONTANG COAL TERMINAL PT INDOMINCO MANDIRI) Syahidul Syahidul; Gusti Noortalitaria Achmad; Syarifah Hudayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.2081

Abstract

Internal Marketing is the important aspect at the organization to measure business performance. The job of internal marketing is to recruit, train and motivate employees who can serve customers well. Without being actively promoted, internal marketing can have a negative impact on service quality, which can lead to decreased customer satisfaction and profitability. This study is focused on the services division especially in port division Bontang Coal Terminal PT IMM. Researchers took research data through a Google Form questionnaire. There are 84 respondents were recorded as filling in the questionnaire to test all the hypotheses. There are 7 indicators used to assess internal marketing. The data analysis used PASW Statistics 18 to test the level of validity and reliability, to test the results of the hypothesis, the researcher used SEM PLS to determine the relationship between variables. The findings of this study are that the Rewards and Motivation, Communication, Development, Support System, Employee Selection, Employee Recruitment, and Healthy Work Environment have positive significant on Internal Marketing
Bibliometric: Halal Brand on Marketing Performance Tikawati, Tikawati; Hudayah, Syarifah; Abidin, Zainal; Rahmawati, Rahmawati
Al-Tijary Vol 10 No 1 (2024): AL-TIJARY VOL. 10, NO. 1,DECEMBER 2024
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v10i1.8955

Abstract

The rapid development of the halal industry has positioned halal branding as a critical element in influencing consumer behavior and shaping marketing strategies. In the increasingly competitive global market, halal labeling and brand image significantly shape consumer trust and preferences, which subsequently impact a company's marketing performance. Despite its importance, research on how halal brands affect marketing performance remains limited. This study conducted a bibliometric analysis of halal brands and marketing performance by reviewing previous studies indexed in the Scopus database from reputable international journals. Using quantitative methods, the collected data provides a comprehensive overview of outputs, organizations, authorship, and topic characteristics, demonstrating the feasibility of bibliometric analysis. The research focuses on articles published between 2012 and 2022, utilizing search engines such as Google Scholar, Scopus, Elsevier (Science Direct), and Publish or Perish. Results show a growing academic interest in the relationship between halal brands and marketing performance, indicating the need for further research to deepen understanding in this area.
Bisnis rumahan pendulang rupiah UMKM salon MAI di kota Samarinda selama covid-19 Hudayah, Syarifah
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2022): Juni
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v1i1.11288

Abstract

Kegiatan pengabdian kepada masyarakat terkait UMKM ini dilakukan pelatihan dengan  cara menjelaskan terkait kewirausahaan dan jenis-jenis usaha, kemudian terkait bagaimana mengatur suatu usaha yang sedang di kerjakan. Memberikan penjelasan terkait bagaiman cara pengelolaan sistem keuangan dan modal dalam hal pengembangan usaha yang dijalankan. Peserta juga ditekankan untuk merubah pola pikir bahwa menjadi wirausaha adalah sulit dan memiliki modal besar. Peserta di sampaikan bahwa bukan hanya sebagi orang  yang dapat menjadi wirausaha, namun bahkan ibu rumah tangga, pelajar, karyawan, pensiunan, profesional atau bahkan mahasiswa juga dapat menjadi wirausahawan/pengusaha. Diharapkan para peserta dapat mengenal kewirausahaan UMKM dan  melakukan pengembangan terkait UMKM di lingkungannya. Diharapkan para peserta dapat  menjadi wirausaha yang baik. Diharapkan adanya harga yang jelas terhadap setiap jasa Salon.
Pengaruh Customer Relationship Management dan Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Media Advertising di Samarinda Ade Saputri; Syarifah Hudayah; Zainal Abidin
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 7 No. 2 (2020): e-JEBA Volume 7 Nomor 2 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i2.17185

Abstract

The purpose of this study was to analyze the effect of customer relationship management and service quality on customer satisfaction and loyalty of advertising media companies in Samarinda. The population in this study were customers of advertising media companies in Samarinda. Using accidental sampling, the sample in this study was 100 respondents. The analysis in this study is path analysis with the SPSS program. The results showed that CRM has a positive and significant effect on customer satisfaction, CRM has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty in advertising media in Samarinda city.
Co-Authors Abdul Rahim Achmad , Gusti Noorlitaria Achmad Fachri Achmad Rizhali Achmad, Gusti Noortalitaria Ade Saputri Adeline Raisa Takalamingan Aditya Pratama Ahmad Abdurrohman Ahmad Miraddian Akhmadi Akhmadi Alan Nuari Alexander Sampelililng Annisa Aqsha Wardhana Apriliana Rahmawati Apriliyanti, Ester Arbajah Arbajah Ardi Paminto Arfiah Busari ARINDA ZEN TIFFANY Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Aulia Melinda Putri Basten, Eric Van Budi Nugroho Darlan Darlan Darmawan Darmawan Darmawan Darmawan Dedhy Dedhy Dedhy Pradana Desi Kartika Dewanda Putra Utama DIAH AMARATANI Diana Lestari Diana Lestari, Diana Dicky Wahyudi Diniarty Hadi Dirga Lestari Djoko Setyadi Doddy Angga Dr. Michael, MS Endah Sari Titi Utami Endah Sriwahyuni Eric Van Basten Ester Apriliyanti Fahlevi, Muhammad Rhesa Aditya Fahri Ramadhan FAJAR HIDAYAT Fatih Izzah Qoyyimah Fatimatul Mukarromah Fitriadi Fitriadi Fitriani Fitriani Giyanira Geanira Gusti Noorlitaria A Gusti Noorlitaria Achmad Gusti Noortalitaria Achmad Hamid Bone Haribowo, Rio Hariyadi Hariyadi Harry, Lalu Hayati Hayati hendri awan Hendy Gunawan Sutanto Herning Indriastuti Herwin Herwin Ilman, Rizqin Indah Purnamasari Indra Permana Kusuma Putra Irsan Tricahyadinata Irwan Gani Irwan Setiawan Irwansyah Irwansyah Istiqomah Istiqomah Istiqomah J. Kuleh J. Kuleh J. Kuleh J. Kuleh J. Kuleh J. Kuleh Jamaluddin, M Nur Jiuhardi Jiuhardi Juliansyah Roy Jumriah Jumriah Juraidah Juraidah Jusuf Kuleh Kezia Arum Sary Kuleh, J Lento, George Luois David Lia, Rachel Lusiana Emiliani Weti Luxy Rizkyanto M. Amin Kadafi Mardiani, Eri Maria Kristina Marsuki Marsuki, Marsuki Mawardi Sukardi Mega Mega Melinda Nurcahya Lestari Michael Hadjaat Michael Michael MIFTAHUL JANNAH Miranda, Rezha Muammar Kadafi Muhammad Fikri Djufri Muhammad Ikbal Muhammad Ikbal Muhammad Khumeini Nainggolan, Hermin Noor Saima Hartini Noris Marten Polanco Nur Indah Amalia Nur Ita’ Zahrah Nur Julianti Amir Nur Kharisma Ari Gama Putri Nurfahrina Nurfahrina Nurhadijah Nurhadijah NURUL HIDAYAH Pembudi, Endi Prilnita Sari Kusumah Priyagus, Priyagus Putit, Lennora Putra, Indra Permana Kusuma Rahcmad Budi Suharto Rahmatussani, Andi Mahardiyanti Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Apriliana Rahmawati, Heni Rahayu Rahmawati, Rahmawati Rana Kirana Rian Hilmawan Ricky Pebiyanto Putra Rika Marliani Rita Ariani Rizka Ridha Aulia Rizky Abdillah Isma Rizky Yudaruddin Rosita Rosita Rufina Pramuditha Rufina Pramuditha Saida Nurosalamia Santi Lestari Satria Jatmiko , Novi Setiyono Setiyono Seviana F Seviana F Shaiful - shibghati Mutia Hasanah Siti Amalia Siti Maria Sri Wahyuni Sri Wahyuni sri wahyuni Sri Wahyuni Sudibyo, Zsaghandy Adjisuastika Sugeng Hariyadi, Sugeng Sugiani Sugiani Sugiani, Sugiani Syahidul Syahidul Syahidul, Syahidul Syarifah Fatimah Nabila Tamam Rosid Taqwa, Syukur Teddy Lesmana Tikawati Tikawati, Tikawati Triyana Ety Ruswati Ulya Farida Ardiati Veronika Veronika Wardhana, Annisa Aqsha Wasil, Mohammad Yofi Ayuningtias Yohanes Kuleh Yusriana Adnan Yuvita lalang ZA, Saida Zainurossalamia Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi Zilfana, Zilfana