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Journal : JURNAL LENTERA BISNIS

STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM BERBASIS ONLINE Arisandi, Edi; Setiawan, Rachmadi; Amalia, Fisy; Parinduri, Rizka Elvira; Munir, Abdul Razak
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2044

Abstract

This study aims to determine the effectiveness of digital marketing strategies in increasing sales in online-based MSMEs. This research approach collects data through a literature study, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that digital marketing strategies are proven effective in increasing sales in online-based MSMEs. Some key strategies that can be implemented include utilizing social media as a promotional channel, optimizing marketplaces and websites, implementing content marketing, using paid digital advertising and search engine optimization (SEO), collaborating with influencers and affiliate marketing, customer relationship management (CRM), and data analysis and evaluation of digital marketing performance. The implementation of these strategies allows MSMEs to reach a wider range of consumers, build trust and loyalty, and increase sales sustainably with cost efficiency and appropriate data utilization.
Co-Authors - Afrizal Abdul Hafidz Abdul Hamid Abdul Razak Munir Adam Samsudin Noor Adhy Firdaus Adi Wicaksono Adiguna, Patria Aep Saefullah Afandi Rachman Agya Mutia Alifta Ahmad Fadli Ahmad Fadli Aini, Emizatul Ainil Mardiah Aisha , Neila Arda, Devid Putra Arisandi, Edi Cinta Rahmi Dine Eka Putri Ekky Noviar Elvira Sitna Hajar Fadli , Ahmad Fahri Fahri Farhaan Priyadi FARHAAN PRIYADI Fatchuroji, Acep Firmansyah Firmansyah Furqan, Andi Chairil Halim Tjiwidjaja Haria Saputri Helmi Ali Hendra Candra Husnul Khatimah Idrisi Raliya Putra Ika Agustina Jidan Dwilaksana JIDAN DWILAKSANA Joned C Saksana Joned C. Saksana Judijanto, Loso Khaila, Putri Khairul Anam Khoirul Anam KHOIRUL ANAM Lesmana, Asep Surya Lestari, Wiwin M.Khairul Umam Mayndarto, Eko Cahyo Mayndarto, Eko Cahyo Meldawati, Lucyani Mis F Situmeang Moh. Islah Moh. Tahang Muhammad Ainun Naim Muhammad Fauzan Muhammad Ramdhan Muhammad Sabir Mulasih, Siti Neila Aisha Noor , M. Arief Noor, M. Arief Nur Faliza Nurdin Nurdin Nurhidayat, Muhamad Parinduri, Rizka Elvira Patria Adiguna Pratama, Kelvin Putra Putri, Amelia Meisya Qona’ah Adiahita Rachmadi Setiawan Rahmadini, Amelia Suci Ramadani Pardian Ramayanti , Putri Noor RR. Ella Evrita Hestiandari Rumua, Yasir Saefullah, A Saksana, Joned Ceilandra Saputra, Riyawan Sukardi Sukardi Sutariyono Sutariyono Sutariyono, Sutariyono Syafirlah, Ambar Syafran Nurrahman Syahrani, Elvira Syahreza, Arief Tetty Nur Intan Rifia Tetty Nur Rifia Tohiroh, Tohiroh Tonny Yuwanda Tuti Herawati Wahid Hasyim Yolita, Reva Putri Yuliansyah, Muhammad Fadly Zulfikar Hidayat Zulkarnain, Nizar