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All Journal JURNAL MANAJEMEN MOTIVASI JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Ilmiah ASET Journal La Sociale Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Visi Manajemen (JVM) Journal of Management and Social Sciences Student Scientific Creativity Journal Journal of Social Commerce Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Informasi Pengabdian Masyarakat Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Humanities, Community Service, and Empowerment
Wiri Wirastuti
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Peran Live Streaming, Flash Sale, dan Gratis Ongkir pada Pembelian Impulsif Gen Z Pravitasari, Dea; Santi, Ira Nuriya; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4453

Abstract

Purpose: This study explores the effects of live streaming, flash sales, and the free shipping tagline on Gen Z consumers impulse purchases of facetology products at Shopee. Research Methodology: Purposive sampling is one of the quantitative sampling strategies used in this study. In this study, the sample comprised 120 respondents. A Likert scale was used as a measurement tool in a questionnaire used to collect data SPSS. Results: The results of this study show that live streaming, flash sales, and the free shipping tagline, both partially and stimulatingly, contribute to and have a positive impact on impulse purchases. Marketing strategies using live streaming, flash sales, and free shipping taglines are effective in simulating impulse purchases, based on an R-squared of 58,9%. Conclusion: This study concludes that interactive promotional tools such as live streaming, limited-time flash sales, and attractive free shipping significantly drive Gen Z consumers’ impulse buying behavior on e-commerce platforms. These strategies enhance consumer engagement and create a sense of urgency that leads to higher spontaneous purchases, particularly of beauty and cosmetic products. Limitations: Sample capacity is one of the limitations of this study. The resulting findings may not fully reflect the behavior of all Shopee users or beauty product consumers in general. Contribution: This research examines Generation Z consumer behavior in e-commerce and provides insights that can be used by marketers to develop effective marketing strategies, particularly through the use of live streaming and free shipping tagline promotions to increase the sales of cosmetics products on digital platforms.
The Influence of Service Quality and Work Discipline on Inpatient Satisfaction at Kabelota Donggala Regional Hospital Izzah, Nurul; Natsir, Syahir; Hasanuddin, Bakri; Wirastuti, Wiri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of service quality and work discipline on inpatient satisfaction at Kabelota Donggala Regional Hospital. Using a quantitative approach with a sample of 47 inpatients, data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that both service quality and work discipline have a positive and significant impact on patient satisfaction, both partially and simultaneously. The findings highlight the importance of maintaining professional healthcare services to improve patient satisfaction and inform future strategies for hospital service enhancement.
THE ROLE OF ARTIFICIAL INTELLIGENCE UTILIZATION ON STUDENTS' SELF-CONFIDENCE THROUGH KNOWLEDGE AND MOTIVATION Lidyawati; Bakri Hasanuddin; Wiri Wirastuti; Nur Risky Islianti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21350415

Abstract

Advances in artificial intelligence (AI) have transformed the way students acquire information and supported the learning process. However, the impact of AI use on students’ self-confidence through knowledge and motivation still requires further study. This study aims to analyze the effect of artificial intelligence on students’ self-confidence, with knowledge and motivation serving as mediating variables. This study employed a quantitative approach involving 292 students from the Faculty of Economics and Business at Tadulako University, selected using the proportionate stratified random sampling technique. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the SmartPLS 4 software. The results of the analysis indicate that artificial intelligence has a positive and significant effect on students’ knowledge, motivation, and self-confidence. Knowledge does not have a significant effect on students’ self-confidence. Motivation has a positive and significant effect on students’ self-confidence. The results of the mediation test indicate that knowledge does not mediate the effect of artificial intelligence on students’ self-confidence. The mediation test results also showed that motivation mediates the effect of artificial intelligence on students’ self-confidence. These findings indicate that the use of artificial intelligence can support the improvement of students’ self-confidence and provide insights for higher education institutions in optimizing the use of artificial intelligence in the learning process.
Action Learning To Improve Students' Green Leadership Abilities Khusnul Hotimah; Alen William Fredrick; Harnida Wahyuni Adda; Risnawati Risnawati; Wiri Wirastuti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9481

Abstract

The challenges of environmental degradation and global climate change demand a transformation of leadership paradigms in higher education institutions, particularly in management education. This study aims to analyze the influence of student involvement in the Green Leadership in Action program—an Action Learning-based initiative—on the development of sustainable leadership competencies in the Undergraduate Management Study Program at Tadulako University. Methods: This study used a descriptive and inferential quantitative approach, involving 50 students as respondents through a purposive sampling technique. The research instrument was a closed-ended questionnaire measuring five competency dimensions: green vision, sustainable innovation, cross-team collaboration, social responsibility, and environmental ethics. Results: The results of data analysis using the Pearson correlation test showed a strong positive relationship between student involvement and Green Leadership competencies (r = 0.77). Furthermore, a simple linear regression test confirmed the significant influence of the Action Learning variable on the formation of green leadership (F = 72.696; p < 0.001). Descriptively, the cross-team collaboration dimension recorded the highest achievement, while the team reflection and environmental ethics indicators scored the lowest. Implication: These findings provide academic legitimacy that action-based learning is effective in internalizing sustainability values, but institutions need to strengthen the structure of reflection and the moral-affective dimension to balance physical action with wisdom.
Pengaruh Disiplin Kerja Terhadap Efektivitas Pelayanan Publik di Kantor Kecamatan Pamona Timur Indriyani Tandawuya, Novia; Mahardiana, Lina; Wirastuti, Wiri; Lamusa, Faruq
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9057

Abstract

Public service effectiveness requires adequate employee work discipline, particularly in ensuring timely and consistent service delivery. This study examines the effect of work discipline on public service effectiveness at the Pamona Timur District Office. A quantitative causal-associative approach was employed, involving 33 employees selected through census sampling. Data were collected using questionnaires and analyzed using simple linear regression. The results demonstrate that work discipline has a positive and significant effect on public service effectiveness (β = 0.508; p < 0.001; R² = 0.669). Strengthening employee work discipline is therefore essential for improving effective and reliable public service delivery.
Co-Authors Adfiyani Fadjar Adfiyani Fadjar Adhitama, Arya Adhitama Adrina Syulie Wenas Agustinus Agustinus Ahmad Syatir Ainung Ainung Alen William Fredrick Alhariri Abd Kadir Andi Indriani Ibrahim Asmarini Asmarini Asngadi Asngadi Asriadi Asriadi Asriadi Asriadi Azis, Idris Bakri Hasanuddin D, Salma Damayanti, Elok Darman, Darman Dika Rahmatiana Farid Farid Faruq A. H. Lamusa Faruq A.H Lamusa Faruq Lamusa Fatlina Z Fera Fera Fera Fera Fera Fera Fera Nayoam Fitriah Hartanti Hamza, Moh. Harnida Wahyuni Adda Hesti Evrianti Husnah Husnah Indriyani Tandawuya, Novia IRA NURIYA SANTI IZZAH, NURUL Khusnul Hotimah Lamusa, Faruq Lidyawati Lina Mahardiana Mahbit Kusnandy Mega Delfiana Tolis Meggi Indrianinangsih Moh. Ali Murad Muladi Munawarah Muslimin Muslimin Muslimin Muslimin Nazarina, Tiara Niluh Putu Evvy Rossanty Nunu, Arson Abd Rasyid Nur Risky Islianti Nur Risky Islianty Nurhanispa Nurhanispa Nurjannah Nurjannah Nurul Rodiah Palawa, Muh. Riswandi Poku, Dikson Nopriyanto Ponirin Ponirin Ponirin Ponirin, Ponirin Pratama, Ramadhan Dio Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rianto Hermawan Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Riswandi Riswandi Rita Yunus Rosanti, Ni Luh Putu Evvy Rosida P. Adam Rudy Gosal Sakila Sakila SIDIK, MOHAMMAD RHAMADHANI Sigittriadi A Ajis Sintya Puspita Sari Siska Ariyanti Sissy Anastasya Sri Wanti Sriwanti Sriwanti Sulaeman Miru Surayya Surayya Surayya Surayya Surayya, Surayya Syahir Natsir Syahir Natsir Syamsuddin Syamsuddin Tito Yanuar Dana Udin Putra Wanti, Sri Zakiyah Zahara