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All Journal Jurnal Diskursus Islam Kelola: Journal of Islamic Education Management Jurnal Penelitian Communications Media Komunikasi Dunia Ilmu Sipil (MoDuluS) Jurnal Pengabdian kepada Masyarakat Kontigensi: Jurnal Ilmiah Manajemen At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Jurnal Pengabdian Mandiri KAGANGA KOMUNIKA: Journal of Communication Science Jurnal Sistem Informasi Mahakarya (JSIM) Realita: Jurnal Penelitian dan Kebudayaan Islam International Journal of Contemporary Islamic Law and Society Center of Economic Students Journal (CSEJ) Jurnal Informasi Pengabdian Masyarakat Jurnal Ilmu Hubungan Internasional LINO: Asia Tenggara Dan Dinamika Hubungan Internasional Multidimensional Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Ihsanika : Jurnal Pendidikan Agama Islam Journal of Deep Learning, Computer Vision and Digital Image Processing Jurnal Intelek Insan Cendikia Jurnal MediaTIK Communicative : Jurnal Komunikasi dan Penyiaran Islam J-CEKI PESHUM An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Journal of Applied Artificial Intelligence in Education
Muh. Akbar
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : Communications

 1 
Systematic Literature Review: Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Konsumen Imran; Moehammad Iqbal Sultan; Muh. Akbar
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.2

Abstract

The purpose of this study was to answer the question of how digital marketing influences consumer purchasing decisions. The research method uses a systematic literature review. Based on the results of the literature review, researchers found 200 articles using the publish or perish (PoP) application with a narrowed article search from 2019 to 2020, which were then filtered into 10 articles that were analysed in depth. The findings show that some digital marketing has a positive and significant influence on consumer purchasing decisions. Most of the studies analysed show that optimising internet media through digital marketing strategies involving platforms such as social media can increase consumer interaction and can influence purchasing decisions. Tujuan penelitian ini adalah untuk menjawab pertanyaan tentang bagaimana pengaruh pemasaran digital terhadap keputusan pembelian konsumen. Metode penelitian menggunakan systematic literature review. Berdasarkan hasil tinjauan literatur, penelti menemukan 200 artikel dengan menggunakan aplikasi publish or perish (PoP) dengan pencarian artikel dipersempit dari tahun 2019 hingga 2020, yang kemudian disaring menjadi 10 artikel yang dianalisis secara mendalam. Temuan menunjukkan bahwa pemasaran digital mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Sebagian besar penelitian yang dianalisis menunjukkan bahwa optimalisasi media internet melalui strategi pemasaran digital dengan melibatkan platform seperti media sosial dapat meningkatkan interaksi konsumen dan dapat mempengaruhi keputusan pembelian.
Co-Authors A. Desi Vio Alvionita Adila Wafia Dahlan Ahmad Abdullah Aswad Ahmad Fudhail  Majid Aisyah Aisyah Akbar, Muh. Alamsyah Amra, Wahidah Amriani Amril Andi Achmad Syam Andi Dio Nurul Awalia Andi Gunawan Andi Nur Fadillah Andi Nurazizah A Aprilianti Nirmala S. Asmunandar Bahri bahri Binayanti Cahyani, Arum Tri Dewi Febriani Hamjan Dicky Wahyudi Dina Limbong Pamuttu Dina Pasa Lolo Dwiyani, Dwiyani Edy, Marwan Ramdhany Elfrianto Elma Nurjannah Fadli Fadli Faldi Firmansyah Febiola, Febiola Fiktariani Nuhering Firman Patawari Fitri Ramadani Grahandhika Satrio Pamungkas Hairulla Hanifah Hanan Zahidah Hasril, Hasril Hilal Malarangan Ilham Ilham Imam Ma’arif Imran Indrayanti Intan Slipi Lia Jessica Crisfin Lapendy Junaid, Uswatun Hasanah Kabubu, Rusmala Dewi Kardiyanti, Inma Dwi Putri Lisa Lisa, Lisa M, Wahyu Hidayat M. Amin M. Rizky Kurniawan Madia, Aidia Syafitri Mau, Muliadi Maulana Yusuf Melki Melki Moehammad Iqbal Sultan mohfalatehan Muh Raenaldy Muh Yasin Kadir Muh. Amin P Muh. Asmar Muhaemin Muhammad Farid Muhammad Ilhamuddin Muhammad Syukron MUHAMMAD YUSUF Muhammad Yusuf AR Mujairil Mujairil Mukhaer Pakkanna Natasya Jane Veronica M Nur Amri Ramadhan Abd. Gani Nur, Hamzah Nurul Ilmi Qomaruddin, Mochammad Rahmi Dewanti Palangkey Reski Amalia Putri. R Reynaldi Nafzal Ashari Rezki Nurul Jariah S.Intam Rosita Rufer Firma Harianja Sahrul Gunawan Sam’un Mukramin SANTOSA, RESTA ARGA Silva Keiza Sahelangi Soadiking, Misbar Sonni, Alem Febri Stelani Yunianti Subair, Ahmad Sultan, M. Iqbal Tegar Angbirah Parerungan Tuti Bahfiarti Tuti Bahfiarti Wahid, Muhsin wiwi satriani