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Jefry Tarantang
IAIN Palangka Raya
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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

 1 
TINJAUAN EKONOMI SYARIAH ATAS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND LOKAL DI KOTA PALANGKA RAYA Akbar, Wahyu; Tarantang, Jefry; Mirnawati, Elda
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.217

Abstract

The focus of this research is to find out whether there is an effect of product quality and price on consumer purchasing decisions on local fashion products in Palangka Raya City. Product quality and price are factors that can influence consumer purchasing decisions and are often used by consumers as a basis for consideration of a product until they decide to make a purchase. This research uses a quantitative approach method. This type of research uses field data on WYD (Wear Your Design) distribution of Palangka Raya as a local brand maker of Palangka Raya. Methods of data collection using questionnaires. The sampling technique used was accidental sampling. The population in this study used the Lemeshow formula and obtained a sample of 96 respondents. The data analysis technique used is multiple linear regression analysis technique. The results showed that based on the results of the partial test statistical calculations, it was concluded that product quality and price had a partial and simultaneous effect on people's purchasing decisions at WYD Distro Palangka Raya. The implementation of Islamic economic values ​​in the form of the value of benefit and justice in production and consumption activities in this study.
Co-Authors Abdur Raysad Adang Kuswaya Adi Astiti, Ni Nyoman Ahmad Balya Nasim Ahmad Ahmad Dakhoir Ahmad Dakhoir Ahmad Dakhoir Ahmad Syaikhu Ahmad Tholabi Kharlie Ahmadi Hasan Ahmadi Hasan Akbar, Wahyu Akhmad Kamil Rizani Akhmad Supriadi, Akhmad Aldina Sri Wahyuni Alfonso Munte Anissa Mutakarima Anissa Ulpah Annisa Awwaliyah Anwar, Harles Asfia, Hilyatul Astarudin, Tatang Astiti, Ni Nyoman Adi Astiti, Nyoman adi Astuti, Maulidia Athoillah Islamy Awwaliyah, Annisa Badarulzaman, Muhammad Hafiz Bella Mutiara Kasih Bella Sapitri Bismi Khalidin Chairul Fahmi Cornelia, Riska Dea Fadila Ramadhani Desi Natalia DESI NATALIA, DESI Dicky Cahyadi E P Enriko Tedja Sukmana Fahmi Hamdi Farhana, Nyimas Tasya Fatma Sumiati Fauzi Ahmad Muda Ferry Firdaus, Gusti Muhammad Ghozali Rahman Go Lisanawati Halim, Halmi Abdul Harfani Haris Fajrianor Heni Rahayu I Nurol Aen Ibnu Elmi AS Pelu Idzam Fautanu Kasenda, Dekie G.G. Kasim, Helmy Khosyi’ah, Siah M Imaduddin Abdurahim Makka, Misbahul Munir Malisi, Muhammad Ali Sibram Marcelia, Baiq Wira Dharma Dhea Tri Maulidia Astuti Meidinah Munawaroh Mirnawati, Elda Mofit Saptono Muchimah Mujiburohman, Mujiburohman Muna Dahlia Munawaroh, Meidinah mursid, fadillah Mustofa Mustofa Nafi’ah, Himmaty Alimatun Najmudin, Deden Ni Nyoman Adi Astiti Ni Nyoman Adi Astiti Ni Nyoman Adi Astiti Ni Nyoman Adi Astiti Ni Nyoman Adi Astiti Noorhana Sesar Sari Novi Angga Safitri Nurrohman Nurrohman Nurtawati Nurtawati Nyoman adi Astiti Pelu, Ibnu Elmi A. S. Pelu, Ibnu Elmi A.S. Putri, Meyrara Widya Qalyubi, Imam Rafik Patrajaya Rahmad Kurniawan Rahmad Kurniawan Rahmad Kurniawan Ramdani Wahyu Sururie Ridwan, Ahmad Hasan Riza Hafizi Rollis, Rollis Sa'diah, Maulida Sadiani Sadiani Saepullah, Usep Sapuadi Septiani Widya Putri Sholihah, Nurul Imratu Sodiq Sofyan Hakim Sri Marliana Sukarni Syahrul Anwar, Syahrul Syaikhu, Ahmad Syawaliah, Syawaliah Tri Anshari Muharrami Wahyu Akbar ZULHAM WAHYUDANI, ZULHAM