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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN wulandari, Dyah Ayu; Munifah, Munifah; Huda, Haris Ihsanil; Wardi, Agustinus
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v5i2.826

Abstract

The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enables companies to reach a broader market with moreefficient costs and more targeted strategies. Social media and digital platforms such as e-commerce have become effective tools for expanding product distribution, enhancing communication with consumers, and streamlining businessoperations. Digitalization also presents opportunities for innovation and economic growth through the use of electronic payment systems and internet-based business management. Therefore, the integration of information technology into marketing strategies is a crucial factor in creating competitiveadvantages and operational efficiency in the modern era. Keywords: Information Technology, Digital Marketing, E-commerce, Business Efficiency, Digitalization.
Co-Authors Abd. Rasyid Syamsuri Afrilian, Melda Agustiniatih, Andi Ahmad Ashifuddin Aqham Ahmad, Ulfa Al Hulaymi, Diva Salma Aprianti, Aprianti Aprina, Siti Citra Aulia Ardiyansyah, Bagus Arifyadi, Azam Asep Saeful Muhtadi, Asep Saeful AYU LESTARI Aziz, Mutmainnah Bauratu, Bauratu Dhevy Puswiartika Dian Fitriani Dian Sari, Ilmi diniyah, Usrotun DM, Fadhila Dyah Ayu Wulandari Faizin, A. Fajrin, Rohmatul Fahmi Fiitrianti, Fitrianti Fitiriani, Dian Halim, Moh Haris Ihsanil Huda Hasan Hasan Henny Henny, Henny Hidayatulloh, Muhammad Kris Yuan Hikma Hikma, Hikma Hilyah Ashoumi Ida Suryani, Ida Ifriqia, Fartika Ikhlas Rasido Irsan Irsan Iskandar Tsani, Iskandar Istiana Makarau, Nur Izzha, Nurul Jasmine, Asyifa Nadia Jayanti, Jayanti Juliati, Juliati Khamdiyah, Rif'atul Krisdayanti, Selvi Kurniasari, Agustina Linawati, Lusiana Madina, Siti Micha Felayati Silalahi Miftachul Jannah, Miftachul Mowemba, Gretza Eurika Mufrod, Mufrod Teguh Mulyo Muhammad Rivai Mulyo, Mufrod Teguh Munir, Abd Musdaliva, Siti N.Dumo, Nurrahma Nadia, Nurul Naqiyah, Jamilatun Natsir, Nanat Fatah Nehru Millat Ahmad Nila Zaimatus Septiana, Nila Zaimatus Ningsi, Listia Norrahma, Hayati Novianti Novianti Nuraulia, Eva Nurhazanah, Baiq Nurwahyuni Palupi, Endah Kinarya Perkasa, I Made Purwantini , Kasih Puspitasari, Intan N.N. Putri Setianingsih, Hesti Rahayu, Indah Tri Rahmi Ramadhani Rahmita, Fani Randilele, Rayastri S Resty, Made Ridhona, Ilma Ridwan Syahran Rofiqul Umam Romadhona, Annisa Nurhuda Safwan, Moh. Salsabillah, Putri Sarton, Sarton Saskia, Wafik Sawitri, Della Adelia Septiyani, Windi Silawati, Devi Syah, Muhibbin Thalib, Mansyur Tortop, Hasan Said Wardi, Agustinus Wibawa , Eka Satria Yani, Achmad Yasin, Muhamad Zuhri, Hilmi Husaini