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Harnida Wahyuni Adda
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
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Journal : Optimal: Jurnal Ekonomi dan Manajemen

 1 
Analisis Strategi Pengembangan Usaha dan Pemasaran Produk Pada Usaha Narasa Potato Lusi Ketrin Memah; Suryadi Samudra; Harnida Wahyuni Adda
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1391

Abstract

The food and beverage business in Indonesia is a business that continues to grow. Seeing the increasing number of restaurants, cafes and other culinary attractions, this indicates that the food and beverage business is always eyed by all parties. The goal of Narasa Potato product development is to maximize product sales achievement and also to increase customer satisfaction with Narasa Potato products. At present there are also many businesses that have recently opened and then closed because they have not thought about the existing market competition. This study aims to analyze the business development strategy and product marketing at the "Narasa Potato" business. The research method used is qualitative with data processing and analysis consisting of primary data analysis in the form of interview data and secondary data in the form of information about Narasa Potato products. attract and target the market by continuing to market products through today's modern technology network so that Narasa Potato products are increasingly known and remain viable in the current era of market competition by implementing better business development and product marketing.
Pengembangan Olahan Daun Kelor Sebagai Potensi Pendapatan Keluarga Di Desa Loru Kecamatan Sigi Biromaru Kabupaten Sigi Gugun Mangesa; Harnida Wahyuni Adda; Betty Betty
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1398

Abstract

This study aims to determine internal factors (Strenghts, Weaknesses) and external factors (Opportunities- Threats) in supporting the business deveopment of processed moringa leaf products in Loru Village. The detremination of the respondents was determined purposively (purposive). The number of respondents 6 consisted of 1 group leader and 2 group members,while external party respondents consisted of 3 consumers. The analysis used in the study is descriptive analysis and SWOT analysis. The results of the SWOT analysis show that the business development of processed moringa leaf products in Loru village is in the ST strategy, namely quadrant II,where in this posiyion overcoming existing threats by using the strengths of alternative strategies namely (1) Maximizing the use of capital in purchasing raw materials, (2) Maintaining a distinctive taste to anticipate changes in consumer tastes and face compotition with similar busisnesses, (3) Utilizing attractive product packaging and original taste in order to anticipate product equality substitution.
Co-Authors Abd. Hafizh Amang Rustamin Abdul Baasith Adelvia Vernanda Agung Azzul Haq Agustinus Agustinus Anamira Suryani Andi Herman Jaya Andi Indriani Ibrahim Anggrini Anggrini Anggrini Anggrini Anisah Anisah Ardianto, Heni Arfanda Patirai P Arianto Arianto Arin Aurizal Ishak Arini Zahrah Nasyiah Makkawaru Asngadi Asngadi Asrul Asrul Astrit Nancy Atalia Christiana Katiandagho Athalarania Melati Ayu Novelia Paskual Azis, Idris Azrial Azrial B, Siska Yoce Bakri Hasanuddin betty betty Chichi Kumala Sary Cici Rianty K. Bidin Damopoli, Yantje Michael Darman Darman Dea Aziza Arfah Deby, Reni Siska Dedi Defretes Waang DG. PARANI, SYAMSUL BAHRI Dimas Dimas Dwi Arismawati Erlin Karmila Erwan Sastrawan Euriko Rimala Fadli Fadly, Moh. Fardi Fardi Farid, Erwan Writers Faruq A.H Lamusa Faruq Lamusa Fatlina Fatlina Fatlina Z Fatlina Zainuddin Febbi Regita Cahyani Fera Fera Fitriyana S. Gaury, Andi Gugun Mangesa Gusti Ayu Zetty Andani Hardiansya Hardiansya Hartin Miftahul Jannah Heni Ardianto Herni Wati Hidayah, Rizkyawati Idris Idris Idris Idris Idris Iin Puspita Sari Ilham. S Imam Afandi IRA NURIYA SANTI Irwansi Dewi Juliana Kadang Kaseng, Saharuddin Kori Nurfadilah Kori Nurfadilah KORNELIUS, YOBERTH Lamusa, Faruq Lusi Ketrin Memah Mahyudin Maikel Romy Rambunga Manoppo, Bella Cahyaningrum Mirna Mirna Moh Hasbullah Moh. Ali Murad Moh. Qadril Lasaib Moh. Siha Saleh Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa Muh. Riswandi Palawa Muhammad April Ryan Tawakkal Muhammad fauzan Muhammad Raihan Razin Muliana Sri Astuti Musdalifah Musdalifah Muslimin Muslimin Mutmainnah Patimbuk Muyardhan, Muyardhan Muzakir Nastam Aditya Natsir, Syahrir Ni Luh Dinda Novyanti Ni Luh Dinda Novyanti Ni Made Suwitri Parawati Ni Made Suwitri PARWATI Niluh Putu Evvy Rosanty Niluh Putu Evvy Rossanti Niluh Putu Evvy Rossanti Niluh Putu Evvy Rossanty Nurdin, Jurana Nurjannah Nurul Rodiah Pantih, Suwardhi Pathan, Raziyam Dwi Ponirin Ponirin Ponirin Ponirin Pricylia Chintya Dewi Buntuang Puput Lestari Puteri Amalia Putri Regina Prayoga Rafika, Ika Rezki Rezki Rifaldi Basonggo Rini Wahyuni Rio Widiawan Risnawati Risnawati Risnawati Risnawati Rosida P. Adam Rossanty, Ni Luh Putu Evvy Roy Julianto Sabrina Sakila Sakila Salahudin Salahudin Setiawan Mandala Putra Sigittriadi A Ajis Siti Fadilah Siti Nurhaliza Siti Syarah S. Tintis Soegoto, Suryatno Wiganepdo Sri Wanti Sugyarso Suryadi Hadi Syafutra, Rafik Priyadi Syahir Natsir Syamsuddin Syamsuddin Syamsuddin Syarifah Inka Sari SYUAIB, SYUAIB Thahir, Harifuddin Triachyar Triachyar Urmila Urmila Varah Iftitah Aulia Vira Rahman Wira Cipta Oriza Wiri Wirastuti Yobert Kornelius Yoberth Kornelius Yoberth Kornelius