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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Penelitian Ekonomi dan Bisnis IJIBE (International Journal of Islamic Business Ethics) International Journal Ihya' 'Ulum al-Din Economica: Jurnal Ekonomi Islam DIJB (Diponegoro International Journal of Business) Journal of Islamic Accounting and Finance Research Abdimasku : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu Journal of Digital Marketing and Halal Industry Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam AL-ARBAH: Journal of Islamic Finance and Banking JSSM Journal of Applied Nursing and Health USRAH: Jurnal Hukum Keluarga Islam ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Indonesia Sosial Sains Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesian Journal of Early Childhood : Jurnal Dunia Anak Usia Dini Jurnal Kabar Masyarakat Research Horizon Strata Social and Humanities Studies Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora Edusight Jurnal Pengabdian Masyarakat (EduJPM) Economic and Business Horizon Teknobuga : Jurnal Teknologi Busana dan Boga The Indonesian Journal of Islamic Economics Research BISNIS : Jurnal Bisnis dan Manajemen Islam Entrepreneurship and Innovation Review
Satria Avianda Nurcahyo
Universitas Ngudi Waluyo
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TikTok Made Me Buy It: Analyzing the Influence of Content Marketing and Engagement on Generation Z's Purchase Intention Ferdianto, Raditya; Nurcahyo, Satria Avianda; Wahyuni, Eka Renny Noviati; Aisyah, Siti
Strata Social and Humanities Studies Vol. 2 No. 2 (2024): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v2i2.258

Abstract

This study aims to examine the influence of content marketing and customer engagement on the purchase intentions of Generation Z users on the TikTok platform in Central Java, utilizing a quantitative methodology and the SmartPLS version 3.29 analysis tool. The sample of this study included 200 Tiktok Platform Users aged 16-28 years in the Central Java region. Data was collected through a questionnaire focused on content marketing, customer engagement, and purchase intention. An analysis was performed to examine the correlation between content marketing and customer engagement regarding buy intention and to evaluate the mediation function of consumer engagement in the correlation between content marketing and purchase intention. The outcomes of this study indicate that content marketing and customer engagement have a positive and significant impact on purchase intention, with customer engagement acting as a mediating variable in the relationship between content marketing and purchase intention. Furthermore, creating content by paying attention to Reader Cognition and sharing motivation, persuasion, and decision-making factors with Generation Z on the Tiktok platform will increase enthusiasm, attention, sharing, and learning in customer engagement so that it will encourage transactional interest or referential interest or preferential interest or an exploratory interest in customers.
Pemberdayaan Petani Kentang Kecamatan Kopeng dengan Digital Platform Capability dan Supply Chain Green Management Oprasional Proses Nurcahyo, Satria Avianda; Sudiyono, Sudiyono; Ali, Ahmad; Widagdo, Teguh Harso; Rachmawati, Meida; Mustagfiroh, Alif
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 1 (2025): JANUARI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i1.2877

Abstract

Pemberdayaan petani kentang di Kecamatan Kopeng menjadi salah satu prioritas dalam meningkatkan kesejahteraan masyarakat agraris. Penelitian ini bertujuan untuk mengembangkan kemampuan digital platform (Digital Platform Capability) dan manajemen rantai pasok hijau (Supply Chain Green Management) pada proses operasional pertanian kentang. Kegiatan ini dilakukan melalui metode partisipatif dengan pendekatan pelatihan, pendampingan, dan evaluasi kinerja petani di Kecamatan Kopeng. Digital Platform Capability diterapkan untuk membantu petani mengakses informasi pasar, teknologi budidaya terkini, dan platform penjualan secara langsung kepada konsumen. Sementara itu, Supply Chain Green Management diperkenalkan untuk memastikan praktik pertanian yang ramah lingkungan, efisiensi logistik, dan pengurangan limbah pada setiap tahap operasional.Hasil dari program ini menunjukkan peningkatan pemahaman dan keterampilan petani dalam memanfaatkan teknologi digital untuk kegiatan agribisnis, seperti pemasaran produk melalui media sosial dan e-commerce. Selain itu, penerapan manajemen rantai pasok hijau berhasil mengurangi penggunaan bahan kimia berlebihan dan meningkatkan efisiensi distribusi hasil panen. Program ini juga berdampak pada peningkatan pendapatan petani sebesar 20% dibandingkan sebelum implementasi.Kesimpulannya, pemberdayaan melalui integrasi teknologi digital dan pengelolaan rantai pasok hijau mampu meningkatkan produktivitas dan keberlanjutan usaha tani kentang di Kecamatan Kopeng. Rekomendasi untuk pengembangan program ini adalah memperluas jangkauan pelatihan dan menciptakan ekosistem kolaborasi antara petani, pemerintah, dan pelaku bisnis agribisnis untuk mendukung transformasi digital dan keberlanjutan pertanian.Kata kunci: Pemberdayaan petani, Digital Platform Capability, Supply Chain Green Management
REKONSTRUKSI PEMAHAMAN HUKUM ISLAM TERHADAP PERNIKAHAN BEDA AGAMA: KAJIAN KRITIS ATAS KHI DAN FATWA MUI Jannah, Roikhatul; Nurcahyo, Satria Avianda
USRAH: Jurnal Hukum Keluarga Islam Vol. 6 No. 1 (2025): Januari
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/usrah.v6i1.1793

Abstract

This study aims to analyze the juridical-sociological review of the Compilation of Islamic Law (KHI) and ulama fatwas related to interfaith marriages in Indonesia. The method used is qualitative with a descriptive-analytical approach, combining legal document review and in-depth interviews with scholars, legal practitioners, and couples involved in interfaith marriages. Primary data were obtained from MUI fatwas, related articles in the KHI, and interviews with relevant informants. Secondary data were collected from related literature, legal journals, and previous research results. This study found that the KHI, which is the main guideline in Islamic family law in Indonesia, strictly prohibits interfaith marriages, as regulated in Article 40 letter c and Article 44 of the KHI. MUI Fatwa Number 4 of 2005 emphasizes the impermissibility of marriage between Muslims and non-Muslims, on the grounds of maintaining the sanctity of Islamic teachings. However, from a sociological perspective, the study shows that there are various challenges and social dynamics that influence the practice of interfaith marriages. Interviews with informants indicate that factors such as social policies, family pressure, and personal commitment are the main considerations in deciding on interfaith marriages. This study concludes that the development of laws and fatwas of ulama need to consider aspects of humanity and social diversity, in order to create a balance between adherence to religious teachings and the needs of an increasingly pluralistic society. The recommendations of this study include the importance of interfaith dialogue and the improvement of the KHI to include more inclusive guidelines in dealing with the dynamics of interfaith marriage in Indonesia.
Pemberdayaan Petani Dengan Strategi Pemasaran Produk UMKM Melalui Penggunaan Digital Marketing Pada Komunitas Peternak Telur Puyuh Kecamatan Getasan Sudiyono, Sudiyono; Nurcahyo, Satria Avianda; Widagdo, Teguh Harso; Ali, Ahmad; Purwanto, Adi
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.2985

Abstract

Pemberdayaan petani dan peternak merupakan salah satu upaya strategis dalam meningkatkan kesejahteraan masyarakat pedesaan. Program ini bertujuan untuk meningkatkan kapasitas komunitas peternak telur puyuh di Kecamatan Getasan melalui strategi pemasaran produk UMKM berbasis digital marketing. Tantangan utama yang dihadapi oleh peternak meliputi keterbatasan akses pasar, rendahnya literasi digital, serta kurangnya pemanfaatan teknologi dalam pemasaran. Melalui program ini, dilakukan pelatihan dan pendampingan dalam pemanfaatan berbagai platform digital, seperti media sosial, marketplace, dan aplikasi e-commerce untuk meningkatkan jangkauan pemasaran produk.Metode yang digunakan dalam kegiatan ini mencakup survei kebutuhan, pelatihan digital marketing, serta monitoring dan evaluasi terhadap penerapan strategi pemasaran oleh peserta. Hasil dari program ini menunjukkan adanya peningkatan pemahaman dan keterampilan peternak dalam memanfaatkan digital marketing, yang berimplikasi pada peningkatan penjualan dan perluasan pasar. Selain itu, terbentuknya komunitas pemasaran digital berbasis peternak diharapkan dapat menjadi wadah kolaborasi dan berbagi pengalaman dalam mengembangkan usaha secara berkelanjutan.Kesimpulannya, strategi pemasaran berbasis digital marketing terbukti menjadi solusi efektif dalam meningkatkan daya saing produk UMKM peternak telur puyuh. Pemberdayaan berbasis teknologi ini diharapkan dapat mempercepat transformasi ekonomi digital di sektor peternakan dan memberikan dampak positif terhadap kesejahteraan peternak di Kecamatan Getasan.Kata kunci: pemberdayaan petani, digital marketing, pemasaran UMKM, peternak telur puyuh, Kecamatan Getasan.
STRATEGI PROMOSI PADA BUMDES-MART DESA KRADENAN KABUPATEN SEMARANG Widagdo, Teguh Harso; Sudiyono; Nurcahyo, Satria Avianda; Rachmawati, Meida; Ali, Ahmad
Jurnal Bakti Humaniora Vol. 3 No. 1 (2023): JUNI 2023
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v3i1.2360

Abstract

Dengan pesatnya perkembangan teknologi, berimbas pada peningkatan akan pentingnya keberadaan bisnis ritel atau retail business di tengah masyarakat. Semula dipandang hanya sebagai penyedia barang dan jasa, kini ritel dipandang sebagai bisnis yang semakin inovatif, dinamis, dan kompetitif. Untuk menjadikan ritel sebagai bisnis yang demikian, diperlukan pemberdayaan para pelaku usaha untuk meningkatkan kemampuannya melalui bimbingan dan pelatihan sehingga kompetensi kewirausahaannya akan makin meningkat dengan pengelolaan usaha yang dijalankan menjadi lebih baik, efektif dan efisien. Penelitian ini dirancang untuk pemilik atau pimpinan toko ritel dan karyawannya untuk berlatih mendesain gambar dan teks menggunakan Canva sebagai alat promosi. Hasil dari pengabdian masyarakat ini antara lain pembuatan modul Canva sebagai panduan desain gambar, pembuatan kerangka kerja deskripsi kerja untuk setiap pemilik atau pimpinan usaha dan karyawan, dan hasil pelatihan desain gambar menggunakan Canva digunakan dalam bahan promosi seperti t-shirt, mug, spanduk, flyer, poster, banner ataupun sarana lainnya. Kata Kunci: bisnis ritel, strategi promosi, pelaku usaha
Maqasid Syariah Management in Realizing Sustainable Development Goals: Perspective of the Halal Tourism Industry Nurcahyo, Satria Avianda; Jannah, Roikhatul; Anis, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23093

Abstract

This research aims to explore in depth the application of Maqasid Syariah management in the Hajj and Umrah industry in Central Java and its contribution to achieving Sustainable Development Goals (SDGs). The Hajj and Umrah industry faces challenges in aligning Maqasid Syariah principles with management practices that support sustainability. This issue arises from the need to meet the spiritual and religious requirements of pilgrims while also making meaningful contributions to the Sustainable Development Goals (SDGs). The method used in this research is a qualitative method with a field interview approach, where data is collected through in-depth interviews with various Hajj and Umrah industry players, including travel agents, service providers and relevant regulators. Theoretically, this research contributes to the literature on integrating Maqasid Syariah into halal industry management, particularly in the Hajj and Umrah sector. The findings expand the concept of Syariah-based management by providing empirical evidence on how Maqasid Syariah principles—such as fulfilling basic needs, environmental protection, and community empowerment—can be applied to support sustainable development goals. Practically, the findings offer guidance to stakeholders in the Hajj and Umrah industry, including travel agencies, service providers, and regulators, in designing Maqasid Syariah-oriented management strategies. These findings may aid in developing community economic empowerment programs, environmental conservation initiatives, and inclusive services for pilgrims.  This research concludes that Maqasid Syariah management has great potential for increasing the sustainability and competitiveness of the halal tourism industry in Central Java. It is hoped that the results of this research can provide insight for stakeholders in designing more effective policies and strategies to support a sustainable halal tourism industry.
Business Performance and Organizational Sustainability in the Muslim Fashion Industry through Religious-Centric Product Strategies Ramadhani, Noor Laila; Nurcahyo, Satria Avianda; Isnawati, Setya Indah; Ilyasa Bin Muhammad Faiq
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23764

Abstract

This research aims to  explores the impact of religious-centric product strategy, operational sustainability, and product quality on business performance in the Muslim fashion industry in Central Java. Using a quantitative approach with SEM PLS analysis, data was collected from 285 Muslim fashion outlets. The study aimed to test four hypotheses and two mediation tests to understand the relationships among the constructs. The results indicate that religious-centric product strategy positively influences operational sustainability and product quality, which in turn significantly affects business performance. Furthermore, operational sustainability and product quality were found to have significant mediation effects on the relationship between religious-centric product strategy and business performance. However, one hypothesis—regarding the direct relationship between religious-centric product strategy and business performance—was found to be non-significant. This suggests that while religious-centric strategies are crucial for enhancing operational sustainability and product quality, their direct effect on business performance is less pronounced. Overall, the findings highlight the importance of integrating religious values into business strategies for improving sustainability and quality, which, in turn, drive business performance in the Muslim fashion sector. This study contributes to the understanding of how religious-based strategies can influence business outcomes and provides practical implications for businesses aiming to enhance their competitiveness in the market. Keywords: Business Performance, Religious Centric Product Strategies, Organizational Sustainability, Maqashid Syariah
Improving Indonesia’s Sharia Banking Performance Through Intellectual Capital Efficiency and Sharia Compliance Nurcahyo, Satria Avianda; Ferdianto, Raditya; Kusumawati, Diah Ayu
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 1 (2025): March 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.1.1-25

Abstract

This research aims to analyze improving sharia banking performance, which has become the main focus for sharia banks worldwide, including PT. Bank Syariah Indonesia in Semarang and Salatiga. It examines the role of intellectual capital efficiency and sharia compliance as mediating variables in improving sharia banking performance. The research methodology uses a quantitative approach through SEM PLS data collected by surveys using questionnaires. The research respondents were employees of PT Bank Syariah Indonesia in Semarang and Salatiga, with a total of 250 employees, consisting of 145 male and 105 female employees. The sampling technique used was a census, where the entire population was directly sampled, so the number of respondents was 250. The results of the analysis show that intellectual capital efficiency and sharia compliance have a significant influence on increasing sharia banking performance at PT. Bank Syariah Indonesia in Semarang and Salatiga. Sharia compliance has also been proven to be a mediating variable influencing intellectual capital efficiency and banking performance. This research provides a deeper understanding of the relationship between intellectual capital efficiency, sharia compliance, and increasing sharia banking performance in the context of Islamic banks in Indonesia. The implications of this research can help bank management identify areas that need improvement and optimize resources to improve their overall performance. By increasing the efficiency of intellectual capital management and ensuring compliance with sharia principles, PT. Bank Syariah Indonesia in Semarang and Salatiga improved its overall performance and strengthened the trust of customers and other stakeholders.
Point of View Maslahah Mursalah Among Workers in Organizations: Exploring an Islamic Perspective with Humanistic Value Prameswari, Dita; Nurcahyo, Satria Avianda; Damayanti, Adelia Ika; Rahayu, Indah; Fachrunnisa, Olivia
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 1 (2025): March 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.1.%p

Abstract

This study aims to improve maslahah mursalah in organizations, measured from the perspective of today's active workers, and how they view maslahah mursalah in their respective workplaces. Humanistic leadership and work recognition are important and influential in implementing Islamic HRM in organizations. This study is motivated by several research gaps, especially the lack of research on maslahah mursalah in Islamic HRM. The method used in this study is quantitative research with a sample of 120 active workers in Grobogan Regency. Meanwhile, the sampling technique used is purposive sampling, with the criteria of working for a minimum of 2 years, aged 21-35 years old. Data analysis in this study is conducted with the SmartPLS 4.1 analysis tool. The study results show that humanistic leadership significantly influences work recognition, humanistic leadership significantly influences maslahah mursalah, work recognition significantly influences maslahah mursalah, and work recognition mediates the relationship between humanistic leadership and maslahah mursalah. On the other hand, there are findings related to the new concept of maslahah mursalah in organizations based on the perspective of today's workers who place more emphasis on knowledge, recognition, and reward.
PENGUATAN KINERJA SDM MELALUI TEKNOLOGI INFORMASI PADA UMKM Kusumawati, Diah Ayu; Nurcahyo, Satria Avianda
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.270

Abstract

Intense competition makes companies have to be able to compete in the global industry. Improving the quality of human resource performance has an important role in improving the quality of the company. Various factors can support HR performance such as self-competence, Islamic work ethics and information technology. Someone who has self-competence and a good Islamic work ethic can improve the performance of his human resources. Support from information technology expertise can also strengthen the relationship between self-competence and Islamic work ethics in improving HR performance. This study uses SPSS 16 testing. The results of this test show that self-competence and Islamic work ethic can affect HR performance. Meanwhile, information technology cannot be a moderator and does not strengthen the relationship between self-competence and Islamic work ethics on HR performance in MSMEs in Central Java. This means that information technology in MSMEs has been widely used, but its use is not optimal and so it is not able to support improving the performance of its human resources
Co-Authors Abdul Aziz Achmad Rizal Achmad Rizal Adelia Ika Damayanti Adi Purwanto Ahmad Ali Ahmad Ali Ahmad Ali Alif Mustaghfiroh Ana Puji Astuti Andriyani Andriyani Anis Malik Thoha Anis Malik Thoha Anisa Dewi Arismaya Anisa Dewi Arismaya Anugerah, Riva Mustika Ari Pranaditya Ari Siswati Aris Puji Purwatiningsih Ariyani, Julinta Eka Awal, Muhammad Bulan Karima Nurani Damayanti, Adelia Ika Devi, Chindya Paramitha Diah Ayu Kusumawati Diah Ayu Kusumawati Dita Prameswari Dwijayanti, Rahmania Argita Eka Renny Noviati Wahyuni Eko Budiyanto, Ari Eko Budiyanto Ari Fachrunnisa, Olivia Familia Artha Fitri Dwi Jayanti Fitri Dwi Jayanti Harry Soesanto Ilyasa Bin Muhammad Faiq Irfan Wildzan Muafa Irfan Wildzan Muafa Irsal Fauzi Isnawati, Setya Indah Isnwati, Setya Indah Jaya Ramadaey Bangsa Joyo Minardo Kristanti kristanti Kustiyono MA Irfan Rahmana Meida Rachmawati Mohamed El Khawarizmi Mufidah, Luklu'ul Muhammad Anis Muhammad Anis Muhammad Anis Muhammad Anis, Muhammad Muhammad Awal Mustagfiroh, Alif Noor Laila Ramadhani Noor Laila Ramadhani Panca Nur Hayati Pipit Sundari Pratondo, Katon Prihantini, Isra Priyanto Priyanto Raditya Ferdianto Raditya Ferdianto Raditya Ferdianto Rahayu, Indah Rhaissa Anindya Azzahra Rionaldo, Richo Setya Indah Isnawati Siti Aisyah Siti Haryani Sudiyono Sudiyono Sudiyono Sudiyono Sundari, Pipit Tantra, Arda Raditya Teguh Harso Widagdo Teguh Harso Widagdo Tettie Setiyarti Thoha, Anis Malik Tri Wikaningrum Tri Wikaningrum Ucta Pradema Sanjaya Ummu Muntamah Widagdo, Teguh Harso Yeni Indraningtyas