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Pemuliaan Perempuan dan Belis dalam Perkawinan Adat Manggarai Hairuddin K.; Iskandar, Abdul Malik; Harifuddin, Harifuddin
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.339

Abstract

This study explores the functions and meanings of belis, a traditional dowry or bride price in Manggarai culture, within marriage ceremonies in Mbuit Village, West Manggarai. Employing a descriptive qualitative approach grounded in symbolic interactionism, data were collected through in-depth interviews with cultural informants, supported by observation and literature review, and analyzed using the Miles and Huberman three-step framework. The findings reveal that belis serves as a key cultural element, fostering social integration, promoting harmony, and preserving traditions in Manggarai marriages. Symbolically, belis represents the union of two families (social integration) and signifies an economic exchange. The study also highlights the challenges faced by families, particularly those from lower socio-economic backgrounds, in fulfilling the belis requirements, underscoring its deep cultural significance and the commitment it represents.
Analisis Tindakan Sosial Orang Tua dalam Pernikahan Anak Usia Dini di Sulawesi Selatan Darwis, M. Ihsan; Harifuddin, Harifuddin
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.714

Abstract

This study aims to (1) explore the social actions undertaken by parents in early childhood marriages and (2) analyze the impacts of early childhood marriages on those involved. The research employs a mixed-methods approach using an exploratory sequential design, integrating qualitative and quantitative methods. The study population includes all early childhood marriages, with a sample size comprising 10%. The informants interviewed were the parents of early-marriage couples. Data collection methods involved in-depth interviews, participant observation, questionnaires, and literature reviews. Qualitative data analysis followed a three-stage technique, while quantitative data analysis employed frequency tabulation. The findings reveal that (1) Social actions in early childhood marriages fall into four categories: instrumental rationality, value rationality, traditional actions, and affective actions. (2) Early childhood marriages result in both positive and negative impacts. Positive outcomes include fostering independence, responsibility, and maturity among the couples, while negative outcomes include family disharmony, emotional instability, and divorce. In conclusion, early childhood marriage couples can be categorized based on four types of social actions, each driven by different motivations for marriage. This study recommends providing guidance and support to all early childhood marriage couples to help them navigate their marital lives successfully.
Pola Pemberdayaan Siswa Disabilitas Masa Pandemi Di Sekolah Luar Biasa Arnadya Kecamatan Manggala Kota Makassar Pratami, Nabigah Ayu; Asmirah, Asmirah; Harifuddin, Harifuddin
Jurnal Sosiologi Kontemporer Vol. 3 No. 2 (2023): Jurnal Sosiologi Kontemporer, Desember 2023
Publisher : Program Studi Sosiologi Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jsk.v3i2.4114

Abstract

Tujuan penelitian untuk mengetahui pola pemberdayaan siswa disabilitas dimasa pandemi serta hambatan apa yang dihadapi para siswa disabilitas dan bagaimana solusi dari hambatan tersebut sehingga terciptanya pola pemberdayaan siswa disabilitas dimasa pandemi di SLB Arnadya Kecamatan Manggala Kota Makassar. Para tenaga pendidik di SLB Arnadya menyadari bahwa masih banyak hambatan yang dihadapi siswa disabilitas maka dari itu pemberdayaan yang baik mengenai kondisi disabilitas harus terlaksana. Pemberdayaan anak disabilitas harus dapat diarahkan agar anak berkebutuhan khusus dapat menyesuaikan diri dan tetap berdaya untuk menghadapi kondisi dan keadaan kehidupan normal baru dimasa pandemi. Partisipasi dan kerja sama orangtua siswa juga sangat diperlukan untuk mendampingi dan membimbing anaknya didalam proses pembelajaran ditengah masa pandemi The purpose of this research was made so that we can find out the patterns of empowering students with disabilities during a pandemic and what obstacles students with disabilities face and what are the solutions to these obstacles so that a pattern of empowering students with disabilities is created during a pandemic at SLB Arnadya, Manggala District, Makassar City. The educators at SLB Arnadya realize that there are still many obstacles faced by students with disabilities, therefore good empowerment regarding the condition of disabilities must be carried out. The empowerment of children with disabilities must be directed so that children with special needs can adapt and remain empowered to face the new normal conditions and circumstances of life during a pandemic. The participation and cooperation of parents of students is also very much needed to accompany and guide their children in the learning process amid a pandemic
Effect of Tarekat Khalwattiyah-Samman on Fishermen's Work on The South Coast of South Sulawesi Iskandar, Abdul Malik; Bahri, Syamsul; Masdar, Muhammad; Nonci, Nurmi; Azuz, Faidah; Harifuddin, Harifuddin
el Harakah: Jurnal Budaya Islam Vol 25, No 1 (2023): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/eh.v25i1.18093

Abstract

Coastal fishermen communities hold religious rituals as Sufism practices. One of which is Tarekat Khalwatiyah-Samman, which affects their daily work. This paper aims to identify the substance of the Khalwatiyah-Samman teachings. It deciphers the effect of this teaching on the work of fishermen on the south coast of South Sulawesi. This research is qualitative with social and empirical approaches. Data collection was done through in-depth interviews, observation, and literature study. It employed qualitative data processing and analysis. The results showed that the substance of the Khalwatiyah-Samman teachings lies in its three doctrines: the purification of the soul, the concept of the essence of God, and the concept of human essence. In addition, the influence of Khalwatiyah-Samman's teaching on the work of fishermen on the south coast of South Sulawesi is the emergence of attitudes in work such as complacency; God has determined everything, and they do not have a competitive spirit and spirit of achievement. Accordingly, the substance of the Khalwatiyah-Samman teaching is that God has determined all human actions, and humans only live it. Moreover, the effect of the Khalwatiyah-Samman teaching is to form an attitude of fatalism in fishermen or resignation. Masyarakat nelayan di wilayah pesisir memegang teguh ritual keagamaan sebagai praktik Sufisme. Salah satunya yaitu Tarekat Khalwatiyah-Samman yang berpengaruh terhadap pekerjaan sehari-hari nelayan. Tulisan ini bertujuan memahami substansi ajaran Tarekat Khalwatiyah-Samman. Penelitian ini mengungkap efek Tarekat Khalwatiyah-Samman terhadap pekerjaan nelayan di pesisir selatan Sulawesi Selatan Penelitian ini bersifat kualitatif dengan pendekatan sosial dan empiris. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan studi literatur. Kajian ini menggunakan pengolahan dan analisis data kualitatif. Hasil penelitian menunjukkan bahwa ini substansi ajaran Tarekat Khalwatiyah-Samman terletak pada tiga doktrinnya yaitu penyucian jiwa, konsep esensi Ketuhanan dan konsep esensi manusia. Pengaruh tarekat Khalwatiyah-Samman terhadap pekerjaan nelayan di pesisir selatan Sulawesi Selatan adalah timbulnya sikap dalam bekerja seperti cepat puas, segala hal telah ditentukan oleh Tuhan, mereka tidak memiliki jiwa bersaing dan semangat berprestasi. Karena itulah substansi ajaran Khalwatiyah-Samman adalah semua perbuatan manusia telah ditentukan Tuhan dan manusia hanya menjalaninya. Adapun efek Tarekat Khalwatiyah-Samman adalah membentuk sikap fatalism pada nelayan atau kepasrahan.
Flood Disaster, Local Belief and Islam-Sufism Harifuddin, Harifuddin; Zainuddin, Rasyidah
el Harakah: Jurnal Budaya Islam Vol 19, No 1 (2017): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/el.v19i1.3916

Abstract

Flood disaster as a natural phenomenon has a lot of meaning for the rural community. They believe that flood is the power of deity, as a sign that a quarrel is happening ‘under water’, and a sign of God’s kindness because flood has negative and positive aspects. These show that people’s thoughts are shaped by several factors, such as local and religious beliefs (Sufism). This paper outlines how Segeri society describes the meaning of flood disaster constructed by local beliefs and Islamic sufism. Historically, the spread of Islam in South Sulawesi – that is generally characterized as ‘Sufi’ – is the factor influencing the religious belief of local society. The aforementioned belief is the sufism characteristic which is about the absolute resignation toward God’s will and fate. This study uses phenomenological approach to interpret the understanding of flood and the local belief obtained through in-depth interview to Bissu and farmers. The interview data is also linked to the observation of the natural environment. The research shows that Segeri society believes that flood is God’s will and reprisal. By being given an ordeal, someone’s sins will be decreased. Flood – they believe – will give positive impacts and also bring God’s blessing in their lives. This belief causes the so-called ‘resignation’ everytime flood destroys their area. Bagi masyarakat pedesaan, bencana banjir adalah fenomena alam yang memiliki banyak makna. Beberapa di antaranya yaitu banjir sebagai perwujudan kekuasaan dewa, sebagai pertanda sedang terjadi pertikaian di alam bawah air, dan merupakan tanda kebaikan Tuhan karena banjir memiliki aspek negatif dan positif. Contoh-contoh tersebut menunjukkan pemaknaan masyarakat yang dibentuk oleh beberapa faktor, antara lain kepercayaan lokal dan keyakinan keagamaan (sufisme). Tulisan ini menguraikan pemaknaan masyarakat Segeri terhadap terjadinya bencana banjir yang dikonstruksi kepercayaan lokal dan Islam sufisme. Secara historis, penyebaran agama Islam di provinsi Sulawesi Selatan yang umumnya berciri ‘sufistik’ merupakan salah satu faktor yang membentuk keyakinan keagamaan masyarakat setempat. Keyakinan keagamaan yang dimaksud adalah adanya karakteristik sufisme yang berisi ‘kepasrahan’ mutlak atas kehendak dan takdir Tuhan. Penelitian ini menggunakan pendekatan fenomenologi dengan menafsirkan pemahaman masyarakat Segeri terhadap banjir, kepercayaan lokal mereka yang diperoleh melalui wawancara mendalam dengan bissu dan petani. Data wawancara tersebut juga dihubungkan dengan pengamatan terhadap lingkungan alam setempat. Hasil penelitian menunjukkan bahwa masyarakat Segeri meyakini banjir sebagai cobaan dan kehendak dari Tuhan. Setiap cobaan yang dialami manusia berarti menggugurkan dosa-dosanya. Banjir yang datang dianggap memiliki hikmah kebaikan dan keberkahan Tuhan dalam kehidupan mereka. Keyakinan tersebut berkonsekuensi terhadap ‘kepasrahan’ masyarakat setiap banjir terjadi.
ANALISIS KELAYAKAN FINANSIAL FERMENTASI GOSSE (ceratophyllum demersum) SEBAGAI BAHAN PAKAN ALTERNATIF UNTUK TERNAK ITIK. Wahidah, Sri; Harifuddin, Harifuddin; Mubarak, Sultan; Fitriani, Fitriani; Alwi, Windawati
Journal Gallus Gallus Vol 3 No 3 (2025): Edisi Juli, Jurnal Gallus Gallus (2025)
Publisher : Jurusan Peternakan, Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tingginya biaya pakan dalam budidaya itik petelur menjadi tantangan utama dalam efisiensi produksi, terutama pada sistem intensif. Hal tersebut dapat diatasi dengan memanfaatkan limbah pertanian melalui fermentasi gosse untuk menekan biaya pakan. Penelitian ini bertujuan untuk mengetahui kelayakan finansial penggunaan fermentasi gosse pada bahan pakan ternak itik. Penelitian dilaksanakan pada bulan Maret sampai bulan Mei 2024 bertempat di Kandang Unggas milik Kampus Politeknik Pertanian Negeri Pangkajene Kepulauan menggunakan rancangan acak lengkap (RAL) dengan 5 perlakuan pakan: P0 (kontrol), P1 (tanpa fermentasi gosse), P2 (fermentasi gosse 10%), P3 (fermentasi gosse 15%) dan P4 (fermentasi gosse 20%), dengan total 45 ekor itik. Parameter yang diamati meliputi bobot hidup ternak itik, R/C Ratio, B/C Ratio dan IOFC. Data dianalisis menggunakan IBM SPSS Ver 20 dan Microsoft Exel. Hasil penelitian menunjukkan pemberian pakan dengan penambahan fermentasi Gosse hingga level 20% tidak memberikan pengaruh yang berbeda nyata terhadap bobot badan akhir itik Magelang petelur umur 24 minggu (p>0,05). Kesimpulan dari penelitian ini adalah P2 memberikan hasil terbaik dengan R/C ratio 1,10, B/C ratio 0,103 dan IOFC sebesar Rp511.805. Kata Kunci: Biaya Pakan, Efisiensi Usaha, Fermentasi Gosse, Itik Petelur, Kelayakan Finansial.
LITERASI PARIWISATA MASYARAKAT KECAMATAN BAROKO KABUPATEN ENREKANG Harifuddin, Harifuddin; Iskandar, Abdul Malik; Zainuddin, Rasyidah
Arunika: Jurnal Pengabdian Masyarakat Vol. 1 No. 1: Juni 2022
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v1i1.269

Abstract

Community empowerment becomes effective when the community responds to the activities carried out in empowerment. This service activity is a form of community empowerment in the tourism sector with a series of socialization, training, and mentoring activities. The targets of this empowerment are community groups such as youth organizations, tourism awareness groups, and tourism observer groups whose members come from the local community. This activity started with a half day FGD to identify their needs. Based on FGD data, the results of the analysis show that the community needs socialization about tourism perspectives, training is needed related to tourism potential mapping, tourism object management, supporting facilities and infrastructure management and guest management. To strengthen the training, the community also needs assistance from professionals and professional institutions such as professional guides under the Indonesian Tour Guide Association (HPI), Tourism Village Association (ASIDEWI), Indonesian Archipelago Tourism Village (DEWISNU) regarding the management of local tourism potential. In the implementation of socialization, the community was presented with material about the urgency of tourism to improve their economy. The Alla Village community has all of these potentials, both natural potential, cultural potential, and garden potential. All require management by skilled, knowledgeable and professional local people. The training activity was continued with mapping and identifying tourism potential and found many locations that could be managed professionally. This PKM recommends advanced training to explore more deeply the local potential and the potential of local human resources.
LITERASI KESIAPSIAGAAN DALAM MENGANTISIPASI BENCANA SOSIAL DI LINGKUNGAN MASYARAKAT KUMUH HARIFUDDIN, HARIFUDDIN; MAIDIN, RUSDI; NONCI, NURMI
Arunika: Jurnal Pengabdian Masyarakat Vol. 3 No. 2: Desember 2024
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v3i2.572

Abstract

The social conditions of people in slum neighbourhoods are full of irregularities such as messy living arrangements, and chaotic physical environment, and the lives of the residents are not healthy either. Such social conditions which is a fertile ground for the growth of social problems that lead to criminality, social to criminality, social problems such as quarrels, fights, noise and commotion that have the potential to become social disasters. Whereas, the on the other hand, slum communities want a quiet life and Therefore Therefore, this service was held which aims to: (1) equip the community with knowledge about the importance of preparedness in facing social threats in slum neighbourhoods. (2) equip the community with skills to handle social threats in their neighbourhood. Social threats that occur in their neighbourhood. This service occurred in Makassar City, precisely in Buntusu Village, Tamalanrea District. The activity took the form of literacy consisting of socialisation and training. The participants are residents living in the slum area representing each sub-district as evidenced by a letter from the head of each sub-district. 4 training participants represented each sub-district. Makassar City has 15 sub-districts with a total population of 1,432,189 people. Training participants as well as respondents totalled 160 people who were selected using the Slovin method. After the socialisation and training, all participants were given a questionnaire to determine their level of knowledge and skills in receiving the material presented by the presenters.
Media Sosial dan Pemenuhan Kebutuhan Informasi Lowongan Ketenagakerjaan terhadap Literasi Digital di Kalangan Tenaga Kerja di Kelurahan Tamamaung, Kota Makassar Asran, Alviona; Nonci, Nurmi; Harifuddin, Harifuddin
Jurnal Sosiologi Kontemporer Vol. 5 No. 2 (2025): Jurnal Sosiologi Kontemporer, Desember 2025
Publisher : Program Studi Sosiologi Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jsk.v5i2.6874

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media soisal dan pemenuhan kebutuhan informasi lowongan ketenagakerjaan terhadap literasi digital di kalangan tenaga kerja di Kelurahan Tamamaung, Kota Makassar. Latar belakang penelitian ini didasari oleh fenomena meningkatnya penggunaan media sosial sebagai sarana mencari informasi lowongan kerja, yang berpotensi memengaruhi keterampilan literasi digital masyarakat, khususnya angkatan kerja. Metode penelitian yang digunakan adalah metode campuran atau yang disebut mixed methode dengan pendekatan eksplanatoris sekuensial. Populasi penelitian ini adalah seluruh tenaga kerja di Kelurahan Tamamaung, dan jumlah sampel adalah 135 responden yang ditentukan menggunakan teknik Total sampling. Data dikumpulkan melalui kuesioner dan dokumentas, selanjutnya melakukan wawancara kepada 10 informan guna mendukung data kuantitaif kemudian dianalisis menggunakan analisis regresi linear berganda dan menggunakan pendekatan purposive sampling. Berdasarkan hasil data disimpulkan bahwa nilai signifikansi pada variabel “media sosial” (X1) adalah 0,003 dan variabel pemenuhan kebutuhan informasi lowongan ketenagakerjaan (X2) adalah 0,000, yang lebih kecil dari signifikansi 0,05. Selain itu, nilai t-hitung adalah 2,769 pada variabel “media sosial” (X2) dan 4,966 pada variabel pemenuhan kebutuhan informasi lowongan ketenagakerjaan (X2), kedua nilai t-hitung tersebut melebihi t-tabel sebesar 1,977. Hal ini mengindikasikan bahwa variabel X1 dan X2 secara positif dan signifikan mempengaruhi variabel Y. Dengan demikian, penelitian ini memvalidasi hipotesis penelitian (H1) yang menyatakan bahwa “terdapat pengaruh media sosial terhadap literasi digital” dan (H2) yang menyatakan bahwa “terdapat pengaruh pemenuhan kebutuhan informasi lowongan ketenagakerjaan terhadap literasi digital”. Hipotesis nol (H0) yang menyatakan bahwa “tidak terdapat pengaruh media sosial dan pemenuhan kebutuhan informasi lowongan ketenagakerjaan terhadap literasi digital” ditolak. Hal ini didukung dari hasil wawancara yang menyatakan bahwa media sosial memiliki peran yang cukup signifikan sebagai sarana informasi informal yang praktis, cepat dan mudah dijangkau dalam meningkatkan keterampilan literasi digital di era digitalisasi sebagai bentuk tindakan algoritmik di era digital. Berdasarkan hal tersebut, penelitian ini membuktikan bahwa penggunaan media sosial dan pemenuhan kebutuhan informasi lowongan kerja berpengaruh terhadap literasi digital tenaga kerja di Kelurahan Tamamaung, Kota Makassar. Hal ini menunjukkan bahwa media sosial bukan hanya sebagai sarana informasi, tetapi juga mampu meningkatkan keterampilan literasi digital masyarakat dalam menghadapi era digitalisasi. This study aims to analyze the influence of social media and the fulfillment of job vacancy information needs on digital literacy among workers in Tamamaung Village, Makassar City. The background of this study is the growing use of social media to find job vacancy information, which may affect the community's digital literacy skills, particularly among the workforce. The research method employed is a mixed-methods approach with a sequential explanatory design. The population of this study was all workers in Tamamaung Village, and the number of samples was 135 respondents, determined using the Total sampling technique. Data were collected through questionnaires and documentation, then conducted interviews with 10 informants to support quantitative data and then analysed using multiple linear regression analysis and using a purposive sampling approach. Based on the data results, it was concluded that the significance value of the "social media" variable (X2) was 0.003, and the variable fulfilling job vacancy information needs (X2) was 0.000, which is smaller than the significance of 0.05. In addition, the t-count value is 2.769 on the variable "social media" (X1) and 4.966 on the variable of fulfilling the need for information on job vacancies (X2), both t-count values exceed the t table of 1.977. This indicates that variables X1 and X2 positively and significantly influence variable Y. Thus, this study validates the research hypothesis (H1) which states that "there is an influence of social media on digital literacy" and (H2), which states that "there is an influence of fulfilling the need for information on job vacancies on digital literacy". The null hypothesis (H0) which states that "there is no influence of social media and fulfilling the need for information on job vacancies on digital literacy" is rejected. This is supported by the results of interviews, which state that social media has a significant role as a means of informal information that is practical, fast and easy to access in improving digital literacy skills in the digitalisation era as a form of algorithmic action in the digital era. Based on this, the study demonstrates that social media use and the need for job vacancy information influence the workforce's digital literacy in Tamamaung Village, Makassar City. This demonstrates that social media is not only a source of information but also capable of improving the community's digital literacy skills in the digital era.
Influencer, Generasi Z Dan Pemberdayaan Literasi Di Kota Makassar Putri, Muizzah Azizah; Bahri, Syamsul; Harifuddin, Harifuddin
Jurnal Sosiologi Kontemporer Vol. 5 No. 2 (2025): Jurnal Sosiologi Kontemporer, Desember 2025
Publisher : Program Studi Sosiologi Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jsk.v5i2.7052

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh influencer terhadap pemberdayaan literasi Generasi Z di Kota Makassar. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan uji regresi dan uji t, serta pendekatan kualitatif melalui wawancara untuk memperkuat hasil temuan. Berdasarkan hasil analisis data, diperoleh bahwa Hipotesis Nol (H0) ditolak dan Hipotesis Alternatif (H1) diterima, yang berarti terdapat pengaruh signifikan antara influencer terhadap pemberdayaan literasi Generasi Z di Kota Makassar. Hal ini dibuktikan dengan nilai signifikansi 0,000 < 0,05, t hitung 6,071 > t tabel 2,000, serta koefisien regresi sebesar 0,681. Temuan kuantitatif ini diperkuat dengan hasil wawancara kualitatif yang menunjukkan bahwa mahasiswa menilai influencer mampu memberikan inspirasi, motivasi, dan dorongan untuk lebih kreatif serta memanfaatkan media sosial sebagai sarana pembelajaran. Namun demikian, terdapat pula potensi dampak negatif berupa kecenderungan mengikuti tren hiburan dan perilaku konsumtif. Hasil penelitian ini memperkuat konsep sosiologi komunikasi yang menekankan pengaruh interaksi digital terhadap perilaku sosial, serta teori dampak sosial yang menjelaskan adanya dampak positif maupun negatif dari kehadiran influencer terhadap literasi generasi muda. This study aims to determine the influence of influencers on the empowerment of Generation Z literacy in Makassar City. The research method used is a quantitative approach with regression tests and t-tests, as well as a qualitative approach through interviews to strengthen the findings. Based on the results of data analysis, it was found that the Null Hypothesis (H0) was rejected and the Alternative Hypothesis (H1) was accepted, which means there is a significant influence between influencers on the empowerment of Generation Z literacy in Makassar City. This is evidenced by a significance value of 0.000 < 0.05, t count 6.071 > t table 2.000, and a regression coefficient of 0.681. These quantitative findings are reinforced by the results of qualitative interviews which show that students assess influencers are able to provide inspiration, motivation, and encouragement to be more creative and utilize social media as a learning tool. However, there are also potential negative impacts in the form of a tendency to follow entertainment trends and consumptive behavior. The results of this study strengthen the concept of communication sociology which emphasizes the influence of digital interaction on social behavior, as well as the theory of social impact which explains the positive and negative impacts of the presence of influencers on the literacy of the younger generation.
Co-Authors . Asmirah Abdul Malik Iskandar Abdullahi, Alima Bachtiar Ahmad Wadi, Ahmad Aidah, Nur Aini Nurul Akhsan, Fitriana Aksan, Fitriana Aldahlia Nur, Indra Alwi, Windawati Andalas, Ronny Anggun, Nur Alfiah Anita Sari Anriani, Haslinda Baji Ansar Arifin, Ansar Apriningsih, Apriningsih Apriningsih Arham Rusli, Arham Ashar, Muhammad Asran, Alviona Asrianti Sani Azus, Faidah AZUZ, FAIDAH Azuz, Fidaan Husein Bakri, Hasrul Bando, Nurjannah Baso Madiong Burchanuddin, Andi Crismawati, Crismawati Darwis, M. Ihsan Effendi, Subhan Farid Said, Farid Fatma Maruddin Firdaus Firdaus Fitriani Fitriani Gilang, Gilang Hairuddin K. Hardi, Yuni Hasanudin Kasim Haslinda B Anriani, Haslinda B Haslinda Haslinda, Haslinda Haviana, Evan Hemma, Teobaldus Irnayanti, Irnayanti Iskandar Iskandar Iskandar, Abd. Malik Jamal, Siti Aisyah Kamalia, La Ode Maidin, Rusdi Malik, Muh Nasir Mayella, Rasbiyanti Miftahul Jannah Mohamed, Sheik Mubarak Z, Sultan Mubarak, Sultan Muh Irwan, Muh Muhammad Fadly Muhammad Masdar Muhammad Nur Mutia Sari, Nova Nur, Khaeriyah Nurmi Nonci Pratami, Nabigah Ayu Putri, Muizzah Azizah R. Sapto Hendri Boedi Soesatyo Rahmi, Rika Rasyidah Zainuddin, Rasyidah Risky, Sartini Rizal Amin, Muhammad Rudi Salam Ruslan Ruslan selvi, A. Sitti Aisyah Sriwati Malle Subhan Haris Sugoro, Ramadhani Yusli Arbain Sukmawati Sukmawati Sukriya, Aminata Suparman Abdullah, Suparman Syamsul Bachri Syamsul Bahri Syamsurijal Syamsurijal, Syamsurijal Usman Ahmad Veronika Asri Tandirerung Wahidah, Sri Wahidiyat, Ahmad Waspada, Waspada YG, Yusliandira Nandini Zaenab Musa, Andi Ernie