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All Journal JURNAL MANAJEMEN MOTIVASI JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Ilmiah ASET Journal La Sociale Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Visi Manajemen (JVM) Journal of Management and Social Sciences Student Scientific Creativity Journal Journal of Social Commerce Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Informasi Pengabdian Masyarakat Akuntansi: Jurnal Riset Ilmu Akuntansi Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Humanities, Community Service, and Empowerment

Wiri Wirastuti

Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako

Author-ID : 834799

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Branding Dan Digital Marketing Pada KTM Baturoko Muslimin Muslimin; Zakiyah Zahara; Darman Darman; Ira Nuriya Santi; Wiri Wirastuti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1460

Pelaku usaha KTM (Kelompok Tani Mangrove) Baturoko Kabupaten Donggala, terkendala pada pemasaran produk, sebagian besar belum memahami manfaat dari branding, dan rendahnya ilmu pengetahuan tentang digital marketing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada masyarakat yang tergabung dalam KTM Baturoko terkait Branding dan Digital Marketing. Target khusus yang diharapkan dari kegiatan ini adalah 20 orang anggota KTM Baturoko, memahami proses pembuatan branding dan menggunakan digital marketing sebagai sarana promosi, terutama dalam design merek produk sehingga mampu secara mandiri mengembangkan usahanya dengan memperhatikan apa yang dibutuhkan dan diinginkan konsumen. Kegiatan abdimas ini menggunakan metode pelatihan, desain merek dan penerapannya, diawali dengan diskusi tentang pentingnya branding, kemudian membuat brand/merek, dan menerapkannya pada produk usaha, selain itu diajarkan cara memasarkan produk menggunakan digital marketing melalui media sosial. Hasil kegiatan pengabdian ini memberikan dampak yang signifikan bagi mitra yaitu mitra memiliki tambahan pengetahuan tentang branding, penerapannya adalah memliki logo dan label usaha yang baru untuk mendukung peningkatan penjualan produk usaha mereka agar lebih menarik dan diminati konsumen. Branding and Digital Marketing at KTM Baturoko The business actors of the Mangrove Farmer Group (Kelompok Tani Mangrove) in Baturoko, Donggala Regency, face challenges in marketing their products. Most of them do not yet understand the benefits of branding and have limited knowledge of digital marketing. This community engagement activity aims to provide knowledge and skills to the members of the Baturoko Mangrove Farmer Group related to Branding and Digital Marketing. The specific target for this activity is 20 members of the Baturoko Mangrove Farmer Group, who will gain an understanding of the branding process and the use of digital marketing as a means of promotion, especially in product brand design. This will enable them to independently develop their businesses while considering the needs and desires of consumers. The community engagement activity utilizes training methods, brand design, and its implementation, starting with discussions on the importance of branding, followed by creating a brand and applying it to their products. In addition, they will be taught how to market their products using digital marketing through social media. The results of this community engagement activity have had a significant impact on the partners, as they have gained additional knowledge about branding. They have applied this knowledge by creating new logos and labels for their businesses to enhance the sales of their products, making them more attractive and appealing to consumers.

Edukasi Financial Intelligence pada UMKM di Desa Lero Kecamatan Sindue Kabupaten Donggala Ira Nuriya Santi; Muslimin Muslimin; Zakiyah Zahara; Darman Darman; Wiri Wirastuti; Farid Farid; Sri Wanti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 4 (2024): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i4.2160

Tujuan kegiatan ini untuk mengedukasi dan mempelajari keahlian dasar yang berkaitan dengan pendapatan, pengeluaran, tabungan, dan pinjaman. Metode yang digunakan adalah ceramah dan pendampingan pencatatan keuangan. Temuan utama kegiatan ini adalah masih rendahnya pemahaman tentang kecerdasan mengelola keuangan (financial intelligence) di Desa Lero Kecamatan Sindue Kabupaten Donggala disebabkan oleh tingkat pendidikan mereka yang rendah, keterbatasan ekonomi dan lingkungan tempat tinggal sehingga menjadikan mereka kekurangan pengetahuan terhadap keuangan. Implikasi kegiatan pengabdian ini memberikan pemahaman kepada pelaku usaha mikro, kecil dan menengah (UMKM) serta dapat meningkatkan kemampuan literasi terkait pencatatan keuangan. Dari kegiatan tersebut diharapkan masyarakat Desa Lero memiliki kecerdasan dalam mengelola keuangan. Financial Intelligence Education for SMEs in Lero Village, Sindue District, Donggala Regency The purpose of this activity is to educate and learn basic skills related to income, expenses, savings, and loans. The methods used are lectures and financial recording assistance. The main findings of this activity are the low understanding of financial intelligence in Lero Village, Sindue District, Donggala Regency due to their low level of education, economic limitations, and residential environment, which makes them lack knowledge about finance. The implications of this community service activity provide understanding to micro, small, and medium enterprises (MSMEs) and can improve literacy skills related to financial recording. From this activity, it is hoped that the people of Lero Village will have intelligence in managing finances.

Pengaruh E-WOM (Electronic Word of Mouth) di Facebook terhadap Kepuasan Konsumen Dimediasi Keputusan Pembelian pada Markasku Hamza, Moh.; Adam, Rosida P.; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10786

The study aims to analyze the influence of E-WOM (electronic word of mouth) on the facebook social media platform on the level of consumer satisfaction at SMEs Markasku, with purchasing decisions as a mediating variable. Using a quantitative survey approach to 100 active consumers, the data was processed using the structural equation modeling partial least squares (SEM-PLS) method. The results indicate E-WOM significantly and positively influences consumer satisfaction, both directly and through mediation of purchasing decisions. Positive reviews on facebook have been shown to increase consumer trust, influence purchasing decisions, and have an impact on increasing consumer satisfaction. In addition, purchasing decisions strengthen the relationship between E-WOM and consumer satisfaction. This study provides an important contribution to the development of digital marketing literature and offers practical recommendations for SMEs to maximize E-WOM as a strategy to increase consumer satisfaction in the digital era.

Peran Live Streaming, Flash Sale, dan Gratis Ongkir pada Pembelian Impulsif Gen Z Pravitasari, Dea; Santi, Ira Nuriya; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4453

Purpose: This study explores the effects of live streaming, flash sales, and the free shipping tagline on Gen Z consumers impulse purchases of facetology products at Shopee. Research Methodology: Purposive sampling is one of the quantitative sampling strategies used in this study. In this study, the sample comprised 120 respondents. A Likert scale was used as a measurement tool in a questionnaire used to collect data SPSS. Results: The results of this study show that live streaming, flash sales, and the free shipping tagline, both partially and stimulatingly, contribute to and have a positive impact on impulse purchases. Marketing strategies using live streaming, flash sales, and free shipping taglines are effective in simulating impulse purchases, based on an R-squared of 58,9%. Conclusion: This study concludes that interactive promotional tools such as live streaming, limited-time flash sales, and attractive free shipping significantly drive Gen Z consumers’ impulse buying behavior on e-commerce platforms. These strategies enhance consumer engagement and create a sense of urgency that leads to higher spontaneous purchases, particularly of beauty and cosmetic products. Limitations: Sample capacity is one of the limitations of this study. The resulting findings may not fully reflect the behavior of all Shopee users or beauty product consumers in general. Contribution: This research examines Generation Z consumer behavior in e-commerce and provides insights that can be used by marketers to develop effective marketing strategies, particularly through the use of live streaming and free shipping tagline promotions to increase the sales of cosmetics products on digital platforms.

Analysis of Work Engagement on the Indonesian Broadcasting Commission Staff Adhitama, Arya Adhitama; Rossanty, Niluh Putu Evvy; Mahardiana, Lina; Wirastuti, Wiri
Journal La Sociale Vol. 6 No. 6 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i6.2592

This study aims to analyze work engagement among staff of the Central Sulawesi Broadcasting Commission, a public agency responsible for broadcast oversight. Employing a qualitative case study approach, data were collected through in-depth interviews and participant observations over six months with five purposively selected informants from a total of ten staff members. Data analysis followed an interactive model involving data reduction, presentation, and conclusion drawing. The findings reveal that factors such as simple appreciation, access to modern technology, and participation in special events like elections enhance vigor. Dedication is driven by pride and meaningful work, while absorption is influenced by task urgency, the work environment, and physical condition. The study concludes that both tangible incentives and intangible motivators significantly impact work engagement. It emphasizes the importance of effective workload management and a supportive environment to sustain motivation. Recommendations include improving human resource policies and expanding research scope to include multiple locations and mixed methods for a comprehensive understanding.

Empowerment of Sigi Regency Community Human Resources through the LIREPDA Work Program by Islamic Relief Poku, Dikson Nopriyanto; Rosanti, Ni Luh Putu Evvy; Wirastuti, Wiri; Palawa, Muh. Riswandi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i01.p04

This research investigates the empowerment of human resources implemented by Islamic Relief through the Lirepda (Livelihood recovery in the post-disaster area) program as a response to the earthquake's impact. The main objective of this research is to analyze the empowerment of human resources in the Sigi Regency carried out by Islamic Relief and its impact on economic recovery in disaster-affected areas. The research method used is descriptive with a qualitative approach. The research results show that Islamic Relief has empowered human resources through the Lirepda program for post-disaster economic recovery by providing skills training, business assistance, and distributing aid funds. Islamic Relief has succeeded in empowering existing human resources despite still needing to be implemented. The impact of this program is the restoration of livelihoods and positive changes in social conditions in society. Further analysis revealed factors influencing the program's success, including active community participation, cooperation with related parties, and full support from the government. This research provides insight into the important contribution of human resource empowerment in post-disaster economic recovery. It contributes to understanding how institutions such as Islamic Relief can effectively overcome challenges in the context of natural disasters.

Pengembangan Kemasan Produk Sabun Kopi (Letofie) Sebagai Wujud Pemberdayaan Masyarakat Di Desa Lembantongoa Nurul Rodiah; Wiri Wirastuti; Harnida Wahyuni Adda
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

The aim of coffee soap product packaging development of Letofie was to increase the product's commercial worth in order to make it technologically advanced and safely packed (packaging). The market, where trading is happened, people are offering to sell used coffee beans (under size of 5) at lower price. Usage of used coffee beans as the primary component for soap production is a form of empowerment in Lembantongoa village.The method used to achieve this aim is to provide knowledge to the people and provide packaging design training to one of the village youth organization. Coffee soap that is ecologically friendly and product packaging designs that are more appealing and impact-resistant are the outcomes of this knowledge-sharing and training activity.

Diversifikasi Produk Olahan Kopi Menjadi Sabun Kopi (Sapo Coffea) Sakila Sakila; Wiri Wirastuti; Harnida Wahyuni Adda
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Coffee has high economic value and is a very promising export commodity for Indonesia. Lembantongoa Village is one of the Robusta and Arabica coffee producing villages which has good potential in Sigi Regency. So far the coffee products sold by the people in the village are coffee beans. The utilization of coffee in Lembantongoa village is still limited to coffee beans. The coffee beans that have been collected are then further managed at the production house. Coffee beans under size 5 are coffee beans that are not included in the coffee criteria for consumption because they will affect the taste of the coffee drink. Coffee beans that are not sorted will become coffee waste that is not used and will damage the environment. Therefore, unsorted coffee product development is carried out to become coffee soap in order to increase its selling value. Making coffee soap is done traditionally to avoid chemicals. This writer's activity was able to produce processed coffee soap products that were packaged under the name Letofie. The results of testimonials from consumers who have tried are very useful for skin beauty.

The Influence of Promotion on Repurchase Interest Mediated by Cash-On-Delivery Payments on Tiktok Shop Nazarina, Tiara; Santi, Ira Nuriya; Ponirin, Ponirin; Wirastuti, Wiri
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.169

In the shifting landscape of digital commerce, where attention is monetized and trust remains precarious, promotions alone no longer suffice to sustain consumer behavior. This study interrogates the relationship between promotional stimuli and repurchase interest within TikTok Shop, situating Cash-on-Delivery as a mediating variable that reconfigures how consumers interpret value, risk, and reliability. Drawing on quantitative data from urban Indonesian consumers and tested through a structural equation model, the findings reveal that promotional effectiveness is contingent not only on its visibility or appeal but on the presence of structural reassurance that transforms interest into intention and intention into behavior. Cash-on-Delivery, often relegated to logistical convenience, emerges here as a psychological architecture that stabilizes trust in a landscape shaped by speed and spectacle. Rather than acting as an isolated payment method, it becomes the mechanism through which promotional rhetoric is translated into credible action. In a digital environment where persuasion is abundant but safety is scarce, platforms that fail to integrate these dimensions do not merely lose transactions. They lose relevance. This study argues that the future of social commerce lies not in amplifying promotional volume but in curating transactional conditions where trust is embedded, not assumed. The implication is clear. Behavioral continuity in digital markets will belong not to the loudest voice but to the most structurally coherent experience.

EDUKASI MELALUI PELATIHAN HARD SKIL TERHADAP PENINGKATAN KOMPETENSI PENGELOLA UMKM Agustinus, Agustinus; Adda, Harnida Wahyuni; Ibrahim, Andi Indriani; Wirastuti, Wiri; Buntuang, Pricylia Chintya Dewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.33991

Pengabdian ini bertujuan untuk memberikan edukasi melalui pelatihan hard skill untuk peningkatan kompetensi pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Petobo, Kota Palu, Sulawesi Tengah. Pengabdian ini mempunyai sasaran sejumlah 109 pelaku Usaha dan diperoleh sebanyak 22 pelaku Usaha yang keluar, jadi untuk total sekarang ada 87 pelaku Usaha. Hasil pengabdian menunjukkan bahwa pelatihan hard skill secara signifikan berdampak pada keberhasilan usaha masyarakat. Kegiatan pelatihan yang dilaksanakan dapat meningkatkan produktivitas pelaku usaha, inovasi, semangat, serta kinerja para pelaku usaha. Melalui dukungan pemerintah, kelembagaan, seperti bantuan dalam bentuk materi, layanan pengembangan bisnis, dan peraturan kerja yang mendukung, terbukti memiliki kontribusi pada tingkatan kinerja keuangan, pertumbuhan penjualan, dan daya saing pasar yang lebih kuat

Co-Authors Adfiyani Fadjar Adfiyani Fadjar Adhitama, Arya Adhitama Adrina Syulie Wenas Agustinus Agustinus Ahmad Syatir Ainung Ainung Alen William Fredrick Alhariri Abd Kadir Andi Indriani Ibrahim Asmarini Asmarini Asngadi Asngadi Asriadi Asriadi Asriadi Asriadi Azis, Idris Bakri Hasanuddin D, Salma Damayanti, Elok Darman, Darman Dika Rahmatiana Farid Farid Faruq A. H. Lamusa Fatlina Z Fera Fera Fera Fera Fera Fera Fera Nayoam Fitriah Hartanti Hamza, Moh. Harnida Wahyuni Adda Hesti Evrianti Husnah Husnah Indriyani Tandawuya, Novia Inggit Lestari IRA NURIYA SANTI IZZAH, NURUL Khusnul Hotimah Lidyawati Lina Mahardiana Mahbit Kusnandy Mega Delfiana Tolis Meggi Indrianinangsih Moh. Ali Murad Muladi Munawarah Muslimin Muslimin Muslimin Muslimin Nazarina, Tiara Niluh Putu Evvy Rossanty Nunu, Arson Abd Rasyid Nur Risky Islianti Nur Risky Islianty Nurhanispa Nurhanispa Nurjannah Nurjannah Nurul Rodiah Palawa, Muh. Riswandi Poku, Dikson Nopriyanto Ponirin Ponirin Ponirin Ponirin, Ponirin Pratama, Ramadhan Dio Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rianto Hermawan Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Riswandi Riswandi Rita Yunus Rosanti, Ni Luh Putu Evvy Rosida P. Adam Rudy Gosal Sakila Sakila SIDIK, MOHAMMAD RHAMADHANI Sigittriadi A Ajis Sintya Puspita Sari Siska Ariyanti Sissy Anastasya Sri Wanti Sriwanti Sriwanti Sulaeman Miru Surayya Surayya Surayya Surayya Surayya, Surayya Syahir Natsir Syahir Natsir Syamsuddin Syamsuddin Tito Yanuar Dana Udin Putra Wanti, Sri Zakiyah Zahara

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