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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Ilmu Manajemen ORGANIZE: Journal of Economics, Management and Finance Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen (JIMBE) Jurnal Kendali Teknik dan Sains Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Ebisnis Manajemen Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Business Economics and Management
Mohamad Zein Saleh
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Pelatihan dan Pengembangan Sumber Daya Manusia dalam Meningkatkan Service Quality dalam Kinerja Perusahaan Aditya Narayan; Harsya Maulana Fajrin; Pascal Kharua Albari; Mohamad Zein Saleh
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3473

Abstract

In the midst of increasingly fierce business competition, companies need to continuously improve their service quality in order to maintain customer loyalty and gain a larger market share. The role of human resources (HR) has a vital role in improving service quality to excel, especially in interacting with customers. In this article, titled “The Role of Human Resources Training and Development in Improving Service Quality in Company Performance,” a literature review has helped the researcher to frame an in-depth analysis based on existing data to understand the contribution of employee training and development in improving service quality in the company. In addition to improving individual competencies, HR training and development also plays an important role in shaping an organizational culture that prioritizes service quality. Thus, companies need to pay serious attention to human resource training in order to continue to develop, as this is an important step in achieving success and sustainable growth.
Strategi Pemasaran Global pada PT Indofood Sukses Makmur Tbk : A Literarure Review Daffa Quthbir Robani; Dhafa Herlambang Wisanggeni; Yoga Aditiya Pratama; Mohamad Zein Saleh
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3499

Abstract

PT Indofood Sukses Makmur Tbk has become one of the Indonesian companies that has succeeded in the global market thanks to a mature marketing strategy. This article discusses global marketing phenomena, challenges, and opportunities faced by large companies, as well as the strategies that Indofood implements in expanding its market internationally. The main focus includes product analysis, innovation, and cultural adaptation carried out by Indofood. The literature review approach was used to dig deeper into the company's global marketing strategy. Through this discussion, the article provides insight into how a company can compete in the global market.
Perdagangan Bebas di Era Digital : Dilema Ekonomi Indonesia Ivana Nabila Putri; Pascal Kharua Albari; Jessenia Kayla Putri; Mohamad Zein Saleh
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3501

Abstract

Free trade in the digital era opens up export opportunities while increasing competition for imported products in the domestic market, which has the potential to weaken local industries. This research highlights the importance of strategic policies, such as MSME incentives and strengthening digital capacity, to increase the competitiveness of local products. The SWOT approach points to digital transformation opportunities and the need for cross-sector collaboration to drive innovation and sustainable economic growth.
Peran Pemasaran Global dalam Mendorong Kemajuan Ekonomi Indonesia Elia Cahyani; Tazkiyyah Nururrohmah; Mohamad Zein Saleh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2472

Abstract

Global competition requires Indonesian companies to continue to innovate and improve production efficiency. This will help improve the competitiveness of Indonesian products in the domestic and international markets. The purpose of this study is to analyse the role of global marketing in driving Indonesia's economic progress. This research method is descriptive research method. The data source of this research is secondary data. The result of this study is that global marketing has a significant impact on the development of the Indonesian economy. By expanding market coverage, increasing exports, and introducing Indonesian brands to the global market, Indonesia can enjoy benefits such as increased income and transmission of technology and knowledge between international markets. Therefore, businesses in Indonesia should consider global marketing principles to improve the country's competitiveness and economic growth.
The Role of Service Quality in Building Customer Satisfaction: A Literarure Review Elia Cahyani; Tazkiyyah Nururrohmah; Cindy Firstiananda Deka; Mohamad Zein Saleh
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3300

Abstract

The role of service quality in the service business is very important to improve customer satisfaction. Service management focuses on providing services that not only meet but also exceed customer expectations, creating a significant competitive advantage. Service quality serves as a bridge between the company and customers, establishing a long-term, mutually beneficial relationship. In the era of globalization and digitalization, customer interactions that take place mostly online demand companies to offer responsive and efficient digital experiences. Consistency in service delivery is a major challenge, as customers assess the quality of service based on their subjective experience. This study aims to review the literature related to the role of service quality in building customer satisfaction, the factors that affect it, and how companies can implement good service quality to improve customer satisfaction.
Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i4.1441

Abstract

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in its significant impact on the way companies interact with consumers around the world. The conclusion emphasizes that an in-depth understanding of digital marketing is key to success in global marketing, especially in facing challenges and taking advantage of opportunities.
Strategi Pemasaran Global dalam Menghadapi Krisis Ekonomi dan Geopolitik Muhammad Farrel Ardyanto; Husein Mizar Pratama; Mohamad Zein Saleh
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.567

Abstract

Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.
Pengaruh Budaya Perusahaan Terhadap Kinerja Dan Kreativitas Karyawan Pada PT Surya Nusantara Sentosa Febriyano Ade Ilham; Dania Oktaviani; Mohamad Zein Saleh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to understand the impact of organizational culture on the performance and creativity of staff at PT Surya Nusantara Sentosa (SNS.AC), a vehicle air conditioner repair service company located in Bintaro. Organizational culture is considered a crucial element in shaping behavior, motivation, and innovation within teams. The methodology used is a descriptive qualitative approach, with data collected through observation and interviews. The findings of this study indicate that a positive and supportive organizational culture has a significant impact on improving employee performance and creativity. Conversely, a negative or unsupportive culture can reduce work enthusiasm, innovation, and employee loyalty. Therefore, the strategic management of organizational culture is essential to achieving the overall goals of the company.
Peran Serikat Pekerja dalam Membangun Hubungan Industrial yang Harmonis Ulwan Taqi Laudza; Sayed Haikal Fuad; Mohamad Zein Saleh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Workers are a vital element in the development of the business world and play a crucial role within companies. Industrial relations aim to create a harmonious and mutually beneficial relationship between employers, workers, and the government. Trade unions hold a significant role in preventing workplace conflicts through various functions and effective communication skills. This study aims to evaluate the strategic function of trade unions in fostering harmonious industrial relations in the workplace. Positive industrial relations are essential to achieving productivity, job stability, and employee well-being. The method used in this study is a descriptive qualitative approach. The findings reveal that trade unions act as a bridge between employees and management, serving as a channel for voicing aspirations and resolving disputes. The success of trade unions in fulfilling their role is strongly influenced by managerial openness, government regulatory support, and the internal capabilities of the union organization. These results reinforce that tripartite collaboration among employers, labor, and the government is essential for creating a healthy and sustainable work environment.
Penerapan Budaya Perusahaan Selama Pandemi COVID-19 The Implementation of Corporate Culture During the COVID-19 Pandemic Muhammad Athilla Ghifary; Farhan Gani; Mohamad Zein Saleh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic has brought significant changes to various aspects of life, including the workplace environment and the implementation of corporate culture. The main issue examined in this study is how companies are able to maintain and adapt their organizational culture amidst a global crisis marked by uncertainty. This research aims to describe the implementation of corporate culture during the pandemic, identify the adaptation strategies employed, and analyze their impact on employee performance and engagement. The method used involves literature review and analysis of findings from previous studies, both from global and local (Indonesian) contexts. The results indicate that companies implementing strategies such as digitalized communication, empathetic leadership, and the reinforcement of core values virtually were able to maintain their organizational culture effectively. These efforts had a positive impact on employee morale, emotional engagement, and the stability of organizational performance despite the crisis situation.
Co-Authors Adistria Putri Aditya Narayan Advent Chandra Agung Wirakusuma Agung Wirakususma Alya Adofianti Hermana Amanda Putri Prasetya Andreans Bagaskhara Aurelle Latisha Hardana Awang Rivaldo Azra Nabila Berlian Selvia Ceicilia Ceicilia Chrisly Alyssa Cindy Firstiananda Deka Daffa Dwi Saputra Daffa Quthbir Robani Danendra Amantha Widhia Dania Oktaviani Daniel Vieri Delfi Anggreyani Desy Fitriyani Devyasri Nusa Handayani Dewi Sri Dhafa Herlambang Wisanggeni Elia Cahyani Fachrizal Satrio Putro Yuwono Farhan Gani Fauzan Putra Gani Febriyano Ade Ilham Felicia Tiffani Kojongian Fikri Syahrul Ramadhan Fitria Rahmadhani Ghani Abdur Rahman Ghinaa Putri Adizka Harsya Maulana Fajrin Heykel Revelyn Fahrezy Husein Mizar Pratama Indah Chairunnisa Inka Sabila Juliamida Intan Natalia Ivana Nabila Putri Jessenia Kayla Putri Joshua Valerio Kansa Kamalia Khresna Adityo Fathor Laura Theodora Loviga Lukman Hakim M. Rafi Meylia Adillah Mifthakhul Fauzi Minarso Millen Kaur Muhammad Athilla Ghifary Muhammad Fahmy Mayadi Muhammad Farrel Ardyanto Muhammad Iqbal Revilliano Trisandri Muhammad Raviandra Antares Nabilla Kusuma Dewi Nisifa Prila Anisa Novi Pujiastuti Ramadhani Oktavian Tri Pandowo Pascal Kharua Albari Rama Iqbal Yudhistira Sujana Rayhan Arief Widitya Rizki Mulya Ardana Rizky Jaya Capriyansyah Rizqi Angelika Sumardi Sania Eka Yanti Sayed Haikal Fuad Silmi Aulia Alkautsar Syafna Hanifa Iskandar Tarisa Aulia Ananda Tasya Alivia Putri Tazkiyyah Nururrohmah Tombang Daulat Ni Roha Harianja Ulwan Taqi Laudza Vidiyana Anggrayni Yayu Nova Reva Yoga Aditiya Pratama Yuga Arya Kencana Zidan Maulana