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Implementasi Kecerdasan Buatan di Bidang Akademik Pada Kampus Fisipol Universitas HKBP Nommensen Medan Sitorus, Sunday Ade; Silaban, Pasaman; Mei Liana, Tri Melda; Simanjuntak, Agus; Sianipar, Gloria J M
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.2119

Abstract

Tujuan dari program ini adalah untuk memasukkan AI ke dalam berbagai aspek kehidupan akademik, seperti administrasi, pembelajaran, dan penelitian. Mereka berharap bahwa ini akan meningkatkan inovasi, efisiensi, dan efektivitas pendidikan. Mahasiswa dan dosen Fisipol UHN memiliki kesempatan untuk mempelajari dan menerapkan prinsip kecerdasan buatan dalam pekerjaan mereka melalui workshop, pelatihan, dan pengembangan proyek. Mereka juga dapat menemukan aplikasi AI yang dapat digunakan dalam bidang akademik dan penelitian. Hasil awal menunjukkan peningkatan signifikan dalam personalisasi pembelajaran, pengelolaan institusi yang lebih baik, dan kesiapan yang lebih tinggi untuk menghadapi tantangan zaman digital. . Mahasiswa dan dosen Fisipol UHN mengalami perkembangan positif sebagai hasil dari kegiatan pengabdian ini. Ini juga meningkatkan kualitas pendidikan dan penelitian, yang bermanfaat bagi masyarakat luas..
IDENTIFIKASI DAN ANALISIS PERMASALAHAN UMUM DAN KHUSUS DI DESA SILABAH JAYA SERTA USULAN SOLUSI UNTUK PENINGKATAN KESEJAHTERAAN Sitorus, Sunday Ade; Sitindaon, Devito Valetino; Sihombing, Aldy Erwanto; Lumbanraja, Gracenihami
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3560

Abstract

Kuliah Praktek dan Pengabdian Masyarakat Universitas HKBP Nommensen berperan penting dalam pengembangan ilmu pengetahuan dan teknologi melalui interaksi mahasiswa dengan masyarakat, memberikan umpan balik yang berharga bagi perguruan tinggi. pengabdian memfasilitasi dosen dalam mengidentifikasi masalah konkret sebagai bahan pembelajaran dan mendorong kerjasama dengan instansi pemerintah untuk pembangunan. Penelitian yang dikembangkan menjadi lebih bermanfaat dan aplikatif dalam menyelesaikan masalah masyarakat. Bagi pemerintah daerah, pengabdian menyediakan tenaga tambahan untuk mempercepat program pemerintah desa, menjaga kebersihan lingkungan, dan memberikan ide serta masukan untuk kemajuan desa berdasarkan keahlian mahasiswa.
Investment decision in generation y Simanjuntak, Sri Ida Royani; Sitorus, Sunday Ade; Hasugian, Christnova
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5529

Abstract

This research aims to examine the influence of financial literacy and emotional intelligence on investment decisions. This type of research is quantitative research. The data processed is primary data obtained from the results of distributing questionnaires using techniques purposive sampling to the millennial generation who live in the city of Medan. The research sample consisted of 101 respondents. Data analysis was carried out using the PLS (Partial Least Square) program. The results of this research show that there is a positive and significant influence of financial literacy and emotional intelligence on investment decisions. Financial literacy and emotional intelligence must continue to be improved so that the millennial generation is increasingly motivated to invest so that in the future they will have good finances
Pengaruh peningkatan skill, motivasi diri, dan strategi penyediaan tenaga kerja terhadap peningkatan karir sdm dan produktivitas kerja sebagai variabel intervening SUNDAY ADE SITORUS; AMRIL ANAS; WILLIAM PARLINDUNGAN SIHOMBING
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 15 No. 1 (2022): Jurnal Ilmiah Komputer Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v15i1.692

Abstract

The purpose of this study was to determine the relationship between increasing skills, self-motivation and workforce supply strategies that directly and indirectly affect HR career development through work productivity as an intervening variable. This study only describes the effect of career advancement through skill improvement, HR self-motivation and labor supply strategies by the government that affect HR work productivity, where skill improvement, self-motivation and workforce provision are government programs to help improve career advancement through work productivity. . The novelty of this research is improving skills, self-motivation and strategies for providing manpower to increase HR careers and work productivity. The research method used in this research is descriptive quantitative research method using path analysis. Partially, only the skill improvement and self-motivation variables have a positive and significant effect on the work productivity variable and the HR career improvement variable. Meanwhile, simultaneously, the variables of increasing skill and self-motivation have a positive and significant effect on the work productivity variable through the HR career improvement variable as an intervening variable. With the increase in the skills possessed by HR, they will always motivate themselves to be better and can increase their competence, so that it will affect their ability to be productive, so as to be able to create work productivity of each individual which leads to increased employee performance.
Penerapan Pola Peran Optimalisasi Pengelolaan Administrasi Desa Melalui Sistem Informasi Manajemen Siahaan, Septony; Pasaribu , Dompak; Simanjuntak, Wesly Andri; SITORUS, SUNDAY ADE
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i1.2552

Abstract

This service aims to implement a Management Information System (SIM) to improve the efficiency of village administration management, accelerate public services, and increase transparency in Sei Mencirim Village. This program also aims to improve the digital literacy of village officials to be able to utilize technology in managing village administration. This activity is carried out through socialization, technical training, and mentoring of village officials in using SIM. Socialization aims to provide a basic understanding of SIM, while technical training includes simulations of using SIM software and managing village administration data. The final stage is mentoring to ensure the SIM can operate optimally. The implementation of the SIM has improved the efficiency of village administration management, accelerated public services, and increased transparency of village budgets. The community felt the direct benefits in the form of faster document processing time, as well as increased transparency in budget use. Village officials can access and manage data in real-time, accelerating the decision-making process. The main challenges in implementing the SIM include limited technological infrastructure and low digital literacy of village officials. However, the training provided has improved the ability of village officials to manage administration better. The program is also credited with reducing administrative errors that are common in manual systems. However, strengthening the infrastructure and increasing the capacity of village officials are needed to optimize the operation of the SIM. The implementation of SIM in Sei Mencirim Village has brought positive impacts in the form of increased administrative efficiency and public services. Although there are still challenges such as limited infrastructure and digital literacy, this program can be used as a model for implementing technology in other villages. With the support of the local government, this program is expected to improve community welfare and encourage transparency in village management.
Digital Transformation of Small Businesses In Medan: A Quantitative Exploration of The Mediating Role of Partnerships in Enhancing E-Commerce Effectiveness Sitorus, Sunday Ade; Simanjuntak, Sri Ida Royani; Sipayung, Leonardo David; Simarmata, Candra A.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2863

Abstract

This study aims to explore the effect of digital transformation on increasing e-commerce effectiveness through the mediating role of partnerships in small businesses in Medan City. This research focuses on digitalization strategies that can strengthen the competitiveness of small businesses in the digital economy era. The originality of the research lies in the quantitative approach that examines the relationship between digital transformation, partnership, and e-commerce effectiveness, which has not been widely studied in the context of small businesses in Medan. The research gap identified is the lack of understanding on how partnership can mediate the impact of digital transformation on e-commerce effectiveness. The method used was a quantitative survey with SEM-PLS technique to analyze data collected from 200 small business owners in 21 sub-districts in Medan. The research findings show that digital transformation has a significant influence on partnerships, but does not directly have a significant effect on e-commerce effectiveness. In addition, partnership does not have a significant mediating role between digital transformation and e-commerce effectiveness. The conclusion of this study is that small businesses in Medan need a more integrated digital strategy and adequate infrastructure support to improve e-commerce effectiveness through stronger partnerships.
Adaptasi Digital terhadap Keterampilan Digital: Mengukur Dampaknya pada Keberlanjutan Keuangan dan Pertumbuhan Bisnis Usaha Kecil SITORUS, SUNDAY ADE; SIAGIAN, NALOM; Simanjuntak, Sabriana Royani
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1962

Abstract

Penelitian ini bertujuan untuk mengukur dampak adaptasi digital terhadap keterampilan digital dan bagaimana hal tersebut memengaruhi keberlanjutan keuangan serta pertumbuhan bisnis usaha kecil di Kota Medan. Penelitian dilakukan dengan menggunakan pendekatan kuantitatif selama 8 bulan, melibatkan survei pada 200 pemilik usaha kecil di 21 kecamatan di Kota Medan. Analisis data dilakukan menggunakan metode SEM-PLS (Structural Equation Modeling – Partial Least Squares). Hasil penelitian menunjukkan bahwa adaptasi digital berpengaruh signifikan terhadap peningkatan keterampilan digital. Namun, pengaruh adaptasi digital terhadap keberlanjutan keuangan ditemukan negatif, yang menunjukkan bahwa meskipun keterampilan digital meningkat, adaptasi digital yang tidak direncanakan dengan baik dapat menimbulkan beban finansial. Sebaliknya, keterampilan digital terbukti meningkatkan pertumbuhan bisnis secara signifikan. Adaptasi digital memainkan peran penting dalam meningkatkan keterampilan digital pelaku usaha kecil. Namun, untuk memperoleh keberlanjutan keuangan dan pertumbuhan bisnis yang positif, dibutuhkan perencanaan yang matang dan peningkatan keterampilan digital dalam rangka mengoptimalkan penggunaan teknologi digital
THE INFLUENCE OF PRODUCT QUALITY, INDIVIDUAL SALES AND RELATIONAL MARKETING ON DECISIONS CUSTOMER PURCHASES AT PT. PANCA NIAGA JAYA LESTARI Edgina Tris Louis; Elgine Tris Louis; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.516

Abstract

Panca Niaga Jaya Lestari is a company engaged in the sale of fast-moving products , offering various brands such as Kurnia, Hatari, Fox, and Indodes. Located in Mekar Baru Kisaran, the company faces challenges from increasingly tight competition, which causes a decline in customer purchases every year. Although this decline is not very significant, if it is allowed to continue, it can have a greater negative impact. In this study, the population used was 197 customers. By using the Slovin sampling technique at a 95% confidence level and a 5% margin of error, the number of samples determined was 132 customers. The results of the study indicate that Product Quality has a positive and significant influence on Purchasing Decisions, Personal Selling also has a positive and significant influence on Purchasing Decisions, and Relationship Marketing also has a positive and significant influence on Purchasing Decisions. Overall, Product Quality, Personal Selling, and Relationship Marketing simultaneously have a significant influence on Purchasing Decisions.
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
The Effect of Employee Resilience, Work Flexibility, and Gamification Training Program as Intervening Variables on Employee Performance Uli Artha, Citra; Sitorus, Sunday Ade; Nopeline, Nancy
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.820

Abstract

This study aims to determine how the influence of employee resilience, work flexibility, and gamification training programs as intervening variables on employee performance at PT Nusareka Prima Engineering. This research uses quantitative methods with incidental sampling techniques and involves 109 respondents as samples. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software version 4.0. The results showed that employee resilience did not have a significant effect directly on employee performance, with a significance level of 0.074 (>0.05). However, work flexibility has a significant direct effect on gamification training programs with a significance level of 0.005 (<0.05), although work flexibility has no direct effect on employee performance (0.566 > 0.05). Gamification training program as an intervening variable significantly affects employee performance with a significance level of 0.002 (<0.05). Employee resilience through the gamification training program also significantly affects employee performance with a significance level of 0.041 (<0.05). Work flexibility through the gamification training program significantly affects employee performance with a significance level of 0.028 (<0.05). This study concludes that the gamification training program is an important intervening variable in improving employee performance. Work flexibility has a significant influence on the success of the gamification training program, which has an impact on improving employee performance.
Co-Authors , Neta Nia Br Sembiring Adanan Silaban Adya Hermawati Alfabetian Harjuno Condro Haditomo Aminuyati Amril Amril AMRIL ANAS ANITA TRESIA SAMOSIR Anton Atno Parluhutan Sinaga Asri Ady Bakri Aurelia Tanatha Bahtiar Efendi Bambang Sucipto Didi Suhendi Dini Moniza Djajanto, Ludfi Dompak Napitupulu Edgina Tris Louis Elgine Tris Louis Elvis Fresly Purba Evi Sirait Febrilian, Lamtiar Feroaryati Damanik Fiktor Sihombing Firdaus Firdaus Firman Mulana Silaban Girsang, Patrecia Caroline Gloria J M Sianipar Glorya Ginting Hadi Purnomo Hanna Damanik Hartanto Hasugian, Christnova Hayu Lusianawati Hendra Simanjuntak Husin Husin, Husin Indra Iryanto Nur Hidayat Jedidah Perbina Rosa Br Tarigan Jennila Trisnawati Johanes Sihombing Jurisman Simanjorang Jurisman Simanjorang Kraugusteeliana Kraugusteeliana Lasma Lenida Rosinta Sianipar lasma siagian Lubis, Wilson Lumban Gaol, Vebry Lumbanbatu, Capriaty Lumbanraja, Gracenihami M. Ridlwan Hambali Manurung, Nancy Cecilia MARDIAH HASANAH NASUTION Markus Doddy Simanjuntak Mazzlida Mat Deli Medrofa, Daud Merita Ayu Indrianti Nababan, Natalia Artauli Nahor, Friza Banjar Niko Parulian Nadapdap Nikous Soter Sihombing Nopeline, Nancy Pakpahan, Simon Ryansa Hasudungan Pantas H Silaban Pasaman Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Romindo M. Petrus Loo Pratiwi , Devi Arista Ramlawati Ramlawati Raya Panjaitan Regen Boy Saputra Resti Nurfaidah Richard A. M. Napitupulu Rince Marpaung Rini Fatmawati Rini Purba Roberto Fernando Gultom Ronny Allan Nababan Samosir, Orianta Seraphina Lisa Gavrila Siagian, Nalom Siahaan, Lidia Sari Siahaan, Septony Sianipar, Andiko Sianipar, Gloria J M Sihombing, Aldy Erwanto Silaban, Pantas Silaban, Patar Rifandi Simanjorang , Jurisman Simanjuntak, Agus Simanjuntak, Sabriana Royani Simanjuntak, Sri Ida Royani Simarmata, Candra A. Sipayung, Leonardo David Siregar, Cindy Margareta Sitanggang, Grace Sitindaon, Devito Valetino Suwitho, Suwitho Syamsul Bahri Teddyansa Halim Teguh Setiawan Wibowo Totok Hendarto Tulim, Anto Uli Artha, Citra Wesly Andri Simanjuntak, Wesly Andri WILLIAM PARLINDUNGAN SIHOMBING William Parlindungan Sihombing Winda Ardiani Windi Klara Sinaga Zunan Setiawan