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Tourism Service Marketing Process Wulan, Nur
Neo Journal of economy and social humanities Vol 1 No 1 (2022): Neo Journal of Economy and Social Humanities, March 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.96 KB) | DOI: 10.56403/nejesh.v1i1.4

Abstract

The purpose of this study is to find out how the marketing process for tourism services is, to find out what obstacles can hinder the marketing process for tourism services, to find out what solutions are being carried out in overcoming obstacles in the marketing process for tourism services. The research methodology used is descriptive qualitative which aims to describe the conditions and analyze the marketing process of tourism services. In this study, data related to the author's study are sourced from library studies, field studies, and documentation techniques. The results of research on the marketing process of tourism services, the authors can conclude that to understand the products offered to the customer, the company is obliged to provide training on product knowledge to freelance officers. Lack of anticipating price competition at the same level of tourism service class. The distribution of brochures and website updates has not been carried out properly so that customers are less aware of the existence of the tourism travel agency.
Co-Authors Abdal Rohim Aditiya Puspanegara Adji, Alberta Natasia Afriliani, Dena Aini, Khusnul Alan Ali, Gito Amaliy, Soufa Ari Usman, Ari Arief Budiman Arnida Sari Ashari, Indra Auliyani, Rima Badriah, Dewi Laelatul Badriah, Dewi Lailatul Christinawati, Christinawati Dahri, Fachru David David Derri Ris Riana, Derri Ris Dharmawati Dharmawati, Dharmawati Dharmawati4, Dharmawati Diah Ariani Arimbi Dinah Husniah Ekawan, Triki Endang Rahmawati, Endang Fadhillah, Ilham Rizki Fahmi Ramadhan, Fahmi Fitri Annisah lubis, Yessi Fitriana, Liza Haida Dafitri, Haida Hanafi, Andi Marwan El Handoko, Divi Harahap, Ferdy Ramadhan Harahap, Herlina Harahap, Renaldy Hartiningtyas, Widjati Hutapea, Yan Daniel Ida Nurul Chasanah ILHAM FAUZI Khasyar, Meita Lesmiaty Kukuh Yudha Karnanta Kusuma, Arya Novri Lestari, Yuyun Dwi Lina Puryanti Liza, Risko Lukman Hakim Mauludi, Anugrah Bulan Mawaddah, Anggi Ulfah Mawati, Inka Puspa Merduaty, Rona Cahyantari Moch. Didik Nugraha Muhammad Rasyad Al Fajar Muhammad Syarif Abdillah, Muhammad Syarif Mulyati, Lia Mulyati, Shilvany Aulya Natasa, Sara Nurfallah, Neng Sri Nurpadilah, Dila Nurpadillah, Dilla Pratama, Ilham Pratiwi, Cysakaren Diva Pratiwi, Novita Dewi Priyowidodo, Stephanus Putri, Clarita Rena Radjak, Karmila Damariani Rahmadyani, Cahya Galuh Rizal Octofianto Datau Ropii, Ahmad Rusmianingsih, Nining Sahmiar Pulungan, Sahmiar Sari, Ani Herna Sari, Ika Sarudin Sarudin, Sarudin Setijowati, Adi Siregar, Yunita Sari Sitepu, Feza Rahman Sitorus, Dicky Andreas Sri Hariyati, Rr Tutik Sugihartati, Rahma Suhada, Ronny Sumi Khairani, Sumi Suriati, Suriati Suryaaji, Abila Sutandi, Andi Syahputri, Nenna Irsa Syiam Pratama, Ardianto Tanjung, Tasya Arifin Ummul Khair Wahyu Pratama Wandira, Diah Putri Ayu Yessi Fitri Annisah Lubis Yulianti, Ajijah Yunita Yunita Zannah, Gita Sabilah Anur