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Setiawan, Johan
History Education, Metro Muhammadiyah University
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Journal : Management Science Research Journal

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MARKETING ANALYSIS OF BOGOR TARO (Colocasia Esculenta) IN CIPELANG VILLAGE SUB-DISTRICT CIJERUK - BOGOR DISTRICT Assegaff, Alifah Rahma; Buhari, Ahmad; Setiawan, Johan
Management Science Research Journal Vol. 1 No. 4 (2022): November 2022
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v2i3.67

Abstract

Bogor district is one of the production centers of taro tubers in Indonesia. One of the biggest taro producers in the Bogor district area is the Cijeruk sub-district. Cipelang Village is a village that has the largest taro tubers production in the Cijeruk sub-district. As taro producers in Cipelang Village, farmers should get maximum profit from taro sales and marketing. But, there is a considerable price difference between the price received by farmers and the price paid by consumers. Therefore, an analysis is needed regarding the channels that are suitable for use by farmers in taro marketing. This study aims to analyze marketing channels, costs, margins, profit marketing, function and role of the marketing agency, and efficiency marketing. Based on research, there are two marketing channels in Cipelang Village. Channel 1 (farmers-consumers) and channel 2 (farmers-collectors-retailers-consumers). The total costs for channel 1 Rp. 100/tuber and channel 2 is Rp. 850/tuber. The total marketing margin for channel 1 is Rp. 8,000/tuber and channel 2 is Rp. 17,000/tuber. The total profit for channel 1 is Rp. 7,900/tuber and for channel 2 is Rp. 16,150/tuber. The marketing functions used are exchange, physical, and facility functions. The research data concludes that the first channel is more efficient than the second one because it has a lower technical efficiency value than the second. As well as having a greater economic efficiency value compared to the second marketing channel
Co-Authors Achmad Fauzan Azhar Adhari, Muhammad Faresa Afwan, Bahtiar Ahmad Buhari Ahmad Faza Ajat Sudrajat Ajat Sudrajat Ajat Sudrajat Albert Richard Dammara Alba Amalia, Dita Aman Aman Aman Aman Aman Aman Aman Aman Aman Aman Anik Widiastuti Ardian Fahri Assegaff, Alifah Rahma Assidiqi, Muadz Ayu Nindita, Nabilah Bahtiar Afwan Basuki, Sucipto Beatrice, Beatrice Bobi Hidayat Bunari, Bunari Bunari, Bunari Cheri Saputra Cindy Febriani Santoso CK, Andrei Ferdinan Bayu Darmadi Darmadi Destiya Anisa Putri Dewi Firnia Dian Anggraeni Dina Fitria Murad Djakman, Chaerul D. Dyah Kumalasari EDWIN AGUS BUNIARTO Elis Setiawati, Elis Erick Fernando B311087192 Eunike Endariahna Surbakti Fadli, Muhammad Rijal Fahruddin Fahruddin Faza, Ahmad Fedora, Brenda Fianty, Melissa Indah Fidelia Rahmah Fikri, Asyrul Hadisaputra Hadisaputra Hadisaputra, Hadisaputra Hartoto Hartoto Ikfi Muallifa Izzati Ilmiawan Ilmiawan, Ilmiawan Irfai Fathurohman, Irfai Jacintha Cordelie Jana, Padrul Kevin kevin Khasanah, Nurfayatun Khoirul Umam Kian Amboro Kurniawan, Wakhid Kuswono Kuswono La Ode Dinda Lia Yuliana Marzius Insani Ma’arif, Muhammad Anas Mella Margareta Veronica Middya Boty, Middya Muhammad Basri Musyarofah, Atiqatul Myristica Imanita Nafi'ah, Rahmawati Nasiwan nasiwan Ningsih, Tri Zahra Ninik Sudarwati Nur Alfin Hidayati Nurizky Handayani Nurlita, Nurlita Oetama, Raymond Sunardi Ofianto, Ofianto Pangaribuan, Christian Haposan Permatasari, Wahyu Ida Permatasari, Wahyu Ida Permatasari, Wahyu Ida Pertiwi, Nurul Reza Phoan, Vinson Prasetiawan, Iwan Pratama, Widya Arum Princes, Elfindah Purnamasari, Reski Renita Agustina RICO, MUHAMMAD Riyanto Riyanto Saefur Rochmat Saliman Saliman Saputra, Nanda Setiawan Sariyoga, Setiawan Sherisa, Livia Alma Solly Aryza Suciati, Rahmadiah Sudirman Sudirman Sugi Suhartono Sulaiman, Agus Suma, Selviana Sumiyatun Sumiyatun Supardi Supardi Surandi Surandi Suranto Aw SURYA AYMANDA NABABAN Suryani, Susi Suwandi, Kevin Tresna S, Ari Umasugi, Mohbir Umi Hartati, Umi Usman, Feliks Syahputra Wahyu Dwi Anggraeni Wahyu Ida Permatasari Wakidi Wakidi Wakidi Wakidi Wati, Kurnia Pradila Wibisono, Giovanni Widjaja, Michael WINANTI, WINANTI Yosevine, Prisca Yuliantri, Rhoma Dwi Aria Yustina Sri Ekwandari Yusuf Yusuf Zamroni Zamroni Zul Asri