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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Sosial dan Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Ilmu Manajemen ORGANIZE: Journal of Economics, Management and Finance Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Ebisnis Manajemen Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Business Economics and Management Jurnal Kendali Teknik dan Sains
Mohamad Zein Saleh
Unknown Affiliation
Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Analisis Kualitas Layanan dan Dampaknya Terhadap Kepuasan Nasabah di PT. Bank Central Asia (BCA) Sania Eka Yanti; Tombang Daulat Ni Roha Harianja; Agung Wirakususma; Mohamad Zein Saleh
Manajemen Kreatif Jurnal Vol. 2 No. 4 (2024): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i4.3415

Abstract

In the current era, customers are more critical and intelligent in determining which bank to use so banks need to understand customer needs and preferences more deeply. Optimal service quality is one of the keys to retaining and attracting customers. The purpose of this study is to analyze service quality and its impact on BCA customer satisfaction, which is then expected to provide more insight into this matter. The research method used is qualitative with literature study data collection. The results of this study indicate that BCA's service quality is very good, but still needs to be improved, especially regarding digital services. Then, service quality can have an impact on customer satisfaction.
Strategi Repositioning PT. Astra Honda Motor di Era Kendaraan Ramah Lingkungan Kansa Kamalia; Chrisly Alyssa; Mohamad Zein Saleh
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1531

Abstract

Penelitian ini menganalisis strategi repositioning PT. Astra Honda Motor (AHM) di era kendaraan ramah lingkungan. Maraknya isu perubahan iklim dan tingginya penggunaan kendaraan konvensional di Indonesia berdampak buruk bagi lingkungan, sehingga pergeseran ke kendaraan listrik (EV) dan hybrid menjadi penting. Sebagai pemimpin pasar sepeda motor di Indonesia, AHM perlu repositioning strategis agar tetap relevan dan kompetitif. Strategi yang diimplementasikan AHM meliputi penawaran harga kompetitif dan variatif, membangun citra sebagai pelopor kendaraan ramah lingkungan, menawarkan solusi mobilitas terintegrasi, serta membangun kolaborasi strategis. AHM menawarkan berbagai produk dengan harga kompetitif dan insentif menarik. Perusahaan ini juga meningkatkan investasi dalam penelitian dan pengembangan, serta meluncurkan produk kendaraan ramah lingkungan yang inovatif. Selain menjual kendaraan ramah lingkungan, AHM menawarkan solusi mobilitas terintegrasi seperti stasiun pengisian daya dan aplikasi mobile. Kerja sama dengan pemerintah dan perusahaan lain dilakukan untuk mengembangkan infrastruktur dan teknologi kendaraan ramah lingkungan. Melalui strategi-strategi ini, AHM berusaha memposisikan diri sebagai pemimpin industri sepeda motor ramah lingkungan di Indonesia.
The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1440

Abstract

Service quality is a crucial element in determining the level of customer satisfaction in the banking sector. This study aims to analyze the relationship between service quality and customer satisfaction in Indonesian banks. The main focus lies on how banks are able to create quality services to maintain customer loyalty. This article uses the literature review method to identify factors that influence service quality, strategies implemented, and perceived benefits. The results show that service quality has a significant effect on the level of customer satisfaction. Service improvement strategies such as technology development, employee training, and effective communication are the keys to success.
Impor Mobil Suzuki dalam Perkembangan Industri Otomotif di Indonesia Mohamad Rafi; Rama Iqbal Yudhistira Sujana; Heykel Revelyn Fahrezy; Mohamad Zein Saleh
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i6.1376

Abstract

The Suzuki XL7 is one of the car models produced by PT Suzuki Indomobil Sales (SIS) in Indonesia. Since its launch in 2020, the car has undergone significant development, especially with the introduction of a hybrid variant in 2023. This article aims to analyze the import and export phenomenon of the Suzuki XL7 from 2019 to 2024, as well as the challenges faced in the process. Through an in-depth literature review, this research will explore the various variables that influence the success of the Suzuki XL7 in the domestic and international markets. The research method used is literature analysis, which involves collecting data from various reliable sources. The discussion will cover market analysis, marketing strategies, as well as case studies related to challenges and solutions in the face of global competition. The conclusion of this research will provide a comprehensive overview of the Suzuki XL7's position in the Indonesian and global automotive industry.
Apakah Sosial Media Influencer Sebagai Mediasi dapat Mempengaruhi Product Quality dan Brand Image Terhadap Purchasing Decision Konsumen Produk Suplemen Kesehatan yang ada di Pasar ? Mohamad Zein Saleh
Jurnal sosial dan sains Vol. 5 No. 12 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i12.32663

Abstract

Consumers have the choice to purchase or not buy products on the market. Because of this freedom, consumers are often influenced by certain situations and conditions, such as quality and brand image. The market is a place to prove that products produced by producers are affordable to consumers. With the growth of social media, the role of influencers has become important as parties who influence consumers to buy the products they produce. This study shows that product quality has a positive and significant influence on social media influencers. Brand image does not significantly influence social media influencers. Social media influencers play a significant role in shaping consumer purchasing decisions. The better the brand image, the greater its influence on purchasing decisions through social media influencers. The higher the product quality, the greater its influence on purchasing decisions through social media influencers.
Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh
Jurnal Kendali Teknik dan Sains Vol. 2 No. 3 (2024): Juli: Jurnal Kendali Teknik dan Sains
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jkts-widyakarya.v2i3.3502

Abstract

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.
Co-Authors Adistria Putri Aditya Narayan Advent Chandra Agung Wirakusuma Agung Wirakususma Alya Adofianti Hermana Amanda Putri Prasetya Andreans Bagaskhara Aurelle Latisha Hardana Awang Rivaldo Azra Nabila Berlian Selvia Ceicilia Ceicilia Chrisly Alyssa Cindy Firstiananda Deka Daffa Dwi Saputra Daffa Quthbir Robani Danendra Amantha Widhia Dania Oktaviani Daniel Vieri Delfi Anggreyani Desy Fitriyani Devyasri Nusa Handayani Dewi Sri Dhafa Herlambang Wisanggeni Elia Cahyani Fachrizal Satrio Putro Yuwono Farhan Gani Fauzan Putra Gani Febriyano Ade Ilham Felicia Tiffani Kojongian Fikri Syahrul Ramadhan Fitria Rahmadhani Ghani Abdur Rahman Ghinaa Putri Adizka Harsya Maulana Fajrin Heykel Revelyn Fahrezy Husein Mizar Pratama Indah Chairunnisa Inka Sabila Juliamida Intan Natalia Ivana Nabila Putri Jessenia Kayla Putri Joshua Valerio Kansa Kamalia Khresna Adityo Fathor Laura Theodora Loviga Lukman Hakim M. Rafi Meylia Adillah Mifthakhul Fauzi Minarso Millen Kaur Muhammad Athilla Ghifary Muhammad Fahmy Mayadi Muhammad Farrel Ardyanto Muhammad Iqbal Revilliano Trisandri Muhammad Raviandra Antares Nabilla Kusuma Dewi Nisifa Prila Anisa Novi Pujiastuti Ramadhani Oktavian Tri Pandowo Pascal Kharua Albari Rama Iqbal Yudhistira Sujana Rayhan Arief Widitya Rizki Mulya Ardana Rizky Jaya Capriyansyah Rizqi Angelika Sumardi Sania Eka Yanti Sayed Haikal Fuad Silmi Aulia Alkautsar Syafna Hanifa Iskandar Tarisa Aulia Ananda Tasya Alivia Putri Tazkiyyah Nururrohmah Tombang Daulat Ni Roha Harianja Ulwan Taqi Laudza Vidiyana Anggrayni Yayu Nova Reva Yoga Aditiya Pratama Yuga Arya Kencana Zidan Maulana