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Waruwu, Yaredi
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Journal : Global Education Journal

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An Analysis of Persuasive Sentence in Tourism Promotion Brochure in North Nias Hulu, Delan Septiani; Harefa, Afore Tahir; Zega, Riswan; Waruwu, Yaredi
Global Education Journal Vol. 3 No. 2 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i2.942

Abstract

This study aims to analyze the use of persuasive sentences in tourism promotion brochures published by the North Nias Regency Tourism and Culture Office. The focus of this study is to identify the types of persuasive sentences based on Aristotle's rhetorical theory (ethos, pathos, logos, and call to action/CTA) as well as the linguistic elements used to influence potential tourists. The method used is a qualitative approach through document analysis of selected brochures and in-depth interviews with two key informants from the office. The results of the study show that the brochures use more logos sentences (70%) and pathos sentences (27.5%), while ethos sentences are not found at all, and CTA only appears at 2.5%. Of the nine linguistic elements according to Gorys Keraf's theory, only four were found: personification (7.5%), repetition (5%), imperative (2.5%), and hyperbole (2.5%), while other elements such as pronouns, adjectives, assonance, metaphors, and synecdoche did not appear. These findings indicate that the narrative structure in brochures is still intuitive and not yet fully based on a scientific approach. Therefore, this study recommends that the agency improve the balance of persuasive strategies, increase the use of CTAs, and enrich the variety of linguistic elements to make brochures more appealing to readers.
Co-Authors Achmad Hidir Adi Nugroho Susanto Putro Adieli Laoli Bate’e, Alwinar Krisdayanti Bawamenewi, Arozatulo Daeli, Ican Kurniawati Daniel Setiawan Zamasi Desman Telaumbanua Erwita, Ika Gea, Irawan Gea, Jaka Kristiani Gea, lisnayanti GEA, SEPI FITA SARI Gea, Tri Yanti Nibenia Giawa, Marinus Giawa, Nurul Hikmah Gulo, Ceria Putri Damai Gulo, Dwi Kurnia GULO, EFAIF MARTIN BERKATNIA Gulo, Florencia Gulo, Jernita Gulo, Lefis Niwati Gulo, Nosnidar Gulo, Septika Novianti Gulo, Sesilia Gulo, Suryani Halawa, Maria Halawa, Zun Kelvin Eferistus Albers Hardikupatu Gulo Harefa, Afore Tahir Harefa, Afore Tahir Harefa Tahir Harefa, Agnes Renostini Harefa, Armin Sondara Harefa, Cinthika Harefa, Hasrat S. Harefa, Princes Tamwest Harefa, Stevani Aurelya Harefa, Trisman Hasrat Sozanolo Harefa Hia, Maria Putri Cantika Hidayati Daeli Hulu, Delan Septiani Hulu, Jernih Permata Sari Hulu, Rasni Ihsan, Rodiyal Kurniawan Zega, Julman Happy Lahagu, Irfan Ahmad Saleh Laia, Putrawan Saleh Laoli, Okta Cristopher Laowo, Eunike Noniterima Laowo, Fitriyana Purnama S. Larosa, Yulidartini Lase, Ertaniat Lase, Intan Yulistin Lase, Krisna Yanti Lase, Ricardo Sondrara Lawolo, Arni Yanti Lawolo, Yardin Setiaman Malik, Rahman Maru'ao, Nursayani Mendrofa, Alfina Mendrofa, Arni mendrofa, Cinta Mendrofa, Elvienna Sally Juwita Mendrofa, Finci Trisnawati Mendrofa, Nur Shiyam Musdalifah, Andi N.Cui, Siti Khafifah Shaleh Nazara, Dewi Artika Nazara, Nista Ningsi Nazara, Veronica Victoria Ndruru, Intan Hartini Novelina Andriani Zega Putri Zega, Elpin Mawarni Subhan, Roni Syariatin, Nur Syarofa, Najwa Tanuso, Nur Antoni Eko Telaumbanua, Kristof Martin Efori TELAUMBANUA, MEI HARTATI TELAUMBANUA, NOVTRI YANTI Telaumbanua, Reita Solagracia Telaumbanua, Rini Suzwina Telaumbanua, Rita Kristiani Telaumbanua, Sirilus Suriani Telaumbanua, Vebriang Hati Wahyuni, Erna Waruwu, Puspa Triyani Waruwu, Toroziduhu Yasminar Amaerita Telaumbanua Zai, Ayu Kartika Zalukhu, Oktavius Zalukhu, Sarmin Zalukhu, Satri Indah Zebua, Ardi Syah Putra Zebua, Dwi Putri Juwita Zebua, Etikat Muliana Zebua, Idelia Dara ZEBUA, INDAH RATNA Zebua, Malili Zebua, Meniati Zebua, Michael Sendroro Zebua, Muharni Sartika Zebua, Novita Sari Zebua, Sovi Septia Diana Zega, Ice Trisna G Zega, Riswan Zega, Sailas Mardianti