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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Professional Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Informatika HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH SIMANTEK JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI BUDGETING : Journal of Business, Management and Accounting Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Journal Social Science And Technology For Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) Formosa Journal of Science and Technology (FJST) International Journal Of Economics Social And Technology Golden Ratio of Data in Summary International Journal of Economics and Management Research Mount Hope Global Economic Journal Journal Business and Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Sunday Ade Sitorus
UNIVERSITAS HKBP NOMMENSEN
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THE INFLUENCE OF PRODUCT QUALITY, INDIVIDUAL SALES AND RELATIONAL MARKETING ON DECISIONS CUSTOMER PURCHASES AT PT. PANCA NIAGA JAYA LESTARI Edgina Tris Louis; Elgine Tris Louis; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.516

Abstract

Panca Niaga Jaya Lestari is a company engaged in the sale of fast-moving products , offering various brands such as Kurnia, Hatari, Fox, and Indodes. Located in Mekar Baru Kisaran, the company faces challenges from increasingly tight competition, which causes a decline in customer purchases every year. Although this decline is not very significant, if it is allowed to continue, it can have a greater negative impact. In this study, the population used was 197 customers. By using the Slovin sampling technique at a 95% confidence level and a 5% margin of error, the number of samples determined was 132 customers. The results of the study indicate that Product Quality has a positive and significant influence on Purchasing Decisions, Personal Selling also has a positive and significant influence on Purchasing Decisions, and Relationship Marketing also has a positive and significant influence on Purchasing Decisions. Overall, Product Quality, Personal Selling, and Relationship Marketing simultaneously have a significant influence on Purchasing Decisions.
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
The Effect of Employee Resilience, Work Flexibility, and Gamification Training Program as Intervening Variables on Employee Performance Uli Artha, Citra; Sitorus, Sunday Ade; Nopeline, Nancy
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.820

Abstract

This study aims to determine how the influence of employee resilience, work flexibility, and gamification training programs as intervening variables on employee performance at PT Nusareka Prima Engineering. This research uses quantitative methods with incidental sampling techniques and involves 109 respondents as samples. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software version 4.0. The results showed that employee resilience did not have a significant effect directly on employee performance, with a significance level of 0.074 (>0.05). However, work flexibility has a significant direct effect on gamification training programs with a significance level of 0.005 (<0.05), although work flexibility has no direct effect on employee performance (0.566 > 0.05). Gamification training program as an intervening variable significantly affects employee performance with a significance level of 0.002 (<0.05). Employee resilience through the gamification training program also significantly affects employee performance with a significance level of 0.041 (<0.05). Work flexibility through the gamification training program significantly affects employee performance with a significance level of 0.028 (<0.05). This study concludes that the gamification training program is an important intervening variable in improving employee performance. Work flexibility has a significant influence on the success of the gamification training program, which has an impact on improving employee performance.
Impact of Management Control Systems on Managerial Job Satisfaction and Stress in Local Government: The Mediating Role of Organizational Commitment Silaban, Adanan; Siagian, Nalom; Sitorus, Sunday Ade; Medrofa, Daud
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.6323

Abstract

Management Control Systems (MCS) are an important part of the operations of public sector organizations. However, the implementation of MSS can have consequences on the well-being of public managers such as job satisfaction and stress. One important dimension of MSS is the clarity of the public manager's role. The role of public managers is a very important part of the organization, because public managers have the task of planning, organizing, directing and controlling organizational activities. These tasks require role clarity, where public managers must provide accurate, complete, clear and relevant information to their users. Therefore, the clarity of the role of public managers is thought to have an effect on the job satisfaction and stress of public managers. This research is important to do considering that SPM is a tool used in achieving organizational goals, and therefore it is also necessary to gain knowledge of its consequences on the welfare of public managers. Empirical evidence on this subject is still very limited, especially in public sector organizations in Indonesia. This study aims to empirically examine the effect of role clarity on job satisfaction and stress of public managers and the mediation of organizational commitment in public sector organizations. The results of this study are useful theoretically and practically. Theoretically, it enriches the SPM literature on the effect of management control in the form of the impact of role clarity on job satisfaction and stress levels of public public managers. Practically, the results of this study can be used as guidelines in the design of SPM that can increase public managers' job satisfaction and stress and organizational commitment.  The research was conducted using a survey method to public managers at the Regional Apparatus Organization (ODP) of Medan City Government.
The Effect of Morale, Compensation and Work Conflict as Intervening Factors on Employee Performance: Case Study from Social Service Office of North Tapanuli Regency, Indonesia Febrilian, Lamtiar; Sitorus, Sunday Ade; Lumbangaol, Vebry
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.721

Abstract

This study aims to determine the effect of morale, compensation and work conflict as an intervening factor at the North Tapanuli Regency Social Service Office. In this study using a type of quantitative research, with the sampling technique in this study was saturated sampling with a sample of 58 respondents. This research method is non propability sampling using SmartPLS 4.0 software. The results of this study indicate that: (1) The Work Morale variable directly has no significant effect on Employee Performance with a significant level of 0.710> 0.05. (2) Work Morale variable directly has no significant effect on Work Conflict with a significant level of 0.401> 0.05. (3) Compensation variable directly has no significant effect on Employee Performance with a significant level of 0.687 > 0.05. (4) The Compensation variable does not directly have a significant effect on Conflict with a significant level of 0.028> 0.05 (5) The Work Conflict variable directly has a significant effect on Employee Performance This is evidenced by the significant results of 0.00> 0.05. (6) The Work Morale variable through Work Conflict as an Intervening variable directly has no significant effect on Employee Performance with a significant level of 0.408> 0.05. (7) Compensation variable through Work Conflict as an Intervening variable directly has a significant effect on Employee Performance with a significant level of 0.022 <0.05.Based on the results of simultaneous testing, this study is able to prove that there is (1) Work Morale variable directly has a positive but insignificant effect on Employee Performance, (2) Work Morale variable directly has a positive but insignificant effect on Work Conflict, (3) Compensation variable directly has a positive but insignificant effect on Employee Performance, (4) Compensation variable directly has a positive and significant effect on Work Conflict, (5) Work Conflict variable directly has a positive and significant effect on Employee Performance, (6) Work Morale variable through Work Conflict as an Intervening variable directly has a positive but insignificant effect on Employee Performance, (7) Compensation variable through Work Conflict as an Intervening variable directly has a positive and significant effect on Employee Performance.
Peran Pola Pengelolaan Budaya Kerja Organisasi pada Perusahaan Richard A. M. Napitupulu; Sunday Ade Sitorus
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 1 (2025): Maret : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejah
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i1.1210

Abstract

This community service activity aims to improve the understanding and implementation of organizational work culture at PT Aras Bina Energi in order to create a more productive and harmonious work environment. This program is carried out through three main stages, namely socialization, technical training, and assistance in implementing organizational work culture. Initial socialization was conducted to raise the awareness of leaders and employees regarding the importance of work culture in supporting organizational effectiveness. Furthermore, technical training was provided to equip employees with skills in adopting work culture values that are in accordance with organizational characteristics. The final stage was assistance in implementing the work culture, with monitoring and evaluation to ensure the sustainability of positive changes. The results showed that employees' understanding of work culture increased from 40% to 85% after socialization. The implementation of a more adaptive work culture also had an impact on increasing compliance with company regulations, reducing the rate of late work from 18% to 7%, and increasing employee productivity. In addition, changes in a more democratic leadership style improved work motivation and employee satisfaction, with satisfaction scores increasing from 3.2 to 4.1 on a scale of 5. This program demonstrates that systematic and sustainable management of an organization's work culture can have a positive impact on its employees
THE MEDIATING EFFECTS OF QUALITY OF WORK LIFE ON CAPACITY PERFORMANCE MANAGEMENT AND EMOTIONAL INTELLIGENCE Hermawati, Adya; Husin, Husin; Sitorus, Sunday Ade; Djajanto, Ludfi; Bahri, Syamsul
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.12

Abstract

This study evaluated the impact of leadership management skills and emotional intelligence on employee performance as a variable mediation through the quality of work life. This research uses a path analysis model (path analysis) since there is a mediation between the independent variables and the dependent variable to analyze the mediating impact of the quality of work-life on managerial leadership and emotional intelligence on employee efficiency. This analysis is called a universal survey (free sampling) or census using all population members, which amounts to 33 people. Management capacity led significantly to performance. Employee emotional intelligence also provides a valuable contribution to success. The standard of work has made a significant difference in the results. The managerial capability of the chief has made a positive contribution to the efficiency of the job. Employee emotional intelligence is also a positive contribution to job performance. K Quality in management, accompanied by the quality of work, has been a successful contribution to performance. Employee emotional intelligence was a positive contribution to results, followed by job efficiency. The study will contribute positively to the understanding of the job evaluation of BNN employees in Malang City. However, this analysis contributes to the assessment of BNN employees based on the job evaluation of BNN employees in Malang City. The difference between this study and previous studies is the treatment or care of Malang City BNN employees to improve the quality of their assessment.
THE INFLUENCE OF WORKLOAD AND COMPETENCY ON ORGANIZATIONAL PERFORMANCE WITH ORGANIZATIONAL CULTURE MEDIATION Sitorus, Sunday Ade; Suwitho, Suwitho; Haditomo, Alfabetian Harjuno Condro; Nurfaidah, Resti; Ramlawati, Ramlawati; Hendarto, Totok; Hermawati, Adya
Jurnal Aplikasi Manajemen Vol. 20 No. 2 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.02.08

Abstract

The objective of this research is to analyze the effect of Workload on Organizational Culture, Competence on Organizational Culture, Workload on Organizational Performance, Competence on Organizational Performance, Organizational Culture on Organizational Performance, Workload on Organizational Performance mediated by Organizational Culture, and Competence on Organizational Performance with the mediation of Organizational Culture. The quantitative approach was used in which the survey was conducted with the questionnaire. Data were collected in the form of an ordinal Likert scale. The analytical model used in this research was Path Analysis. The research population included the employees of KPP Pratama Kriyorejo. Results showed that workload and competence had a significant effect on organizational performance, workload and competence did not significantly affect organizational culture, but workload and competence had a significant effect on organizational performance with the mediation of organizational culture.
Pengaruh Kualitas Produk, Dukungan Selebriti Dan Citra Merek Terhadap Minat Beli Produk Skincare Glad2glow Di Kota Medan Nababan, Natalia Artauli; Silaban, Pantas; Sitorus, Sunday Ade
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2320

Abstract

Penelitian ini menunjukkan bahwa kualitas produk dan citra merek memiliki dampak yang kuat dalam meningkatkan minat beli konsumen terhadap produk skincare Glad2Glow di Kota Medan, sementara dukungan selebriti tidak memberikan pengaruh yang signifikan. Oleh karena itu, perusahaan disarankan untuk fokus pada peningkatan kualitas produk dan strategi branding yang efektif guna memperkuat citra merek dan menarik lebih banyak konsumen. Selain itu, penelitian ini dapat menjadi referensi bagi studi-studi selanjutnya yang ingin meneliti faktor-faktor lain yang berpengaruh terhadap keputusan pembelian produk skincare di berbagai wilayah.
Pengaruh Word Of Mouth, Brand Ambassador, dan Persepsi Harga Terhadap Keputusan Pembelian Facial Wash Kahf Di Kota Medan Lubis, Wilson; Gloria J M Sianipar; Sitorus, Sunday Ade
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2321

Abstract

Kahf adalah brand facial wash yang diproduksi oleh PT Paragon Technology and Innovation sebagai bentuk respon terhadap permintaan yang tinggi oleh masyarakat akan perawatan khusus kulit pria. Rumusan masalah dalam penelitian ini adalah : (1) Bagaimanakah pengaruh word of mouth terhadap keputusan pembelian facial wash Kahf di kota Medan?. (2) Bagaimanakah pengaruh brand ambassador terhadap keputusan pembelian facial wash Kahf di kota Medan?. (3) Bagaimanakah pengaruh persepsi harga terhadap keputusan pembelian facial wash Kahf di kota Medan?. (4) Bagaimanakah pengaruh word of mouth, brand ambassador dan persepi harga terhadap keputusan pembelian facial wash Kahf di kota Medan?. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, brand ambassador dan persepsi harga terhadap keputusan pembelian facial wash Kahf di kota Medan. Analisis data dalam penelitian ini dilakukan dengan Metode Deskriptif dan Regresi Linear Berganda menggunakan SPSS Versi 26. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Hasil penelitian ini menunjukkan bahwa : (1) Word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. (2) Brand ambassador berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian. (3) Persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. (4) word of mouth, brand ambasssador dan persepsi harga secara simultan berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors , Neta Nia Br Sembiring Adanan Silaban Adya Hermawati Alfabetian Harjuno Condro Haditomo Aminuyati Amril Amril AMRIL ANAS ANITA TRESIA SAMOSIR Anton Atno Parluhutan Sinaga Asri Ady Bakri Aurelia Tanatha Bahtiar Efendi Bambang Sucipto Didi Suhendi Dini Moniza Djajanto, Ludfi Dompak Napitupulu Edgina Tris Louis Elgine Tris Louis Elvis Fresly Purba Evi Sirait Febrilian, Lamtiar Feroaryati Damanik Fiktor Sihombing Firdaus Firdaus Firman Mulana Silaban Girsang, Patrecia Caroline Gloria J M Sianipar Glorya Ginting Hadi Purnomo Hanna Damanik Hartanto Hartanto Hasugian, Christnova Hayu Lusianawati Hendra Simanjuntak Husin Husin, Husin Indra Iryanto Nur Hidayat Jedidah Perbina Rosa Br Tarigan Jennila Trisnawati Johanes Sihombing Jurisman Simanjorang Jurisman Simanjorang Kraugusteeliana Kraugusteeliana Lasma Lenida Rosinta Sianipar lasma siagian Lubis, Wilson Lumban Gaol, Vebry Lumbanbatu, Capriaty Lumbanraja, Gracenihami M. Ridlwan Hambali Manurung, Nancy Cecilia Mardiah Hasanah Nasution Markus Doddy Simanjuntak Mazzlida Mat Deli Medrofa, Daud Merita Ayu Indrianti Nababan, Natalia Artauli Nahor, Friza Banjar Niko Parulian Nadapdap Nikous Soter Sihombing Nopeline, Nancy Pakpahan, Simon Ryansa Hasudungan Pantas H Silaban Pasaman Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Romindo M. Petrus Loo Pratiwi , Devi Arista Ramlawati Ramlawati Rasmulia Sembiring Raya Panjaitan Regen Boy Saputra Resti Nurfaidah Richard A. M. Napitupulu Rince Marpaung Rini Fatmawati Rini Purba Roberto Fernando Gultom Ronny Allan Nababan Samosir, Orianta Seraphina Lisa Gavrila Siagian, Nalom Siahaan, Lidia Sari Siahaan, Septony Sianipar, Andiko Sianipar, Gloria J M Sihombing, Aldy Erwanto Silaban, Pantas Silaban, Patar Rifandi Simanjorang , Jurisman Simanjuntak, Agus Simanjuntak, Sabriana Royani Simanjuntak, Sri Ida Royani Simarmata, Candra A. Sipayung, Leonardo David Siregar, Cindy Margareta Sitanggang, Grace Sitindaon, Devito Valetino Suwitho, Suwitho Syamsul Bahri Teddyansa Halim Teguh Setiawan Wibowo Totok Hendarto Tulim, Anto Uli Artha, Citra Wesly Andri Simanjuntak, Wesly Andri WILLIAM PARLINDUNGAN SIHOMBING William Parlindungan Sihombing Winda Ardiani Windi Klara Sinaga Zunan Setiawan