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All Journal Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Media Akademik (JMA) Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ilmiah Bisnis Digital Indonesian Journal of Islamic Studies
Ferida Rahmawati
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN EDUPRENEURSHIP DALAM MENGEMBANGKAN LAYANAN BIMBINGAN BELAJAR UNTUK PENINGKATAN MUTU PENDIDIKAN Ramadhina Qurrota Ayun; Shiva Amiliya Aidah; Nurul Ilma Aulia; Rizki Latifatun Nisa; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 5 (2025): Oktober : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7y2sm237

Abstract

This study explores the role of edupreneurship in developing tutoring services as an effort to enhance the quality of education. Employing a qualitative approach through literature review and direct observation, this research investigates how edupreneurship integrates entrepreneurial values into educational practices, particularly through the Fun Smart Kids tutoring program. The findings indicate that edupreneurship significantly contributes to improving learning quality by implementing creative and innovative strategies, such as the use of flipbooks, interactive quizzes, educational videos, and storybooks. These approaches effectively increase students’ enthusiasm, self-confidence, and understanding of school materials. Furthermore, the tutoring program not only benefits students in enhancing their academic performance but also provides valuable experience for tutors in managing educational services based on entrepreneurial principles. Therefore, edupreneurship serves as a sustainable approach to support the improvement of education quality while fostering creativity, innovation, and leadership skills among future educators. Practically, the results of this study can be used as a reference for schools and educational institutions in designing entrepreneurship-based learning programs that are more creative and impactful
ANALISIS PELUANG EDUPRENEURSHIP DALAM MENINGKATKAN KESEJAHTERAAN GURU MI/SD Nabila Hasna Utama; Shofiatul Kamaliah; Afila Firda Arifa; Afrisa Zayyana; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 5 (2025): Oktober : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/khkagv23

Abstract

The welfare of Madrasah Ibtidaiyah (MI) and Elementary School (SD) teachers remains a crucial issue in educational development in Indonesia. Teachers serve not only as educators but also as individuals who are required to adapt to changing times, which demand creativity and innovation. One potential alternative is edupreneurship, an education-based entrepreneurship model that utilizes pedagogical competencies, technology, and local wisdom. This article aims to examine edupreneurship opportunities for MI/SD teachers as a strategy to improve their welfare, both economically and professionally. This research uses a literature review approach, analyzing relevant sources on the concept of edupreneurship and its implementation in education. The study's findings indicate that MI/SD teachers have opportunities to develop edupreneurship through various activities, such as creating innovative learning media, tutoring services, digital educational content, and developing locally valuable culturally-based products. Edupreneurship not only increases teachers' income but also expands their role as agents of change in society. Thus, edupreneurship can be a strategic solution to support the well-being and independence of elementary school (MI/SD) teachers in the modern era.
STRATEGI PEMASARAN BIMBINGAN BELAJAR DALAM MENGHADAPI PERSAINGAN DAN TANTANGAN DI ERA MODERN PADA BIMBEL AHE ANAK HEBAT KAJEN Shinta Alvy Rizqiyana; Ana Aufa Hanifah; Isti Ghotsah; Masrurotul Usna; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 5 (2025): Oktober : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/qjp1sz94

Abstract

The era of globalization emerged as a result of advances in the way each individual thinks. Conditions in this global era make life increasingly competitive, so everyone is required to continuously improve their quality and abilities to stay ahead of the curve and be able to compete in tight competition. This research method uses a qualitative approach as part of the applied methodology. The results of this study explain that Bimbel Ahe Anak Hebat has succeeded in building a strong and efficient marketing foundation by integrating a simple digital approach and a social-personal approach in a community environment that is thick with family values. The main strengths of the implemented strategy are cost efficiency and social trust. However, Bimbel Ahe Anak Hebat still faces two main challenges as a pioneering tutoring center: limited reach and industry competition. Overall, the combination of strategies that focus on a personal approach and supported by simple digital media has been the key to Bimbel Ahe's success in building a positive image, although the challenges of expanding reach and improving professionalism still need to be overcome.
Strategi Efektif Bimbel AHE Berbasis Digital: Menghadirkan Pembelajaran Berkualitas untuk Menarik dan Mempertahankan Siswa Ahmad Awwab Billah; Annisa Auliyaa; Diah Putri Maulinda; Rizqi Amalia; Ferida Rahmawati
Jurnal Ilmiah Bisnis Digital Vol. 2 No. 1 (2025): Nopember 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/ve8m9t41

Abstract

Persaingan di dunia bimbingan belajar (bimbel) semakin ketat, sehingga lembaga seperti Bimbel AHE perlu merumuskan strategi efektif untuk menarik calon siswa sekaligus menjaga loyalitas siswa yang sudah bergabung. Artikel ini bertujuan untuk mengidentifikasi dan menganalisis strategi pembelajaran berkualitas serta pemanfaatan teknologi digital yang diterapkan Bimbel AHE dalam menarik dan mempertahankan siswa. Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mendalam dengan pengelola dan tutor serta observasi langsung terhadap kegiatan pembelajaran. Hasil penelitian menunjukkan bahwa strategi seperti penggunaan metode interaktif, diferensiasi materi sesuai kemampuan siswa, feedback berkelanjutan, serta penerapan teknologi pendidikan berbasis digital mampu menciptakan pengalaman belajar yang menarik dan bermakna. Selain itu, Bimbel AHE juga memanfaatkan data promosi digital melalui media sosial (Facebook, Instagram, TikTok), menggunakan platform pembelajaran daring untuk mendukung interaksi belajar jarak jauh, dan mulai menerapkan sistem manajemen relasi pelanggan (CRM) guna memantau kepuasan serta kebutuhan siswa. Strategi-strategi tersebut tidak hanya meningkatkan kualitas pembelajaran, tetapi juga memperkuat daya tarik dan retensi siswa. Implikasi praktisnya, bimbel perlu terus mengoptimalkan inovasi digital, meningkatkan kompetensi tutor, serta mengevaluasi efektivitas teknologi pembelajaran agar mutu layanan tetap terjaga.
STRATEGI MUSEUM BATIK PEKALONGAN TERHADAP PENINGKATAN MINAT EDUPRENEURSHIP DAN BUDAYA BATIK BAGI GEN Z Muhammad Zakki Musyafa; Septia Rosada; Neza Dwi Nasyfa; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/g6bjpd75

Abstract

This study examines how the Pekalongan Batik Museum fosters interest in edupreneurship and strengthens batik culture among Generation Z. The study used a descriptive qualitative approach, using in-depth interviews and direct observation. The results indicate that the museum implements experiential learning strategies, such as batik workshops, assistance in designing batik motifs, and collaboration with MSMEs and local batik communities. This strategy not only enhances understanding of batik culture but also helps develop creative skills and awareness of batik's economic value as a business opportunity. However, several obstacles remain, including the lack of use of digital technology and low local community participation. These findings suggest that the experiential edupreneurship model developed by the Pekalongan Batik Museum can be replicated by other batik museums and similar cultural institutions to support cultural preservation and foster a creative economy ecosystem among the younger generation..
BRANDING PRIBADI GURU MI SEBAGAI MODAL EDUPRENEURSHIP DI ERA MEDIA SOSIAL Alya Nadiastuti; Anindia Ameliani Fernanda; Widi Jauza Labilla; Ulva Milda Tisana; Nur Khasanah; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6h97y665

Abstract

This paper explores how personal branding can serve as an asset for Madrasah Ibtidaiyah teachers who want to develop edupreneurship activities on social media. The problem stems from teachers’ need to position themselves professionally while creating economic opportunities through digital educational content and services, yet focused studies on the MI context remain scarce. The aims are to outline practical personal branding strategies for MI teachers, assess their benefits for educational ventures, and identify realistic implementation steps. The method is a literature review drawing on books, articles, and policy reports to synthesize best practices in content creation, reputation management, audience engagement, and service monetization. Key findings include: the necessity of grounding identity in clear pedagogical values and competencies; using social platforms to distribute learning materials and build professional networks; maintaining consistent communication to earn trust from parents and stakeholders; and diversifying offerings—such as digital modules, short online classes, or consulting—as revenue streams. In conclusion, well-planned personal branding rooted in professional ethics offers MI teachers viable paths to become edupreneurs without compromising their educational role, and it calls for targeted training and supportive policies to enable this shift.
STRATEGI PEMASARAN PRODUK BATIK SS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI Rahma Nafalina Azzahra; Siti Anisa Almaulani; Lulu ‘Aabidah; Trinindita Nayla Nabila; Abidzar Al Ghifari; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7t889c42

Abstract

The Indonesian batik industry must adapt to the demands of globalization and digitalization in order to remain competitive. This study aims to explore the marketing strategies used by Batik SS Pekalongan UMKM in facing these challenges. To study this, a qualitative method with a descriptive approach was applied. Data were collected through in-depth interviews, direct observation, and document analysis from primary and secondary sources. The analysis was carried out by reducing the data, presenting the data, and drawing conclusions. The findings reveal that Batik SS implements flexible marketing strategies, combining traditional methods with digital technology. Product differentiation through glocalization, which integrates Pekalongan motifs with Balinese cultural elements such as barong shirts and daster dresses with “Bali” written on them, is a major strength in attracting tourists. In their traditional strategy, they use direct relational marketing and location-based marketing in Bali's tourist destinations. Since 2024, digital marketing through social media such as Facebook and TikTok, as well as e-commerce platforms such as Shopee Live, has proven to increase online sales, which are higher than offline sales. Despite facing challenges such as price competition in the digital world and the need for content consistency, Batik SS continues to leverage local culture-based innovations and its ability to adapt to modern marketing channels as a basis for improving competitiveness and maintaining business sustainability in the global era.
EDUPRENEUR MUDA: TRANSFORMASI IDE MAHASISWA MENJADI PRODUK PENDIDIKAN BERNILAI DENGAN PRODUK LKPD Nurul Aditya Azizah; Najwatul Istiqomah; Selvia Azzahra Apriliandis; Widiani Kusuma Dewi; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/19grp917

Abstract

This research is motivated by the phenomenon of the low implementation of entrepreneurial values among education students, despite their great potential to innovate in creating creative and contextual learning products that align with 21st-century learning needs. The study aims to examine and describe the process of transforming students’ creative ideas into valuable educational products through the development of digital- based Student Worksheets (LKPD) as an implementation of the edupreneurship concept in higher education. The research employs a descriptive qualitative approach with data collection techniques consisting of in-depth interviews and observations of student entrepreneurs who develop and market their LKPD through social media platforms. Data analysis was carried out through the stages of data reduction, presentation, and conclusion drawing, validated using the member check technique to ensure data credibility. The findings reveal that the use of digital design technology such as Canva serves as the main tool in developing Student Worksheets (LKPD) due to its ease of use, availability of ready-to-use templates, and minimal design skills required. Additionally, promotional strategies through social media platforms such as TikTok and Facebook significantly contribute to helping students produce educational products that are engaging, efficient, and have economic value. This entrepreneurial activity not only provides financial benefits but also strengthens students’ roles as young edupreneurs who contribute to the development of technology-based learning innovations. The implications of this study emphasize the importance of institutional support in fostering a spirit of creative and sustainable entrepreneurship within academic environments
PERAN GURU KELAS DALAM MEMBANGUN SIKAP KREATIF DAN INOVATIF SISWA SEKOLAH DASAR BERBASIS KEWIRAUSAHAAN Arina Sabila Hanifa; Rr. Fiana Sabrina; Wirdad Hifa; Alizah Sholekhah; Ferida Rahmawati
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/pj2de347

Abstract

Pendidikan telah mengalami perubahan besar selama era digital. Untuk meningkatkan proses belajar-mengajar, diperlukan metode pembelajaran yang lebih inovatif dan modern. Pendidikan modern tidak hanya menekankan pengetahuan akademik; itu juga menekankan keterampilan holistik seperti pemecahan masalah, kerja tim, dan literasi digital. Kurikulum 2013 menempatkan kewirausahaan sebagai komponen utama, dengan tujuan menanamkan jiwa wirausaha sejak kecil. Penelitian kualitatif digunakan dalam penelitian ini, dengan menggunakan metode studi literatur (literature review) untuk mengkaji secara mendalam mengenai peran guru kelas dalam membangun sikap kreatif dan inovatif siswa sekolah dasar berbasis kewirausahaan. Jiwa wirausaha terdiri dari nilai-nilai seperti kreativitas, inovasi, keberanian mengambil risiko, tanggung jawab, dan kepemimpinan. Analisis menunjukkan bahwa guru SD yang berperan sebagai fasilitator dapat secara signifikan yang mendorong kreativitas dan inovasi siswa. Guru memiliki tanggung jawab strategis untuk menumbuhkan sikap inovatif dan kreatif siswa di sekolah dasar. Jika nilai kewirausahaan dimasukkan ke dalam kurikulum pendidikan, itu akan membantu siswa menghadapi tantangan dunia nyata, mengurangi pengangguran, dan membentuk wirausaha muda. Oleh karena itu, pendidikan kewirausahaan di sekolah dasar sangat penting untuk menyiapkan generasi yang inovatif dan adaptif di abad ke-21.
Analisis Dampak Ketimpangan Gender terhadap Partisipasi Perempuan di Dunia Kerja Nagita Rahma Sari; Ade Gunawan; Ferida Rahmawati
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 4, No 2 November 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of gender inequality on women's participation in the workforce, focusing on patriarchal cultural factors, corporate policies, and social norms. The research method employed is a literature study, collecting and analyzing data from journals, books, and reports related to gender and employment issues. The results indicate that gender inequality remains a significant barrier to women's participation in various job sectors, particularly in terms of promotion opportunities, unequal pay, and the double burden of domestic and professional work. The discussion elaborates on how gender stereotypes and patriarchal social structures reinforce this injustice. The conclusion emphasizes the need for inclusive policy interventions, gender equality education, and the role of the younger generation in driving change. Proposed recommendations include strengthening anti-discrimination regulations and gender awareness campaigns in the workplace.
Co-Authors Abidzar Al Ghifari Ade Gunawan Afila Firda Arifa Afrisa Zayyana Afroh Rozana Aghitsna Sabilal Chaqq Ahmad Awwab Billah Alizah Sholekhah Alya Nadiastuti Amelia Gita Maharani Ana Aufa Hanifah Anindia Ameliani Fernanda Annisa Auliyaa Arina Sabila Hanifa aulia damayanti Azzahra, Hana Syaifa Brillian Galang Irzaqi Citra Dwi Safitri Dewi Fatimah Azzahra Diah Putri Maulinda Dinda Aulia Agustin Farah Dilah Zahra Fina Idamatusilmi Fina Rahma Finta Nur Febriana Harits Mafaza Ahsan Hikma Fitriani Hikmah Ramadhani Intan Rahmawati Isti Ghotsah Jumhuriyatus Sa’diyah kistanti kistanti Laa Tania Fi Dzikri Lestari, Reva Indah Lulu ‘Aabidah M. Dimas Abdurrohman M. Iqodzul Himam Abil Izz Masrurotul Usna Minatu Dhorifah Muhamad Khansa Maulana Muhammad Fajrul Falah Muhammad Nur Ilham Muhammad Tsaqolain Jaros Muhammad Zakki Musyafa Muhammad Zufar Sabiq Nabila Hasna Utama Nadzifah A’isyah Fauzi Nafilatul Khusna Nagita Rahma Sari Najwatul Istiqomah Neza Dwi Nasyfa Nur Azna Latifa Makhfudz Nur Khasanah Nurul Aditya Azizah Nurul Ilma Aulia Padmisari Kumara Rahma Aulia Irmiati Rahma Nafalina Azzahra Ramadhina Qurrota Ayun Risna Afiana Rizki Latifatun Nisa Rizkiatul Nadila Rizqi Amalia Rizqi Nur Amalya Rr. Fiana Sabrina Safila Novianti Selvia Azzahra Apriliandis Septia Rosada Shinta Alvy Rizqiyana Shiva Amiliya Aidah Shofiatul Kamaliah Siti Anisa Almaulani Sofya Marsa Khairunnisa Taufiqoh Khasanah Tia Meisaroh TRI WIDIASTUTI Trinindita Nayla Nabila Ulva Milda Tisana Widi Jauza Labilla Widiani Kusuma Dewi Wirdad Hifa Wisnu Adji Yusuf Syahputra Yulia Rif'atul Qonita Ziyadah El Fadllilah