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All Journal PROSIDING SEMINAR NASIONAL KOM & REALITAS SOSIAL Jurnal Penelitian Komunikasi dan Opini Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Manajemen Pelayanan Publik Jurnal Bahasa Rupa SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Nusantara Prosiding Konferensi Nasional PKM-CSR Jurnal Telangke Ilmu Komunikasi (Telangke) Journal of Educational and Cultural Studies Open Community Service Journal SWATANTRA Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Pendidikan Kewarganegaraan Dan Filsafat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Ekonomi Syariah, Perbankan, Hukum, dan Sistem
Tria Patrianti
Faculty Of Social And Political Science, Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Strategi Marketing Public Relations Dalam Meningkatkan Penerimaan Peserta Didik Baru Melalui Media Sosial Instagram @Alhamidiyah_Official Raja Awan Sidqi; Tria Patrianti
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2806

Abstract

Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.
Pemberdayaan Perempuan Penggerak Program Kampung Iklim Melalui Pelatihan Media Kehumasan Digital Patrianti, Tria; Mutmainah, Mutmainah; Purnamasari, Oktaviana; Hermanto, Agus; Saputera, Selamet
Open Community Service Journal Vol. 2 No. 2 (2023): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v2i2.57

Abstract

Pengabdian Kepada Masyarakat bertujuan untuk meningkatkan pengetahuan, pemahaman, dan kapasitas para Ibu penggerak Proklim dalam mengkomunikasikan pesan mitigasi dan adaptasi sebagai upaya pengendalian perubahan iklim melalui media kehumasan digital. Metode yang digunakan adalah pelatihan dan pendampingan pembuatan media digital, penyusunan pesan, penginputan narasi ke dalam content management system dan pembaharuan pesan di website dan media sosial. Pelatihan dan pendampingan, perempuan penggerak Proklim dapat meningkatkan kapasitas untuk menyusun pesan pemilahan sampah, composting, eco enzyme, sebagai upaya mitigasi perubahan iklim.  Penggerak Proklim dapat menyusun dan mengembangkan pesan mitigasi dan adaptasi di website sehingga search engine optimization (SEO) atau mesin pencari dapat merekam secara digital keberadaan Proklim beserta penggeraknya.
Personal Branding Ridwan Kamil Melalui Media Sosial Instagram Pasca Menjabat Sebagai Gubernur Jawa Barat Qurotul Putri Riyadi; Raysa Nahtania; Hafsya Nur Abida; Tria Patrianti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.772

Abstract

Social media has a role in building relationships with each other, both through interaction and spreading information so that it can be known by many people. Indonesian political actors took advantage of this moment to build and create their self-image, one of whom was Ridwan Kamil or who is often called Kang Emil. He uses his Instagram social media @ridwankamil to build his image as a form of closeness to society. The image displayed by Ridwan Kamil is very diverse. The aim of this research is to find out Ridwan Kamil's personal branding on Instagram social media after he served as governor of West Java. The theory used in this research is the theory of the Eight Laws of Personal Branding by Peter F. Montoya. The method used is descriptive qualitative and data collection techniques by means of online observation on Instagram posts @ridwankamil and literature studies in the form of books, journals, theses, articles and websites related to this research. The results of this research are that the personal branding carried out by Ridwan Kamil in using Instagram social media is running according to his strategy, namely by uploading interesting photos or videos, and in the uploads there is a message that he wants to convey to his citizens which is packaged in a unique, different and funny way.
Community Relations Pt. Pertamina Pasca Meledaknya Depo Pertamina Plumpang Abdur Rahman Al Akmal; Alief Givani Ramadhan; Zhilal Rahmansyah; Tria Patrianti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.773

Abstract

This research aims to analyze the dynamics of the relationship between the community and PT. Pertamina following the explosion at the Pertamina Plumpang Depot. The study employs a qualitative approach, collecting data through observation, media monitoring, and company documents. The results indicate that the explosion event has significantly impacted the relationship between PT. Pertamina and the surrounding community. Concerns, uncertainty, and a sense of insecurity among the public have posed various challenges in maintaining a harmonious relationship. Despite PT. Pertamina's efforts to improve its image and address the negative impacts, there remains an expansion of perceptual gaps between the company and the community. The implications of these findings can serve as a foundation for PT. Pertamina and relevant stakeholders in designing more effective communication strategies to strengthen post-incident community relations.
Analisis Pemberitaan Patah Rangka eSAF Motor Honda pada CNN Indonesia Muhamad Firzan Akbar; Bintang Awal Ramadhan ; Ahmad Fajar Mahendra; Muammar Khadafi; Tria patrianti 
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.774

Abstract

This research was conducted to conduct an in-depth analysis of the interconnection between mass media coverage, corporate crises, and the role of media in shaping public perception, with a focus on the specific case of the eSAF Motor Honda's frame breakage reported by CNN Indonesia. The research employed a qualitative approach. The results of the study indicate that there was intensive coverage on CNN Indonesia, particularly in August, with an initially negative tone. Consumer responses influenced public perception and exerted pressure on the company. In other words, the reputation crisis faced by PT Astra Honda Motor requires effective and transparent communication management to address consumer concerns and restore the company's image. Companies need to maintain open and ongoing communication to support the recovery of their reputation.
Manajemen Isu Penggelapan Uang Nasabah Bank Maybank Indonesia Dalam Memperbaiki Citra Perusahaan Refanda Daffa Falika; Reza Septiansa Saputra; Rissa Aurelia Restiani; Tria Patrianti
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 2 (2024): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v2i2.785

Abstract

This research examines a case of embezzlement of funds that occurred at PT Bank Maybank Indonesia 3 years ago which was experienced by an E-Sport Athlete and his mother. Bank Maybank Indonesia is a private bank With this case, the quality of banking has decreased and is considered inadequate by the public, especially customers. Therefore, issue management is needed regarding cases of embezzlement of funds which result in a bad company image. Apart from that, the aim of this research was to find out how to improve the company's image after the Maybank Indonesia embezzlement case. The research method used is a normative research method by examining data such as books, journals, articles and other data sources related to laws and regulations. Data collection is based on independent observation and independent literature.
Public Relations Campaign PT. Kimia Farma Tbk Dalam Meningkatkan Citra Perusahaan Alfareji Febrian Hanom; Nabila Putri Meitana; Noni Nur Oktaviani; Alycia Febytha Maruti; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.852

Abstract

Kimia Farma, in enhancing its corporate image, has undertaken various communication campaigns as part of their efforts to build a positive image in the eyes of the public. PT. Kimia Farma is also actively involved in disseminating health-related information through their official social media channels, and they engage in various collaborations to boost public trust. The objective of this research is to understand and explore the campaigns carried out by PT. KAEF Kimia Farma Tbk in improving the company's image. The data collection techniques employed by the researcher include interviews, observations, and documentation. The research findings indicate that the image of PT. Kimia Farma Tbk has improved significantly following the campaigns they have conducted.
Strategi Media Relations Partai Gelora Dalam Membangun Kepercayaan Publik Zea Azzahira Alkayyisa Bahri; Tria Patrianti
Jurnal Mahasiswa Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i1.2653

Abstract

The aim of this research was to determine whether a political party can build public trust. This research examines the media relations carried out by the Gelora Party in building public trust. The background to this research is that political parties are state institutions that have the lowest percentage of trust among other state institutions, due to the lack of fulfillment of promises made. Therefore, the Gelora Party carries out various publicity in the media, one of which is through media relations, with the aim of providing information that will be published by the media and its crew, and with various information, one of which is providing education regarding political parties to the public, so that with this effort it is hoped that change the public's view of political parties. This research uses theories that are relevant to the matter under study, namely media relations strategy theory (Iriantara, 2019:94-110), as well as public trust theory (Haning, Hasniati & Tahili, 2020:25-39). The method used in this research is descriptive qualitative, the data collection technique used is primary data in the form of interviews with informants and secondary data in the form of documentation, both data and images. With the results of media relations research carried out by the Gelora Party in building public trust. Through the answers obtained from informants, it was stated that the media relations carried out could provide literacy about political parties to the public, build trust in the media and journalists and produce the highest percentage of popularity for newly established parties. It can be concluded that the media relations carried out by the Gelora Party have an impact on building public trust. This is also supported by Triangulation answers from senior journalists who assess the media relations carried out by the Gelora Party.
Peran Public Relations Dalam Membentuk Persepsi Positif Terhadap Tiktok Shop Gilang Wasis Danuarta; Tria Patrianti; Rochman Rayhan Maulana; Muhammad Farhan Nugraha
Jurnal Mahasiswa Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i1.2761

Abstract

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.
Peran Public Relations Dalam Membangun Citra Positif Produk Sunscreen The Originote Susan Ary Ayu Anjani; Shela Amelia Akhap; Dian Islami; Tria Patrianti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.914

Abstract

The Originote provides skincare and beauty products. Starting from moisturizers to sunscreens, The Originote launched several skincare products that caught the public's attention. Until the brand name The Originote became viral on social media because many users felt helped by The Originote products, one of which was sunscreen. A viral video circulating on TikTok social media shows the LAB test results of a sunscreen whose SPF does not match those on the product packaging. The video was made by TikTok content creator @cicikoko_review. However, the video does not tell what brand of sunscreen the SPF does not match. This is what makes netizens and users of The Originote sunscreen products worried and suspect that The Originote is one of those included in sunscreen that has fake SPF. This research aims to find out how the role of Public Relations in building a positive image of The Originote products. In addition, this study will also identify factors that influence public perception after the occurrence of overclaim cases in The Originote sunscreen products. This research uses a literature study method with a qualitative approach. To validate the data, cross-reference analysis was conducted, comparing findings from various sources that were verified for reliability.
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Ahmad Fajar Mahendra Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Aulia, Rihlah Nur Aurell, Rachell Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Cindy Amelia, Cindy Dian Islami Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fauzalia, Dian Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Harmonis Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Iskandar, Azis Lestari, Ayu Ria Lusi Andriyani Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Putri Meitana Nani Nurani Muksin Noni Nur Oktaviani Oktaviana Purnamasari Pariani, Dewi Putri, Ananda Devina Qurotul Putri Riyadi Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika RETNO DEWI, HASTI Retnowati WD Tuti Reza Septiansa Saputra Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rochman Rayhan Maulana Rudiatin, Endang Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Septemberizal Septemberizal Septemberizal, Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Supangkat, Gatot Susan Ary Ayu Anjani Syawal, Rizky Usni Usni Wulandari Chairina, Septi Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah