Claim Missing Document
Check
Articles

PEMBERDAYAAN PEREMPUAN DESA GUNA MENINGKATKAN KEMANDIRIAN EKONOMI PEREMPUAN PADA INDUSTRI KONVENSI MELALUI PENGABDIAN MASYARAKAT DI KECAMATAN TINGKIR, KOTA SALATIGA Avianda Nurcahyo, Satria
Edusight Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v1i1.5

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan perempuan untuk meningkatkan kemandirian ekonomi melalui pengolahan limbah konveksi di Desa Tingkir Lor, Kecamatan Tingkir, Kota Salatiga. Metode yang digunakan adalah metode kualitatif dengan pembagian tiga tahapan nyata yaitu edukasi limbah, pengolahan limbah dan digitalisasi desa. Dengan adanya pengabdian masyarakat dan program yang telah disebutkan dapat diketahui bahwa pemberdayaan perempuan yang dilakukan mempunyai dampak positif dengan terjadinya peningkatan pendapatan subjek dan meningkatkan pula kemandirian ekonomi perempuan di Desa Tingkir Lor, Kecamatan Tingkir, Kota Salatiga.
Implementation of Digital Marketing Strategy in MSME Development in Candisari Ungaran Village Rachmawati, Meida; Widagdo, Teguh Harso; Sudiyono, Sudiyono; Nurcahyo, Satria Avianda; Ali, Ahmad
Jurnal Indonesia Sosial Sains Vol. 4 No. 08 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i08.863

Abstract

Candisari Village is a village where some of its MSMEs have utilized digital marketing platforms. With the rapid development of technology, the digital world and the internet have also impacted the field of marketing. The marketing trend, which was initially conventional (offline), has now shifted to digital (online). This study adopts a qualitative approach and descriptive analysis approach, which means using a qualitative approach to understand and describe the implications of analysis principles contained in MSMEs' digital marketing strategies. The research aims to gather information about digital marketing strategies for the development of micro, small, and medium-sized enterprises (MSMEs). The digital marketing strategies implemented by food and beverage MSMEs in Candisari Village include marketing through social media platforms and various e-commerce applications such as GrabFood, GoFood, and ShopeeFood. To promote their businesses, the majority of MSMEs utilize Instagram, Facebook, TikTok, and WhatsApp as platforms to upload attractive photos and videos of their products on their Instagram accounts, including Instagram Reels, Instagram Feed, and Instagram Stories. Overall, MSMEs in Candisari Village have experienced progress and healthy competition in business development after implementing digital marketing strategies, leading to the advancement of their businesses
Strategi Human Capital Development Guna Membangun Sustainable Organization dengan Maqasid Syariah Pada Pegawai Kementrian Agama Kabupaten Semarang Satria Avianda Nurcahyo; Sudiyono, Sudiyono; Rachmawati, Meida; Widagdo, Teguh Harso; Ahmad Ali
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2024): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v2i2.1525

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pengembangan sumber daya manusia (Human Capital Development) dalam membangun organisasi yang berkelanjutan dengan pendekatan Maqasid Syariah pada pegawai Kementerian Agama Kabupaten Semarang. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa strategi pengembangan human capital yang efektif melibatkan pelatihan berkelanjutan, peningkatan kompetensi profesional, dan penanaman nilai-nilai syariah dalam budaya organisasi. Implementasi Maqasid Syariah dalam pengembangan sumber daya manusia tidak hanya meningkatkan kinerja pegawai tetapi juga memastikan kesejahteraan holistik yang mencakup aspek spiritual, moral, dan sosial.Hasil penelitian mengungkapkan beberapa temuan penting: (1) Pelatihan berkelanjutan yang mengintegrasikan nilai-nilai syariah telah meningkatkan motivasi dan produktivitas pegawai; (2) Peningkatan kompetensi profesional melalui program pengembangan karir telah berhasil meningkatkan kualitas pelayanan publik; (3) Penanaman nilai-nilai Maqasid Syariah dalam budaya organisasi telah menciptakan lingkungan kerja yang lebih harmonis dan beretika tinggi. Selain itu, penelitian ini menemukan bahwa keterlibatan pegawai dalam pengambilan keputusan strategis memperkuat komitmen mereka terhadap tujuan organisasi yang berkelanjutan. Penelitian ini memberikan kontribusi penting dalam merumuskan kebijakan pengembangan sumber daya manusia yang berkelanjutan dan sesuai dengan prinsip-prinsip syariah, yang diharapkan dapat menjadi model bagi lembaga pemerintah lainnya.
The Role of Strategic Human Resource Management to Improve the Sustainable Fashion Industry in the Start-Up Perspective of Fashion MSMEs Satria Avianda Nurcahyo; Noor Laila Ramadhani; Setya Indah Isnawati
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the role of Strategic Human Resource Management (SHRM) in advancing sustainability within the fashion industry, particularly for Micro, Small, and Medium Enterprises (MSMEs). As sustainability awareness grows among consumers and businesses, MSME fashion startups face unique challenges due to limited resources. Using a quantitative approach with SEM PLS tools, the study collected data through questionnaires from fashion MSMEs and analyzed the relationship between SHRM and sustainable practices. The findings show that SHRM practices, such as recruiting employees with sustainability awareness, providing relevant training, enhancing communication on sustainability goals, and offering incentives aligned with sustainability, positively impact sustainability outcomes. Hypothesis testing confirmed that SHRM has a significant effect, with a t-statistic of 58.166 and a p-value of 0.000, indicating a strong, positive influence on sustainability in the fashion sector. The study highlights the importance of a strategic HR approach in supporting MSME sustainability goals, benefiting social, economic, and environmental aspects. It concludes that integrating SHRM into MSME fashion startups can enhance their competitiveness and contribute positively to the industry’s sustainable growth. This research provides key insights for MSME leaders to implement HR strategies that strengthen both business and sustainability objectives.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Isnawati, Setya Indah; Bangsa, Jaya Ramadaey; Nurcahyo, Satria Avianda; Ali, Ahmad
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
Market Orientation and Sharia Product Knowledge on Business Performance: Innovation Capability as an Intervening Variable in Sharia Banking Industry Irfan Rahmana, MA; Avianda Nurcahyo, Satria; Pranaditya, Ari
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 8 No. 1 (2026)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2026.8.1.28643

Abstract

Purpose - This study investigates the influence of market orientation and Sharia product knowledge on business performance in the Sharia banking industry, with innovation capability as an intervening variable. Method - Quantitative approach, the research employs Structural Equation Modeling Partial Least Squares (SEM PLS) to analyze data collected from a saturated sample of 213 permanent employees of PT Bank Muamalat, Central Java Regional Office. Result - The findings reveal that both market orientation and Sharia product knowledge significantly and positively impact business performance. Furthermore, innovation capability also demonstrates a positive and significant effect on business performance. The results confirm that innovation capability effectively serves as an intervening variable, strengthening the relationship between market orientation, Sharia product knowledge, and business performance. All five hypotheses tested in the study were supported, indicating the critical role of market orientation and Sharia product knowledge in enhancing innovation capability, which in turn improves business performance in the Sharia banking sector. Implication - These findings highlight the importance of aligning market strategies with Sharia principles and leveraging innovation to achieve competitive advantages in the dynamic banking industry. Originality - This research contributes to the growing literature on Sharia banking by providing empirical evidence of the interplay between market orientation, Sharia product knowledge, and innovation capability. It underscores the necessity for Sharia banks to prioritize knowledge dissemination and innovative practices to sustain performance in a competitive market. Future research is recommended to explore other potential variables that may mediate or moderate these relationships. Keywords: Market Orientation, Sharia Product Knowledge, Business Performance, Innovation Capability, Sharia Banking
Penyuluhan Inovatif: Talent Management dan AI Digital Brainstorming sebagai Upaya Pembentukan Kepribadian Unggul Peserta Didik MA Darul Ma’arif Pringapus Nurcahyo, Satria Avianda; Ali, Ahmad; Sanjaya, Ucta Pradema; Priyanto, Priyanto; Widagdo, Teguh Harso; Kustiyono, Kustiyono; Ramadhani, Noor Laila; Sundari, Pipit; Indraningtyas, Yeni
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 1 (2026): JANUARI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i1.3154

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta didik MA Darul Ma’arif Pringapus dalam mengelola potensi diri melalui penerapan Talent Management dan teknologi AI Digital Brainstorming sebagai sarana pembentukan kepribadian unggul. Latar belakang kegiatan ini berangkat dari tantangan dunia pendidikan modern yang menuntut generasi muda untuk memiliki kepribadian adaptif, kreatif, dan berdaya saing di era digital. Metode pelaksanaan meliputi penyuluhan interaktif, simulasi penggunaan AI brainstorming tools, serta pendampingan personal dalam mengidentifikasi bakat dan minat peserta didik. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta memahami konsep talent mapping, berpikir kritis, serta mengoptimalkan teknologi digital untuk pengembangan diri. Peserta didik juga menunjukkan antusiasme tinggi terhadap penerapan teknologi kecerdasan buatan sebagai sarana eksplorasi ide dan pemecahan masalah secara inovatif. Kegiatan ini memberikan dampak positif terhadap pembentukan karakter mandiri, percaya diri, serta tangguh menghadapi perubahan. Dengan demikian, penyuluhan inovatif berbasis Talent Management dan AI Digital Brainstorming menjadi langkah strategis dalam menyiapkan peserta didik berkepribadian unggul di lingkungan pendidikan madrasah.Kata kunci: penyuluhan inovatif, talent management, AI digital brainstorming, kepribadian unggul, peserta didik
The Association Between Infant Massage Frequency, Body Mass Index, and Early Psychomotor Milestones Among Infants Aged 3–12 Months: An Analytical Observational Study in Aligned with SDG 3 Haryani, Siti; Adimayanti, Eka; Astuti, Ana Puji; Minardo, Joyo; Nurcahyo, Satria Avianda
Journal of Applied Nursing and Health Vol. 8 No. 1 (2026): Journal of Applied Nursing and Health
Publisher : Chakra Brahmanda Lentera Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55018/janh.v8i1.507

Abstract

Background: Infant massage is a non-invasive, low-cost intervention that supports early childhood growth and development and is increasingly promoted in community health programs. However, evidence on its relationship with Body Mass Index (BMI) and early psychomotor milestone achievement in low- and middle-income countries, particularly Indonesia, remains limited. Therefore, this study aimed to examine the effect of infant massage on BMI and early psychomotor milestones among infants aged 3–12 months in alignment with Sustainable Development Goal 3 (Good Health and Well-Being). Methods: This study used a quantitative design with multiple linear regression analysis. The population consisted of infants aged 3–12 months in Semarang Regency, Indonesia, with a purposive sample of 250 infants. Inclusion criteria were good health status, age 3–12 months, and parental consent, while infants with congenital anomalies or developmental disorders were excluded. BMI was the dependent variable, and independent variables included infant massage frequency, psychomotor milestone achievement, feeding adequacy, and parental stimulation. Data were collected using WHO-standardized BMI measurements and psychomotor milestone checklists. Infant massage followed the standardized Love Baby Massage technique. Ethical approval was obtained, and data were analyzed using multiple linear regression with p-values, confidence intervals, and effect sizes reported. Results: Descriptive analysis indicated that the majority of infants received regular massage and exhibited nutritional status within the WHO reference standards. Regression analysis demonstrated that infant massage frequency and psychomotor milestone achievement were significant predictors of BMI (p < 0.05). Feeding adequacy showed a positive association with BMI and a moderate effect size, while parental stimulation exhibited a smaller and statistically nonsignificant direct effect. Collectively, the independent variables contributed substantially to explaining variations in BMI among infants aged 3–12 months. Conclusion: Regular infant massage plays a meaningful role in improving BMI and supporting early psychomotor development. Integrating massage practices with adequate nutrition and parental engagement is recommended as a comprehensive strategy to optimize infant growth and early development, consistent with SDG 3.