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Inovasi dalam Kemasan Ikan Asap: Meningkatkan Kualitas dan Daya Saing di Pasar Global Arifin, Andi Harmoko; Abdul Rahman Rahim; Andriyansah
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12445

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The establishment of a children's shoe artisan group aims to empower local communities and promote sustainable economic development. This study was conducted to evaluate the impact of skill training and business management on the capabilities of the artisan group. The methodology employed comprised six stages: exploration, group formation, skill training, mentoring, marketing, and evaluation. The results indicate a significant improvement in production and marketing skills among group members. Before the training, only 30% of participants possessed basic knowledge of production techniques, whereas after the training, this figure increased to 85%. Furthermore, the ability to utilize social media for marketing also rose from 20% to 75%. This training program has proven effective in creating high-quality products with aesthetic appeal while integrating local values and cultural wisdom. The synergy among group members and collaboration in product development enhance their competitiveness in the market. Thus, the formation of the children's shoe artisan group contributes to the improvement of the local economy, job creation, and the strengthening of regional cultural identity. Recommendations for the sustainability of the program include strengthening collaboration networks and ongoing innovation in product development. This research is expected to serve as a model for other communities to empower local economies and enhance community welfare
The mediating role of Market Orientation in the relationship between marketing capability and social capital on innovation performance Arif, Nina Fapari; Wahyuningsih, Tri; Arifin, Andi Harmoko; Tasrim, Tasrim
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Abstract This study aims to examine the relationships among marketing capabilities, relational capital, market orientation, and innovation performance among Small and Medium Enterprises (SMEs) in Indonesia. A quantitative approach was employed, with data analyzed using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method via WarpPLS 8.0, which enables effective analysis of nonlinear relationships as well as mediation and moderation effects. The study population consists of SME actors in Indonesia, with a sample obtained through purposive sampling, involving a minimum of 180 respondents. The analysis results show that marketing capabilities have a significant positive effect on both market orientation and innovation performance, directly and indirectly through the mediation of market orientation. In contrast, while relational capital significantly influences market orientation, its direct effect on innovation performance is not statistically significant. The proposed model explains 69% of the variance in market orientation and 77% of the variance in innovation performance. This study underscores the importance of marketing capabilities and market orientation in enhancing innovation performance among SMEs, as well as the mediating role of market orientation in the relationship between relational capital and innovation performance. The findings provide practical implications for SME management, highlighting the need to strengthen marketing capabilities and manage external relationships to foster sustainable innovation. Keywords: Marketing Capabilities, Relational Capital, Market Orientation, Innovation Performance, SMEs.
Influence of Mobile Marketing on Customer Purchase Intentions in Emerging Market Arifin, Andi Harmoko; Khotimah, Khusnul; Supriyadi, Asep; Fauzi, Rizal Ula Ananta; Sinaga, Hommy Dorthy Ellyany
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12303

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This study aims to analyze the influence of mobile marketing on consumer purchase intent in emerging markets through a meta-analysis approach. As mobile technology penetrates and the use of the internet on mobile devices, mobile-based marketing strategies are becoming increasingly important, especially in developing countries. The study synthesizes 10 empirical research results published between 2022 and 2025 that meet inclusion criteria, such as topic relevance, completeness of statistical data, and focus on emerging market contexts. The analysis was conducted using a random effects model, which showed that mobile marketing had a significant positive influence on consumer purchase intent (Hedges' g = 1.029; p 0.001), with a moderate effect size. The moderator's analysis showed that factors such as ad personalization, interactivity, and digital literacy levels were variables that strengthened the relationship. The results of this study provide evidence that contextually designed mobile marketing strategies can increase marketing effectiveness in emerging markets, as well as be an important contribution to the digital marketing literature in the digital economy era.
PENGARUH WORK LIFE BALANCE DAN WORK ENGGAGEMENT TERHADAP KOMITMEN ORGANISASI MELALUI KEPUASAN KERJA DI UNIVERSITAS TERBUKA Sanusi, Nina Utami; arif, Nina Fapari; Arifin, Andi Harmoko
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 15 No 1 (2025): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v15i1.56963

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This study aims to (1) analyze the influence of work life balance and work engagement on job satisfaction; (2) analyze the influence of work life balance, work engagement and job satisfaction on organizational commitment; (3) analyze the influence of work life balance and work engagement on organizational commitment through job satisfaction. This study was conducted at Universitas Terbuka Makassar. The sample used a purposive sampling method, namely sampling based on certain considerations or criteria. All samples amounted to 100 respondents at Universitas Terbuka Makassar. The data collection method used was direct interviews with parties involved in the problem being discussed and providing questionnaires to employees in accordance with the research being conducted. Data analysis was carried out using path analysis. The results of the analysis showed that (1) work life balance and work engagement had an effect on job satisfaction; (2) work life balance, work engagement and job satisfaction had an effect on organizational commitment; (3) work life balance and work engagement had an effect on organizational commitment through job satisfaction.
Remuneration Committee and Cost of Equity Capital: A Study of Manufacturing Companies on the Indonesia Stock Exchange for the Period 2013-2023 Darwis, Herman; Gumati, Tatang Ary; Arifin, Andi Harmoko; Rita, Maria Rio
JABE (JOURNAL OF ACCOUNTING AND BUSINESS EDUCATION) Volume 9, Issue 4, June 2025
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/jabe.v9i4.58997

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This study aims to examine the effect of the remuneration committee on the cost of equity capital. The population of this study is manufacturing companies listed on the Indonesia Stock Exchange from 2013 to 2023. The data collection procedure used purposive sampling, the sample used companies that formed a remuneration committee, the number of observations used in this study from 2013 to 2023 was 371, with a sample size of 38 companies. The data analysis technique used multiple linear regression panel data. This study enriches the corporate governance literature in Indonesia with a comprehensive approach to measuring the cost of capital. The results found that the remuneration committee was found to be significantly negatively related to the cost of equity capital. This means that the existence of a remuneration committee is associated with a decrease in the cost of equity capital. This finding confirms that the formation of a remuneration committee can help monitor and advise executive management regarding remuneration decisions. The control variable of company size has a significant negative effect on the cost of equity capital. The control variables of sales growth, debt, and earnings quality do not affect the cost of equity capital.
Analisis highest and best use dalam optimalisasi lahan kosong milik kantor unit penyelenggara pelabuhan kelas III Ritonga, Linda Mayasari; Rahayu, Heffi Christya; Arifin, Andi Harmoko
JRTI (Jurnal Riset Tindakan Indonesia) Vol 10, No 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30035953000

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Penelitian ini merupakan studi deskriptif-kuantitatif yang bertujuan untuk menganalisis potensi pemanfaatan lahan milik negara dengan pendekatan Highest and Best Use (HBU). Penelitian dilakukan pada lahan kosong seluas 10.000 m² milik Kantor Unit Penyelenggara Pelabuhan (UPP) Kelas III Batahan yang terletak di Jalan Pelabuhan Nomor 1, Kelurahan Pasar Baru, Kecamatan Batahan, Kabupaten Mandailing Natal. Pengumpulan data dilakukan selama periode April hingga Juni 2024 melalui observasi langsung dan wawancara dengan pihak terkait. Data yang digunakan mencakup data primer (kondisi fisik aset dan wawancara instansi) serta data sekunder (data pasar, ekonomi regional, dan kebijakan aset negara). Analisis HBU dilakukan dengan menilai empat aspek utama, yaitu legalitas, kondisi fisik, kelayakan finansial, dan produktivitas maksimal. Dua alternatif penggunaan lahan yang layak secara teknis dan finansial adalah pembangunan gudang tunggal dan komplek pergudangan. Hasil analisis menunjukkan bahwa pengembangan komplek pergudangan merupakan alternatif terbaik berdasarkan nilai ekonomi tertinggi. Indikator produktivitas maksimal dihitung dari nilai tanah hasil pengembangan, yang mencapai Rp5.048.062 per m². Selain itu, nilai kelayakan investasi ditunjukkan melalui Net Present Value (NPV) sebesar Rp47.634.757.004,00, Internal Rate of Return (IRR) sebesar 18,04%, dan Payback Period selama 8 tahun. Temuan ini memberikan implikasi penting bagi pengelolaan Barang Milik Negara (BMN), khususnya dalam meningkatkan pendapatan negara bukan pajak (PNBP) dan meminimalkan opportunity cost. Nilai opportunity cost akibat keterlambatan pemanfaatan aset dihitung sebesar Rp47.988.137.000,00. Oleh karena itu, hasil penelitian ini dapat menjadi dasar perencanaan pemanfaatan lahan idle secara optimal, efisien, dan sesuai kebijakan pengelolaan aset negara.
MODERATING ROLE OF ORGANIZATIONAL COMMITMENT IN THE INFLUENCE OF WORKLOAD AND JOB BOREDOM ON CYBERLOAFING Ni Made Devi Devanthi; Handoyo, Sarwo Edy; Arifin, Andi Harmoko
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53777

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In this digital era, cyberloafing—using the internet for personal purposes amid working hours—is progressively prevalent within the working environment, including within government institutions. Civil servants, as the backbone of public service, are expected to preserve work efficiency; however, widespread internet access opens opportunities to abuse working hours for personal online activities. This study intends to explore the influence of workload and job boredom on cyberloafing behaviour and the moderating role of organizational commitment among civil servants in Central Jakarta. The research employed a quantitative method with data collected through surveys. The data was analysed using Structural Equation Modelling (SEM) with AMOS 30. The results indicate that both workload and job boredom have a positive and significant effect on cyberloafing behaviour. Conversely, organizational commitment affects cyberloafing negatively and significantly. Furthermore, organizational commitment was found to weaken the positive influence of these variables. These findings highlight the importance of reinforcing organizational commitment to minimize cyberloafing behaviour among civil servants.
Navigating Global Stock Volatility with The Integration of GARCH-VECM Models in The Disruption Era Rena, Melan; Mubarok, Faizul; Arifin, Andi Harmoko
Ecoplan Vol 8 No 2 (2025)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v8i2.1211

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The global advertising industry is undergoing structural transformation amid rapid digital disruption and economic uncertainty. This study examines the impact of technological disruption including the adoption of artificial intelligence (AI), big data, and automated advertising systems and digital economy indicators on the stock volatility of three multinational advertising companies: WPP plc (UK), Omnicom Group Inc. (US), and Dentsu Group Inc. (Japan). Using monthly data from 2008 up to 2024, the research employs a hybrid econometric approach integrating the Generalized Autoregressive Conditional Heteroskedasticity (GARCH) model to capture short-term volatility dynamics and the Vector Error Correction Model (VECM) to assess long-term equilibrium relationships among variables. Analyzed variables include technology indices (NASDAQ-100, FTSE Techmark, Nikkei-225), inflation (CPI), digital advertising expenditure, and revenue. The integrated GARCH-VECM model is evaluated against individual GARCH and VECM models using performance metrics such as MAE, RMSE, MAPE, confidence intervals, and cross-validation tests. Results show that technological disruption significantly increases stock volatility across all firms, while inflation effects vary depending on the country context. Sector-specific indicators, including digital advertising spending and revenue, exhibit limited short-term influence. Long-run cointegration is confirmed, particularly for WPP and Omnicom, indicating structural sensitivity to global digital transformation. The integrated GARCH-VECM model demonstrates superior predictive accuracy, stability, and robustness compared to single models. This study contributes novel empirical evidence and practical insights for effective risk management in the highly digitized and volatile advertising sector, benefiting policymakers, investors, and corporate strategists.
Peningkatan Kreativitas Guru Paud di Kota Tangerang dalam Membuat Media Pembelajaran Berbasis Canva Arifin, Andi Harmoko; Pratiwi, Widya Rizky; Andriyansah, Andriyansah; Sultan, Zulkifli
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.571

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Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan aplikasi Canva terhadap peningkatan kreativitas guru PAUD di Tangerang. Metode penelitian yang digunakan adalah eksperimen semu dengan desain pretest-posttest control group. Sampel penelitian terdiri dari 30 guru PAUD di Tangerang yang dibagi menjadi kelompok eksperimen dan kelompok kontrol. Kelompok eksperimen diberikan pelatihan penggunaan aplikasi Canva sebagai media pembelajaran, sedangkan kelompok kontrol tidak diberikan pelatihan. Data dikumpulkan melalui tes kreativitas sebelum dan setelah pelatihan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dari penggunaan aplikasi Canva terhadap peningkatan kreativitas guru PAUD di Tangerang. Guru PAUD yang menggunakan aplikasi Canva sebagai media pembelajaran memiliki kreativitas yang lebih tinggi dibandingkan dengan guru PAUD yang tidak menggunakan aplikasi Canva. Oleh karena itu, penggunaan aplikasi Canva dapat menjadi alternatif yang efektif dalam meningkatkan kreativitas guru PAUD di Tangerang.
The Effect of Green Innovation on Company Sustainability Performance With CEO Tenure As a Moderating Variable Andi Harmoko Arifin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.2807

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Abstract This research aims to determine green innovation on company sustainability and whether there is a tenured CEO who plays a moderating role. This research uses a sampling method in the form of non-probability sampling. The sampling technique used in this research used purposive sampling. The analytical method used in this research is a quantitative analysis method. The results of this research show that green innovation has a significant effect on company sustainability. And the CEO is able to moderate green innovation towards company sustainability .
Co-Authors Aat Ruchiat Nugraha Abdul Rahman Abdul Rahman Rahim Abdul Rahman Rahim Abdul Rasyid Acfira, Lukkyta Gusti Ali, Makhrus Andriyansah . Anwar, Anas Iswanto Arie Fitria Arif, Nina Fapari Armin Armin, Armin Asep Supriyadi Aumeboonsuke, Vesarach Daniel Pasaribu Darwis, Herman Degdo Suprayitno Dewi, Florentiana Sinarce Diah Fatma Sjoraida Djunaedi Donwill Panggabean Elismayanti Rembe Etty Puji Lestari Faizul Mubarok Fauzi, Rizal Ula Ananta Florentina Sinarce Dewi Fryan Sopacua Gautama, Nengah Widiangga Gumati, Tatang Ary Guna, Bucky Wibawa Karya Gusti, Herdie Idriawien Hakiki, Moh Saiful Hamzah, Muhammad Nasir Hasan Basri Umar Hendrik Hendrik Hudaeni, Nurul Ira Geraldina Ira Geraldina Isra Herdina Fauziah Putri Jamaluddin Kabul Wahyu Utomo Kadek Ayu Purniawati Kardini, Ni Luh Khadijah Maming khusnul khotimah Lukytta Gusti Acfira Manggarani, Cynthia Ayu Maria Rio Rita Martino Wibowo Masditok, Tokit Muhammad Rizkillah Murtiadi Awaluddin Ni Luh Kardini Ni Made Devi Devanthi Nomleni, Anton PW Noor Syaifuddin Noor Syaifuddin, Noor Noor Syaifudin Pamungkas, Kasno Prasetiyo, Yudhi Radinal, Radinal Rakhmat Nurul Prima Nugraha Redjeki, Finny Rena, Melan Rima Rachmawati Risnayanti Andi Djamro Ritonga, Linda Mayasari Riyan Sisiawan Putra Safitri, Julia Sanusi, Nina Utami Sapuriningsih, Chikita Lestari Saputra, Muhamad Ferdian Sarwo Edy Handoyo, Sarwo Edy Sidrotun Na'im Sinaga, Hommy Dorthy Ellyany Sri Undai Nurbayani St.Hatidja Subchan, Subchan Sudarmo, Agnes Sudarmo, Agnes Puspitasari Suhardi Suhardi Suhardi Suhardi Suhardy Sujono Sujono, Sujono SULTAN, ZULKIFLI Tasrim, Tasrim Tomi Apra Santosa Tri Wahyuningsih Usmany, Paul Utami, Made Dwi Mas Wahyuddin Wahyuddin Widya Rizky Pratiwi, Widya Rizky Wulandari, Andi Sri Rezky Yusuf Bahtiar