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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Sosial dan Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Ilmu Manajemen ORGANIZE: Journal of Economics, Management and Finance Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Ebisnis Manajemen Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Kendali Teknik dan Sains
Mohamad Zein Saleh
Unknown Affiliation
Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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The Role of Service Quality in Building Customer Satisfaction: A Literarure Review Elia Cahyani; Tazkiyyah Nururrohmah; Cindy Firstiananda Deka; Mohamad Zein Saleh
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3300

Abstract

The role of service quality in the service business is very important to improve customer satisfaction. Service management focuses on providing services that not only meet but also exceed customer expectations, creating a significant competitive advantage. Service quality serves as a bridge between the company and customers, establishing a long-term, mutually beneficial relationship. In the era of globalization and digitalization, customer interactions that take place mostly online demand companies to offer responsive and efficient digital experiences. Consistency in service delivery is a major challenge, as customers assess the quality of service based on their subjective experience. This study aims to review the literature related to the role of service quality in building customer satisfaction, the factors that affect it, and how companies can implement good service quality to improve customer satisfaction.
Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i4.1441

Abstract

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in its significant impact on the way companies interact with consumers around the world. The conclusion emphasizes that an in-depth understanding of digital marketing is key to success in global marketing, especially in facing challenges and taking advantage of opportunities.
Strategi Pemasaran Global dalam Menghadapi Krisis Ekonomi dan Geopolitik Muhammad Farrel Ardyanto; Husein Mizar Pratama; Mohamad Zein Saleh
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.567

Abstract

Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.
Penerapan Disiplin Kerja Karyawan di PT Gojek Joshua Valerio; Oktavian Tri Pandowo; Yuga Arya Kencana; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1793

Abstract

This study explores the implementation of employee work discipline at PT Gojek and its impact on company productivity. Using the literature study method, this study highlights how work discipline manifested in compliance, responsibility, and giving to work regulations contributes to effectiveness. The results of the study indicate that work discipline has a significant influence on performance and service quality. The conclusion of the study states that the implementation of clear rules, effective communication, and consistent supervision are very important in building a disciplined and competitive work environment, especially in technology-based service companies.
Manajemen Strategi Pemasaran Bisnis dalam Era Globalisasi Mobil Honda di Industri Otomotif Rizky Jaya Capriyansyah; Rizki Mulya Ardana; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1862

Abstract

In today's era, business competition is getting tighter, including among similar business players in the Asian free market. Competition is not only about price and product quality, but also includes marketing strategies, service innovation, and maintaining consumer loyalty. This research aims to analyze the marketing strategies implemented by PT. Honda Prospect Motor (HPM) in facing globalization and the Asian free market through a SWOT analysis approach. In the context of increasingly tight competition in the motorcycle market, HPM must be able to adapt effective marketing strategies to maintain its position as the market leader in Indonesia and develop its market share in Asia. This research uses a qualitative approach with a case study on HPM, exploring the strengths, weaknesses, opportunities, and threats faced by the company in the context of a free market and the dynamics of the automotive industry. The analysis results show that HPM has strengths in a strong brand, extensive distribution networks, and innovation capabilities in products. However, there are weaknesses in product diversification and dependence on the domestic market. Existing opportunities include market expansion in Asia and increasing demand for environmentally friendly vehicles, while threats come from intense competition and fluctuations in the global economy. Based on these findings, HPM is expected to develop more adaptive and globalization-oriented marketing strategies to enhance competitiveness in the Asian market.
Pemasaran Skincare Di Indonesia: Sebuah Fenomena Budaya Populer Korea Selatan Muhammad Iqbal Revilliano Trisandri; Silmi Aulia Alkautsar; Mohamad Zein Saleh
Jurnal Manajemen Riset Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i1.2215

Abstract

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).
Fenomena Perubahan Strategi Pemasaran dalam Menghadapi Tantangan di Era Digital Tarisa Aulia Ananda; Nabilla Kusuma Dewi; Mohamad Zein Saleh
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 4 (2023): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i4.2738

Abstract

Marketing strategy changes need to be made to face challenges in the digital era. The main factor influencing the change in marketing strategy is the change in consumer behaviour. Organisations must change the way they understand consumer preferences and desires because consumers today have greater access to information through the internet and social media. The purpose of this research is to analyse what are the phenomena of marketing strategy changes in facing challenges in the digital era. This research method is a literature study. The result of this study is that marketing strategies must be innovative and creative due to shifts in consumer behaviour, industry issues, and the pace of technological progress. In the digital era, managing change is crucial to overcoming challenges and capitalising on opportunities. In addition, the government encourages business owners to use technology to help their management procedures. Companies can succeed in today's highly competitive digital market by using creative and data-driven marketing methods. Organisations are expected to effectively manage change, adopt new technologies, and take advantage of new possibilities. Future business success depends not only on mastering technology, but also on the ability to innovate, adapt, and have a thorough understanding of market dynamics.
Analisis Kualitas Layanan dan Dampaknya Terhadap Kepuasan Nasabah di PT. Bank Central Asia (BCA) Sania Eka Yanti; Tombang Daulat Ni Roha Harianja; Agung Wirakususma; Mohamad Zein Saleh
Manajemen Kreatif Jurnal Vol. 2 No. 4 (2024): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i4.3415

Abstract

In the current era, customers are more critical and intelligent in determining which bank to use so banks need to understand customer needs and preferences more deeply. Optimal service quality is one of the keys to retaining and attracting customers. The purpose of this study is to analyze service quality and its impact on BCA customer satisfaction, which is then expected to provide more insight into this matter. The research method used is qualitative with literature study data collection. The results of this study indicate that BCA's service quality is very good, but still needs to be improved, especially regarding digital services. Then, service quality can have an impact on customer satisfaction.
Strategi Repositioning PT. Astra Honda Motor di Era Kendaraan Ramah Lingkungan Kansa Kamalia; Chrisly Alyssa; Mohamad Zein Saleh
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1531

Abstract

Penelitian ini menganalisis strategi repositioning PT. Astra Honda Motor (AHM) di era kendaraan ramah lingkungan. Maraknya isu perubahan iklim dan tingginya penggunaan kendaraan konvensional di Indonesia berdampak buruk bagi lingkungan, sehingga pergeseran ke kendaraan listrik (EV) dan hybrid menjadi penting. Sebagai pemimpin pasar sepeda motor di Indonesia, AHM perlu repositioning strategis agar tetap relevan dan kompetitif. Strategi yang diimplementasikan AHM meliputi penawaran harga kompetitif dan variatif, membangun citra sebagai pelopor kendaraan ramah lingkungan, menawarkan solusi mobilitas terintegrasi, serta membangun kolaborasi strategis. AHM menawarkan berbagai produk dengan harga kompetitif dan insentif menarik. Perusahaan ini juga meningkatkan investasi dalam penelitian dan pengembangan, serta meluncurkan produk kendaraan ramah lingkungan yang inovatif. Selain menjual kendaraan ramah lingkungan, AHM menawarkan solusi mobilitas terintegrasi seperti stasiun pengisian daya dan aplikasi mobile. Kerja sama dengan pemerintah dan perusahaan lain dilakukan untuk mengembangkan infrastruktur dan teknologi kendaraan ramah lingkungan. Melalui strategi-strategi ini, AHM berusaha memposisikan diri sebagai pemimpin industri sepeda motor ramah lingkungan di Indonesia.
The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1440

Abstract

Service quality is a crucial element in determining the level of customer satisfaction in the banking sector. This study aims to analyze the relationship between service quality and customer satisfaction in Indonesian banks. The main focus lies on how banks are able to create quality services to maintain customer loyalty. This article uses the literature review method to identify factors that influence service quality, strategies implemented, and perceived benefits. The results show that service quality has a significant effect on the level of customer satisfaction. Service improvement strategies such as technology development, employee training, and effective communication are the keys to success.
Co-Authors Adistria Putri Aditya Narayan Advent Chandra Agung Wirakusuma Agung Wirakususma Alya Adofianti Hermana Amanda Putri Prasetya Andreans Bagaskhara Aurelle Latisha Hardana Awang Rivaldo Azra Nabila Berlian Selvia Ceicilia Ceicilia Chrisly Alyssa Cindy Firstiananda Deka Daffa Dwi Saputra Daffa Quthbir Robani Danendra Amantha Widhia Daniel Vieri Delfi Anggreyani Desy Fitriyani Devyasri Nusa Handayani Dewi Sri Dhafa Herlambang Wisanggeni Elia Cahyani Fachrizal Satrio Putro Yuwono Fauzan Putra Gani Felicia Tiffani Kojongian Fikri Syahrul Ramadhan Fitria Rahmadhani Ghani Abdur Rahman Ghinaa Putri Adizka Harsya Maulana Fajrin Heykel Revelyn Fahrezy Husein Mizar Pratama Indah Chairunnisa Inka Sabila Juliamida Intan Natalia Ivana Nabila Putri Jessenia Kayla Putri Joshua Valerio Kansa Kamalia Khresna Adityo Fathor Laura Theodora Loviga Lukman Hakim M. Rafi Meylia Adillah Mifthakhul Fauzi Minarso Millen Kaur Muhammad Fahmy Mayadi Muhammad Farrel Ardyanto Muhammad Iqbal Revilliano Trisandri Muhammad Raviandra Antares Nabilla Kusuma Dewi Nisifa Prila Anisa Novi Pujiastuti Ramadhani Oktavian Tri Pandowo Pascal Kharua Albari Rama Iqbal Yudhistira Sujana Rayhan Arief Widitya Rizki Mulya Ardana Rizky Jaya Capriyansyah Rizqi Angelika Sumardi Sania Eka Yanti Silmi Aulia Alkautsar Syafna Hanifa Iskandar Tarisa Aulia Ananda Tasya Alivia Putri Tazkiyyah Nururrohmah Tita Rosalia Tombang Daulat Ni Roha Harianja Vidiyana Anggrayni Yayu Nova Reva Yoga Aditiya Pratama Yuga Arya Kencana Zidan Maulana