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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Masih Pentingkah Kemampuan Pemasaran Pada Era Media Sosial Pemasaran? Alfian Budi Primanto; Ita Athia
Jurnal Inspirasi Bisnis dan Manajemen Vol 4, No 1 (2020): JUNI 2020
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v4i1.3357

Abstract

Abstract.  The marketing capability of MSMEs in utilizing social media as a strategic marketing channel is crucial to have. The purpose of this study was to understand the relationship of social media marketing usage on marketing performance with marketing capability play as mediation role. This study used Preacher Hayes with bootstrappingtechnique to analyze the direct and indirect effect within model. Purposive sampling used as sampling technique with sample size of 193 respondents. This study proved that there is significant direct relationship between social media marketing and marketing performance. Unfortunately, the direct and indirect relationship of marketing capability on marketing performance failed to prove in this study. The SMEs in this study tend to doubt their marketing capabilities both the ability to innovate or the ability to manage brands. Athought, they understand that the brand is an important asset and innovation is mandatory, but due to lack of confidence in the mastery of those capabilities makes them use social media only for basic features as a storefront. Keywords: Social Media Marketng; Marketing Performance; Marketing Capability; Preacher-Hayes. Abstrak.  Kemampuan pemasaran pelaku UMKM dalam memanfaatkan media sosial sebagai saluran pemasaran strategis sangat krusial untuk dimiliki. Penelitian ini bertujuan untuk mengetahui hubungan aktivitas pemasaran media sosial dan kinerja pemasaran melalui peran mediasi kemampuan pemasaran. Penelitian ini menggunakan Preacher Hayes dengan teknik bootstrapping dalam pengujian pengaruh langsung dan mediasi hipotesis penelitian. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan ukuran sampel sebanyak 193 responden. Penelitian ini menyimpulkan bahwa terdapat pengaruh antara aktivitas pemasaran media sosial terhadap kinerja pemasaran. Adapun, pengaruh kemampuan pemasaran baik secara langsung maupun perannya sebagai mediator aktivitas pemasaran media sosial terhadap kinerja pemasaran tidak terbukti dalam penelitian ini. Pelaku UMKM dalam penelitian ini cenderung ragu-ragu dengan kemampuan pemasaran yang dimilikinya baik kemampuan untuk berinovasi ataupun kemampuan pengelolaan merek. Mereka memahami bahwa merek merupakan aset yang penting dan inovasi adalah wajib namun dikarenakan kurangnya keyakinan dalam penguasaan kemampuan tersebut menyebabkan mereka hanya menggunakan media sosial dengan fitur dasar sebagai etalase produk untuk mencapai kinerja pemasaran yang telah ditetapkan.   Kata kunci:  Pemasaran Media Sosial; Kinerja Pemasaran; Kemampuan Pemasaran; Preacher-Hayes.
Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa Terhadap Kepuasan Konsumen Mie Gacoan Nada Lina Hanim; Hadi Sunaryo; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.674 KB)

Abstract

 Abstract This study aims to describe service quality, price perception, taste, customer satisfaction and analyze the effect of service quality, price perception, taste on consumer satisfaction of Mie Gacoan. The method of data collection in this study was done by distributing online questionnaires using snowball sampling. The sample used in this study were 91 students of the Faculty of Business Economics, Islamic University of Malang, Class of 2018 from the management, accounting, and Islamic banking study programs. The results showed that simultaneously the variables of service quality, price perception, and taste had a positive and significant effect on consumer satisfaction of Mie Gacoan. The results of this study also found that service quality variables affect customer satisfaction. The price perception variable was found to have an effect on consumer satisfaction. The taste variable was found to have an effect on consumer satisfaction. Keywords: Service Quality, Price Perception, Taste, and Consumer Satisfaction 
Pengaruh Persepsi Harga Dan Tingkat Kepercayaan Terhadap Keputusan Pembelian Pada Mahasiswa Pengguna Shopee Di Kota Malang Dyah Putri Anggraini; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.037 KB)

Abstract

Abstract This study aims to analyze the effect of price perception, and the level of trust in purchasing decisions on shopee users in Malang city. The population in this study are students who use shopee in the city of Malang. This research includes explanatory research with a quantitative approach. The sampling used is purposive sampling, with a sample of 65 respondents. Data collection techniques using questionnaires via google form. The population in this study were students at the Islamic University of Malang, University of Muhammadiyah Malang, State University of Malang. The results of the study partially show that price perceptions affect purchasing decisions, the level of trust affects purchasing decisions.  Keywords: Price Perception, Trust Level, Purchase Decision
Pengaruh Desain Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2019) Scyndi Davitiyan Putra Ramadan; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and explain the effect of product design, price and brand image on purchasing decisions for shoes Specs case studies in students of the Faculty of Economics and Business, Islamic University of Malang class of 2019. The number of samples that were successfully collected was 100 respondents. While the analytical tool used is Multiple Linear Regression using SPSS. The results of this study are product design, price and brand image have a simultaneous effect on purchasing decisions and product design has a significant negative effect on purchasing decisions while price and brand image have a significant positive effect on purchasing decisions. Keywords: Product Design, Price, Brand Image, Purchasing Decision. 
Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Smartphone Merek Samsung (Studi Pada Pengguna Smartphone Samsung di Pesantren Ainul Yaqin Unisma) Maera Yulia; Rois Arifin; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.61 KB)

Abstract

AbstractThis study was conducted with the following objectives: Determining and analyzing the impact of product quality on Samsung smartphone purchase decisions. Determine and analyze the impact of price on Samsung smartphone purchasing decisions. Determine and analyze the impact of brand image on the decision to purchase a Samsung smartphone. The data used is primary data, which is obtained from questionnaires filled out directly by the respondents. The population that is the object of this research is students who are at the Ainul Yaqin Islamic Boarding School, Malang Islamic University. The sampling technique used in this study used purposive sampling with a total of 90 respondents. Testing the data in this study used the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, F test, t test, and coefficient of determination. The results of the data analysis in this study describe the variables of product quality, price, and brand image simultaneously and partially have a significant effect on purchasing decisions for Samsung smartphones. Keywords: Product Quality, Price, Brand Image, And Purchase Decision
Pengaruh Debt Ratio (Dr), Working Capital To Total Assets (WCTA) Dan Current Ratio (CR) Terhadap Harga Saham Dengan Return On Assets (Roa) Sebagai Variabel Intervening Pada Perusahaan Property Dan Real Estate Di Bursa Efek Indonesia Periode 2017-2020 Indah Nurcahyani; Budi Wahono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.26 KB)

Abstract

AbstractThis study aims to determine the effect of: 1. debt ratio (DR), working capital to total assets (WCTA) and current ratio (CR) to return on assets (ROA), (2) debt ratio (DR), working capital to total asset (WCTA), current ratio (CR) and return on assets (ROA) to the stock price, (3) debt ratio (DR), working capital to total assets (WCTA) and current ratio (CR) to the stock price by ROA as an intervening variable. The sampling technique used was purposive sampling and obtained data of 76 samples from 19 property and real estate company data. The data analysis technique using in research is path analysis . The result of this research showed that: DR has negative significant effect on ROA, WCTA has positive effect on ROA but not significant and CR has negative and not significant effect on ROA. DR has negative significant effect on stocks price, WCTA has negative an not significant effect on stocks price and CR has positive effect but not significant on stocks price. ROA has positive significant effect on stocks price. The result of sobel test showed that ROA is cannot mediate the effect of WCTA on stock prices. And able to mediate the effect of DR and CR on stock prices. Keywords: Debt Ratio, Working Capital To Total Assets, Current Ratio, Return On Assets, Stocks Price
Pengaruh Relationship Marketing, Customer Value, Dan Service Quality Terhadap Customer Loyalty (Studi pada PT. Gadai Terang Abadi Mulia Unit Bangkalan) Duwi Putri Lestari; Nurhidayah Nurhidayah; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.899 KB)

Abstract

AbstractA goal of this research is 1)  Knowing the impact of relationship marketing on customer loyalty PT. Gadai Terang Abadi Mulia Unit Bangkalan. 2) Knowing the impact of customer value on customer loyalty PT. Gadai Terang Abadi Mulia Unit Bangkalan. 3) Knowing the impact of service quality on customer loyalty PT. Gadai Terang Abadi Mulia Unit Bangkalan. The study describes the kind of research explanatory research with a quantitative approach. The source of data used in this study is primary and secondary data. Sampling techniques and populations using non sampling techniques. The analysis used in this research is the instrument test, classic assumption, regresi linier berganda, Uji t, and coefficient determination (R2). The result of the study show 1) Relationship marketing has an impact on customer loyalty PT. Gadai Terang Abadi Mulia Unit Bangkalan. 2) Customer loyalty has an impact on customer loyalty PT. Gadai Terang Abadi Mulia Unit Bangkalan. 3) Service quality has an impact on customer loyalty PT. Gadai Terang Abadi Mulia Unit Bangkalan. Keywords: Customer Loyalty, Relationship Marketing, Customer Value andService Quality
Pengaruh Label Halal, Brand Image, Kualitas Produk, Dan Jasa Endorse Terhadap Keputusan Pembelian Kosmetik Sariayu (Studi Pada Ibu-ibu di Desa Lesanpuro) Widiatus Sholiha; Muhammad Ridwan Basalamah; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.492 KB)

Abstract

Abstract  This study aims to examine the effect of halal label, brand image, product quality andservices endorsed on the purchasing decision of Sariayu cosmetics. The population in this study were women in Lesanpuro. The sample selection is mothers who have and are currently using Sariayu cosmetics. In this study using atechnique purposive side. The number of samples used as many as 120 mothers. The analytical technique used in this research is multiple linear regression analysis technique with quantitative methods. The results of this study indicate that (1) halal labels, brand image,  product quality, andservices endorse simultaneously have a positive and significant effect on purchasing decisions (2) halal labels partially affect purchasing decisions (3) purchasing decisions. brand image partially has no effect onpurchasing decisions (4) product quality partially has no effect on purchasing decisions (5) services endorse partially affect purchasing decisions.  Keywords : Halal Label, Brand Image, Product Quality And Services Endorsed
Pengaruh Kompensasi, Motivasi Kerja Dan Lingkungan Kerja Terhadap Loyalitas Kerja Karyawan Dinas Lingkungan Hidup Kota Malang Adinda Bella Priwahyu Fani; Hadi Sunaryo; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 19 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.318 KB)

Abstract

Abstract This research was conducted at the Department of the Environment of Malang City. The purpose of this study was to examine and describe the effect of compensation, work motivation and work environment on employee loyalty at the Malang City Environment Service.The variables used are compensation, work motivation and work environment as independent variables, while work loyalty is the dependent variable. The sample used in this study were 65 civil servants (PNS) of the Malang City Environment Service using the random proportional stratification method. Methods of data collection by collecting primary and secondary data. The analysis used includes instrument testing, classical assumption test, normality test, multiple linear regression, hypothesis testing and coefficient of determination test using multiple regression analysis with the help of SPSS 25 for windows software.The results showed that simultaneously compensation, work motivation and work environment had an effect on work loyalty, while partially compensation and work motivation had a significant effect on the work loyalty of employees of the Environmental Service of Malang City and the variable of the work environment had no significant effect on the work loyalty of employees of the Environmental Service. Malang city. Keywords: Compensation, Work Motivation, Work Environment, and Work  Loyalty
Pengaruh Leadership, Motivasi Dan Disiplin Dalam Berorganisasi Terhadap Komitmen Organisasi (Pada Himpunan Mahasiswa Kota Baru (HIMAKO) Malang) Hasanuddin Hasanuddin; Hadi Sunaryo; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.418 KB)

Abstract

Abstract This research was conducted at the Kotabaru Student Association in Malang City, which is a regional organization that accommodates South Kalimantan Kotabaru students who are actively registered in universities in Malang. The purpose of the study was to determine whether Leadership, Motivation and Discipline in Organizations Against Organizational Commitment. The type of research used was quantitative research with the method of distributing questionnaires. The sample in this study were 48 respondents and data processing using SPSS computer program. The variable used in this study is Organizational Commitment (dependent variable), while the independent variables are Leadership, Motivation and Discipline in Organization. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. Suggestions for further researchers who are interested in the same topic, it is better to do further research on other variables that can affect the organizational commitment variable, as well as examine more references to the factors that cause the decline in organizational commitment. Keywords: Leadership, Motivation, Discipline in Organization, Organizational Commitmen 
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul