Article Per Year (5 Year)
p-Index From 2021 - 2026
6.755
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Indonesia Journal of Accounting and Management Innovation QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Profesional Jurnal Hospitality dan Pariwisata Sustainable: Jurnal Kajian Mutu Pendidikan Journal of Accounting and Management Innovation Arus Jurnal Sosial dan Humaniora Annals of Human Resource Management Research Journal of Innovation Research and Knowledge Jurnal Mata Pariwisata Media Bina Ilmiah Jurnal Menata Postgraduate Management Journal Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Syafruddin Rais, Syafruddin
Politeknik Pariwisata Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal Menata

 1 
STRATEGI BRANDING KOPI SEKANAK “KOPI PARA RAJA“ Eva Amalia Rofii; Dewi Aurora Mikasari; Syafruddin Rais
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (971.496 KB)

Abstract

This study reconnoiters how the richness and local wisdom of Malay culture are preserved through the taste of coffee which has its authentic philosophy so that it becomes a strong branding. Count on the marketing public relations strategy of pull, push and pass to build a brand awareness of "Kopi Para Raja". Using strategic marketing public relations which is called Three Ways Strategy to intricate on how the strategic planning being established. The research method using qualitative approach and case study method. Data collection techniques are in-depth interviews and literature study. The results of this study indicate that the Marketing public relations of Kopi Sekanak wants to instill the mindset of "Kopi Para Raja" into the minds of consumers which has come to the results in a successful partnership, bundling and marketing campaign by Kopi Sekanak, in the process of establishing the brand awareness. Thus the progression in maintaining the brand awareness starts from the phase of unknown brand to the initial brand of Kopi Sekanak has reached the stage of the awareness of consumers which means the success of Kopi Sekanak resulted from a synchronized marketing efforts to promote Kopi Sekanak , Kopi Para Raja as a coffee brand.
STRATEGI BRANDING KOPI SEKANAK “KOPI PARA RAJA“ Rofii, Eva Amalia; Mikasari, Dewi Aurora; Syafruddin Rais
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study reconnoiters how the richness and local wisdom of Malay culture are preserved through the taste of coffee which has its authentic philosophy so that it becomes a strong branding. Count on the marketing public relations strategy of pull, push and pass to build a brand awareness of "Kopi Para Raja". Using strategic marketing public relations which is called Three Ways Strategy to intricate on how the strategic planning being established. The research method using qualitative approach and case study method. Data collection techniques are in-depth interviews and literature study. The results of this study indicate that the Marketing public relations of Kopi Sekanak wants to instill the mindset of "Kopi Para Raja" into the minds of consumers which has come to the results in a successful partnership, bundling and marketing campaign by Kopi Sekanak, in the process of establishing the brand awareness. Thus the progression in maintaining the brand awareness starts from the phase of unknown brand to the initial brand of Kopi Sekanak has reached the stage of the awareness of consumers which means the success of Kopi Sekanak resulted from a synchronized marketing efforts to promote Kopi Sekanak , Kopi Para Raja as a coffee brand.
PERANAN BARISTA DALAM MENYAJIKAN MINUMAN KOPI BERKUALITAS DI CAFE EXCELSO VITKA POINT TIBAN KOTA BATAM Abd. Rahman Yusuf; Syafruddin Rais
JURNAL MENATA Vol. 2 No. 1 (2023): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v2i1.182

Abstract

The role of baristas are as someone who brews and serves espresso based coffees. Espresso is a type of coffee made from the extraction of grounded coffee beans added with hot water under high pressure. This research aimed to find out about the role of baristas in serving high quality coffee at Excelso Cafe Vitka Point Tiban Batam. The theories used in this research were the theories of the baristas' role, and high quality coffee. This research used the quantitative approach with descriptive approach. There were 3 phases of data collection, which was observation, interview and documentation, which was then analyzed through 4 phases of data analyzing, starting with data collecting, data reduction, data serving and conclusion.
KEDAI KOPI SEBAGAI RUANG SOSIAL BUDAYA: STUDI TENTANG TRADISI MENGOPI DI KEDAI KOPI AMENG Amalia, Eva; Syafruddin Rais; Arieta, Siti
JURNAL MENATA Vol. 4 No. 1 (2025): MEI 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i1.395

Abstract

 Keunikan kopi Indonesia yang telah menyebar ke seluruh dunia secara global dan tumbuh menjadi budaya perilaku dan gaya hidup. Kajian fenomenologi ini bertujuan untuk mengelaborasi kopi secara khusus dalam budaya Melayu. Wilayah Kepulauan Riau tidak mengalami penjajahan Inggris secara historis, sehingga tidak mengenal budaya waktu minum teh. Sebaliknya, masyarakat Melayu mengenal kopi untuk dikonsumsi karena memiliki efek memberikan semangat bekerja akibat kandungan kafein di dalamnya. Kopi juga menjadi pelengkap yang enak karena mudah disajikan, hanya perlu diseduh dengan air panas dan cocok dipadukan dengan aneka cemilan. Perilaku sosial laki-laki Melayu yang suka duduk bersama sambil menunggu melaut memberikan peluang bisnis bagi para pedagang, orang Tionghoa, yang selama ini selalu hidup berdampingan dengan orang Melayu di Kepulauan Riau. Maka dari yang awalnya hanya kumpulan orang di pinggir laut, munculah kedai kopi tiam kopi. ‘Kedai Kopi Ameng” adalah salah satu kedai kopi terkenal dengan merek kopi lokalnya bernama Kopi Ameng yang kini memiliki cabang di Batam mengikuti sejarah legenda berdirinya Kopi Ameng di Belakang Padang selama bertahun-tahun. Tradisi ini tidak hanya menjadi ajang untuk mempertemukan berbagai usia, latar belakang suku, agama, dan profesi, tetapi juga menjadi ikon kopi Melayu dan representasi interaksi sosial budaya masyarakat Melayu
Co-Authors ., Dailami Abd. Rahman Yusuf Agung Setiawan AGUNG SETIAWAN Ahmad Sodikin alhamdi, rezki Ali Hanafiah Ambiyar, Ambiyar Anni Faridah Annisa, Putri Ardiansyah Saputra Ariansya, Bojes Asman Abnur, Asman Assoka Rizki Lucyana Aswin saputra Atmaja, Hari Sandi BAMBANG WAHYUDI WICAKSONO, BAMBANG WAHYUDI Bowen Algren Wuysang Bowen Algren Wuysang Brightness Bill Boy N Cahayani, Kartika Cherryline, Violetta DAILAMI Dailami Dailami Dailami. Dewi Aurora Mikasari Dochi Ramadhani Erni Karlina Eryd Saputra Eva Amalia Eva Amalia Eva Amalia Rofii Fatimah, Zahara Friadi, John Haufi Sukmamedian Heryatul Azizah Zaein I Nyoman Budiartha I Wayan Thariqy Kawakibi Pristiwasa Ilham, Wahyudi Intan Kusuma Wardani Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Ismanto, Winie Iswan Riyadi Iswan Riyadi Langi, yusakh yama Lapotulo, Nensi Leila Mona Ganiem Linawati Linawati Lubis, Arina Luthfini Maldin, Siska Amelia Meysie, Yovilia Mikasari, Dewi Aurora Moh. Thandzir N, Brightness Bill Boy Natal Olotua Sipayung Nora Listantia Nubi Adzrul Idzihart Nubi Adzrul Idzihart Pratama, Tito Puteri Haifa Putra, Ferrysah Rezki Alhamdi Rezki Alhamdi Rezki Alhamdi Rini, Rosie Oktavia Puspita Rofii, Eva Amalia Rosie Oktavia Puspita Rini Sipayung, Natal Olotua Siti Arieta Siti Nurapriani Sodikin, Ahmad Steven Johnson Sudirman Sudirman Sukmamedian, Haufi Supardi Taufik Bachrul Ulum Lubis Thamdzir, Moh. Thandzir, Moh Tirta Mulyadi Tirta Mulyadi Tito Pratama Toni Ari Wibowo Tukiyo Tukiyo Ulum Lubis, Taufik Bachrul Unung Verawardina, Unung Wahyudi Ilham Wakhinuddin Wakhinuddin, Wakhinuddin Wibowo, Agung Edy Widi Hardini, Widi Yulian Purnama Yuliana Yuliana Yusakh Yama Langi Yusuf, Abd Rahmad Yusuf, Abd Rahman Zaein, Heryatul Azizah