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All Journal ANDHARUPA Jurnal Arsitektur ARCADE VCD (Journal of Visual Communication Design) Bubungan Tinggi: Jurnal Pengabdian Masyarakat jurnal syntax admiration de-lite Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Arsitektur ARCADE Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Elda Franzia Jasjfi
Universitas Trisakti
Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : VCD (Journal of Visual Communication Design)

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RACISM ISSUES IN NIKE BRAND ADVERTISEMENT Rafi, Muhammad Abyan; Jasjfi, Elda Franzia
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2682

Abstract

Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us. Keywords: racism, advertisement, poster, video, brand, Nike
Co-Authors Acep Iwan Saidi Achmad Syarief Achmad Syarief Achmad Syarief Adhityatama, Agus Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko Budiwaspada Agus Adhityatama Ahmad Syarif Hidayatullah, Ahmad Syarif Akmal Annisa Dinar Azahra Ariani Ariani Ariani Ariani Asrini Ayu Wibowo Atridia Wilastrina Audrey Lutfianti Awang Eka Novia Rizali Awang Eka Novia Rizali Awang Eka Novia Rizali, Awang Eka Novia Bramantio Aninditho Devalentsky Mayangkoro Cama Juli Rianinggrum Cama Juli Rianingrum Charles S. Marpaung Charles S. Marpaung Edo Tirtadarma Emmanauli, Ribka Erick Teguh Leksono Erlina Novianti Erlina Novianti, Erlina Evan Raditya Pratomo Febriyani Yuda Syafitri Gihon Nugrahadi Gihon Nugrahadi, Gihon Hayfa Putri Alifia Hidayatullah, Ahmad Syarief Ida Ayu Putu Sri Widnyani Iskandar, Layla Nurina Kartika Ivan, Januar Januar Ivan Jelly Tan Jessica Laurencia Joseph Setiawan Cahyadi Joseph Setiawan Cahyadi Josslyn Amelie Kurniawan, Izzabilla Rahma Putri Laurencia, Jessica Lie Fika Firlianty Mahsa Raffa Raffa Luthta Menul Teguh Riyanti, Menul Teguh Miftahul Jannah At Tabrani Mugabe, Robert Mukamilatun Nisa Nayla Almira Vasthi Nisa, Mukamilatun Nugraha, Dewinta Putri Pandu Lazuardy Patriari Patriari, Pandu Lazuardy Pramesti Saniscara Puspaningtyas, Valentina Ayu Puspatarini, Retna Ayu Quincy, Quincy Rachman, Ariani Rafi, Muhammad Abyan Resky Annisa Damayanti, Resky Annisa Rianinggrum, Cama Juli Ribka Emmanauli Rifki Risandhy Risandhy, Rifki Robert Mugabe Rosidianti Alifah Sari, Dhia Naura Sastranegara, Karina Luthfiya Setiadi, Virginia Suryani Siti Marshaula Lyravega Susy Irma Adisurya Syah, Teuku Giara Gaesaro Syauqi Adam Rabbani Tahalea, Silvia Amanda Aurelia Teuku Giara Gaesaro Syah Tirtadarma, Edo Utomo, R. Drajatno Widi Vera Waradya Waspada, Agung Eko Budi Wiana, Amanda Wibowo, Asrini Ayu Yan Yan Sunarya Yan Yan Sunarya Yan Yan Sunarya Yosua Reydo RESPATI Yosua Reydo Respati, Yosua Reydo Yuda Syafitri, Febriyani