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All Journal TEKNIK INFORMATIKA Bulletin of Electrical Engineering and Informatics Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Phenomenon : Jurnal Pendidikan MIPA Journal of Teaching and Learning Physics Jurnal Mirai Management HISTOGRAM: Jurnal Pendidikan Matematika Jurnal Ilmiah Peuradeun JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal IPA Terpadu Indikator: Jurnal Ilmiah Manajemen & Bisnis JURNAL SERAMBI ILMU Seminar Nasional FISIP Unila JURNAL PENDIDIKAN TAMBUSAI Educate : Jurnal Teknologi Pendidikan JURNAL SYARIKAH : JURNAL EKONOMI ISLAM MAJU : Jurnal Ilmiah Pendidikan Matematika JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Midwifery and Nursing Jurnal Ilmu Pendidikan (JIP) STKIP Kusuma Negara Jurnal Kesehatan International Journal for Educational and Vocational Studies Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pendidikan Anak (JIPA) Jurnal Pengabdian kepada Masyarakat Nusantara Ideguru: Jurnal Karya Ilmiah Guru Economics and Digital Business Review Journal Economy And Currency Study (JECS) Journal of Economics and Business UBS Nusantara Hasana Journal Jurnal Perak Malahayati : Pengabdian Kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Informatic Research and Software Engineering Devotion: Journal Corner of Community Service PERISAI: Pendidikan dan Riset Ilmu Sains JEC (Jurnal Edukasi Cendekia) Media Ilmiah Kesehatan Indonesia The Journal of Business and Management Research Komposit : Jurnal Pengabdian Dan Pemberdayaan Masyarakat Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Perikanan TANJAK : Jurnal Pengabdian Kepada Masyarakat Jurnal Info Kesehatan Midwifery Journal
Roslina Roslina, Roslina
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Journal : International Journal of Education, Social Studies, And Management (IJESSM)

 1 
The Influence of Attitude, Subjective Norms, and Behavioral Control on the Purchase Intentions of Maybelline Cosmetics in Bandar Lampung Agustini, Putri Ayu; Roslina, Roslina
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.475

Abstract

This study examines the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of Maybelline cosmetic products in Bandar Lampung. Using a descriptive quantitative approach, data was collected through surveys and interviews with Maybelline users in Bandar Lampung. The findings indicate that all three factors—attitude, subjective norm, and perceived behavioral control—positively and significantly affect consumers' purchase intentions. Consumers’ attitudes towards Maybelline are shaped by product quality, innovation, and its ability to meet beauty needs. Subjective norms, influenced by social factors such as recommendations from friends and influencers, also drive purchase decisions. Furthermore, behavioral control, based on consumers’ perception of their ability to afford and use Maybelline products, plays a critical role in their purchasing decisions. The study suggests that Maybelline can enhance its market position by focusing on sustainability, promoting transparent reviews, and offering affordable product bundles. Collaborations with influencers and popular figures can also strengthen emotional connections with consumers and further encourage purchase intentions. The research provides valuable insights into how attitude, social influence, and perceived control impact consumer behavior, offering practical implications for marketers in the cosmetics industry.
The Impact of Discount Framing on Purchase Intention with Brand Reputation as a Mediator: A Study on Shopee E-Commerce Tarmizi, Putri; Roslina, Roslina; Husna, Nurul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.491

Abstract

This study aims to examine the impact of discount framing on brand reputation and consumer purchase intention within the Shopee marketplace. Purchase intention, a crucial determinant of consumer decisions, is shaped by various individual factors and online platform experiences. Data were gathered via surveys and questionnaires from respondents with prior Shopee shopping experience. The analysis employed structural equation modeling and the Sobel test using SPSS software to explore the mediating role of brand reputation in the relationship between discount framing and purchase intention. The results reveal that discount framing significantly and positively influences both brand reputation and purchase intention. Furthermore, brand reputation was found to strengthen the link between discount framing and purchase intention, indicating that a positive brand reputation enhances the effectiveness of discount strategies in attracting consumers. These findings offer valuable insights for businesses to design more impactful marketing strategies, especially regarding discount management and brand reputation, ultimately contributing to improved customer satisfaction and business competitiveness.
The Influence of Regret, Alternative Attractiveness, and Subjective Norms on Switching Intention: A Study on NIVEA Users in Bandar Lampung Karina, Luna; Roslina, Roslina
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.746

Abstract

This study investigates the influence of regret, alternative attractiveness, and subjective norms on switching intentions among users of NIVEA Body Serum in Bandar Lampung. Amid growing competition in the skincare industry, understanding the psychological and social factors driving brand switching behavior has become critical for companies aiming to retain customer loyalty. The research adopts a quantitative approach, collecting data from 120 respondents who are current or former users of NIVEA Body Serum. Data were gathered through structured online questionnaires using a Likert scale and analyzed using multiple linear regression. The results reveal that both regret and alternative attractiveness significantly influence consumers’ intentions to switch brands. Regret arises when users perceive that an alternative brand could offer better performance, prompting dissatisfaction with the current product. Similarly, the attractiveness of competing products, such as those offering superior quality or affordability, further motivates users to consider switching. Conversely, subjective norms—social pressures from peers or significant others—did not significantly affect switching intention in this context. These findings imply that internal evaluations and personal product experiences outweigh external social influences in shaping brand switching decisions. The study contributes to consumer behavior literature by emphasizing the role of cognitive and emotional factors in brand loyalty decisions, specifically within the skincare sector. It also provides practical insights for marketers to address user dissatisfaction and to enhance their value proposition to mitigate switching behavior.
The Influence of Green Brand Positioning, Attitude, and Green Brand Knowledge on Purchase Intention of Mineral Botanica Products: (A Study on Consumers in Bandar Lampung) Elvaretta, Devina; Roslina, Roslina
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.840

Abstract

This study aims to determine the effect of Green Brand Positioning, Attitude and Green Brand Knowledge on Consumer Purchase Intention towards Mineral Botanica products (Study on Consumers in Bandar Lampung City). The phenomenon of increasing public awareness of environmental issues encourages skincare manufacturers to implement desire-based marketing strategies. This study uses a quantitative approach with a survey method. The sample in this study was 200 respondents who were skincare consumers in Bandar Lampung, without age or generation restrictions. The sampling technique used purposive sampling, and data analysis was carried out using multiple linear regression using SPSS 25 software. The results showed that the variables Green Brand Positioning, Attitude and Green Brand Knowledge had a positive and significant effect on Purchase Intention. These findings indicate that brand placement that is oriented towards environmentally friendly values, positive consumer attitudes towards green brands, and good consumer knowledge about the brand can increase purchase intention towards Mineral Botanica products. This study is expected to be a strategic reference for skincare industry players in strengthening the image of sustainable brands in the local market.
The Influence of Regret, Alternative Attractiveness, and Subjective Norms on Switching Intention: A Study on NIVEA Users in Bandar Lampung Karina, Luna; Roslina, Roslina
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.746

Abstract

This study investigates the influence of regret, alternative attractiveness, and subjective norms on switching intentions among users of NIVEA Body Serum in Bandar Lampung. Amid growing competition in the skincare industry, understanding the psychological and social factors driving brand switching behavior has become critical for companies aiming to retain customer loyalty. The research adopts a quantitative approach, collecting data from 120 respondents who are current or former users of NIVEA Body Serum. Data were gathered through structured online questionnaires using a Likert scale and analyzed using multiple linear regression. The results reveal that both regret and alternative attractiveness significantly influence consumers’ intentions to switch brands. Regret arises when users perceive that an alternative brand could offer better performance, prompting dissatisfaction with the current product. Similarly, the attractiveness of competing products, such as those offering superior quality or affordability, further motivates users to consider switching. Conversely, subjective norms—social pressures from peers or significant others—did not significantly affect switching intention in this context. These findings imply that internal evaluations and personal product experiences outweigh external social influences in shaping brand switching decisions. The study contributes to consumer behavior literature by emphasizing the role of cognitive and emotional factors in brand loyalty decisions, specifically within the skincare sector. It also provides practical insights for marketers to address user dissatisfaction and to enhance their value proposition to mitigate switching behavior.
The Influence of Electronic Word of Mouth and Influencer Marketing on Purchase Intention of Facetology Skincare Products on TikTok: A Study on Generation Z in Bandar Lampung Puspitasari, Mutiara; Roslina, Roslina; Nabila, Nuzul Inas
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.882

Abstract

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Influencer Marketing on the purchase intention of Facetology skincare products on TikTok among Generation Z. The method used is descriptive research with data collection through questionnaires to 170 respondents, then analyzed using multiple linear regression. The results of the study indicate that the Electronic Word of Mouth (EWOM) variable on TikTok social media has a positive and significant effect on the purchase intention of Facetology products among Generation Z in Bandar Lampung, which means the better the consumer's perception of the information shared, the higher their interest in purchasing. In addition, Influencer Marketing is also proven to have a positive and significant effect indicating that the quality of promotion, credibility, attractiveness, and the ability of influencers to convey product value are important factors that motivate consumers to make purchases. The implications of this study are expected to contribute to business actors to be more competent in integrating appropriate promotional strategies using E-WOM and Influencer marketing.
The Influence of Attitude, Subjective Norms, and Behavioral Control on the Purchase Intentions of Maybelline Cosmetics in Bandar Lampung Agustini, Putri Ayu; Roslina, Roslina
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.475

Abstract

This study examines the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of Maybelline cosmetic products in Bandar Lampung. Using a descriptive quantitative approach, data was collected through surveys and interviews with Maybelline users in Bandar Lampung. The findings indicate that all three factors—attitude, subjective norm, and perceived behavioral control—positively and significantly affect consumers' purchase intentions. Consumers’ attitudes towards Maybelline are shaped by product quality, innovation, and its ability to meet beauty needs. Subjective norms, influenced by social factors such as recommendations from friends and influencers, also drive purchase decisions. Furthermore, behavioral control, based on consumers’ perception of their ability to afford and use Maybelline products, plays a critical role in their purchasing decisions. The study suggests that Maybelline can enhance its market position by focusing on sustainability, promoting transparent reviews, and offering affordable product bundles. Collaborations with influencers and popular figures can also strengthen emotional connections with consumers and further encourage purchase intentions. The research provides valuable insights into how attitude, social influence, and perceived control impact consumer behavior, offering practical implications for marketers in the cosmetics industry.
The Impact of Discount Framing on Purchase Intention with Brand Reputation as a Mediator: A Study on Shopee E-Commerce Tarmizi, Putri; Roslina, Roslina; Husna, Nurul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.491

Abstract

This study aims to examine the impact of discount framing on brand reputation and consumer purchase intention within the Shopee marketplace. Purchase intention, a crucial determinant of consumer decisions, is shaped by various individual factors and online platform experiences. Data were gathered via surveys and questionnaires from respondents with prior Shopee shopping experience. The analysis employed structural equation modeling and the Sobel test using SPSS software to explore the mediating role of brand reputation in the relationship between discount framing and purchase intention. The results reveal that discount framing significantly and positively influences both brand reputation and purchase intention. Furthermore, brand reputation was found to strengthen the link between discount framing and purchase intention, indicating that a positive brand reputation enhances the effectiveness of discount strategies in attracting consumers. These findings offer valuable insights for businesses to design more impactful marketing strategies, especially regarding discount management and brand reputation, ultimately contributing to improved customer satisfaction and business competitiveness.
Co-Authors . Elvitriana AA Sudharmawan, AA Abdul Azis Abdul Rasyid Afadil Agus Wahyuni, Agus Wahyuni Agustini, Putri Ayu Ali, Marzuki Made Almukarramah, Almukarramah Amelia, Afritha Aminuyati Amrina Octaviana Andalia, Nurlena Angeli, Visca Pasha Anriza Witi Nasution ARDIYANTI, YUNI Arifin, Moh. Zainal Armi, Armi Azzahra, Afifah Bakti Viyata Sundawa Berliana, Eva Binti Abdul Rahman, Rahimah Bt Mohamad Zain, Jasni Burhanuddin AG Burhanuddin Burhanuddin Cut Nurul Fahmi Dalimunthe, Yulia Agustina Desi Sri Pasca Sari Sembiring, Desi Sri Pasca Sari Dwi Asri Siti Ambarwati Dwi Indah Putrianingsih, Dwi Indah Elvaretta, Devina Evi Apriana Fahlepi, Muhammad Iqbal Fitria, Suci Gandura, Nurhayati Husainah, Husainah Ika Fitria Elmeida Ilyas Ismail Iman Jauhari INDRASARI, NELLY Islamiah, Raudah Istyqomah, Ajeng Jamaludin M Sakung Julia, Angelica Jusuf, Abdul Hafid Karina, Luna Khairul Asri Khamidah, Yuyun Kurnia Prastyanti Latief, Syekh Adiwijaya Lili Tanti, Lili Lilik Hasanah Lubis, Hartati Tammamah Lukmanul Hakim Marlina Marlina Milasari Milasari Mohamad Zain, Jasni Bt Muhammad Iqbal S Muhammad Ridhwan Muhammad Sadikin Muliati Muliati, Muliati Nabila, Nuzul Nashruddin Nashruddin Nashruddin, Nashruddin Ninda Putri Nur Afni Nur Ainun Nur Ainun, Nur Ainun Nurhayati B Nurlela Nurlela Nurlinda Nurlinda, Nurlinda Nurul Husna Nuzul Inas Nabila, Nuzul Inas Otang Kurniaman Paulus Hengky Abram Pribadi, Banu Afwan Puspitasari, Mutiara Putra, Purwa Hasan Rachmawaty Rachmawaty, Rachmawaty Rahman , Fathur Ramadhan, Riyan Ramelan, Mudji Rachmat Rika Rosnelly, Rika Rini Sulastri Riyanto Riyanto Riza, Saiful Rizky, Putri Nurhanida Rosmadewi, Rosmadewi Saharani, Meriska Sari Santoso, Monique Permata Sari, Wina Janustisia Siregar, Arninda Sekar Sari Sri Setiawati, Sri Setiawati Suherman, Herry Susilawati, Susilawati Syahrizal Abbas Tarmizi, Putri Teddy Surya Gunawan Tengku Riza Zarzani N Unggul Wahyono W.P, M. Firas Wanayumini Wastiani, Ima Winny Liliawati Wulansari , Dita Yeyen Putriana Yunus, Yana Amelia Yusoff, Marina Zariul Antosa