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All Journal Jurnal Mirai Management Health Notions Journal Of Nursing Practice Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Window of Health : Jurnal Kesehatan Martabe : Jurnal Pengabdian Kepada Masyarakat Borneo Nursing Journal (BNJ) Abdimas Universal Diagnosis: Jurnal Ilmiah Kesehatan Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Aisyah : Jurnal Ilmu Kesehatan Indian Journal of Forensic Medicine & Toxicology Window of Community Dedication Journal PROFESSIONAL HEALTH JOURNAL Community Research Of Epidemiology (CORE) Wal'afiat Hospital Journal Journal of Aafiyah Health Research (JAHR) Journal of Muslim Community Health (JMCH) Window of Nursing Journal International Journal of Health and Pharmaceutical (IJHP) Jurnal Mitrasehat WAL'AFIAT HOSPITAL JOURNAL Prosiding Seminar Nasional Pengabdian Kepada Masyarakat: Peduli Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Mandalika Journal of Medical and Health Studies Strada Jurnal Ilmiah Kesehatan (SJIK)
Samsualam, Samsualam
Department Of Nursing, Universitas Muslim Indonesia, Makassar, Indonesia
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Journal : Journal of Aafiyah Health Research (JAHR)

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Pengaruh Bauran Pemasaran terhadap Keputusan Memilih Layanan Kesehatan pada Pasien Rawat Jalan di RSUD Syekh Yusuf Kabupaten Gowa: The Influence of Marketing Mix on the Decision to Choose Health Services for Outpatients at Sheikh Yusuf Hospital, Gowa Regency Rahmawati, Rahmawati; Samsualam, Samsualam; Gobel, Fatmah Afrianty
Journal of Aafiyah Health Research (JAHR) Vol. 5 No. 1 (2024): JANUARY-JUNE
Publisher : Postgraduate Program in Public Health, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jahr.v5i1.1599

Abstract

ABSTRAK Latar Belakang: Bauran pemasaran didefinisikan sebagai salah satu konsep umum (taktik) yang dikembangkan dalam pemasaran. Elemen yang menyusun bauran pemasaran adalah elemen yang bisa dikendalikan, yaitu dapat dipergunakan oleh rumah sakit untuk mempengaruhi reaksi para pasien. Elemen bauran pemasaran adalah layanan, tarif, lokasi, penyebaran informasi, petugas kesehatan/paramedis, mutu layanan, sarana dan prasarana. Metode: Jenis penelitian ini adalah penelitian kuantitatif dengan desain cross sectional. Populasi dalam penelitian ini adalah 200 pasien. Pengumpulan Data dalam penelitian ini diperoleh dari data primer dan data sekunder. Pengolahan data dalam penelitian ini akan diolah dengan menggunakan program SPSS. Hasil: Tidak terdapat pengaruh layanan yaitu p-value 0,209 (p > 0,05), terdapat pengaruh tarif yaitu p-value 0,000 (p < 0,05), terdapat pengaruh lokasi yaitu p-value 0,001 (p < 0,05), terdapat pengaruh penyebaran informasi yaitu p-value 0,012 (p<0,05), terdapat pengaruh petugas kesehatan/paramedis yaitu p-value 0,000 (p < 0,05), terdapat pengaruh mutu layanan yaitu p-value 0,000 (p < 0,05) dan berpengaruh secara parsial nilai Exp(B)/Odd Ratio sebesar 9,761 dan p-value 0,000 (<0,05), terdapat pengaruh sarana dan prasarana yaitu p-value 0,000 (p < 0,05) terhadap keputusan pasien dalam memilih jasa pada instalasi rawat jalan di Rumah Sakit Umum Daerah Syekh Yusuf Kabupaten Gowa. Kesimpulan: Tidak terdapat pengaruh product (jenis layanan) terhadap keputusan pasien dalam memilih jasa pada instalasi rawat jalan di Rumah Sakit Umum Daerah Syekh Yusuf Kabupaten Gowa. Terdapat pengaruh price (tarif), place (lokasi), promotion (penyebaran informasi), people (petugas kesehatan/paramedis), process (mutu layanan), physical evidence (sarana dan prasarana) serta terdapat pengaruh dominan atau berpengaruh secara parsial yaitu mutu layanan terhadap keputusan pasien dalam memilih jasa pada instalasi rawat jalan di Rumah Sakit Umum Daerah Syekh Yusuf Kabupaten Gowa. ABSTRACT Background: One of the broad ideas (tactics) created in marketing is called the marketing mix. The components of the marketing mix are those that the hospital can control, meaning it can utilize them to affect how patients respond. Services, pricing, location, information sharing, paramedics and health professionals, service quality, infrastructure, and buildings are all components of the marketing mix. Method: This type of research is quantitative research with a cross sectional design. The population in this study were 200 patients. Data collection in this study was obtained from primary data and secondary data. Data processing in this study will be processed using the SPSS program. Results: There is no effect of service, namely p-value 0.209 (p> 0.05), there is an effect of tariffs, namely p-value 0.000 (p < 0.05), there is an effect of location, namely p-value 0.001 (p < 0.05), there is an effect of information dissemination, namely p-value 0.012 (p < 0.05), there is an effect of health workers / paramedics, namely p-value 0.000 (p < 0.05), There is an effect of service quality, namely p-value 0.000 (p < 0.05) and partially influences the Exp (B) / Odd Ratio value of 9.761 and p-value 0.000 (<0.05), there is an influence of facilities and infrastructure, namely p-value 0.000 (p < 0.05) on patient decisions in choosing services at outpatient installations at theyekh Yusuf Regional General Hospital, Gowa Regency. Conclusion: There is no effect of product (type of service) on patient decisions in choosing services at outpatient installations at theyekh Yusuf Regional General Hospital, Gowa Regency. There is an influence of price (tariff), place (location), promotion (information dissemination), people (health workers / paramedics), process (service quality), physical evidence (facilities and infrastructure) and there is a dominant influence or partial effect, namely the quality of service on patient decisions in choosing services at outpatient installations at theyekh Yusuf Regional General Hospital, Gowa Regency the Regional General Hospital Sheikh Yusuf Gowa Regency.
Implementasi Program Pelayanan Kegawatdaruratan di Rumah Sakit Umum Daerah Batara Siang Pangkajene dan Kepulauan (Peraturan Menteri Kesehatan No 47 Tahun 2018): Implementation of the Emergency Service Program at Batara Siang Regional General Hospital Pangkajene and Islands (Minister of Health Regulation No. 47/2018) Islamiah, Rhadiathul; Asrina, Andi; Samsualam, Samsualam
Journal of Aafiyah Health Research (JAHR) Vol. 5 No. 2 (2024): JULY-DECEMBER
Publisher : Postgraduate Program in Public Health, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jahr.v5i2.1606

Abstract

ABSTRAK Latar Belakang: Pelayanan kegawatdaruratan merupakan bagian integral dari layanan kesehatan di rumah sakit. Pelayanan ini dilakukan terutama oleh Instalasi Gawat Darurat. Sebagai garda terdepan sebuah rumah sakit, pelayanan kegawatdaruratan di rumah sakit haruslah cepat, bermutu dan efektif. Oleh karena demikian, dibutuhkan sesuai standar pelayanan yang menjadi acuan tiap unit yang bekerja pada layanan kegawatdaruratan ini. Peraturan Menteri Kesehatan No. 47 tahun 2018 merupakan kebijakan yang dibuat sebagai acuan standar pelayanan. Peraturan ini berisikan standarisasi pada komponen input, proses, dan output. Tujuan: Penelitian ini bertujuan untuk melihat implementasi permenkes No 47 tahun 2018 pada pelayanan kegawatdaruratan di RSUD Batara Siang. Metode: Penelitian ini merupakan penelitian kualitatif dengan data primer didapatkan dari pengamatan langsung dan wawancara mendalam berbagai informan serta data sekunder yang didapatkan dari telaaah dokumen rumah sakit dan jurnal yang berhubungan dengan kualitas SDM. Hasil: Terdapat beberapa komponen yang belum memenuhi standarisasi sesuai kebijakan yang ada, yakni belum meratanya pengetahuan mengenai kebijakan yang menjadi acuan standar pelayanan di rumah sakit, kualitas sumber daya manusia yang tidak merata, belum lengkapnya beberapa sarana dan prasarana, proses pelayanan kegawatdaruratan yang terimplementasi sebagian, dan angka kematian yang masih tinggi di IGD. Kesimpulan: Permenkes No 47 tahun 2018 belum diterapkan secara menyeluruh di IGD RSUD Batara Siang. ABSTRACT Background: Emergency care is an integral part of healthcare system in the Hospital. This type of care is performed by emergency department (IGD). As a frontline of the hospital, the emergency room should be fast, excellent, and effective in service. Therefore, it is needed to create a standarization that becomes reference for all the unit involved in emergency care. Peraturan Menteri kesehatan No 47 tahun 2018 was established as the reference for emergency care standarization. This policy contains of input, process, and output components of standarization. Objective: This research is conducted to look the implementation of the peraturan Menteri kesehatan No 47 tahun 2018 in Batara Siang General Hospital. Method: This study is a qualitative research which data is collected as primary and secondary. Primarily, the data is collected by direct observation and in depth interviews of the selected informants. Secondarily, the data is processed by document or journal reviews. Results: there are some of the standarizaion components that did not met the requirements listed in the policy. The components that substandard are the undistributed knowledge about emergency care standarization policy, the human resource qualities, The partially available medical facilities and infrastructures, the partially implementation of emergency care process, and the high of emergency room mortality. Conclusion: Permenkes No 47 tahun 2018 in Batara Siang General Hospital is not yet completely implemented.
Pengaruh Mutu Pelayanan SDM Terhadap Tingkat Kepuasan Pasien di Pelayanan Rawat Inap RS A. Makassau : The Influence of HR Service Quality on Patient Satisfaction Level at Inpatient Services of RS A. Makassau Fajrin, Zulfadli; Samsualam, Samsualam; Sumiaty, Sumiaty
Journal of Aafiyah Health Research (JAHR) Vol. 5 No. 2 (2024): JULY-DECEMBER
Publisher : Postgraduate Program in Public Health, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jahr.v5i2.1752

Abstract

ABSTRAK Latar Belakang: Pelayanan kesehatan merupakan upaya kesehatan yang diselenggarakan baik secara perorangan maupun berkelompok dalam suatu organisasi dengan tujuan untuk memelihara dan meningkatkan kesehatan, mencegah dan menyembuhkan penyakit, serta memulihkan kesehatan perorangan, keluarga, kelompok, ataupun masyarakat. Rumah sakit sebagai sarana pelayanan kesehatan merupakan tempat yang digunakan untuk menyelenggarakan upaya kesehatan dan memelihara, serta meningkatkan derajat kesehatan. Tujuan: Untuk mengetahui pengaruh mutu SDM terhadap tingkat kepuasan pasien di pelayanan rawat inap RS A. Makassau. Metode: Rancangan penelitian yang digunakan kuantitatif dengan pendekatan cross sectional study. Populasi pada penelitian ini 11.439, total sampel sebanyak 312 responden menggunakan teknik pengambilan purposive sampling dengan analisis regresi logistik. Hasil: Keandalan (reliability) (p=0,000<0,05), daya tanggap (responsiveness) (p=0,000<0,05), jaminan (assurance) (p=0,000<0,05), empati (empaty) (p=0,000<0,05), bukti fisik (tangibles) (p=0,014<0,05) terhadap kepuasan pasien dan jaminan (assurance) terhadap kepuasan pasien berdasarkan nilai exponent B (30,545). Kesimpulan: Ada pengaruh antara keandalan, daya tanggap, jaminan, empati, bukti fisik terhadap kepuasan pasien dan Jaminan yang paling berpengaruh terhadap kepuasan pasien, disarankan agar pihak RS untuk meningkatkan mutu pelayanan SDM berdasarkan kelima dimensi pelayanan kesehatan. ABSTRACT Background: Health services encompass the activities undertaken by individuals or groups within an organization to uphold and enhance health, prevent and treat diseases, and restore the well-being of individuals, families, groups, or communities. A hospital is a facility dedicated to providing health services and promoting the maintenance and improvement of health. Objective: The objective of this study was to assess the impact of the quality of human resources on the degree of patient satisfaction in the provision of inpatient care services at A. Makassau Hospital. Method: The research design employed was quantitative, utilizing a cross-sectional study approach. The population in this study consisted of 11,439 individuals, and the total sample size was 312 respondents. The study employed purposive sampling approach and conducted logistic regression analysis. Results: Reliability (p=0.000<0.05), responsiveness (p=0.000<0.05), assurance (p=0.000<0.05), empathy (p=0.000<0.05), and tangibles (p=0.014<0.05) significantly influenced patient satisfaction. Additionally, based on the exponent value B (30.545), assurance had a significant influence on patient satisfaction. Conclusion: There was a significant correlation between dependability, responsiveness, assurance, empathy, and physical evidence and patient satisfaction. Specifically, assurance was shown to have the greatest impact on patient satisfaction. As a recommendation, hospitals should enhance the quality of their human resource services by focusing on the five characteristics of health services.
Co-Authors A. Ardiatma A. Fachrin, Suharni A. Rizki Amelia A. Rizki Amelia AP Abbas, Jasmin Achmad Baiquni Natsir Adiva Suci Chairunnisa Agus Bintara Agus, Al Ihksan Agustini, Tutik Ahri, Reza Aril Akbar Asfar Akbar, Akbar Asfar Alam, Rizqy Iftitah Alfina Baharuddin Alwi, Muhammad Khidri Amir, Haeril Amran Razak Anas, Novitha Sri Andi Asrina Andi Asrina Andi Ayub Awu Abdullah Andi Mappanganro Andi Masty Amirah Andi Nelva Yunita Andi Nurlinda Andi Riska Aprilia Andi Riska Ulfasari Andi Rizki Amalia Andi Rizki Amalia Andi Rizki Amelia Andi Tenri Agung Andi Tenri Rezki Oji Andi Yuliana Andra Pratama Putra Anwar Anwar AP, Andi Rizki Amelia Arman Arman Arman Arman Armelia Sri Diah Safitri Arni Rizqiani Rusydi Arum Priharnadi Asfar, Akbar Asnaniar, Wa Ode Sri Asnidar Asnidar Astrini, Serly Aswan, Karyanti Lestari Aswan, Karyanti Lestari Aynun Jariah Azwar Azwar Batara, AS Brajakson Siokal Brajakson Siokal Daming, Nursuci Muhsanah Danial - Een Kurnaesih Eliaty Paturungi Endian, Nurmala Enne Enne Enne Ernawati Ernawati Fachrin, Suharni a. Fachrin, Suharni Andi Faizal Fachry Fajrin, Zulfadli Fatma Jama Fatmah Afrianty Gobel Fitria M Radjak H. M. Tahir Abdullah Haeril Amir Haeruddin Haeruddin Haeruddin Haeruddin Haeruddin Haeruddin Haeruddin Hana Khoirunnisa Hasni Jawa Ibra, Gunawan Hi Idris, Fairus Prihatin Ika Shabrina Ince Marni Indah Permata Asri Indar Indar indar Indrawati, Ifa Insyaniar, Nur Islamiah, Rhadiathul Jama, Fatma Kandacong, Rika Kurnia Lating, Zulfikar Magfira, Magfira Mappangandro, Andi Mardiah Mardiah Marwayanti Soraya Masriadi Masriadi Masriadi Masriadi, Masriadi Meirianti, Wahdah Meliherdianti Melinda Agustia Pratiwi Muh. Khidri Alwi Muh. Khidri Alwi Muh. Multazam Muhammad Anugrah Pratama Muhammad Khidri Alwi Muhammad Kidri Alwi Muhammad Tahir Abdullah Muhammad Taufiq Mukhtar, Nur Azizah Wahdah Multazam, AM Muslimah Kurniawati Musriani, Musriani Nadia Aryani Mustar Nasrudin Nasrudin Andi Mappaware Natsir, Nurhidayah Nisa Musfirah Noer, Nuraeni Novitri Cahyani Marinda Nur Alsabfitri Usmani Nur Asifa Kurnia Sari Nur Asifa Kurnia Sari Nur Ilah Padhila Nur Khafifah Bardi Nur Wahyuni Munir Nur Wahyuni Munir Nuranisa, Nuranisa Nurfadillah Nurfitriani Nurfitriani Nurfitriani Nurhidayah Natsir Nurlinda Nurlinda Nurlinda, Nurlinda Nurmala Nurmiati Muchlis Nurmiaty Muchlis Nursaidah Sirajuddin Nursyarifa Nurul Fajriah Ona Ariyani Umaternate Padhila, Nur Ilah Palu, Basir Rachmat Sulaeman Rahmat Hidayat Rahmawati, Rahmawati Rahmayanti Tomasa Ramla Tuanany Rani Rahmawati Amirullah Rasyidin Abdullah Reni Rahman Reza Aril Ahri Reza Aril Ahri Reza Aril Ahri Reza Aril Ahri Ridwana Hardjono Rina Resky Said Rizky D, Fathannia Rizqi Alvian Fabanyo Rizqy Iftitah Alam Rusmini Said, Suanandar Sara Sainuddin Sarrafah Sarrafah, Sarrafah senja puspita sari rauf Siti Hardiyanti Baharuddin Sitti Masita Mokoagow Sitti Patimah Solo, Melisa Sri Rahayu Suparman Suaib Suciaty Eka Chandra Gustiani Rahman Sudarman Sudarman Sudarman Suharni A Fachrin Suharni A. Fachrin Suhermi Suhermi, Suhermi Sumiaty Sumiaty Sunarti Sunarti Sunarti Sunusi, Syamsiah Syaggaf, Andi Waliana Syahruddin, Mega Tahir Abdullah Takdir Takdir, Takdir Tallamma, Muhammad Alkautsar Tang, Beddu Tisna HS Sianu Tria Difasari M Difa Triana Amaliah Jayanti Triana Amaliah Jayanti Tutik Agustini Tutik Agustini Ulfa Sulaeman Ulmy M, Nur Wa Ode Sri Asnaniar Wa Ode SriAsnaniar Wan Sulastri Emin Wan Sulastri Emin Wan Sulastri Emin Weu, Jumiati Wina Suzanne Daiyan Wisdamayanti, Alvina Yulfikasari Yuliaty Yusrah Taqiyah Yusrah Taqyiah Yusriani, Yusriani Yusuf, Rezky Aulia Zahrawi Astrie Ahkam Zulmuawinah, Zulmuawinah